文/程苓峰 The text/ChengLing peak

　　对于YY语音能够对教育行业所作出的创新和贡献，先看一个案例。

For YY speech to education industry innovation and contributions,Look at a case.

　　林国华，63岁的老人，曾担任福建省建德市农机局局长。2010年61岁那年，退休的老林想学习关于网页的搜索引擎优化技术，简称SEO，于是成为YY语音的教育频道上一个“SEO 75班”的学员。学费240块，学时几十个小时。不过有趣的是，林国华的SEO老师并不是什么“高素质人才”，几个三流大学的毕业生，自学的SEO，发现很多刚做搜索引擎营销的人很需要这门手艺，于是自己做老师在YY语音上开始讲课。

LinGuoHua,The 63 - year - old old man,Served as fujian 建德市 NongJiJu chief.In 2010 at the age of 61,Retired lim wants to learn about the web search engine optimization techniques,Hereinafter referred to as SEO,Then become YY speech on education channel one"SEO 75 class"Of the students.Tuition fee $240,School dozens of hours.But it is very interesting,LinGuoHua SEO teacher is not"High-quality talents",A few graduate of the university of third grade,Self-study of SEO,Found that a lot of people just do search engine marketing is very need this trade,Then you do the teacher began to lecture on the YY speech.

　　故事还没完。林国华在SEO课程之后，向老师们毛遂自荐，有感于中国的小孩道德感普遍缺失，要在其YY语音的频道里开讲中国传统的文化课程《弟子规》。林国华表示不收费，但老师们一定要给。于是课程免费，林国华的工资捐献给公益组织。《弟子规》课程从2010年11月开始每周一晚8点在YY的25650频道开讲，一年上了50堂课，每堂课学员几百到几千不等。

The story yet.LinGuoHua after SEO course,To the teachers themselves,Abstract: the child lack of moral sense common in China,In the YY voice began in the channel of the traditional Chinese culture courses[Disciple rules].LinGuoHua said no charge,But the teachers must give.So free,LinGuoHua pay contributions to public welfare organizations.[Disciple rules]Course from November 2010 to start a week late in YY channel 25650 began at 8 o 'clock,A year on the 50 class,Each class students ranging from several hundred to several thousand.

　　好的，来总结一下YY干的是一件什么事情。

good,To sum up what YY is a what thing to do.

　　第一，人人获得了可为老师的自由。你不需要读过师范大学，不需要国家认证，只要你能授人以渔、言之有物，你就能找学生到YY上授课，或者在YY上找学生授课。

The first,Everyone got for the freedom of the teacher.You don't need to read normal university,Do not need to state the authentication,As long as you can give a person with fishing/Having substance in speech,You can look for students to lecture on YY,To find the students or in YY.

　　第二，行行出状元，行行也有了成为课程的自由。有实际的课，比如SEO，学好了就能赚钱，五大三粗的小伙子们讲。也有虚的课，比如《弟子规》，与现实的利益无直接关联，尊尊老者林国华讲。学完课，你觉得有用即可。不必谁来认证，谁来评判。

The second,Have first,Line do have also become the freedom of the course.Have a practical lesson,Such as SEO,It can make money,Five three thick of boys.Also has a virtual class,Such as[Disciple rules],No direct link with the interests of the reality,And respect for the LinGuoHua.Learn lessons,Do you think can be useful.Who don't have to come to the authentication,Who will judge.

　　第三，自有生态。这几乎是一个与现行的教育机构和行业完全独立的体系。老师不受传统熏染自我成长，学生不受传统制约自我追求。他们在草根中来，到草根中去。他们在这里能赚到真金白银或者积德行善，能学到一技之长以养家糊口。所以到了最后，第四，既然供方需方都自由了，学费就能变到如此之便宜。低到一两百，免费的也很多。我甚至觉得，对于中小学的免费义务教育，甚至可能会在网络平台上被最有效率的实现。

The third,Has its own ecological.It is almost one and the current education institutions and industry fully independent system.The teacher from traditional edify self development,Students don't restricted by traditional self pursuit.They came in the grass roots,Into the grassroots.Here they can earn gold silver or merit to do good,Can learn skills to his family.So in the end,The fourth,Since the supplier to the buyer all free,Tuition fees can be change to so cheap.Low to controlled,The free is very much also.I even think that,Free compulsory education for primary and secondary schools,May even on the network platform is the most efficient.

