昨天，第九届全国大学生运动会游泳比赛在天津展开。代表浙江大学参赛的奥运冠军孙杨以1分47秒15的成绩打破赛会纪录并轻松摘得男子200米自由泳金牌。这是孙杨在伦敦奥运会后首度参加正式比赛。他的这个成绩虽与其在奥运会上游出的1分44秒93相差很多，但孙杨赛后表示对成绩已非常满意。

yesterday,The ninth national university games swimming competition in tianjin expansion.On behalf of the zhejiang university the Olympic champion SunYang to 1 minute 47 seconds 15 grades to break the record and easily won the men's 200 m freestyle gold medal.This is SunYang after the Olympic Games in London to attend a formal game first.His this result is in the Olympic Games with the upstream 1 minute 44 seconds 93 differ a lot,But SunYang said after the game to the result already very satisfied.

　　奥运会后，孙杨一直忙于参加各类活动，已经一个多月没有进行系统训练。本届大运会，他代表浙江大学出战，计划参加男子200米、400米、800米自由泳，以及4×100米混合泳、4×100米和4×200米自由泳共6个项目，预计将出场11次（800米自由泳不进行预赛）。孙杨的妈妈赛前一度担心儿子不在状态，但孙杨本人表现得信心十足。

After the Olympic Games,SunYang've been too busy to participate in various activities,Has more than a month did not undertake the training system.The universiade,He represents for zhejiang university,Plans to play in the men's 200 m/400 meters/The 800 - meter freestyle,And 4 by 100 meters medley relay/4 by 100 meters and 4 by 200 meters freestyle a total of 6 projects,11 times is expected to be involved(The 800 - meter freestyle don't preliminaries).Before the SunYang mother worried that a son out of form,But SunYang I behave confident.

　　昨天上午，孙杨亮相天津工业大学游泳馆，参加200米自由泳预赛，并以1分50秒26的成绩位列预赛头名，轻松晋级晚上的决赛。决赛中，他一马当先，入水后便确立了领先优势，最终以1分47秒15夺冠，把张恩剑在2007年广州大运会上创造的赛会纪录提高了1秒39。

Yesterday morning,SunYang appear tianjin industrial university swimming pool,To participate in the 200 - meter freestyle preliminaries,And with 1 minute 50 seconds and preliminary top 36-20 record,Easy in the final of the night.final,He take the lead,Enters the water will establish the advantage,Finally to 1 minute 47 seconds 15 title,The ZhangEnJian in 2007 guangzhou universiade to create the record improved 1 second 39.

　　孙杨赛后对成绩非常满意：“毕竟奥运会后一直没有系统训练，在这种情况游出这样的成绩，确实感觉很爽。”他表示，仅仅把大运会当成一次训练，为即将到来的全国游泳锦标赛找感觉，“我会把重心放在全锦赛上，那场比赛对手更强。”

SunYang after the game to the result is very satisfied:"After all, after the Olympic Games has not system training,In this case the swim out such performance,Do feel very comfortable."He said,The only universiade as a training,For the upcoming national swimming championships looking for feeling,"I will focus on the whole jin event,The game the opposition are the better side."

　　凭借伦敦奥运会独得2金1银1铜，孙杨已一跃成为中国体坛“红人”。此番亮相天津，运动员中最火的非他莫属。昨晚，孙杨的比赛计划于20时30分开始，但19时赛场看台上已座无虚席。当孙杨步入场内，观众席爆发出山呼海啸般的掌声与呼声。

With the London Olympic Games scored 2 gold, 1 silver and one bronze,SunYang already had become the Chinese sports"reds".The appearance and tianjin,The most fire athletes not belong to him.Last night,SunYang game plans to start when 20 30 points,But when the game from the stands already full of people.When SunYang into the floor,The crowd broke into ShanHu tsunami of applause and voice.

　　不过，孙杨的超高人气也给大运会组委会、新闻媒体和他本人，带来了许多不便甚至是麻烦。由于太受关注，孙杨走到哪都被记者和粉丝“围追堵截”，导致他想低调都难。于是，自他抵津后，关于其“耍大牌”、“搞特殊”的消息不断。据了解，组委会对其吃、住、行、练的确采取了特殊管理，避免媒体和“粉丝”接近。昨晚赛后，针对孙杨的“特殊化”措施再度升级组委会只允许指定的6名记者进入混合采访区采访孙杨，很多前来报道的记者被拒在门外。而按照国际大赛惯例，该区域理应对所有持证记者开放。

but,SunYang of ultra-high popularity also to the organizing committee of the universiade/The news media and he himself,Bring a lot of inconvenience or even is trouble.As a result of too concern,SunYang go where were reporters and fans"rounding",Cause he wanted to low-key all difficult.so,Since he is worth after jin,About the"Play big"/"Make special"News constantly.It is understood,The organizing committee of the eating/live/line/Practice is to take a special management,To avoid the media and"fans"Close to.After the game last night,According to the SunYang"specialization"Measures to upgrade the organizing committee designated again only allowed six journalists into mixed interview area SunYang interview,Many came to report reporter rejected at the door.And according to the international competition practices,The area should hold for all journalists open.

