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教育类“淘宝”的痛点:技术OK但不懂教育行业--亲稳网络舆情监控室
2012-12-21

教育类“淘宝”的痛点:技术OK但不懂教育行业

  互联网教育类创业突然热起来了。

Internet education class venture suddenly heat up.

  互联网语言学习社区声同网的于世博对此观察道:

Internet language learning community with sound and this way YuShiBo observation:

  2011年暑期至今,是在线教育产品重登舞台的又一轮狂潮,这轮狂潮中有几个重要的时间节点:2011年10月,2012年3月,2012年7月,2012年9月。不只是YY教育,多贝、正保开放平台、传课网、安博旗下孕而未生的博乐网,以及一些垂直领域的在线教学产品,迭代和运营的重大变革,时间几乎都集中在这几个节点附近。

In the summer of 2011 so far,Is online education product weight appeared on stage another round of panic,This wheel panic has several important time node:In October 2011,In march of 2012,In July 2012,In September 2012.Not only the YY education,Much bei/Is the open platform/The class and/Ember's pregnant but not born LeWang bo,And some of the vertical field of online teaching products,Iterative and operation of major change,Time almost all concentrated in the near several nodes.

  

热缘何处 Heat what place

  在与虎嗅网的交谈中,于世博这么来分析在线教育创业突热的原因:

With the tiger sniff network conversation,YuShiBo so to analyze the online education business process hot reason:

  

1、资本有意。 1/Capital to.

  美国此领域的创投风起来了,自然影响到国内风投对这块领域的判断。但重大差异在于,美国项目相当一部分是在做高等教育的市场,在跟各名校合作比如虎嗅此前介绍过的Coursera但国内由于政策体制方面的原因,创业者基本上只能寻求高等教育之外的市场空间,而缺少名校的品牌与资源,无疑加大了撬动互联网教育市场的难度。

The United States in the field of the vc wind up,Natural affect domestic wind is cast to the field of judgment.But significant differences,The United States, a considerable portion of the project is higher education market,In the school with cooperation such as tiger sniff previously introduced the domestic Coursera but due to the policy of the reasons of the system,Entrepreneurs basically can only seek higher education outside market space,And the lack of famous brand and resources,No doubt increased the difficulty of Internet education market prise.

  

2、YY教育的启蒙。 2/YY education enlightenment.

  YY教育于2011年6月上线后,几个月就发展到月活跃度几百万用户,不免令人兴奋。 几家创业者在后来做教育类项目时,都借鉴了它的产品形态。传课网创始人王锋间接印证这一点,他说:YY教育部分满足与体现了在线教育的市场需求,但随着在线教育的深化,需要有更好的产品与一整套服务向市场提供。

YY education in June 2011 after online,A few months to development on liveness millions of users,Not exciting. Several entrepreneurs in the later do education class project,For all its product form.The founder of the class and WangFeng indirect confirm this,He said:YY education part meet and embodies the online education market demand,But with the deepening of online education,Need to have a better product and a complete set of service to the market to provide.

  当然,这两年带宽加大、视频越发普及,对在线教育也无疑是正向推动力。

Of course,The two years bandwidth increase/Video the more popular,For online education is no positive driving force.

  广泛而言,互联网教育创业有多种形态(后文中,虎嗅特请一位老师发表了他对不同形态产品的初步体验感受),而与“淘宝”或“天猫”平台模式相似、创业时间也相近的两个在线教育平台有两家:多贝网、传课网。(都是2011年10月份注册公司)

Widely in,Internet education venture has a variety of pattern(After the,The tiger sniff, please a teacher spoke about the different forms of product preliminary experience feelings),and"taobao"or"Day cat"Platform model similar/Venture time also similar two online education platform has two:Bayesian network more/The class and.(Is in October 2011 registered company)

  媒体人程苓峰曾经盛赞过YY语音推动用户走进人人为师的时代,更主张YY做成教育领域的C2C、在有头脑的地方复制淘宝。

The media people ChengLing peak once praised a YY voice push users into everybody for master's age,More advocate YY education made in the field of C2C/In the mind of the local copy taobao.

  是的,做出一个教育领域里的淘宝,很伟大。但现实地来看,教育类C2C在真正抵达“淘宝”之前,尚需翻过几重大山。我们结合多贝与传课的探索样本来看下。

yes,Make a education in the field of taobao,great.But the reality to see,Education class in C2C really arrived"taobao"before,Still need to climb over a few major mountain.We combine with shell and the course of exploration sample and see.



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