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中学生完成高中生消费调查报告:一成出行必打车--亲稳舆论引导监测室
2012-11-05
今天,是世界节俭日。如今的90后学生,还愿意节俭吗?他们的消费观和消费行为,又有怎样的特性?
today,Is the world, thrift.Now after the 90 students,Are willing to economical?Their consumption and consumption behavior,And what is the characteristic?
日前,重庆八中高2014级17班的10名高中生,走访做出了一份城市高中生消费调查报告:有人手机话费月均300元,一成学生出行必打车;部分学生聚餐选择团购,大家不追求名牌但都会抵制山寨;近半住读生月消费达800元,64%的学生承诺长大后会还钱给父母……
a,Chongqing BaZhong high level 2014 and class of 10, high school students,Visit made a city high school students consumption survey report:Some mobile phone fee standard of 300 yuan,Ten percent of students travel will take a taxi;Part of students choose a bulk dinner,We do not pursue famous brand but will boycott the stronghold;Nearly half ZhuDou birth month consumption of 800 yuan,64% of the students promised will grow up to also money to the parents……
调查700高中生 Survey of 700 high school students
一度登上央视 Once on CCTV
这份调研课题的出炉,源于新课改的指引。
This research topic are,From the guidance of new curriculum reform.
从前年起,重庆八中统一安排指导新入学的高一新生,从进校起便自由选择各自关注的社会热点、学科话题,组团开展“研究学习”这项学习,如同大学生进行专业课题研究报告,每项课题历时1年,旨在推进教学方式的转变升级,调动中学生的主观能动性。
From the year before last year up,Chongqing BaZhong unified arrangement of the new entrance guidance of a freshman,From the school and free choice their attention to social hot spot/Subject topic,Group to carry out"The study"The study,As college students professional subject research report,Every project lasted 1 year,Aimed at promoting the changing the way of teaching to upgrade,To mobilize students' subjective initiative.
高2014级学生成了该校高中课改创新、研究学习的第二批吃螃蟹者。课题组长陈云柯,是学校记者团团长,他向记者介绍了拟定“高中生消费调查与分析”作为课题调研的初衷。在月光族、负产阶级、拼爹时代等社会现象日益突出的当下,不少90后学生没有正确的消费观,以致学习及生活开销常常陷入窘境。于是,他决定利用这次自主调研学习的机会,倡导正确的消费观和价值观。
High grade 2014 students became the school high school curriculum reform innovation/Study of the second batch of those eating crabs.Project leader ChenYunKe,Is the school press corps leader,He introduces to the reporter the protocol"High school students consumption survey and analysis"As the subject of the research purpose.In the moonlight clan/Negative production class/Spell dad age and other social phenomenon of the increasingly prominent,After a lot of 90 students are not a right view of consume,So that learning and living expenses often get into scrapes.so,He decided to use the independent research learning opportunities,Advocate a right view of consume and values.
陈云柯的想法得到了同学程睿智、李思言、金萧、李孟锴、周欣、庞艺、裴灵熹、郭渝、唐俊义等9人的支持和响应。在老师黄娅的指导下,他们10人去年底拟定了调查问卷,在校内或走上街头以及肯德基等场所,向沙坪坝区的700余名高中生进行了走访调查(其中,八中校内集中发放问卷300份;街头走访问卷400份)。
ChenYunKe idea got ChengRuiZhi students/LiSiYan/Gold hsiao/LiMeng wenkai/zhou/PangYi/PeiLingXi/GuoYu/TangJunYi etc nine people support and response.Under the guidance of the teacher HuangYa,They worked ten people end of the questionnaire,On campus or took to the streets and Kentucky Fried chicken and other places,Shapingba district to more than 700 senior high school students were the ways of investigation(the,BaZhong the concentration of 300 questionnaires;The street to visit questionnaires).
寒假中,他们的街头调研活动,还一度登上了央视新闻。最终,通过梳理和统计,他们在今秋十月交出了报告内容。
In the winter vacation,Their street research activities,Also once on the CCTV news.finally,Through the combing and statistics,They fall in October to surrender report content.
组长陈云柯介绍,除了大件购物、旅游开销以及父母需要特别“追加付费”外,团队还调查了男女生生活费的主要开销项目:
Leader ChenYunKe is introduced,In addition to the big shopping/Tourism spending and parents need to be special"Additional pay"outside,The team also investigated men and women living cost of living expenses of the main project:
男生开销项目前五名:
The boy spending projects the top five:
日常伙食、节假日聚餐、网络电子游戏、零食购物、手机话费。
Daily meals/Holiday meals/Network electronic game/Snacks shopping/Mobile telephone.
