校园招聘专题之快消餐饮行业

Campus recruitment project quickly away food industry

　　新快报记者 李杨

New express reporter li

　　今年想找工作的应届毕业生这个“十一”长假怕是过得不安稳。一年一度的校园招聘热潮国庆后就开始打响，众多大型用人单位都早早开放了网上申请，并从10月中上旬起在全国范围内进行大规模校园宣讲会，招兵买马。招聘方式花样纷繁、学生看名气、家长求舒适，是今年校园招聘的几大特点。

Trying to find a job this year's graduates this"eleven"I'm afraid vacation had not safe.The annual campus recruitment boom National Day after the start began,Many large unit of choose and employ persons are opened early online application,And from 10 months since the first nationwide campus talk on a large scale,recruiting.Methods of recruitment pattern numerous and complicated/Students see famous/Parents and comfortable,Is this year of campus recruitment of several major features.

　　新快报记者将分快消餐饮、金融保险、IT科技等最受应届生追捧的几大行业，连续几期探班名企，为今年的校园招聘略窥一二，敬请关注。

New express reporters will points away fast food/Financial insurance/IT technology, the most popular fresh raw adored by a few big industry,Continuous several period agent companies class,For this year's campus recruitment slightly looking just a little,Please pay close attention to.

　　快速消费品和快餐连锁行业一直是校园招聘企业大军里的幸运儿，外企背景、知名度高、薪酬待遇好、培训计划完善、升职快等特点每年都吸引了大批应届生投怀送抱。今年一些知名快消企业更是铆足了劲，推出抢人眼球的校招方式，宣讲自己的人才培养计划。

Fast moving consumer goods and fast food chain industry has been in the army of campus recruitment enterprise of a lucky dog,Foreign background/High reputation/Remuneration good/Training plan is perfect/The promotion features such as fast every year to attract a large number of fresh raw throw herself.This year some famous fast disappear enterprise is riveting enough strength,Introduced the person eyeball school recruit way,Proclaiming his talent cultivation plan.

　　微博抢座、明星互动、主题路演齐上阵

Micro bo rob a/Star interaction/The theme road show together

　　为迎合年轻人时尚的沟通方式，快消企业纷纷用微博与90后发展“微关系”。安利（中国）开通了官方招聘微博，推出“简历进化论”系列，从HR角度剖析简历进阶包装，还陆续提供“面试官日志”等面试、测评独家秘籍及各类面试小贴士。宣讲会期间，应聘者可通过微博“抢座”、微直播、随手拍亮点、二维码寻宝等新鲜方式参与其中。此外，每位同学进场都将填写入职第一个月的“愿望卡”，可选“与高管喝下午茶”、“有白富美或高帅富的热烈欢迎”、“高管一对一职业辅导”、“广州风情/美食一日游”等活动，如应聘成功，入职时公司将实现其愿望。

In order to meet the young man fashionable way of communication,Fast disappear businesses with micro bo and development after 90"Micro relations".amway(China)The official opening of the recruitment micro bo,launched"Resume evolution"series,From HR analyze resume advanced packaging,Also have to provide"Interviewer log"Etc interview/Evaluation exclusive techniques and all kinds of interview tips.Teach-in period,Applicants can through the micro bo"Rob a"/Micro live/Random shot window/Two-dimension code treasure and fresh way involved.In addition,Each student approach will fill in the position of the first month"Wish card",optional"And executives to drink tea"/"Have BaiFu beauty or GaoShuai rich warm welcome"/"Executives one-on-one vocational guidance"/"Guangzhou customs/food day tour"activities,If apply for success,When the position of the company will achieve its desire.

　　联合利华的首场校园招聘除了微博墙现场直播外，还请来彭于晏和Hebe等明星互动助阵，场面火爆。

Unilever's first campus recruitment in addition to micro bo wall live outside,Also please PengYuYan and Hebe stars such as interactive display,Scene hot.

