据悉，这8000套飘着墨香的莫言小说文集还印着茅盾文学奖获得者宣传语；而改为最新的诺贝尔文学奖获得者宣传语的文集还在抢印中，下周将大批上市，可供应全国市场。如此算来，从诺奖宣布到图书上市，相隔时间在10天左右。别小看这10天，它意味着“诺奖效应”后的第一个销售黄金期，可惜付之阙如。上海文艺出版社总编辑郏宗培对记者说：“如果将‘诺奖效应’比作国内图书出版界的一场考试，我们答得都不尽如人意。”

It is reported,The 8000 sets of waving mo yan mo xiang novel corpus still imprinting a maodun literature winner publicity language;Instead, the latest winner of the Nobel Prize for literature publicity language corpus is still in the seals,Next week will be a large number of listed,Can supply the national market.exasperated,From the Nobel announced to the public,Separated by time in 10 days or so.Don't look down upon this 10 days,It means that"Nobel effect"After the first sale gold period,But pay the fare.Shanghai literature and art publishing house Jia editor in chief ZongPei told reporters:"If the‘Nobel effect’Compared to the domestic book publishers of a test,We answer is not satisfactory."

“莫言热”早就有迹可循 "Mo yan hot"Early leaves tracks

　　“读者的需求是隐藏的，只要有巧合的机会就会爆发出来，就看哪家出版社做好了充分准备。现在市场供应跟不上读者的需求，应该令我们出版界感到尴尬。”郏宗培说，“无论怎么说，市场判断意识弱是此次‘莫言热’给予的最大警示。”

"The reader's demand is hidden,As long as there is coincidence opportunities will be out,See which press will be ready.Now the market supply couldn't keep up with the demand of readers,Should make us publications feel embarrassed."Jia ZongPei said,"No matter how to say,Market judgment consciousness is the weak‘Mo yan hot’Give the biggest warning."

　　他坦承：“莫言热”早有迹可循。在诺奖公布前小半个月，由于国外博彩公司将中国作家莫言列为赔率榜第一位，此后上上下下几次，但都在前几名之内波动，引发了海内外对莫言的无限遐想与好奇。受此影响，在10月11日之前，各网上书城和实体书店的莫言小说库存就已经告急。不过异常的行情变动并没有促使各出版社向书店发去更多图书，这导致获奖消息一出，才刚刚第一轮抢购过后，长时间的断货之苦就折磨着读者和书店。“一般情况下，莫言这样的作家的作品，保持一定的库存是必要的，现状本可以避免。值得反思的是我们集体麻木了。”

He admits:"Mo yan hot"As early as it leaves tracks.In the Nobel before the promulgation smaller part months,Because foreign betting company will Chinese writer, mo yan listed as the first price list,Since then up and down several times,But in the first several fluctuations within,Both at home and abroad caused to mo yan's infinite daydream and curiosity.Affected by this,On October 11 days before,Each online bookstores and entity bookstore mo yan novels inventory will have to be in an emergency.But abnormal market change and not driving the press to bookstore hair to more books,This leads to a winning news,Just after the first round of panic buying,Long time of break goods is suffering torment of readers and bookstore."generally,Mo yan this writer's works,Maintain a certain amount of inventory is necessary,This situation can be avoided.Worthy of reflection is our collective numb."

平时《蛙》一月只卖10本 At ordinary times[frog]January 10 only sell this

　　需要反思的不仅仅是出版社。客观情况下，无论是网上书城，还是实体书店，对于像莫言这样的传统作家的文学作品，库存向来很少。这是与销售记录挂钩的。据媒体调查，在上海书城这样的大型书店，平时莫言卖得最好的书就是获得茅盾文学奖的《蛙》，一个月能走10本已经很不错。刘震云、王安忆、刘恒、苏童、余华、毕飞宇、方方等当代国内文坛一线作家的情况，也和莫言差不多。在图书市场的中心舞台上，走货量最大的文学作品是青春文学、奇幻文学、漫画、人文、历史穿越小说和各类网络文学的纸质书。在这样的情况持续多年之后，从出版商到书店经营者都不再相信传统文学还能创造销售奇迹。这次莫言作品5到10天的“空白期”，真实记录了出版相关行业的反应时间，也折射出传统文学从边缘重返中心所走过的漫长路途。

Need to reflect on is not only the press.Objective circumstances,Whether online bookstores,Or entity bookstore,For like mo yan such traditional writer's literary works,Stock has been rarely.This is the link with sales record.According to media survey,In Shanghai book city such large bookstores,Mo yan sell at ordinary times the best book is to get the maodun literature[frog],A month can walk 10 this is very good.LiuZhenYun/Wang anyi/LiuHeng/Su tong/Yu hua/Bi feiyu/All contemporary literary world, such as domestic a line of the writer,Also and mo yan almost.In the center of the book market on the stage,Go cargo's largest literary works is youth literature/Fantasy literature/comic/humanistic/Through history novels and all kinds of network literature paper books.In such a situation after last for years,From the publishers to bookstore operators are no longer believe in traditional literature also can create sales miracle.The mo yan works 5 to 10 days"Blank period",True records the publication of the relevant industries reaction time,Also reflects the traditional literature from the edge to return to the center through the long journey.