　　如果你也同意“互联网力量可以解放任何一个行业”，那么我们来罗列一下相应的行业和其所代表的互联网力量。百货大集市比如王府井@淘宝，新华书店@当当，数码和家电商城比如国美@京东，酒店和机票分销@携程，电影院@奇艺，彩票分销@500wan，电台@YY语音……这个名单可以一直列下去。你也可以偏执的认为，任何一个行业如果还没有对应的互联网企业，那就是一个空挡的创业机会。

If you agree"The Internet forces can be free any industry",So let us have a list of the corresponding industry and its represented by the Internet.Large markets such as wangfujing department store @ taobao,@ the xinhua bookstore dangdang,Digital and appliances such as gome @ jingdong mall,The hotel and ticket distribution @ ctrip,The cinema @'s art,Lottery ticket distribution @ 500 wan,Radio @ YY speech……The list can go on and on.You can also think of paranoia,If you don't have any one industry corresponding Internet enterprise,It is a neutral of entrepreneurial opportunities.

　　那么，什么是市场最大的空挡呢？最常出现的答案一般会有两个，一个是医疗，另一个就是教育。为什么是这两个？因为他们仍然在体制之内，被管理的最严，最不自由。

so,What is the largest gap in the market?Most often the answer will typically there are two,One is a medical,Another is education.Why is the two?Because they are still within the system,Is the most strict management,The most not free.

　　如果倒回去3年，恐怕很少有人能看出YY作为一个为解决网络游戏玩家即时语音交流的工具会成为冲击教育行业的先锋。为什么是YY？很简单，就因为它首先实现了“高质量的基于语音的多人即时通话”。虽然从害人不浅的游戏起家，却在诲人不倦的教育安家，也算是造化。YY语音极适合网络教育已是一个事实。包括新东方、青鸟等在内的教育机构已经在YY语音上推免费课，而且大火。其道理也显然，因为学员不必花费上万元的路费和住宿费去北京听课，呆在自己家乡操作几千块的电脑就能听到优秀老师的讲课。老师也省了教室的房租。

If go back three years,恐怕很少有人能看出YY作为a个为解决网络游戏玩家即时语音交流的工具会成为冲击教育行业的先锋.Why is YY?Is very simple,Just because it first"High quality based on the voice of people call immediately".Although from HaiRenBuJian game started,But in keeping the home education,Also be possessed.YY speech极适合网络教育已是a个事实.包括新东方/Birds, education institutions have pushed on YY speech class for free,And the fire.The reason is obviously,Because students don't have to spend thousands of yuan of travel and accommodation to lecture in Beijing,Stay in his hometown operating thousands of pieces of computer can hear good the teacher's lecture.The teacher also saved the rent of the classroom.

　　说到教室，YY教学频道极力的模拟真实的教学场景。就是各种插件，支持实时视频、PPT演示、多图片播放、电子白板（就是传统教室的黑板）、举手发言、文字沟通、桌面捕捉、不记名投票、送鲜花等等。老实说，很多功能比传统教室更利于互动、更有趣。而关于产业链，也就是帮助老师方便的收到钱，所谓【成长体系】和【门票系统】也要推出。说白了一点，有点像起点中文网的按字付费、包月、打赏那一套东西。不过是写手和读者的关系变成了老师和学员。

When it comes to the classroom,YY teaching of channel to simulate real scenes.Is all the plugin,支持实时视频/PPT presentation/More pictures play/电子白板(Is in the traditional classroom the blackboard)/Raise your hand if you speak/Written communication/Desktop capture/Is not registered to vote/Send flowers, etc..To be honest,A lot more conducive to interaction function than the traditional classroom/More interesting.而关于产业链,Is to help the teacher also facilitate the receipt of money,The so-called[Growth system]and[The ticket system]Also want to launch.Frankly speaking a little,The starting point a little bit like Chinese pay by words/rate/A reward that a set of things.But is the relationship between writers and readers become the teacher and students.