　　连锁餐饮零售企业百胜集团则在大学城举办“业问2013全城热演”的主题路演活动，针对“毕业了我去哪？”“如何让HR对我一见钟情？”“如何成为企业青睐的那个人？”等求职问题进行分站主题宣讲，求职答疑解惑。

Chain food and beverage retail enterprise yum! Group is held in the city"Industry ask 2013 the city heat play"The theme of the road show activities,According to"I graduated from where?""How to make HR to I love at first sight?""How to become the enterprise favour?"To apply for a job, such as problems in substation theme preaching,Unriddling for.

　　人才计划培养未来领军人

Talent training plan future leader

　　有分析人士称，受经济持续下滑的影响，单位用工减少，但2013年毕业生数量再创新高，今年的就业季将面临严峻考验，大部分公司招聘计划较去年有所削减，甚至有部分公司已进行裁员以度过经济低迷期。

Analytic personage says,By the influence of the economy continued to decline,Unit labor reduce,But in 2013 the number of graduates hit a record high,This year's employment season will face the severe test,Most companies recruitment plan reduced compared to last year,Even some company has to job cuts through the economic downturn.

　　但从快消业目前的校园招聘情形来看，形势不错，暂未遇冷。十月起，多家知名快消企业都将在全国各大城市安排十几场甚至二十几场的高校宣讲会和体验沙龙，招聘人数也未见减少，有的反而比去年增加了一倍。

But XiaoYe are present campus recruiting rate,Situation good,Temporary not encounter cold.October,Many famous fast disappear enterprise will be major cities in the country to arrange more than ten games even more than 20 field of university teach-in and experience salon,The number of recruitment also did not see reduce,Instead some than more than doubled last year.

　　据悉，快消企业招聘的多是各个岗位的管理培训生，因此高调推出丰富的人才培养计划，以吸引优秀人才的加入。管理培训生大多会接受一年左右的培养计划，到企业各部门进行轮岗培训，由资深主管或导师传授经验，如百胜的“领军人物养成计划”，安利的“70-20-10”培养理念，宝洁的一对一“直接经理制”和“导师制”等，能够帮助新员工迅速走上管理实践岗位。

It is reported,Fast disappear enterprise recruitment is each post management trainee,Therefore high-profile launch rich talent cultivation plan,To attract talents to join.Management trainee mostly will accept a years training plan,The enterprise departments to work shift training,By senior supervisor or tutor teach experience,Such as yums"Leaders develop plan",The amway"The 70-20-10"Cultivation idea,Procter & gamble one-on-one"Direct manager system"and"Tutorial system", etc,To help new employees quickly on management practice position.

　　学生扎堆家长求安稳

Students and parents for gathers together

　　记者采访了广州几所高校的大四学生，发现无论什么专业，到了校园招聘时都会去试试那几家大名鼎鼎的企业。“同学们都会投那几家知名快消公司，完全被神化了一般，好像投这些企业已经变成了投简历的必须流程。”中山大学公共关系专业大四学生Summer 说，自己和同班同学，还有许多其他专业的朋友，都扎堆参加了同一家快消企业的网申。

The reporter interviewed several universities in guangzhou of senior student,Found that no matter what major,Campus recruitment to will go to try that several well-known enterprise."Students will vote for the several famous fast disappear company,The general was deified,As for these enterprises have become a resume must process."Sun yat-sen university public relations professional senior student Summer said,And his classmates,There are many other professional friends,All gather together to participate in the same home fast disappear enterprise nets ".

