地球人已经无法阻止《江南Style》的“肆意入侵”了！无论是你高度认可也好、坚决反对也好，还是深度迷惑也好，你总会在不经意间听到《江南Style》的气息。很显然，面对新兴媒体对这首神曲的“病毒式轰炸”，若再谈《江南Style》到底为何火爆，显然已经OUT了！

Earth people have already can't stop[Jiangnan style]of"Is wanton invasion"the!Whether you highly recognized all right/Firmly opposed or,And the depth or confused,You will always come when you least expect them to hear[Jiangnan style]breath.obviously,In the face of emerging media to this song of the divine comedy"Virus type bombing",If we talk about[Jiangnan style]Exactly why hot,Apparently the OUT!

　　当前《江南Style》的自发传播已经发展到“恶搞阶段”，这种恶搞不仅是中国式的，还是世界性的。目前网上流传火爆的包括：奥巴马版Style、伦敦版Style、印度Style、高校版Style等。对此，我们不得不反思的是：为何模仿版《江南Style》一直在“群魔乱舞”？这反映了自媒体时代怎样的一种网络生态、文化现象、消费现象？

The current[Jiangnan style]The spontaneous communication have been developed to"Kuso stage",This phenomenon is not only the Chinese,Or worldwide.The present on-line spread fiery including:Obama edition style/The London style/Indian style/The version style etc.this,We have to reconsidering:Why imitation edition[Jiangnan style]Has been"spooky"?This reflects from media age what kind of network ecological/Cultural phenomenon/Consumption phenomenon?

　　步入“自媒体”时代以来，全球就跨入了后现代式的网民“解构时代”。有一位网友说得好：“很多人生活都很压抑，得轻松时且轻松，整天板着脸岂不是很没有意思。”近年来，由于虚拟空间繁荣，全球逐渐兴起了一种网络亚文化。山寨版《江南Style》的流行，恰恰反映自媒体时代全球网民对流行文化的“解构”。面对网民大军纷纷“解构”，某种程度上让所谓的“主流”变得难以立足，“主流”走向了更加分裂化、碎片化、无厘头化。

into"Since the media"Since the days,Global after entered the morden netizens"Deconstruction time".There is a net friend say well:"A lot of people life is very depressed,When easy and relaxed,With a straight face all day long is it very no meaning."In recent years,As a result of the virtual space prosperity,The global rise gradually a network subculture.Fortress version[Jiangnan style]popular,Just report from media age global Internet users to pop culture"deconstruction".In the face of the Internet users in army"deconstruction",To a certain extent let the so-called"mainstream"Become difficult to based on,"mainstream"To FenLieHua more/fragmentized/) change.

　　新媒体正在助推全球性“恶搞文化”的泛滥，文化消费日趋浅显化、娱乐化。从国内来说，2006年期间 《一个馒头引发的血案》的视频剪辑，已经初现“恶搞文化”泛滥迹象。从全球范围来看，《江南Style》中的“骑马舞步”引发了全球网民纷纷模仿、改编热潮，绝对算得上是全球范围内的“恶搞文化”盛宴。当然，《江南Style》发展到“恶搞阶段”，也多少烘托了韩国文化创意的稀缺性、爆发力、流行性，随后的恶搞作品绝大多数是在“抄袭”原创作品的创意。今后留载世界流行文化史册的，无疑还是“鸟叔”原创版的《江南Style》。

New media are boosting global"kuso"The spread of,Cultural consumption is plain change/More entertaining.For from domestic,During the year 2006 [A steamed bun initiation murder]Video clips of,Has early"kuso"Flood signs.Globally,[Jiangnan style]of"Riding dance"Triggered global Internet users are imitation/Adapted boom,Absolute calculate going up is worldwide"kuso"feast.Of course,[Jiangnan style]Development to"Kuso stage",Also many foil the Korean culture creative scarcity/Explosive force/epidemic,Then a kuso works great majority is in"copy"The originality of the original works.In the future the world leave load in the annals of the popular culture,Undoubtedly or"Bird tertiary"Original version of the[Jiangnan style].

　　仿版《江南Style》的风起云涌，还是互联网消费“长尾效应”的体现。在互联网时代音乐等文化产品的销售中，一旦处于互联网“长尾”的单项热门产品畅销，而由于流通渠道的无限便捷化，就使得那些不太热门的、处于“尾部”的产品同样创造着非凡收益，这是“长尾理论”的精髓所在。可以说，《江南Style》是互联网典型的稀缺性文化消费品。由于《江南Style》单曲的火爆，使得带有“Style”符号的各类衍生品鸟叔的T恤、墨镜等物品都能在网络中热卖。对《江南Style》的山寨者说，模仿或抄袭《某某Style》，无疑会让其跟随《江南Style》一起火爆，借助新媒体无限的传播渠道，无疑会大大缩短出名、获利、吸引眼球的时间。所以说，仿版《某某Style》背后，实则是各式精明团队试图从中“分一杯羹”的渠道与机会。（毛玉西）

Imitation edition[Jiangnan style]Currents of,Or the Internet consumption"Long tail"Embodiment of.In the Internet age music cultural product sales,Once in the Internet"Long tail"Single hot products sell well,And because the infinite circulation channels more user friendly,Makes those who do not too hot/in"tail"Products also create a special income,This is"Long tail theory"Is the essence of.Can say,[Jiangnan style]The Internet is the typical scarcity culture consumer goods.because[Jiangnan style]Single hot,Made with"style"Symbol of all kinds of derivatives bird tertiary T-shirt/The article such as sunglasses can in the network sells.to[Jiangnan style]Fortress person said,Imitating or copying[So-and-so style],Will undoubtedly make its follow[Jiangnan style]Hot together,With the aid of new media the infinite dissemination channel,Will no doubt greatly shorten the famous/profit/Attract eyeball time.so,Imitation edition[So-and-so style]behind,But in fact is a shrewd team tries to"Points a cup of soup"Channels and opportunities.(MaoYuXi)