　　创意人才是最不喜欢束缚的。所以我更愿看到陈辉民和林国华成为最主流。老师们都离开新东方、某某大学这些传统的教育机构，在YY上自己拉学生讲课，YY搞定认证、付费、评价等体系。这才是隐含在背后的大趋势。互联网力量要解放教育阵地，给老师自由，也给学生自由。俞敏洪今天在民营教育的地位说不定要让给YY语音的创始人李学凌。就好比乔布斯对媒体业的影响力要盖过默多克。因为他搭建的平台让更多有才华的作曲家、歌唱家、作家能够脱离默多克的商业旗舰而独立、自由的创作。媒体人和教师唱戏，而搭台的是互联网的产品经理。

The artist is the most don't like bondage.So I more willing to see 34:2237 and LinGuoHua become the mainstream.The teachers are from new Oriental/So-and-so these traditions of the university education institutions,On the YY lecture and students themselves,YY fix the authentication/pay/Evaluation of the system.It is implicit in the big behind the trend.Internet power liberation education position,To the teacher freely,Also free to students.Mr Yu today in the status of the private education might want to YY li3 xue2 ling2 founder of the speech.Like jobs to the influence of the media to cover a murdoch.Because he set up the platform for more talented composer/singer/Writers can independence from murdoch's business flagship/The creation of the free.Media and teachers singing opera,And the 搭台 is the product manager of the Internet.

　　好吧，道理虽然基本说了个大概，不过最动人最丰富的还是活生生的发生在这个互联网社会里的案例和细节。知道没有力量，相信才有力量。只有当你亲耳听到、亲眼看到这些草根老师们在YY上的经历和心力之所呈现，才会跟我一样，对这个行当的未来充满忐忑不安的期许，才会明白其正当喷薄而出的气势和张力。

ok,Truth although basic said a probably,But the most touching or living in the case of the Internet society and details.Know that there is no strength,Believe there is strength.Only when you with my own ears to hear/See these grassroots teachers on the YY experience and heart is presented,Will like me,The future of my full of uneasy expectations,Can understand the proper mind jumps out of the momentum and tension.

　　

一、利为汇。 a/And for the transfer.

　　利为汇之前身，是蒋晖（网名：久久）个人的SEO培训班，早在YY语音还远不如今天这样流行的2010年初，这个SEO培训班就已经在YY上安营扎寨。你不得不感叹草根之嗅觉。2010年5月西祠胡同创始人之一陈辉民加入团队，共同创办了现在的南京利为汇信息技术有限公司。当年利为汇正式员工不到10人，但SEO收费学员突破1万名。2011年利为汇开发了多门新电商课程包括WP建站、淘宝培训、外贸培训等。2011年底收费学员2.5万名，老师人数长了4倍。

The is the predecessor of collect,Is JiangHui(net:A long time)Personal SEO training,As early as in YY speech is far not as good as today's popular in early 2010,This SEO training in YY jurisdictions.You have to exclamation of grassroots smell.In May 2010, one of the founders of ChenHuiMin to join the team,Established in nanjing now together for collect information technology LTD.Levi for less than ten employees send formal,But SEO charge students break through 10000.2011 terms for remit developed several new electric business courses including reference site/Taobao training/Foreign trade training, etc.Charge for students at the end of the year 2011 and 25000,The number is 4 times longer.

