本报记者 肖君秀 深圳报道

Our correspondent reported XiaoJunXiu shenzhen

　　终日谈论“养鸡、养猪”的谢国民，动用757亿港元之巨成功接盘中国平安(601318,股吧)，并成为其第一大股东。全球知名的泰国农产品巨头，牵手中国金融业巨头，谢国民的惊人之举让投资界震惊甚至迷惑不解。

Talk about all day long"chicken/pigs"XieGuoMin of,The use of hk $75.7 billion huge success flange China peace(601318,guba),And become the first big shareholders.The world famous Thai agricultural giant,In China's financial industry giant,The XieGuoMin lai let capital shocked even puzzled.

　　谢国民是泰国跨国企业正大集团的控制人，为泰国首富，被称作“中国人的老朋友”。泰国正大集团是一家主业为农业的家族企业，在全球拥有400多家公司和28万员工，改革开放时进入中国，目前年收入300多亿美元中有一半来自我国。

XieGuoMin is Thailand multinational enterprise zhengda group control people,Thailand's richest man,called"An old friend of Chinese people".C.p group of Thailand is a business for agricultural family enterprise,In the world has more than 400 companies and 280000 employees,Reform and opening up in China,Currently earning more than $300 from half of our country.

　　10年前，谢国民看中中国的农业机会大手笔进入，琢磨的是动用现代科技如何让鸡下更多的蛋和如何养更多的猪，并因此成就了农业商业王国。10年后，他又跨行业大举进入中国金融业，这位潮汕商人看到的是怎样的商机？

Ten years ago,XieGuoMin take a fancy to China's agricultural big chance to enter,Thinking is the use of modern science and technology how to make chicken more eggs and how to raise more pigs,And therefore the achievements of agricultural business empire.Ten years later,He cross-industry swarming into China's financial industry,The chaoshan businessmen see is what kind of business?

　　“我每天的工作内容有95%是为未来5年、10年甚至15年、20年作计划。”今年已经73岁的谢国民在公开场合总是脸上带着微笑，亲切一如邻家老伯，但实际上他是具有超前意识，总是为未来而工作的精明商人。

"Every day I work content is 95% for the next five years/Ten years or 15 years/Twenty years plan."This year has been 73 - year - old XieGuoMin in public is always a smile on her face,Kind as old man next door,But in fact he is a superior consciousness,Always for the future work of the shrewd businessman.

金融业的“新手” Financial industry"novice"

　　在外人看来，谢国民此次收购汇丰手中的平安股份，个中充满了“惊险”。尤其在国开行取消对其数百亿的授信之后，“他有足够的钱来完成收购吗？”一度成为市场关注的焦点。

From outsider's point of view,XieGuoMin the acquisition of shares HSBC hand of peace,Chinese filled with"breathtaking".Especially in countries on the operation cancelled after tens of billions of credit,"He has enough money to complete the purchase?"Once become the focus of attention of the market.

　　对此，正大方面曾回应称完全具备资金实力，可从全球15个国家调集资金。在2月1日交易的最后限定时点，平安公告正大接盘平安获得保监会审批通过，并且以现金完成了支付。“这需要多大的实力和资源啊！”深圳另一家大型金融企业的高管感叹道。

this,Zhengda had responded that it has financial strength,From 15 countries worldwide assemble funds.On feb. 1 trade last time limit,Peace bulletin board flange peace for the China insurance regulatory commission approved,In cash and finished the payment."This requires much strength and resources ah!"Shenzhen another large financial enterprise executives sighed.

　　谢国民曾被《福布斯》列为泰国最富有的人之一，其家族拥有财富约90亿美元，其控制的正大集团主要业务包括农牧业、零售业和电讯业，此外还包括地产、制药、机械制造等，2011年销售收入330亿美元。在国内，正大的名声家喻户晓，如正大集团冠名的“正大综艺”娱乐节目长盛不衰，养殖户对正大的饲料再熟悉不过；另外，正大打造了“7-11”便利店和卜蜂莲花零售商业品牌。

XieGuoMin has been[Forbes]Listed as one of the richest men in Thailand,The family wealth of about 9 billion dollars,The control of zhengda group main business including farming and animal husbandry/Retail and telecommunications,In addition also include real estate/pharmaceutical/Machinery manufacturing, and,2011 annual sales income is 33 billion dollars.In China,Zhengda reputation widely known,Such as the c.p group named"Zhengda variety show"Entertainment longevity,Farmers in zhengda feed familiar again;In addition,Board made"7-11"Convenience stores and bofeng lotus retail business brand.

