大学开学在即，高校新一轮揽才暂时告一段落。(资料图片)本报记者王海欣摄 At the university，A new round of universities to an end temporarily pulled。(Material pictures)Our correspondent WangHaiXin perturbation

　　“亲，你被录取了……”这是去年红极一时的大学录取通知书，但如果今年还停留在这一步，那就彻底OUT了。卖萌的大学官方微博、另类的招生简介、精心设计的录取通知书、《舌尖上的母校》等颇受90后学生喜爱的形式不断涌现。忽然之间，各大高校从之前古板、冷淡、不苟言笑的老教授，“返老还童”变成了笑语殷殷、热情洋溢的师兄师姐。

“close，You are admitted……”This is the last year outspoken of admission to the university，But if this year also stay in this step，That is completely OUT。Sell the impaction university officials micro bo、The enrollment of additional kind introduction、The admission notice of elaborate design、《The tongue of the old school》By 90, after a student favorite form emerge。suddenly，Universities before from a square、cold、The old professor smirk，“rejuvenation”Warm hearted wishes for an old fashioned into laughter、The outpouring of your fellow。

　　

精心设计体现诚意 Elaborate design reflects the sincerity

　　随着高校录取通知书的发放，很多刚被高校录取的新生展示录取通知书的精彩内容。比起此前“某某同学，经审核，你被录取为我校新生，请凭通知书到校报到”的冰冷，以及单薄的一张纸，今年，众多高校都在通知书上给足了精心设计和诚意。有网友感慨，今年很多高校的录取通知书又“调皮”了。

With the release of the admission to the university，Many have just been college entrance of new shows the admission to the magazine。Compared with previous“So-and-so classmate，The examination，You are admitted to our school freshman，Please report by notice to school”Of icy cold，And the thin a piece of paper，This year，Many colleges and universities in the notification to all on foot the elaborate design and sincerity。Netizens regrets，This year a lot of colleges and the admission notice“naughty”the。

　　厦门大学手绘地图周到服务

Xiamen university hand-painted map thoughtful service

　　厦门是美丽的海滨城市，厦门大学有着“中国最美的大学”之称。在厦大，流传着各种手绘地图，今年的厦大新生在录取通知书内也会发现一份独特的校园手绘地图。图中用卡通、3D的方式，手绘出重重叠叠的塔楼、一片片的绿荫，以及蓝莹莹的湖水，每一栋楼在哪里，宿舍在哪里，操场在哪里，一看地图就一目了然。之前，很多人反映，厦大太大了，常常拿着地图还会走错，此次，厦大推出了独具特色的手绘地图，给新生做校园导航。

Xiamen is the beautiful coastal city，Xiamen university is“China's most beautiful university”said。In xiamen university，Spread with all kinds of hand-painted map，This year's xiamen university freshmen in the admission notice also will find a unique campus hand-drawn map。Figure with cartoon、3 D way，Hand draw out the agglomeration of the tower、Pieces of shade，And LanYingYing lake，Every building in where，Dormitory where，Playground where，A look at the map will be clear at a glance。before，Many people reflect，Xiamen university is too big，Often take map still be going wrong，the，Xiamen university launched a unique hand-drawn map，To do new campus navigation。

　　“厦大，你又小清新了！新生录取通知书中连手绘地图都有。”此举令众多网友羡慕不已，称赞学校很贴心，手绘地图很给力。有老校友则感慨生不逢时，强烈建议“学校给校友再补发一次通知书，实在是想得太周到了”。

“Xiamen university，You are small and pure and fresh！Freshmen in the admission letter hand draw maps have even。”The move to many users to admire，Praise school is very close，Hand draw maps is to force。Old alumni is feeling I'm so wasted，Strongly suggest“School alumni once again to reissue the notification，It is to be so thoughtful”。

　　

南京大学赠送话费惠及新生 Nanjing university presented words fee benefit freshman

　　在录取通知书里，南京大学印上了宋词名家集锦《好事近》，随通知书还寄来了入学纪念卡、银行卡、入学须知、高等学校学生资助政策简介和行李标签、一张手机卡，还有分月返还的1999元话费券和1200M上网流量券。不少新生在网上都打出了怦然心动的心形图标，说：“这个最实惠，待遇最好。”据了解，这项针对学生的特殊福利已经实施几年了。今年又适逢南京大学110周年校庆，寄送录取通知书的信封主体颜色采用紫色，这被学生和家长赞为“紫气东来”。