不捧杀，更不棒杀 Don't PengSha,Less BangSha

孙杨事件的另类反思 SunYang event alternative reflection

　　据新华社北京12日电2012年天津全国大学生运动会最大的热点莫过于超级明星孙杨在伦敦奥运会之后首次“试水”。成群的粉丝，媒体的长枪短炮如影随形追逐他的出现，“孙杨耍大牌”的传闻不绝于耳。

According to xinhua news agency, Beijing 12-2012 tianjin the national university students' games biggest hot spot is super star SunYang in London for the first time after the Olympic Games"Test the waters".Crowds of fans,Media pike short gun ruyingsuixing chasing his presence,"SunYang play big"Heard that.

　　尽管一些报道已经被澄清，和孙杨本人无关，但这个事件中暴露出的问题却值得深思运动员和媒体间的冲突，其实很容易化解，只需要借鉴国外游泳强队的惯用手法：聘请专业新闻官，或者队内指派固定的新闻协调员。这些人的存在，可以帮助大牌明星合理安排采访时间和内容，提高他们应对媒体的技巧。

Although some reports have been clarified,And SunYang I have nothing to do,But this incident exposed problems are worth ponder athletes and media conflicts,Actually very easy to resolve,Only need to draw lessons from foreign swimming against the conventional technique:Hire a professional press official,Or the team assigned fixed news coordinator.The existence of these people,Can help star arrange interview time and content,Improve their skills to deal with the media.

　　手握伦敦奥运会2金1银1铜成绩的孙杨，已经火线蹿升至和刘翔、姚明比肩的超级巨星，这给浙江省队、国家游泳队和国家体育总局等管理部门提出了新的课题：必须摒弃以往的粗放式管理模式，把工作做得再精细一些在赛事组织方和运动员之间寻找一个平衡点，确定新闻发布会的时间；既要保证孙杨的正常训练、比赛和休息，又能满足媒体的报道需求。

Hand the London Olympic Games 2 gold, 1 silver and one bronze SunYang achievements,Has burn comes to and liu xiang/Yao Ming shoulder to shoulder superstar,The zhejiang team/National swimming team and the state general administration of sport management department put forward the new subject:Must abandon the past extensive management pattern,To do the work to fine some in the event organizers and find a balance point between athletes,Determine the time of press conference;SunYang which not only have to guarantee the normal training/Game and rest,And can satisfy the media reports demand.

　　如何在目前的情况下，有效地经营好孙杨这个品牌，在保证运动成绩的同时，进行专业分工合作，最大化地塑造其良好的社会形象，不仅有利于运动员个人的成长，更有助于推动游泳这项运动的大众普及度。

How in the present circumstances,Effectively manage well SunYang this brand,In the guarantee performance at the same time,For the professional division of Labour,Maximize shaping its good social image,Is not only beneficial to the players' individual growth,The more help to promote swimming the movement of mass popularity.

　　当然，从孙杨自身来说，必须时刻提醒自己，自己已经成为公众人物和青少年的榜样，一定要注意言行举止，继续提高个人修养和职业素质。即使不方便接受采访，也要保持礼貌，给出理由。

Of course,From SunYang for itself,Must always remind ourselves,They had become public figures and an example of the youth,Must pay attention to words and deeds,Continue to improve personal cultivation and professional quality.Even if it is not convenient to accept an interview,Also want to maintain good manners,Give reasons.

　　国家游泳队前总教练陈运鹏曾经预言：“孙杨王朝”有望统治10年。成功来之不易，因此不要轻易捧杀，更不要轻易棒杀他。（记者 王笑笑）

Before the national swimming team head coach ChenYunPeng had foretold:"SunYang dynasty"Is expected to rule 10 years.Successful don't come easy,So don't PengSha easily,More don't BangSha he.(Reporter wang laughed)

　　（北京日报 王笑笑）

(Beijing daily king smile)