　　出版社认为，幸运的是从公布大奖到颁发大奖还有一个多月的时间。在莫言赴斯德哥尔摩领取诺贝尔文学奖之前，国内出版界虽然赶了个晚集，但还有机会。

Press said,Lucky released from awards to issue awards and more than a month of time.In mo yan to Stockholm to receive the Nobel Prize for literature before,Domestic publications although catch a late set,But still have a chance to.

读者兴趣能持续多久 Readers interest can last long

　　获奖后，莫言接受采访时说，他认为诺奖引起的热潮只会停留很短时间，“不会超过一个月”，而人们对文学的关注“过段时间就又回去了”。他甚至表示不相信自己的书已经卖断货了，以为是媒体的“夸张”，还说“书卖得越多我越惶恐”，惶恐的是“人家说这个人得了诺贝尔奖，必定是字字珠玑，篇篇都是杰出的作品，假如一读以后，说‘这破小说’，对我很失望……”

After winning the award,Mo yan an interview,He thinks the Nobel cause upsurge will only stay for a short time,"Not more than a month",And people to the attention of literature"After a short time he went back".He even says it does not believe my book has been sold broke goods,Thought is the media"exaggeration",Also said"Book sells more the more I fear",Fear is"They say the man got the Nobel Prize,Must be dharma masters,PianPian are outstanding works,If a read later,said‘Wear this novel’,I was disappointed to……"

　　关于莫言所说的“诺奖效应”不会超过一个月的判断，北京精典博维文化有限公司董事长陈黎明在接受记者采访时说，他理解这是因为莫言在“风暴”的中心，异常平静、冷静，体现出国际级大家应有的智慧和理念，“而我们在风暴的外围，不仅体会到了真正的‘莫言热’，还在加班加点地为莫言老师的优秀作品早日上市而忙碌”。

About mo yan said"Nobel effect"Not more than a month of judgment,Beijing classical bo d culture co., LTD., chairman of the board ChenLiMing when accepting a reporter to interview,He understood this is because in mo yan"storm"center,Anomaly calm/calm,Reflect international everyone should have wisdom and philosophy,"And we in the periphery of the storm,Not only realized the real‘Mo yan hot’,Also in the overtime to mo yan the teacher's outstanding works early listed and busy".

　　北京精典博维文化有限公司是这次“莫言热”中的另一大出版商，即将推出全20册的莫言文集，包括未系统发表过的剧本、散文、文论等。据最新消息，由该公司策划、新世界出版社出版的莫言文集中第一本新作、剧作集《我们的荆轲》今天将上市，本周五供货全国。陈黎明向记者透露，文集的其余各本将在本月底之前陆续与读者见面。到那时，距离莫言所说的“不会超过一个月”已相差无几，陈黎明表示他有信心，“好书不在于一时的热销，而在于阅读市场持续的认同”。

Beijing classical bo d culture co., LTD. Is this"Mo yan hot"The another big publishers,Coming soon full 20 volumes of mo yan corpus,Including not system had published the script/prose/Literary theory, etc.According to the latest news,The company planning/New world press published the first this new mo yan corpus/Plays set[Our jing ke]Today will be listed,On Friday the supply.ChenLiMing has revealed,The rest of the corpus all this will be in before the end of the month with readers in succession to meet.then,Distance mo yan said"Not more than a month"Has little difference,ChenLiMing says he is confident,"A good book is not in a moment of sell like hot cakes,But in reading market continued identity".

　　与出版商的愿望相悖，一位网友在贴吧发出的“诺奖之前有多少人知道莫言”调查帖下面留了这样的一句话：诺奖之后又有多少人能真正知道莫言？对文学的悲观与乐观，忧虑与希冀，向着明天同行。

The desire of the publisher and inconsistent,A net friend in a stick"The Nobel before how many people know mo yan"The survey for left such a word:After the Nobel and how many people can really know mo yan?For literature pessimistic and optimistic,Anxiety and hope for,Walked toward tomorrow.

　　记者 吴越

Reporter wu yue chun