In the admission notice，Nanjing university printed on the famous song highlights《Good nearly》，With the entrance to send notice also JiNianKa、Bank card、Admissions requirements、Higher school the student financial assistance policy introduction and baggage tag、A mobile phone card，And the 1999 yuan monthly return calls coupons and 1200 M Internet traffic ticket。Many new online with the heartache of heart icon，said：“The most effective，Treatment best。”According to understand，In the student's special welfare has been carried out for several years。And this year's 110th anniversary observance of nanjing university，Send the admission to the envelope subject color used purple，This is our students and parents“Sabingga sukdun dergici jimbi”。

　　

另类宣言吸引学子 Alternative declaration to attract students

　　通知书仅仅是高校改头换面的冰山一角。其实，早在年初招生时，就有官方或民间的各种另类校园简介。比起传统的分数线、学科优势、就业形势，这些“不断电”“有空调”的卖萌派，似乎也起到了意想不到的作用。 卖萌派工科生也很有爱

Notice something different universities is only the tip of the iceberg。In fact，In a year when early admissions，Have the official or folk all kinds of alternative campus profile。Compared to traditional fractional line、Discipline superiority、Employment situation，these“Are the”“Have air conditioning”To sell come sent，Seems to also played the unexpected effect。 Sell sprouting engineering is also born send love

　　清华大学招办微博“@清小华”毫无疑问是高校中最知名的微博之一。它小清新的微博风格引得粉丝们叹为观止。“清小华”发布的微博中，张口就是“亲们”，说起吃的就是“学校大，食堂多，走到哪，吃到哪~哇哈哈哈”，赞扬清华工科男也毫不含糊。不仅自己卖萌，还带动清华大学各个院系集体卖萌，“清华之夜”清华大学招生微博咨询大型活动前，清华大学各院系撰原创微博邀优秀学子报考。其中，工科男们创作的微博除了说出专业的特色外，幽默的语言也博得大家一笑。

Tsinghua university manages the Po“@ qing xiaohua”There is no doubt that is the most famous colleges and universities in the micro bo one。It small and pure and fresh micro bo style makes the fans alike。“Qing xiaohua”The release of the rich，Mouth is“The kiss”，Speaking of eating is“school，Dining room more，Go where，Where to eat: wow! Ha ha ha”，Praise tsinghua engineering the man is unequivocal。Not only sells himself sprouting，Each department of tsinghua university brings collective sell come，“The night of the tsinghua”Tsinghua university admissions micro bo consultation before large activities，Tsinghua university departments to write the original micro bo excellent students to enter oneself for an examination。Among them，The male of the creation of the engineering in addition to say professional characteristics at outside，Humorous language also win everyone a smile。

　　汽车系：你来，或者不来，汽车结构教室就在那里，寂静，欢喜。曲轴和连杆的爱情在这里静静上演，飞轮独自旋转着最美好的时光，散落一地的是平面销的忧伤。每个午后的2点37分，阳光洒在离合器的剖面，温暖瞬间融化了冰冷。来吧，2012，末日之前，清华大学，汽车系，等你。

QiCheXi：You come to，Or not，Car structure there the classroom，silence，glad。The crankshaft and the love here on quietly，The flywheel spinning alone the best time，Scattered is the sadness of plane pin。Every afternoon 2 point 37 points，The sunlight spreads in the clutch profile，Melt the cold warm moment。come，2012，Before the end of，Tsinghua university，QiCheXi，Waiting for you。

　　软件系：作为一个软件人，我们几乎什么都学。作为一个软件人，我们几乎什么都会。我们上得了厅堂，下得了厨房，写得了代码，查得出异常，杀得了木马，翻得出围墙。无论是学霸，还是社工达人，或者是体坛风流人物，只要你想做，这里都是你的舞台。

Software was：As a software，We almost to learn anything。As a software，We almost what will。We had hall，Get out of the kitchen，Write got code，Check that abnormal，Killed by Trojan，Turn that wall。Whether learn the，Or: social workers，Or is the sports world romantic figure，As long as you want to do，Here is all your stage。

　　

爱情派调侃情侣成内容 Love sent poking fun couple into content

　　进入大学，男生，女生，成为大家关注的另一个重点。然而，不同院校间的巨大男女比例差距，也让很多家长咂舌。连清华大学也被称为“五道口男子职业技术学院”，号称男女比例3：1。记者发现，不少民间版的学校招生宣言也以此调侃。