　　记者在网上也看到诸多专门针对某些快消企业校园招聘而开辟的论坛、讨论小组和QQ群等，里面有大量“过来人”的笔经和面经，甚至有网友搜集制作的“宝典”、“秘籍”，详细而繁杂。学生们在论坛里筑起高楼，焦急询问、互相分享。“大家看中的都是企业的名气，然后就是薪酬和稳定等因素。也说不上对企业有多了解，反正大都不限专业，所以去海投碰运气，不过能过网申的不多。”Summer表示。

Reporter also saw many special on the Internet for some quick elimination enterprise campus recruitment and opening of the BBS/Discussion groups and QQ group, etc,There are a large number of"A n experienced person"Pen by and by,Even netizens to collect the production"bible"/"techniques",Detailed and complex.The students in the BBS built in tall buildings,Anxious to ask/Share each other."We see is the enterprise reputation,Then it is salary and stable factors.Don't know how to understand to the enterprise,Anyway, mostly in any professional,So go to the sea for a chance,But few can over the net "."Summer said.

　　广外英文学院宋少婷同学告诉记者，“我的主要目标就是快消名企，已经投了好几家了。我很喜欢它们的培训机制，进去就能带领团队进行实践。希望有好的机会锻炼自己，加班辛苦点也无所谓。”但她的父母却有不同意见，一开始就希望她能考公务员。“他们更希望我找舒适安稳的工作，他们认为女孩子不要那么辛苦，但我觉得应该趁年轻多学东西多奋斗。”在中南财经政法大学新闻专业念大四的小何也有同样的困惑，“我爸想让我找离家近的，最好和他一样在烟草行业，既稳定，福利待遇又好。我却想找专业对口、有上升空间、有挑战的公司。”

This SongShaoTing English college classmate told reporters,"My main goal is to fast companies extinction,Has pitched for home.I like their training system,In can lead the team to carry on the practice.Hope to have the opportunity to exercise myself,It doesn't matter to work overtime hard point."But her parents have different opinion,The start hope she can take an examination of civil servants."They are more hope I find comfort in secure work,They think that girls don't be so hard,But I think we should young to learn more things much struggle."In the central south finance and economics politics and law university read news professional senior XiaoHe also have the same confusion,"My father wants me to find close to home,The best and he in tobacco industry,Is stable,Welfare and good.But I want to look for professional to mouth/Have rise space/Challenging the company."

　　记者在采访中发现，大部分“90后”毕业生认为，父母的意见固然要考虑，但最终主意一定要自己拿。考虑个人发展空间和薪资的因素占多数，容易被同龄人的选择所影响，但还是比较有主见。

Reporter in the interview found,Most of the"After 90"Graduates think,Parents' opinion is to consider,But eventually idea must carry their own.Consider personal development space and salary factor in the majority,Easy to be affected by the choice of their peers,But still more ideas.

　　校园招聘知多D

Campus recruitment know more D

　　每年大部分企业的秋季校园招聘都从9月持续到11、12月，一般遵循以下步骤（各企业根据自身情况会略有不同）。应届毕业生应提前对心仪企业的校园招聘做准备：

Most of the autumn of the year enterprise campus recruitment from September continued to 11/December,Generally follow the steps below(Each enterprise according to oneself circumstance will be slightly different).Fresh graduates in advance of the enterprise to the right to prepare campus recruitment:

　　校园招聘启动网上申请（9~11月）：企业官方网站及各大毕业生网站、招聘网站有链接入口，进入在线申请，一般需上传简历、填写基本信息、回答开放性主观问答题，有些还需做性格测试、逻辑推理题等。

Campus recruitment online application startup(9 ~ 11 months):Enterprise's official website and major graduates website/Recruitment website have links entrance,Into online application,General need to upload your resume/Fill in basic information/Answer open subjective essay question,Some still need to do personality test/Logic inference problem, etc.

　　校园宣讲会、招聘会（10~11月）：企业人力资源部到全国知名高校巡回开展，介绍企业文化、招聘信息、培养计划，回答疑问，有些企业会现场接收简历甚至面试。

Campus talk/recruitment(10 ~ 11 months):Enterprise human resources to the national famous universities in tour,Introduce the enterprise culture/Recruitment information/Cultivation plan,Answer question,Some enterprise will receive the resume and interview.

