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中国EMBA入学考试只有初中难度--亲稳网络舆情监控室
2012-11-08

  像现在这般大开四门老少兼收地挣学费实际是涸泽而渔,优秀的毕业生才是商学院最宝贵的财富,像哈佛商学院其主要收入就是来自捐赠,但如果一个学校毫不在意招收学生的素质,未来谁会给你捐赠呢?

Like now so big open four door, old and young destinations to earn my tuition is actually dry ze and fishing,Excellent graduate business school is the most valuable wealth,Like harvard business school is the main income from donations,But if a school recruit students regardless of quality,The future who will give you donate it?

  企业家王石的一件离婚绯闻,竟使商学院和EMBA出人意料的成为暴热关键词。因为据说王石和绯闻女主角,某80后女明星是在长江商学院共同就学EMBA时相识相恋,于是就有网络段子称长江商学院因此火了,想钓得金龟婿的女艺人纷纷打电话咨询报名事宜。

Entrepreneurs wang shi a divorce gossip,Have brought business school and EMBA unexpectedly become critical heat keywords.Because it is said that wang shi and gossip actress,After a 80 female star is in the Yangtze river school EMBA study together first met when fell in love,So there will be network joke says the Yangtze river business school therefore fire,Want to snare beetle involve the female artist were calling consulting the matters concerned.

  有人按注意力经济估算,这则全民瞩目的绯闻将使长江商学院受益,对知名度的提升将超过百万、千万的广告投入......知名度的提升是肯定的,但长江商学院是否因此受益则有待探讨,因为这次出的名,更像一种“污名”,更增加了世人对本来就充满争议的中国EMBA教育的疑惑。

Someone press attention economy estimation,This is the outstanding gossip will make the Yangtze river business benefit,The popularity of ascension will more than one million/Thousands of advertising into...Visibility of the ascension is sure,But if the Yangtze river business benefit is to be discussed,Because the name of this out,More like a"stigma",More added to the world was full of dispute of Chinese EMBA education doubts.

  木子美发专栏称EMBA班有“收房卡”传统,是成功人士寻找艳遇的场所,“XX商学院每期也会招几个美女主持和明星进去当招牌”,其中夸张的细节有可能是以讹传讹,但有些事实确实无可回避。比如,媒体调查,包括王石的绯闻女友在内,确实有不少娱乐圈女星在上EMBA,她们只是演员,而非娱乐产业运营者,怎么会纷纷产生就学“高级管理人员MBA课程”的需求?好吧,漂亮女演员当然也可以有远大的商业志向,下一个问题是:她们是怎么考进去的,很简单吗?

Muzi mei hair column says the EMBA have"Receive room card"The traditional,A successful person is looking for the place of affairs,"XX business school each issue will recruit a few beauty and hosted in when star signs",The exaggerated details may be incorrectly relay an erroneous message,But there are some facts inevitably, indeed.For example,Media survey,Including wang shi, the gossip girl,Do have a lot of entertainment star in the EMBA,They are just an actor,Rather than entertainment industry operators,How can produce in school"Senior management MBA program"demand?well,Beautiful actress of course can also have a great commercial ambition,The next question is:They are how to take an examination of in,Very simple??

  确实很简单。这也是中国EMBA教育最受诟病的问题之一,另外一个是学费贵。有人将中国EMBA中的E戏称为“易”(easy)和“贵”(expensive),其入学考试内容难度只有初中数学程度,而占成绩80%的面试则只有15分钟。但大陆EMBA的学费却是台湾的三倍,并以年均20%的速度增长。

Really is very simple.This is also the Chinese EMBA education for the most popular one of the questions,Another is your tuition fees.Someone will Chinese EMBA dubbed the E"easy"(Easy)and"your"(expensive),The entrance exam content only difficulty degree of junior middle school mathematics,And accounts for 80% of the interview result is only 15 minutes.But the continental EMBA tuition is three times of that in Taiwan,And at an annual rate of 20% growth.