Into the university，boy，girl，Pay more attention to the another key。however，The great men and women between different colleges proportion gap，Also let many parents sucks the tongue。Even the tsinghua university is called“Wudaokou man professional technology institute”，The sex ratio is 3：1。Reporter discovery，Many folk version of the school recruit students to make fun of declaration also。

　　浙江大学就号称“学校有情人坡、校友林等地供情侣培养感情，学长殷勤厚实，学姐内敛文艺”，以吸引学子报考。

Zhejiang university is called“The school lovers slope、Alumni Lin, training for lovers feelings，Senior diligently thick，Learn elder sister inside collect art”，To attract students to enter oneself for an examination。

　　

生活派空调水电是首要 Send air conditioning water and electricity is life first

　　环境，也是很多大学重点宣传的内容之一。学生们要生活在校园中，学校的各类生活设施，成为家长和考生关心的内容。现在的学生，几乎离不开网络，高校学子们也勇于告诉师弟师妹们实际情况。

environment，The university is also a lot of one of the key publicity content。The students to life on campus，The school each kind of living facilities，As parents and students care about content。Students now，Almost from the network，College students to tell the teacher younger sister and brother practical situation。

　　南京大学声称自己“不断电，不断网，不查房，有空调”，北师大则表示“宿舍水电通，冬天很凉快。着装很自由，拖鞋随便踩。地处三环内，二环停车快。高额奖学金，要报请赶快”。

Nanjing university says“Are the，Constantly nets，No patient rounds，Have air conditioning”，Beijing normal university, said“Dormitory hydropower the，Winter is very cool。Dressed very free，Slippers literally on。Is located in in the third，Parking fast road。High scholarship，Want to get”。

　　

食堂招牌菜勾引你的胃 The dining room specialty seduce you stomach

　　在《舌尖上的中国》这一美食纪录片播出后，“舌尖体”迅速走红。学生对一所学校的了解，有时候就是从吃最先开始的。北大、清华、人大的学生们也相继在网上推出他们的纪录片脚本。不少学校的官方微博也趁机推出本校的舌尖体，希望用美食创造出唇齿间的口碑。 北大：构思拍《舌尖上的北大》

in《The tongue of the China》The food on the documentary，“The tip of the tongue body”Quickly popular。Students to a school of understanding，Sometimes is the first from eating。Peking University、tsinghua、The students of National People's Congress has launched online their documentary scripts。Many school official micro bo also took the opportunity to launch our body the tip of the tongue，Hope with food and create lips, reputation。 Peking University：Idea take《The tongue of the north》

　　在《舌尖上的北大》，网友这样写道：第一集《元培食单》：介绍从蔡元培一直到周其凤等历任校长对伙食的重视及伙食与美育的关系等；第二集访谈伙食处崔主任，讲述崔主任在骂声中坚持办伙食的心路历程；第三集讲述《宿舍的秘密》：介绍同学们在宿舍利用电热杯、电饭煲做菜并把菜谱发到网上的故事……

in《The tongue of the north》，Net friend wrote：The first set《Yuan cultivates food single》：CAI yuanpei has been introduced to ZhouJiFeng from such as to the attention of the successive presidents food and food and the relationship between the aesthetic education, etc；The second set meals place cui director interviews，Tells of the director of gearing to cui do food journey；The third set about《Dormitory secret》：Introduce the classmates in the dormitory using electric mug、Cook the recipe and electric meal bao to online story……

　　虽然调侃居多，但北大学子们还是介绍了西门鸡翅、华美烤鱼、博实包子等北大传说中的四大美食，让很多学生口水直流。

Although the majority poking fun，But the pku students or introduces Simon chicken wings、Colorful grilled fish、Bo real steamed stuffed bun, the legendary four big cate of Peking University，Let many students mouth watering。

　　

清华：爱思想更爱销魂美食 tsinghua：Love thought love have more food

　　“清华的早晨是忙碌的，无心顾及什么美味，往往见到人少的队伍便排在后面。一碗方便面或许是最快捷的，厨师顾虑到了方便面的营养偏少，便在烧面的时候，加入了青菜，点上一个剥好的鸡蛋。不下五分钟便吃完了……”

“Tsinghua university is busy in the morning，What a delicious for，Often see people less of the team and in the back row。A bowl of instant noodles perhaps is the most efficient，The cook to the nutrition of instant noodles concerns too few，Then in the burning，Joined the green vegetables，Point a strip off good eggs。No less than five minutes will finish……”