　　1月份，谢国民参加了在北京清华大学举行的首届“清华三农论坛”。会上他的发言直指问题核心：“农民富国家才能富，中国要实现农业现代化，就要帮助广大农民解决"缺资金、缺技术、缺市场"的问题，企业可有所作为。尤其当前面临食品安全的问题，必须提高农业的科技含量。”

In January,XieGuoMin attended at tsinghua university in Beijing at the first"Tsinghua BBS agriculture".Meeting his speech directed at the core problem:"Farmers rich countries to rich,China to realize the agricultural modernization,To help the farmers solve"Lack of funds/Lack of technology/Lack of market"problem,The enterprise can make a difference.Especially now faces the problem of food safety,Must improve the agricultural science and technology content."

　　在正大的中国员工之中，还流传着谢国民关于养猪的语录，如“用最小的地方养最多的猪，让一头母猪一年生30头，让农民去加工厂打工”等等。

In the board of Chinese employees,Is there XieGuoMin about pigs quotations,if"Use the least place keep most of the pig,Let a sow annual 30 head,To let farmers to plant work"etc.

　　在农业的老本行中，谢国民有着太多的精辟见解。但对于金融业他还只是一个“新手”。此前，正大集团旗下涉及金融业的只有正信银行，由正大国际财务改制而来，尚处于发展起步阶段。至今也未见谢国民对金融业有过公开的见解。据平安集团人士分析，正大集团未来将作为财务投资者的角色，“并不具体参与公司经营和管理。”

In agriculture in the capital,XieGuoMin has too many ideas.But for the financial industry he was just a"novice".after,Zhengda group involved in the financial industry's only is letter bank,By zhengda international financial restructuring and come,Still in the development initial stage.Has not seen for the financial industry XieGuoMin have public opinion.According to the peace group personage analysis,Zhengda group's future will be the role of financial investors,"Is not specific to participate in company operation and management."

　　平安的综合金融业务包括了保险、银行、证券、信托等诸多领域，而今进入崭新的金融领域，让这家致力于“从农田到餐桌”开拓农业上下游产业链的家族企业，徒添新的挑战和压力。

Peace comprehensive financial business including the insurance/The bank/securities/Trust, etc,Now enter a new financial field,To make the"From farm to table"Develop agriculture and downstream industry chain family enterprise,ACTS add new challenges and pressure.

　　这些或许有望在其三个儿子身上实现过渡，其长子谢吉人、次子谢汉人都曾在正大零售领域历练过，老三谢镕仁掌管泰国的电信生意。让儿子扎根家族生意并扶上接班人的位置，是父亲谢国民栽培儿子的方向。

These maybe is expected to be in its three sons body of making the transition,The eldest son xie JiRen/The Chinese have had in zhengda retail field have experience,Old three 谢镕仁 over Thailand's telecommunications business.Let the son roots help family business and on the position of the successor,Is father XieGuoMin cultivation son's direction.

“农业王国” "Agricultural kingdom"

　　谢国民是进入中国最早的外商投资人之一，其身上带有典型的潮汕商人特征。“为人处世十分低调，做事十分高调，大手笔，且善于结交人缘和利用各种资源优势。”一位曾经与之有过短暂接触的企业家称。

XieGuoMin is into China's earliest foreign investors in,The body has the typical characteristics of chaoshan businessmen."World is very low-key,Work very high-profile,big,And good at making popularity and use of various resources advantage."A once had a brief contact with the entrepreneurs say.

　　正大集团创始于1921年，由谢国民的父亲和叔父在泰国曼谷唐人街开店卖种子起步，后来发展到经营饲料、农场和谷物贸易等一系列农业业务。

Zhengda group founded in 1921,By XieGuoMin father and uncle in the Thai Bangkok Chinatown open a shop selling seeds start,Later development to business feed/The farm and grain trade and a series of agricultural business.

