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媒体曝部分商学院对名人放水 为提高收入知名度--亲稳舆论引导监测室
2012-11-10

   培养高端管理人才的教育殿堂,在公众眼里成了“富人俱乐部”“钓金龟婿的地方” Training high-end management talent education hall,In the public's eyes became"club""Snare a rich husband place"

  

商学院:学费50万换来什么? Business school:Tuition fees for 500000?

  伴随着房地产大佬王石婚变的消息,中国的商学院群体被迫以娱乐姿态进入公众视线不断有演艺明星被挖出曾就读于某某商学院,还有媒体曝出“MBA排名全国第11位的中山大学打算 ‘针对50亿身家的企业家开设EMBA班’”,“知名演员范冰冰有意入读下一学年长江商学院EMBA课程”等消息。

With the real estate big brother wang shi marriage news,China's business school group was forced to entertainment attitude into the public eye continued entertainers gouged out had been studying at such and such business school,And the media exposure"MBA ranked 11th national zhongshan university going to ‘According to the 5 billion Lloyd webber entrepreneurs to open the EMBA’","The famous actress fan bingbing to read into next year's Yangtze river business school EMBA courses"News such as.

  无论消息真假,一直被看作培养高端管理人才教育殿堂的商学院,在公众眼里变成了“富人俱乐部”、“高端社交场所”、“钓金龟婿的地方”……那么,中国商学院的门槛到底在哪里?

Whatever news true and false,Has always been regarded as training high-end management personnel education hall of the business school,In the public's eyes became"club"/"High-end social place"/"Snare a rich husband place"...so,China business school threshold in where?

  

EMBA不是交了钱就能上 EMBA is not made money on the can

  在很多人眼中,商学院充满神秘感。一是因为学费贵。《福布斯》调查显示:今年有多家商学院EMBA学费超过50万元;长江商学院学费最贵,高达65.8万元。二是因为能就读于商学院的,尤其是EMBA班的,往往就是我们常说的商界精英。

In many people's eyes,Business school is full of mystery.A because your tuition fees.[Forbes]Investigation shows that:This year several business school EMBA fees more than 500000 yuan;The Yangtze river is the most expensive school tuition,As high as 658000 yuan.2 because can enrolled in business school,Especially the EMBA,Is often we often say business elite.

  “EMBA不是交了钱就能上的。要经历简历筛选、笔试和面试等环节,最终能入选的学员并不多。”沪上某知名商学院EMBA项目主任说。

"EMBA is not made money on the can.Want to experience resume screening/Written examination and interview etc link,Can eventually selected students is not much."Shanghai a well-known business school EMBA programs director said.

  EMBA又叫高层管理人员工商管理硕士,是中国最高端的专业学位硕士教育项目,目前全国60多家商学院都设有EMBA项目。

EMBA and that top management master of business administration,Is China's top of the master's degree of education project,At present, there are more than 60 national business schools have EMBA programs.

  要报考EMBA,一般要求至少大专以上学历,具有8年以上工作经历(其中应有4年以上为管理工作经历)。学员报名成功后,还要接受笔试与面试。据记者了解,商学院各自确定考试内容:笔试采用国际通行的GMAT(经企管理研究生入学考试)为多,考试项目包括逻辑、数学和管理案例分析等;面试则由本校教授与外部高层管理人员共同担任考官,对学员进行半个小时左右的问答。像中欧国际工商学院这样要求比较严格的EMBA项目,每年要淘汰掉三分之二的人。

Want to enter oneself for an examination EMBA,General requirements at least college degree or above,Have above 8 years working experience(Which should have four years of management work experience).Student registration after the success,To accept the written examination and interview.According to reporter understanding,Business schools to determine their exam content:Written using international popular GMAT(The enterprise management postgraduate entrance exam)Which is,Test items include logic/Mathematics and management case analysis, etc;The interview by the professor and external senior management personnel to as the examiner,Students will quiz for half an hour or so.As China Europe international business school so that demand is strict EMBA programs,Every year to eliminate two thirds of the people.

  

部分商学院对名人“放水” Part of the business school of famous people"drain"

  门槛设在那里,商学院在操作过程中会不会“放水”呢?