　　在新浪微博清华大学微博协会最近发布的微博中，这条名为“舌尖上的清华”的微博赚足了眼球。

In sina micro bo tsinghua university micro bo association recently released the Po，This article called“The tongue of tsinghua”The bo to make enough of the eye。

　　清华大学经管学院也奉献了半官方版的清华美食指南：“一元五两个好吃到流泪的桃李煎蛋、不抢吃不上的紫荆热干面、大牌口味亲民价格的学七麻辣香锅、绝对销魂的十四食堂水煮肉片……爱思想，也爱美食。”

Tsinghua university collegue also gave the semiofficial version of tsinghua food guide：“A yuan five two delicious to tears peach Fried eggs、Do not rob the go without traversing cercis chinensis hot-and-dry noodles、Big taste close to people learn the price of seven spicy balsamic pot、Absolute ecstasy 14 dining room boiled meat……Love thought，Also love food。”

　　

人大：美食虽好但价格不菲 National People's Congress：Food is good, but the price does not poor

　　虽然有著名的人大留学生食堂的北菇滑鸡煲仔饭和罐香鸡套餐，但人大食堂不菲的价格造就了辛辣文风《舌尖上的人大》：“这个仅900余亩的土地上，拥有着高校里最富戏剧性的美食价格。六块钱一杯的奶茶，七块钱一份的泡面，十五块钱一碗的羊肉烩面，十八块钱一斤的饺子。这种价格跨度让人大人走出校园后迅速融入了社会。穿越人大，本集将展现美味背后人大人为何称母校为‘吃不起大学’的故事。”

Although there are famous people's congress of the foreign students dining room north mushroom slippery BaoZaiFan and cans of spicy chicken chicken combo，But the people's congress of the price does not poor dining room to make the spicy style《The tongue of the National People's Congress》：“The only of more than 900 acres of land，The university has the most dramatic food prices。The tea with milk of a cup of six dollars，Seven dollars a bubble face，Fifteen dollars a bowl of HuiMian mutton，18 yuan a kilo of dumplings。This kind of price span to make people man go out of the campus in the rapidly after society。Through people's congress，This episode will show behind why say delicious's Alma mater is for‘Chimney-sweeper university’story。”

　　其他学校也不甘示弱。“广院水煮鱼”、“国交烤鸭”，中国传媒大学也推出了自己的主打美食；华中科技大学更是自信满满：“百味二楼的辣炒年糕，集贤楼的日本豆腐，喻园餐厅的梅菜扣肉，比美食，华科食堂不论从数量还是质量都拼遍天下无敌手好吗？”

Other schools are also not fiddle。“GuangYuan boiled fish”、“Kingdom roast duck”，The communication university of China has also put forward their main food；Huazhong university of science and technology is more confident：“On the second floor of the full hot speculation cakes，Jixian floor of the Japanese tofu，YuYuan restaurant may KouRou dishes，Than food，Huake dining room no matter from the quantity and high quality spell all over the world invincible hand？”

　　

专家看法 Expert views

　　

高校更亲民值得鼓励 Colleges more close to people to be encouraged

　　在大众心目中，对高校普遍的印象都是严肃、刻板的，当这些名校开始走亲民路线，许多学生和家长表示耳目一新。

In the public mind，The general impression of colleges and universities are serious、Stereotype of，When the school starts to go close to people line，Many students and parents said that find everything new and fresh。

　　21世纪教育发展研究院院长杨东平表示，高校通过网络直接与学生互动，提供周到的录取通知服务等，都体现了我国高校希望改善公众形象的努力。他说，网络也展现出高校的各个方面，更贴近现在的学生，具有积极意义。不过，有这个意识的大学毕竟还是少数，目前主要集中在知名大学，更多的高校并没有意识到需要改变。

21 century education development research institute President YangDongPing said，College students directly through the network and interaction，Provide considerate admission service, etc，Reflect in universities in China wants to improve public image of the effort。He said，The network also showed all aspects of the university，More close to the students now，Has a positive meaning。but，Have this consciousness of university or minority after all，At present mainly concentrated in the famous university，More college and didn't realize that needs to change。

　　不过杨东平表示，大学形象的转变在整个改革的过程中，只是一个微小的改变，不应过分夸大。对高校来说，最大的改变应该是真正以学术为本，改善教学环境，提高教学质量，使得学生真正受益。