女生开销项目前五名:
The girl spending projects the top five:
日常伙食、护肤品购买、节假日聚餐、手机话费、交通出行。
Daily meals/Skin care products to buy/Holiday meals/Mobile telephone/transportation.
为此,团队得出了一个男女生消费的“顺口溜”结论:男生偏冲动,女生花费高;男生多游戏,女生爱化妆。另外,还有两个数据值得一提:
therefore,The team concluded that a men and women living consumption"ShunKouLiu"conclusion:Boy partial impulse,Girls high cost;Boy playing,Girls love cosmetic.In addition,There are two data worth mentioning:
其一,在日常交通出行方面,面对公交、地铁、打车、步行这个选项,有13%的高中生选择了“打车”,其中,女生比例占该选项总人数的2/3;其理由多半为公交地铁太挤、步行太累、打车节约时间。
one,In daily transportation aspects,In the face of the bus/subway/Take a taxi/Walk this option,13% of the high school students chose"Take a taxi",the,The girl of the proportion of the total number of options two-thirds;The reason most for bus subway too crowded/Walk too tired/Take a taxi to save time.
其二,针对品牌状况,9成以上的男女生均表示:无论是手机、数码电器还是运动服饰,可以不用名牌,可以支持国产,但绝对抵制山寨,因为容易被嘲笑。
The second,According to brand status,9 into above all men and women said:Whether mobile phones/The digital electrical appliances or sports clothing,Can need not famous brand,Can support the domestic,But absolute boycott the stronghold,Because of easy to be laughed at.
父母每月会给你多少生活费? Parents monthly will give you many living expenses?
住读生比走读生更节约一些 Born ZhuDou than extern more save some
报告分析:高中生家长习惯每周发放生活开支,生活费普遍涵盖日常伙食、交通出行、节假日同学聚餐、手机每月话费等常规项目。除开数百元的伙食费用,住读生在开销方面更为节约一些。在多数中学生心目中,走读生月生活费超过1000元者,即属于“偏高消费成员”,其比例约为1/4,其中不乏月生活费达2000元者,每周都会去星巴克或哈根达斯以及电影院消费1~2次。
According to the analysis:Parents used to high school students paid every living expenses,Living expenses generally cover daily meals/transportation/Holiday dinner students/Mobile phone fee monthly conventional project.Except where hundreds of yuan food costs,ZhuDou born in spending more to save some.In most middle school students mind,Extern months living expenses exceed 1000 yuan person,Which belong to"Is on the high side consumption members",The ratio of approximately 1/4,There is no lack of among them 2000 yuan on living person,Every week to starbucks or haagen-dazs and cinema consumption 1 ~ 2 times.
每月手机话费有多少? Mobile phone fee per month how many?
60%学生每月话费不到50元 60% of students monthly fee less than 50 yuan
报告分析:高中生正常手机话费通常在50元以下,约占60%.超过50元者,则意味着手机上网的情况相对较多。值得一提的是,在众多被调查学生中,有一名高中生的月均话费达300元,其长途电话费占据了大半。据了解,该同学的母亲是全职太太,父亲在外挣钱;但这名同学的其他消费并不离谱。
According to the analysis:High school students normal mobile telephone usually in 50 yuan of the following,About 60%. The more than 50 yuan,It means the Internet phone situation relative more.Be worth what carry is,In many of the students are investigated,There is a high school student of the average monthly fee of 300 yuan,The long-distance telephone held most.It is understood,It's classmate's mother is a full-time wife,Father out to earn money;But the students of other consumption is not unusual.
每学期的护肤品及形象打扮费用是多少? Each semester to protect skin to taste and image dress up what is the cost?
高中男生也买香水护肤液 High school boys can also buy perfume lotion
报告分析:爱美之心,人皆有之,更何况花季少女?护肤品的购买,已成为了90后女生除生活费外的最大常规消费项目。此外,这本来是一项针对高中女生的问卷设置,但也有男生主动参与进来,男士香水、男士护肤液以及啫喱水,成为不少爱美男生的首选。
According to the analysis:Love beautiful heart,The person all has,Besides adolescent girl?Skin care products purchasing,Has become the 90 girls in addition to living expenses of the maximum routine consumption project.In addition,This was based on a high school girl's questionnaire Settings,But also have a boy to active participation in,Man perfume/Man skin care liquid and water gel,Many boys become the first choice of beauty.
同学间聚餐选择怎样的买单方式? Students choose between meals to check way?
