刘强东 LiuJiangDong

　　北京京东世纪贸易有限公司董事局主席兼CEO

beijing jingdong century trade co., LTD., chairman of the board and CEO

个人介绍 Personal introduction

　　刘强东，江苏宿迁人，1996年毕业于中国人民大学社会学系，在一家著名的外资企业工作两年后，于1998年在北京创办了京东公司，代理销售光磁产品。短短两年间，京东即成长为全国最具影响力的光磁产品代理商，销售量及影响力在行业内均首屈一指。2003年，面对“非典”对传统零售业的冲击，刘强东果断放弃了全国扩张连锁店面的计划，带领京东公司全面进入B2C电子商务领域。自此，京东公司开始进入了超高速发展期，刘强东领导下的360buy京东网上商城连续5年每年以300%的高速迅猛发展，并先后组建了多个区域全资子公司，业务扩展到全国。凭借丰富的商品种类、优惠的价格和完善的物流配送体系等各项优势，京东商城已经迅速晋升为中国最大的B2C电子商务企业。

LiuJiangDong,Jiangsu suqian person,In 1996, graduated from China people's university department of society,In a famous foreign capital enterprise work for two years later,In 1998 the company established in beijing jingdong,Acting sales of light magnetic products.Just two years,Jingdong which growth for the country's most influential light magnetic products agent,Sales and influence in the industry are second to none.In 2003,,In the face of"SARS"The impact of the traditional retail business,LiuJiangDong decision to give up the national expansion of the chain plan,Lead the jingdong company full access to b2C electronic commerce field.Since then,Jingdong company started the ultra high speed development period,Under the leadership of the LiuJiangDong 360 buy jingdong online mall each year for five years with the high speed of 300% rapid development,And successively established more regional wholly owned subsidiary,business spread to the national.With rich commodities/The most favorable price and the perfect logistics distribution system and so on each advantage,Jingdong mall have rapid promotion for China's largest b2C e-commerce enterprise.

学习感悟 Study of

　　这些年，京东一直在高速发展。我常想：自己和京东都是如此的幸运，因为我们生在一个伟大的时代，一个伟大的国家！我也明白要想带领一个公司成长为世界级的领先企业，只有好环境和自身的努力还不够，必须要通过一个平台来加强学习并不断实践，以提升自己的思维和对越发庞大的企业的掌控能力，中欧就是这样一个非常好的平台。在这里，除了可以学习到经营企业所必须的知识技能，中欧还带给我开阔的国际化视野、强大的师生共享资源和友情。来自全球各国顶尖教授的认真调教，同学们激烈的思想碰撞，高水平的论坛及讲座……这些都使我得到升华。能够进入中欧学习，确是我人生当中又一个很重要、很幸运的机会。

these,Jingdong has developed at high speed.I have often thought:Yourself and jingdong are so lucky,because we was born in a great age,A great country!I also understand that if you want to lead a company grow into a world-class leading enterprise,Only good environment and own efforts is not enough,Must pass a platform to enhance learning and practice,In order to improve their own thinking and to the huge enterprise control ability,Central Europe is such a very good platform.here,In addition to learning to business enterprise must knowledge skills,Central Europe also brings me open international field of vision/Strong teachers and students share resources and friendship.From the world's top professor set-up seriously,The classmates intense thought collision,A high level of bbS and lectures……All of these made me get sublimation.Can enter the central study,It is my life also in the midst of a very important/Very lucky opportunity.