　　第一年，陈辉民的形容是“好笑”。只有蒋晖和陈辉民两个老师。那个时候要找其他老师是不现实的。陈辉民两次讲课讲到嗓子失声。第一批学生是从自己博客上找来的，几个人，学费每人1百块。后来开的第一个正式班，有100人。现在，学费涨到了240元，SEO学员累计有几万人。

In the first year,ChenHuiMin is described"It's funny".Only JiangHui and ChenHuiMin two teacher.At that time to find the other teacher is not realistic.ChenHuiMin two lectures about my tears.The first batch of students from your blog to find,A few people,Tuition fee $100 per person.Then open the first formal class,There are 100 people.now,Tuition rose to 240 yuan,SEO students there are tens of thousands of people.

　　利为汇的老师，都从精英学员中挑选。说白了，是自己培养。今天是入门的学生，过半年就是老师。有个叫冀卫正，因为打《魔兽世界》被新疆某大学勒令退学，于是回老家当了一名电焊工。他后来是利为汇SEO二班学员，被培养为班长、辅导员、直到讲师。2011年，这个退学学生成为山东海天软件工程专修学院的SEO讲师，现在，兼职给利为汇讲中级课程。

The remit for the teacher,Selected from the elite students.After all,Is your train.Today is the introduction of the students,Half a year is a teacher.A call JiWei was,Because to play[World of warcraft]Be suspended in one university in xinjiang,Then go home as a electric welders.He later is to collect SEO class two students,Is training to be monitor/The counselor/Until the instructor.In 2011,,The dropouts become shandong Haitian SEO software engineering specialty college lecturer,now,Send for the part-time speak intermediate course.

　　目前利为汇有45个老师。老师分两种，一种全职聘用，月收入几千元，例如SEO课程的老师。一种是兼职合作，收入对半分成，例如网站建设课程。兼职合作是大部分，住在不同的城市。但利为汇的学员来自14个国家，基本来自口碑相传。陈辉民说：“全世界的眼光都在投向中国。”学生大部分在18-30岁之间。分为三类：第一，大学毕业生找工作。第二，转行到电商从新学习。第三，没大学文凭。因为电商这个行业缺人，所以招聘也降低门槛。

At present there are 45 teachers for remit.The teacher points of two kinds of,A full-time employment,Monthly salary thousands of yuan,Such as SEO course teacher.One kind is part-time,Income split into,Such as the website construction.Part-time work is the most,Live in different cities.But the transfer for the students from 14 countries,Basic from public praise to generation.ChenHuiMin said:"Look all over the world in to China."Most of the students between the ages of 18 and 30.Divided into three categories:The first,University graduates to find a job.The second,Turned to the new learning.The third,No college degree.Because the business of this industry,So recruitment and reduce the threshold.

　　你可以看出，利为汇的课程大多跟电商紧密挂钩，草根味很足。陈辉民的用意正在于此：“教会人一门手艺，简单的手艺，人就多一个竞争力，多一条人生道路。”

You can see,The remit for the course are closely linked with the merchants,Grassroots taste very full.ChenHuiMin purpose is here:"Teach people a trade,Simple craft,Man is more than a competitive,More than a way of life."

　　利为汇这个名字来自道德经。天之道，利而不害；圣人之道，为而不争。陈辉民说：“这是我一辈子从事的事业。”

For which the name from moral.The word of the day,And not hurt;The way of the sage,For the indisputable.ChenHuiMin said:"This is my life in the business."

　　

二、“天王”叶清。 The second/"Heavenly Kings"YeQing.

　　这是个大人物。你也许未曾见其面目，但一定已闻其声音。TVB著名国语配音演员，叶清奉献了那么多经典之音，例如《花样年华》和《2046》中的梁朝伟，《甜蜜蜜》中的黎明、《无间道》中的刘德华、《娱乐之王》的张家辉、《公元2002》的谢霆锋、《线人》的谢霆锋、《头文字D》的陈冠希。

This is a big shot.You may not see his face,But it must have hear its voice.TVB famous Chinese voice actors,YeQing dedicated voice of so many classic,Such as[Mood for love]and[2046]The Tony leung chiu wai,[Sweet honey]In the dawn/[The departed]The Andy lau/[The king of the entertainment]The ZhangGuHui/[2002 AD]Nicholas tse/[miller]Nicholas tse/[Initial D]The Edison Chen.