AA制占74% 流行团购 AA system 74% pop group purchase
报告分析:AA制已成绝大多数90后学生的消费共识;选择一人请客,大多是少数几个好朋友常常聚会、轮流坐庄;只有少数学生是因为家庭条件实在优越、喜欢大手花钱和结交朋友的缘故。另外,选择蹭饭族的全部是男同学。值得一提的是,中学生节假日或生日聚餐,大家逐渐学会了节俭,通常选择预约团购的方式,能总体节省50~70%的开支,“吃饭+唱歌(或电玩)”的打包价通常在60~80元/人;若未团购,价格至少翻番。
According to the analysis:AA system has already become the most after 90 students' consumption consensus;Choose a people treat,Mostly a few good friends often party/Take turns to the dealer;Only a few students for family condition is superior/Like the big money and make friends's sake.In addition,Choose ceng rice family are all male classmate.Be worth what carry is,High school holidays or birthday party,We gradually learned to thrift,Usually choose an appointment a bulk mode,Can save 50 ~ 70% of total spending,"Dinner + singing(Or video games)"Packaged price usually is in 60 ~ 80 yuan/person;If not a bulk,Price at least double.
消费购物心态是怎么样的? Consumer shopping mentality is how?
近6成男生冲动消费 Nearly six into boy impulse consumption
报告分析:在购物心理调查中,男女生呈现出明显的不同;其中,在“冲动消费”中,男生占比接近6成;而在“请父母参考并定夺中”,男女占比则又恰好颠倒过来,由此可见在中学生时代,男生的消费习惯和心态相对女生更冲动。
According to the analysis:In the shopping psychological investigation,Men and women living displays obvious different;the,in"Impulse consumption"in,Boy of six into than close to;And in"Please parents reference and decide in",Men and women, and accounts for more than just upside down,Thus it can be seen in the era of high school students,The boy consumption habits and mentality relative girls more impulsive.
父母给钱,你是何感觉? Parents give money,How are you feeling?
6成以上有感恩心和责任感 More than 6 into a Thanksgiving heart and sense of responsibility
报告分析:因为高中生都是无产者,又因为年龄和学习压力等因素,无法打工挣钱,因此心怀愧疚又无可奈何是大家的真实心态;同时,6成以上的同学表态“以后会偿还”,则表明了大多数的90后学生同样具备感恩心和责任感,同样是有责任意识的一代;而认为“理所当然”或者“没有想法”的同学,显然还有待正确引导其价值观和消费观的确立。
According to the analysis:Because of the high school students are proletarian,And because of age and learning factors such as pressure,Can't to work to make money,So heart guilty and helpless is everyone's true state of mind;At the same time,Six into more students comment"Will repay",It shows that most of the 90 students also have Thanksgiving heart and sense of responsibility,There are also responsibility consciousness generation;And think"Taken for granted"or"Have no idea"classmates,Obviously remains to be the correct guide its values and the establishment of consumption.
压岁钱有多少? New Year's money how many?
5000元以上占8% 个别人上万 5000 yuan of above 8% of individuals
报告分析:由于身处沙坪坝商圈,周边一、三、八中等名校相对集中,不少高中生的家庭条件不错,因此压岁钱金额不菲,不乏单年压岁钱过万者(其中也有兑现奖励的因素)。但同样也有部分来自区县家庭条件较差的同学,压岁钱在500元以下,“贫富差距过大”的现实客观存在。
According to the analysis:Because in ShaPingBa business circle,Surrounding a/three/Eight secondary schools relatively concentrated,Many high school students family condition is good,So lucky money value does not poor,There is no lack of single year New Year's money past thousands of person(Some of them are cash reward factor).But there are also some by area county family conditions poor students,New Year's money is in 500 yuan of the following,"Widening economic gap"The reality of the objective existence.
压岁钱怎么处理? New Year's money how to deal with?
65%同学将压岁钱储存或上缴 Students will be 65% New Year's money or turn over to the store
报告分析:寒假消费一空,主要是学生用于大件购物,比方说买电脑、手机或用于寒假旅游;储存压岁钱或上缴父母的联合比例达到65%,可见绝大多数90后学生拥有正确的理财观念;同时,“用于其他”则涵盖了捐款、献爱心等行为。(重庆晚报首席记者 朱昕勤)
According to the analysis:The winter out consumption,Mainly used for large shopping students,For example to buy a computer/Mobile phones or used for winter vacation tourism;Storage New Year's money or turn over to the parents' joint ratio reached 65%,Most visible after 90 students have correct financial management concepts;At the same time,"Used for other"It covers the donation/To offer the compassion, etc.(Chongqing evening news chief reporter ZhuXin frequently)
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