  其实不止漂亮女明星,在各大商学院的EMBA项目中,混迹着从运动员到政府官员等各色人士。其中很多人对EMBA的追逐很简单,除了拿个学历名头,就是混个人脉,尤以后者为重,唯独没有学习。无论是钓金龟婿还是寻求商业关系,在中国上EMBA就是为了从同学资源中各取所需,这已经连公开的秘密都称不上。在媒体上,人们也见多了各种基于EMBA人脉圈子所创造的传奇,比如,开发商将36套房子卖给同学,牛根生给同学写求援信获得10亿元援助,XX借上课机会向官员同学行贿获得政府大单等等。

In fact more than beautiful female star,In each big business school in the EMBA programs,The sole from athletes to government officials, etc all kinds of people.Many EMBA to chase is very simple,In addition to take a record of formal schooling attitude,Is mix a contacts,Especially in the latter as heavy,Except learning.Whether snare a rich husband or seek business relations,In China in an EMBA programme is for the students in the resources what they really need,This has even open secret all do not say to go up.In the media,People also sees many various based on EMBA contacts circle created legend,For example,Developers to 36 house sold to the students,To write QiuYuanXin cow students obtain 1 billion yuan aid,XX borrow class opportunity to students receive government official bribery large single, etc.

  中国的EMBA教育确实在被污名化,但相关的人们都应反思:一个原本以教授学生工商管理技能为核心高级商业课程,在进入中国短短十几年,为何会如此迅速的变质几成俱乐部和名利场?

China's EMBA education really was stigmatized,But the people should reflect on:A originally to teach students business management skills as the core advanced business courses,In the short more than ten years in China,Why be so rapid metamorphic several into the club and vanity fair?

  在国外,积累人脉也是企业家读EMBA的目的之一,但一定没有中国这样直接和赤裸。这实际上是这门课程对中国现实的一种适应,它客观地反映出,“关系”这两个字在中国商业社会中所占的比重。企业家们或许在舍本逐末,但他们确实知道要获得成功在“学识和关系”中何者更重要。人人都想离财富更近,离权力更近,EMBA课程恰恰打造了这样的平台。

In foreign,Accumulated contacts and entrepreneurs to read one of the purposes of EMBA,But must not China so direct and naked.This is actually the course of China's reality an adaptation,It objectively reflect,"relationship"This two word in China's commercial society the proportion.Entrepreneurs may in the shadow and lose the substance,But they do know that to be successful in"Knowledge and relationship"Which is more important in.Everyone wants to be closer from wealth,Closer from power,EMBA course just build the platform.

  学生没错,应该负有主要责任的是各大商学院,它们是EMBA课程的销售者和管理者,但却以放任的态度把这项教育卖成一种富人竞相追逐的奢侈品,从商业上看,它们当然是成功的,EMBA现在已经跟名牌奢侈品一样,成为价格越涨销量越增的“吉芬商品”,但在教育上,它们是失败的,这种EMBA教育或许能使企业家更容易地赚到钱,女明星更方便地嫁入豪门,但却无助于为中国培养真正优秀的企业家,也无助于提高中国企业的国际竞争力。

Students right,Should be the major responsibility is each big business school,They are EMBA course sellers and managers,But with the attitude of the laissez faire the education sell into a rich man to chase luxury goods,Look from the commercial,Of course they are successful,EMBA is now with famous brand as luxury goods,As the price of the more up sales of the increase"Giffen goods",But in the education on,They are failure,This EMBA education may be able to make entrepreneurs easier to earn money,Female star more easily married within the giants,But not for Chinese culture really good entrepreneurs,Also can not improve the international competitiveness of Chinese enterprises.

  至于如何挽救中国EMBA的声望,为其重新找到教育这个灵魂,政府进行适度干预和管理,改变其过度市场化的现状是方法之一,但更根本的还在于各大商学院能够珍惜羽毛,割舍眼前利益,下决心寻找一条长远的可持续发展之路。像现在这般大开四门老少兼收地挣学费实际是涸泽而渔,优秀的毕业生才是商学院最宝贵的财富,像哈佛商学院其主要收入就是来自捐赠,但如果一个学校毫不在意招收学生的素质,未来谁会给你捐赠呢?

As for how to save China EMBA popularity,For the education to find the soul,The government carries out appropriate intervention and management,To change the present situation of excessive marketization is one of the methods,But a more fundamental is that each big business school can cherish feather,Give up immediate interests,Determined to find a long-term sustainable development road.Like now so big open four door, old and young destinations to earn my tuition is actually dry ze and fishing,Excellent graduate business school is the most valuable wealth,Like harvard business school is the main income from donations,But if a school recruit students regardless of quality,The future who will give you donate it?



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