　　既然叶清的工作与声音息息相关。那么他跟YY的缘分就是自然而然、命中注定了。2011年登陆YY开始做公益也就是给粉丝们传授标准国语发音、配音技巧等，也会搞广播剧和动漫表演，有电台的性质。至于粉丝，是叶清从QQ群和微博找进来的。人越来越多，就请热心粉丝作为管理者。叶清记得第一次在YY上的粉丝聚会，来了300人。他们要求叶清一一把那些经典的配音角色再表演一番。

Since YeQing work is closely related to the voice.Then he with YY's fate is naturally/Was meant to be.2011 in YY began to do public welfare is also to teach the fans standard mandarin pronunciation/Dubbing skills,Will make radio plays and anime show,Is the nature of the radio.As for the fans,Is YeQing from QQ and micro bo to come in.More and more people,Please enthusiastic fans as a manager.YeQing remember the first time in YY the fans on the party,To more than 300 people.They demanded YeQing a dubbing a classic role performance again.

　　叶清不是玩票或者只为兴趣，而是有计划的步骤。第一步，是公益。聚拢粉丝，了解需求。第二部，为高素质的粉丝提供配音工作机会。第三部，网络教学。叶清是个明白人，知道网络的缺点是“不很靠谱”，所以要公益先行，自证清白。

YeQing not make or only for interest,But the steps in a planned way.The first step,Is public welfare.Gathered fan,Understand the requirement.The second part,To provide high quality fans dubbing job opportunities.The third part,Network teaching.YeQing is a wise men,Know the disadvantages of network is"Not very depend on the spectrum",So to the public in advance,Since the l/c innocence.

　　叶清自己有家配音公司叫voaisa唯奥亚洲，给很多影视剧比如discover的纪录片做配音和翻译字幕、商业旁白，在配音界有极深的人脉。他在YY上发现的好苗子就立刻可以为唯奥或者行业所用。比如一次广告配音活动的冠亚军，一男一女，就被介绍给配音中介网作为向用人机构的首推艺人。唯奥公司的配音任务也会介绍给粉丝们，其中有几个已经成为了唯奥的正是员工。

YeQing own voice companies call voaisa is an Asian,Give a lot of film and television play such as venture of the documentary do dubbing and translation subtitles/Commercial narrator,In the dubbing world have deep contacts.He found on the YY's wild immediately for only, or industrial use.Such as an advertising dubbing in the activity,A man and a woman,Was introduced to dubbing intermediary nets as the first artist to employing organizations.Only the voice of the company's task will be introduced to the fans,There are several has become the only, it is people.

　　当然，YY可能成为叶清商业体系的另一个根基，或者另一个体系。网络的好处是规模大，尤其比如广播剧，可以吸引到很多的在线听众，上万人。这是一个之前没有的宣传和交流平台。如何留住这些听众，归类，再做后续的互动。再继续向他们推荐广播剧、电子书、有声读物。形成一个闭环的商业链条。叶清还打算将来开实体店，做培训和制作中心。网络上免费课程吸引有兴趣的听众，再在实体店做深入的学习。

Of course,,YY can be YeQing another foundation of commercial system,Or another system.The advantage of the network is large,Especially such as radio play,Can attract a lot of online audience,Tens of thousands of people.This is a no before the propaganda and communication platform.How to keep the audience,classification,To do the follow-up of the interaction.Continue to recommend to their radio play/ebook/Audio books.Form a closed loop of the commercial chain.YeQing also plans to open entity shop in the future,Do training and production center.The Internet free course attract interested audience,Again in the entity shop to do further study.