Threshold in there,Business school in the operating process will not"drain"??

  王石事件后,网上流行这样一个段子:“读EMBA班的女同学主要有两类:一类是苦苦寻觅意中人的企业女高管,把EMBA当做高端社交场所,顺便找到合作伙伴兼老公;一类则是时尚娱乐圈的美女,上EMBA为‘钓金龟婿’,哪个班贵就上哪个。”

Wang shi incident,Online popular such a joke:"Read the EMBA female classmate basically has two kinds:One kind is looking for hard heart enterprise female executives,The EMBA as high-end social place,The way to find partners and husband;A kind of is the fashion entertainment beauty,In an EMBA programme for‘Snare a rich husband’,Which class you went up to which."

  网友就此质疑:那些时尚圈的美女、被八卦出来的明星,真的都能通过高深的逻辑和数学考试吗?

Net friend in this question:The fashionable circle beauty/Be gossip out of the star,Really can through the advanced logic and math exam?

  沪上某知名商学院EMBA项目主任向记者证实:“部分商学院为了收入或者提高知名度,在执行时会有一些所谓的弹性。比如,对某些有知名度的演员或者运动员,降低录取标准。”中欧国际工商学院EMBA主任陈杰平教授认为,将不符合入学资格的学生招进来,只会形成恶性循环:为了让这些学员听懂,教授只能降低讲课难度,从而降低整个商学院的教学质量。

Shanghai a well-known business school EMBA program manager confirmed to reporters:"Part of the business school in order to income or to raise awareness,In the execution will have some so-called elastic.For example,For some well-known actor or athletes,Reduce admission criteria."EMBA of China Europe international business school director ChenJiePing professor thinks,Will not conform to the admission of students recruit come in,Only can form a vicious circle:In order to let the students understand,Professor can reduce the difficulty of the lecture,So as to reduce the whole business school's quality of teaching.

  

国内商学院理念有偏差 Domestic business school idea has deviation

  处在舆论漩涡的长江商学院还被外界批评:太过用心构建“交友平台”。这个交友平台也叫“圈子”,并非仅代表男女交友圈,还指生意场上的人脉圈。陈杰平说,人脉圈是EMBA教育重要的一部分。EMBA教学知识一部分来源于教授讲课的内容,另一部分就是来自同学间的交流学习。

In the opinion of the vortex of the Yangtze river business school was also criticism:Too attentively construct"Dating platform".This to make friends platform also called"circle",Not only on behalf of the men and women to make friends circle,It means that in business contacts circle.ChenJiePing said,Contacts ring is an important part of EMBA education.EMBA teaching part knowledge derived from the professors lecture,The other part is from the communication between the students learning.

  不过,如果商学院和学员将构建圈子当作主要业务经营,就有些“过头”了。陈杰平说,国外主流商学院也很重视校友网络的建设和校友资源的开发利用,但他们的核心仍然是保持各自特色的课程以及教学质量,而学员不仅仅是看重校友资源而上学,主要还是以学习为主。但中国部分商学院还停留在以构建校友资源取代学习成为主要目的的阶段。此外,中国商学院普遍缺乏人文气息,商业化氛围太重。

but,If business school and students will build a circle as the main business,There are some"too"the.ChenJiePing said,Foreign mainstream business school also attaches great importance to the construction of the alumni network and the development and utilization of alumni resources,But their core is still keep their respective characteristics of curriculum and teaching quality,And students is not only value alumni resources and to go to school,The main or to learn the main.But China still stays in the part of the business school to construct the alumni resources instead of learning as the main purpose of the stage.In addition,China's business schools lack human breath,Commercial atmosphere is too heavy.

  沪上某知名商学院EMBA项目主任也表示,今天发生在EMBA身上的一些事情,跟商学院在商科教育理念上的偏差有关。商学院不要忘记,纵然有创收的考虑,本质却是一所学府。(记者 唐烨)

Shanghai a well-known business school EMBA programs director also said,What happened today in the EMBA body some things,With business schools in business education in the idea the deviation related.Business schools do not forget,In spite of earned income consideration,Nature is a institution.(Reporter TangYe)


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