　　虽是家中最小的儿子，但谢国民对商业的嗅觉敏锐，30岁便接替父亲董事长的位置。2001年正大在上海斥资5亿美元建立了大型零售业中心正大广场，成为当时国内最大的购物中心。2005年，谢国民抓住了政府对农业改革的机会，即向规模更大、效率更高的农场经济转型，他动用百亿美元大举建设先进农场，还尝试让农民以持股的方式加入到大生产当中来，如今年肉鸡产出达数亿只，生猪产出数百万头，在中国的禽肉出口当中占了四分之一。

Is the youngest in the son,But XieGuoMin on business sense of smell sensitive,30 years old then replace the position of the father's chairman of the board.In 2001 in Shanghai zhengda $500 million established the large retail center zhengda square,One of the largest shopping center.In 2005,,XieGuoMin caught the government for agricultural reform opportunity,Namely to larger/Efficiency higher farm economic transformation,He use billions of dollars massive construction advanced farm,Also try to let the farmers to holding way to join in production,This year millions of chicken output only,Pig output millions of head,In China of poultry exports accounted for a quarter.

　　通过近几年在中国的农业领域和零售领域扩张，正大集团的销售收入翻倍，可以说在中国的生意布局，成为了谢国民打造“农业王国”的点睛之笔。“他的成功，得益于农业是政府的扶助产业，融资贷款、用地等都有政策支持，加之他长期以来都与政府有着良好的关系。”一位农业研究人士认为，谢国民的成功一般人学不来。

Through in recent years in China's agriculture and retail field expansion,Zhengda group's sales income doubled,Can say the business in China layout,Become a XieGuoMin build"Agricultural kingdom"The nods eyeball pen of."His success,Benefited from the agriculture is the government's assistance industry,Financing loans/Land and so on all have policy support,Together with him for a long time all have good relations with the government."An agricultural research people think,The success of the XieGuoMin general human not to come.

　　谢国民也曾经历致命的打击，2003年禽流感袭来对这家禽肉生产企业的打击不言而喻，但谢国民却从危中看到机会，公司转向提供冷冻快餐，其后快餐食品、泰国香米和鲜虾均成为其招牌产品。

XieGuoMin also experienced a fatal blow,2003 years on the bird flu in poultry production enterprise blow is self-evident,But XieGuoMin from dangerous but see opportunity,Companies to provide TV dinner,Subsequently fast food/Thai fragrant rice and shrimp are become the signature products.

　　“整个亚洲金融危机，我都没有听他叹过一声气。他就好像受伤的战士用手捂住身上流血的弹孔继续前进。”这是谢汉人对父亲谢国民面对1997年亚洲金融危机，不得不通过变卖泰国的连锁卖场度过困难的描述。

"The Asian financial crisis,I didn't listen to his sigh a information.He is like the wounded soldier put his hand over his body bleeding bullet hole to move on."This is thanks to the father XieGuoMin in the face of the 1997 Asian financial crisis,Have to go through the chain stores sell Thailand through the description of the difficulties.

　　除了擅长整合各种资源，谢国民的坚忍和勤奋造就了他的“农业王国”地位。今天，他再次让金融界侧目，此次收购汇丰手中的平安股价涉资757亿港元，不仅是中国最大一笔上市公司股份交易，也是泰国企业最大一笔股份收购。

In addition to good at all kinds of resources integration,XieGuoMin perseverance and diligence in his"Agricultural kingdom"status.today,He again let finance raised eyebrows,The acquisition of shares in HSBC hand peace (hk $75.7 billion,Not only is China's largest a listed company shares,Thailand is the largest enterprise a stock purchase.

　　虽然穿西装、系领带，但举手投足谦和，“邻家老伯”式的风范看不出泰国首富的踪迹。不过，谢国民在泰国芭堤亚的豪宅成为许多人心中的梦想，巨大的绿荫花园、草地、泳池、白色圆形的建筑以及金色的圆屋顶，在泰国明媚的阳光下令人心旷神怡。据悉，其十年前光装修就耗资3亿元，中国台湾电视剧《流星花园》曾在此拍摄。

Although wear a suit/System tie,But raise one's hand is cast sufficient amiable,"Old man next door"Type style can't see traces of Thailand's richest man.but,XieGuoMin in Thailand's barrier and mansion became a lot of people dream of,Huge shade garden/grass/Swimming pool/White round building and golden dome,In Thailand the sunshine ordered the people relaxed and happy.It is reported,Ten years ago the light decorate cost 300 million yuan,China Taiwan TV series[Meteor garden]Had taken in the.