But YangDongPing said，The change of the university in the whole image reform in the process，Just a tiny change，Should not be overstated。University is to，The biggest change should be true to the academic as this，Improve the teaching environment，Improve teaching quality，Make students really benefit。

　　

争做奥运冠军校友 The struggle is the Olympic champion alumni

　　伦敦奥运风起云涌，很多国人把自己的作息调成了英国格林威治时间。在这个全民奥运的时代，不少高校也乐意推出自己优质的奥运校友，以此提高自身的人气。目前，清华大学有王楠、王义夫；北京大学有雷声、刘璇、罗雪娟；中国人民大学有郭晶晶、何姿、吴敏霞……

The London games come，Many people put their work and rest the became a British Greenwich mean time。In the era of the Olympic Games，Many colleges are eager to launch of quality Olympic alumni，To improve their own popularity。At present，Tsinghua university has wang nan、Wang yifu；Beijing university has the thunder、LiuXuan、her；The people's university of China have guo jingjing、HeZi、Wu minxia……

　　

雷声任助教北大选修课挤破头 The thunder of Peking University of ta elective course crowded broken head

　　雷声在本届奥运会上一举成名，而他也是北京大学新闻与传播学院广告系的学生。学校在第一时间表示祝贺的同时，雷声是北大击剑课助教的消息也传播开来。北京大学未名讲坛的微博表示，“欢迎广大同学选修由王海滨老师任教，雷声同学做助教的北京大学击剑课。”一时间，网友们纷纷讨论，北大学生更是兴奋，表示北大击剑课的报名可要挤破头了。很多学生也希望去北大读书，与冠军做同学。

The thunder on the games to fame，And he is Beijing university school of journalism and communication of advertising of the students。In the first time school congratulations at the same time，The thunder of Peking University is teaching assistant news also fencing course spread。Beijing university of the altar micro bo said breath，“Welcome the students take the teacher teaching methods，The thunder of Beijing university students do the ta fencing lessons。”time，Users are discussed，Students of pku is excited，The registration of Peking University says fencing lessons to crowded broken head。Many students also hope to Peking University study，With the champions do students。

　　

人大师生齐贺校友跳水夺冠 People's congress JiHe alumni diving title between teachers and students

　　由于拥有林跃、秦凯、火亮、周吕鑫、何姿等国家跳水队主力运动员，中国人民大学新闻学院被戏称为“跳水梦之队”。

With Lin yue、QinKai、HuoLiang、ZhouLvXin、HeZi and other countries TiaoShuiDui main player，Chinese people's university journalism schools to be called“Diving dream team”。

　　人大新闻学院的老师刘海龙在吴敏霞、何姿夺跳水首金后，也喜气洋洋地介绍何姿是新闻学院学生，吴敏霞是商学院学生，“去年下半年我还给跳水班讲过一学期课”。

People's congress of the teacher LiuHaiLong journalism school in wu minxia、Take the first gold HeZi diving，Also beaming HeZi is introduced to journalism school students，Wu minxia is a business school student，“The second half of last year I also speak a semester diving class class”。

　　

孙杨成为考浙江大学的理由 Sun Yang cheng in order to test the reason of zhejiang university

　　“大运会果真有孙杨，浙大2010级本科生，在天津工大游泳馆开赛！”

“SunYang universiade really have，Zhejiang university undergraduate level 2010，In tianjin Harbin industrial university start swimming pool！”

　　作为新一代全民优质偶像的奥运游泳冠军孙杨一直是粉丝们关注的热点。孙杨报名参加天津大运会的消息一下带热了两所高校，一所是他将参加比赛的天津工业大学，一所就是他的母校浙江大学。

As a new generation of national quality of the Olympic swimming champion idols SunYang has been the focus of the fans。SunYang enrolled in tianjin universiade with hot news about two universities，One is he will participate in the competition of tianjin university of technology，A is his school, zhejiang university。

　　

揭秘清华大学招办官方微博 Reveal the tsinghua university manages the official micro bo

　　“清小华”：重要的不是卖萌

“Qing xiaohua”：Important not to sell come

　　“清小华”今年两岁了，是高校招办开微博的先行者，也是其中的小明星。这个以“踩着滑板，穿着邮差服的小老虎”为头像的“清小华”，不仅在微博上发布宣传清华的招生政策和信息，还会可爱地叫着你“亲”，“哇哈哈”大笑着给你介绍清华各个食堂的招牌菜，给你宣传清华的工科男。