　　笔试（10~11月）：一般根据企业性质和业务范围分技术性与非技术性笔试题，主要考察文案表达能力、逻辑分析能力、英语能力、专业水平能力等。

Written examination(10 ~ 11 months):General enterprise according to the nature and scope of business points of technical and non-technical pen questions,Mainly inspects copy ability of expression/Logic analysis ability/English ability/Professional ability, etc.

　　初试/一面（10~11月）：外企较多采用的群面（因竞争激烈而被网友称作“群殴”），多位候选人被随机分组，在规定时间内合作一个虚拟项目/计划/任务等，讨论并分工协作完成，陈述结果给考官。面试官观察并提问。

First try/side(10 ~ 11 months):More foreign company the group of surface(Because of the fierce competition and be net friend called"ou"),Many candidates were randomized,Within the prescribed time cooperation a virtual project/plan/tasks, etc,Discuss and division of labor to accomplish,Presents the results to the examiner.The interviewer observed and ask questions.

　　复试/二面（11~12月）：HR一对一或与岗位主管一起多对一面试，较深入地针对个案做最后了解和评定。

Retrial/two surface(11 ~ 12 months):HR one-on-one or with the job's supervisor to a interview together,Deeply in case the understanding and evaluation.

　　评估、出offer（11~12月）：有些企业需要多方评估。之后下正式录用聘书（俗称offer）。

evaluation/The offer(11 ~ 12 months):Some enterprise need various evaluation.After the formal employment letter of appointment(Commonly known as offer).

　　创意简历大搜罗

Creative resume big trawling

　　这样的简历你见过吗？

This resume you seen?

　　微简历：网上流传着140字以内的各版本微博简历，当然是以搞笑为主、求职为辅，不妨一看：

Micro resume:The online spread within 140 words each version micro bo resume,Of course is funny is given priority to/Job an ounce of prevention is worth a,Might as well to see a:

　　始作俑者、“童话大王”郑渊洁：“偶郑渊洁童鞋，中国银，1955年生于石家庄，飘过，5岁到北京潜水。小学四年级遇“文革”，悲摧辍学。塞翁失马，自学更给力。为毛下乡务农。从军报效郭嘉。做工神马的都是浮云。靠写作养家糊口，被读者围观，人生鸭梨渐微。老来学会织围脖，从out到nb。”

creation/"King of fairy tale"ZhengYuanJie:"I ZhengYuanJie children's shoes,Chinese silver,Born in 1955 in shijiazhuang,across,5 years old to Beijing diving.In fourth grade"Cultural revolution",Sad demolished school dropout.A blessing in disguise,Self-study to force more.For hair to farming.GuoJia serve the army.The work god horse is floating clouds.By writing his family,By readers onlookers,Life pears began to fade.Old to learn knitting collar,From out the nb."

　　网友神作“本人双手武器C/C++双刃，装备为J2EE套装，天赋点数为：数据结构8，硬件知识7，编码经验4。现求游戏Raid技术类一坑，保证按时出勤，不早退，不装睡，不划水，不推倒BOSS不下线。”

Net friend god"I two-handed weapons of C/C + + two-edged,Equipment for J2EE suit,Talent points for:Data structure and,Hardware knowledge and,Coding experience 4.Now for the game Raid technical a pit,Ensure punctual attendance,Don't leave early,Don't play possum,Don't stroke,Don't push over BOSS not referrals."

　　“爱数钱，爱算账，爱数字，爱读书，爱诚实守信，爱吃苦，爱劳动，爱努力，爱安静，爱宅着。我不是“财迷”，但我拥有注册会计师证书，热爱财会工作。我是一名专业注册会计师。”

"Love number money,Love accounts,Love digital,Love reading,Love the honest code of honor,Love to bear hardships,Love labor,To love,Love quiet,Love curtilage the.I'm not"avarice",But I have the certificate of the certified public accountant,Love accounting work.I am a professional certified public accountants."

　　老外创意简历

Foreigners creative resume

　　只看设计和格式，这份大胆创意，你敢吗？

Only look at design and format,The bold creative,You dare??