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教育类“淘宝”的痛点:技术OK但不懂教育行业--亲稳网络舆情监控室(3)
2012-12-21
模式尚在摸索 Mode is still in the dark
-传课网:服务好B - the class web:Service good B
传课网的构架包括三部分:一款集成了IM、课件播放和在线支付功能的KK客户端软件,一个可进行直播或转播的网络教室,和一个C2C的课程交易系统。(引自于世博相关文章)
The class network frame includes three parts:A new integrated the IM/Courseware play and online payment function of KK client software,A live broadcast or can be the network classroom,And a C2C course trading system.(YuShiBo from related articles)
从这三个构件很明显看出来,传课一开始就全面拷贝淘宝C2C的平台模式,包括在交易系统里与快钱合作建担保交易平台、包括老师与学生之间的互评、协商退货等产品细节。“要做C2C的话,商业信誉是所有人的顾虑。”传课创始人王锋说。
From the three component obviously see out,The beginning of class the full copy taobao C2C platform model,Included in the trading system and quick buck cooperation to build security trading platform/Including teachers and students leading between/Consultation return products details."To do C2C words,Business reputation is all people's concerns."The founder of the class WangFeng said.
不过传课上线没几个月,他们就决定在两个方向上进行调整。,因为发现青少年的家长普遍对在线教育不感冒、看不到家长们可能的付费意愿,传课认为还是年轻成人用户的在线培训需求更“刚”一些。
,Because the parents found that teenagers to online education generally don't catch a cold/See parents may payment intend to,The class think or young adult users online training needs more"just"some.
二是发现C2C平台太难做了,他们把自己定位改成服务B的服务商。 The second is found C2C platform too hard to do,They are positioning themselves to have a change service provider of B.
尽管平台还是这个平台、产品设计与功能上没有大的改动,但传课的主要定位与运营重点变成服务各个教育机构,让它们及旗下老师能来这个平台、并且在这个平台上有好的授课体验、甚至商业收益。
Although platform or the platform/The product design and the function is not changed greatly,But the lesson of the main location and operation key into service each education institutions,Let them and its teacher can come to this platform/And in this platform have good teaching experience/Even the business income.
虽然传课平台上现在大部分课程是免费,但也有明确价格:零元。用户要想报名参课,必须完成零元购买的动作与流程。
Although the class platform now most of the course is free,But also have clear price:Zero yuan.Users want to sign up and class,Must complete zero yuan to buy action and process.
传课不准备把自己定位于教育机构的营销平台,长远来看,是一个分发付费教育内容的平台。
The class is not prepared to position himself in education institutions marketing platform,The long run,Is a distributed education content for the platform.
为了推动课程销售,传课还在站内做了一个简单的问答产品。据其称,该产品的功能主要是供机构与老师营销之用,老师可以通过它与学生互动、推销自己。
In order to promote sales of course,The class is in the station to do a simple question and answer products.According to the said,This product is mainly used for the function of the institution and the teacher of marketing,The teacher can through it and students interaction/To sell yourself.
目前,传课与知名教育机构合作最大的成果是:传课说服了新东方网校,后者同意把一两个付费课程同步到传课网站上,传课为其免费提供更好的直播互动体验,而传课的需求是借助新东方品牌,导入一些将来有可能留在传课平台上的用户。同时,传课还在努力让一些前期已进驻YY教育的机构从YY平台上迁移过来,包括著名的SEO培训机构利为汇。
At present,The lessons and famous education agencies are greatest accomplishments:The class persuaded new Oriental online,The latter agreed to pay a two course synchronous to the class web site,The lesson for the free provide better live interactive experience,And the class needs by new Oriental brand,Import some future could stay at the class platform of users.At the same time,The class is still trying to make some early education institutions has been stationed in YY from YY platform migration over,Including the famous SEO training institutions for the remittance.
这肯定会跟YY教育产生直接竞争。
This would be a direct competition with YY education.
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