“Qing xiaohua”This year two years old，Is Open University manages the forerunner of the micro bo，Is one of the little star。the“Stepping on a skateboard，The postman wearing clothes little tiger”Head for the“Qing xiaohua”，Not only in micro bo release on the tsinghua admissions policy propaganda and information，Will also lovely called you“close”，“Ha ha”Laughing to introduce you to all the specialty of tsinghua dining room，Give you propaganda of tsinghua engineering male。

　　可让人惊讶的是:这个虎头虎脑、活泼可爱的萌货“清小华”背后的管理者其实是一名年轻美丽的女老师于小琳。于小琳分享她经营“清小华”的心得：用温暖的语言和考生家长交流，不是为了卖萌而卖萌。

But surprisingly: this HuTouHuNao、Lively and lovely sprouting goods“Qing xiaohua”The managers are actually behind a young beauty of the female teacher YuXiaoLin。YuXiaoLin share her business“Qing xiaohua”The experience of the：With warm language and parents will exchange，Not to sell come and sell come。

　　“清小华”诞生之初，清华招办给它的定位就是要亲民，所以特意给这个招办的官方微博取了一个小清新的名字。于小琳一年多前开始接手“清小华”微博的管理，至今已经拥有了近6万的粉丝。“当年领导也没有给我提要求，放手让我去做。”于小琳认为，“清小华”主要面向的群体是考生和家长，功能应该是作为一种信息发布便捷、影响广泛的新媒体去服务考生家长，为他们提供招生信息，让他了解学校，在微博上为他们答疑解惑。

“Qing xiaohua”At the beginning of the birth，Tsinghua university to its orientation is manages to close to people，So the action do have the official micro seeks a little fresh name。YuXiaoLin began to take over more than a year ago“Qing xiaohua”Micro bo's management，So far have nearly 60000 fans。“When leadership also did not give me asked，Let me to do it。”YuXiaoLin think，“Qing xiaohua”The main dimensions of the group is the examinee and the parents，Function should be as a kind of information release is convenient、Widely influential new media to service the examinee parents，To offer them recruit students information，Let him know the school，In a blog for answering questions they doubt dispels doubts。

　　“清小华”俏皮的语言到底是特意为之，还是于小琳老师本身的个人特色呢？于小琳指出，“清小华”毕竟代表的不是她个人，而是清华招办。考生和家长不仅需要招生政策的发布，也需要互动。于小琳认为，如果微博给考生一种遥远不好亲近的感觉，那么互动交流就会大打折扣。所以,“清小华”的语言应该是更为人性化的，能让人感受到管理者在背后真诚的态度。如今，亲和的“清小华”在很多考生心中已经不是一个官方的符号，而是一个可以活生生与之交流、提问甚至是分享情感的人。

“Qing xiaohua”Nifty what is language especially，Or YuXiaoLin teachers themselves personal characteristics？YuXiaoLin points out that，“Qing xiaohua”After all of her personal representative is not，But tsinghua manages。The examinee and the parents need to not only the release of admissions policy，Also need interaction。YuXiaoLin think，If the bo to examinee a remote close to the bad feeling，So interaction will sell at a discount greatly。so,“Qing xiaohua”Language should be more human nature，Can let a person experience managers in the back sincere attitude。now，affinitive“Qing xiaohua”In many candidates heart is not an official symbols，But a can of living and communication、Even is to share the feelings questions。

　　除了招生信息，“清小华”还经常发布或者转发清华校园里的各种信息，比如上学期最热门的“舌尖上的校园”和“清华工科男”等。经过“清小华”的介绍，很多新生在没有报到前就已经对这个校园不再陌生。

In addition to recruit students information，“Qing xiaohua”Also release often or forwarding tsinghua campus all kinds of information，Such as the most popular last term“The tongue of the campus”and“Tsinghua engineering male”etc。after“Qing xiaohua”introduction，Many new report in no before on this campus has no longer strange。

　　很多人认为，微博营销是高校竞争生源的一种方式，于老师却表示，“清小华”不持这样功利的想法，只是希望能通过新媒体的平台更好地服务考生，可以和他们有温暖的互动，鼓励他们实现梦想。

Many people think that，The Po marketing is a college student competition of a way，In the teacher has said，“Qing xiaohua”Don't take such utilitarian idea，Just hope can through the new media platform better service to the examinee，And they can warm interaction，Encourage them to realize their dreams。

　　（本报记者 周逸梅）

（Our correspondent ZhouYiMei）