　　叶清感慨说，YY上的粉丝既是用户也是生产者。他们会自己写广播剧，自己表演，相互评价。目前YY上还是成本中心，不过叶清说将来可能会赚钱。那是当然。

YeQing regrets said,On the YY fans is both user and manufacturer.They will write their own radio play,His performance,Evaluation of each other.On the YY or cost center,But YeQing said may make money in the future.It is of course.

　　

三、邢帅军团。 three/Xing ShuaiJun group.

　　邢帅1984年生于山东，2003年上大学就十分沉迷于Photoshop，但觉得书本知识相对于真实的商业发展非常滞后，“没意思”，大二就辍学了。自学之后开始接些零散的设计工作，一干就是四年。直到2008年才碰上了转折点，是的，就是在YY上开始教学课程。

XingShuai was born in 1984 in shandong province,In 2003 the university is very obsessed with Photoshop,But think book knowledge relative to the real business development is very backward,"dull",Sophomore year, dropped out.Self-study after began to pick some scattered design work,Does is four years.Until 2008 with the turning point,yes,Is on the YY started teaching course.

　　2011年，一共开设电脑软件方面15个培训科目，学员超过一万人。各个科目的每个学员都享受终身学员制，平均学费1000元，可随时更新电脑技术知识。2012年，网络教育学院体系也建立起来，目前在广州和云南设立办公地点，网络学院教师126人，辅导员近500人，学员3万人，遍布全国各地。短短四年，学院收入超过3000万。培训科目也拓展到平面设计、网页制作、影视后期、三维建筑、三维动画、电子商务等课程，学院还有自己的网络电台。

In 2011,,Total open computer software 15 training subjects,Students more than ten thousand people.Each subject of each students enjoy lifelong learners,An average tuition fee of $1000,May at any time to update computer technology knowledge.In 2012,,College of network education system is also established,At present set up offices in guangzhou and yunnan,Network college teachers of 126 people,The nearly 500 people,Student 30000 people,All over the country.In just four years,College income more than 30 million.Training course also extended to graphic design/Web pages/Television late/3 d architecture/The three dimensional animation/Electronic commerce, etc,Colleges have their own Internet radio station.

　　老师都是自己培养，从学员中来。一毕业就留在学院工作，70%全职，30%兼职。学员中，大学毕业的很多，其次是50多岁的老人，想学门技术。Photoshop的学员去电商企业做美工的居多，工资在5000以下，也有自己开工作室的，给淘宝上的小电商服务，多的月薪能到20万。

The teacher are all his training,From students to.In soon after they graduate from college work,70% of full-time,30% of part-time.Participants in the,Graduated from the university a lot,Followed by more than 50 years old man,Want to learn the technology.Photoshop students go to the business enterprise do the artists in the majority,Wages in 5000,Also have their own studio,To clean out treasure on the small electric business services,More a month to 200000.

　　邢帅目前忙的工作是售后。也就是辅助就业、课程更新。他还想接入更多的科目，因为学员的需求更加多元化。跟着用户需求走，自然没错。

XingShuai now busy work is after-sales.It is auxiliary employment/course.He wants to access more subjects,Because the needs of the students are more diversified.Follow the users' demand,The natural right.

　　

四、英语警察。 four/English the police.

　　蔡巧云是个热心的英语老师，本来在一个QQ群里帮大家解决学英文难题。但QQ群里乱七八糟，也帮不到大家。好在有了YY语音。2011年11月创立频道，用语音来纠正口语，直接有效。

CaiQiaoYun is warm and English teacher,Originally in a QQ group to help you solve the problems in learning English.But everything is at sixes and sevens in the QQ group,Also can't help you.May have a YY.Founded in November 2011 channels,Using speech to correct oral English,Direct and effective.

　　蔡巧云的团队里有四个来自世界各国的老师，而且全部是义务教学。一个叫布莱尔，在英国，全职是某时尚品牌的国际推广经理，给学员讲述伦敦的历史。一个是Amy，广州出生美国长大，在微博上跟蔡巧云认识。她在大名鼎鼎的埃森哲工作，也给学员讲述芝加哥的文化。还有一个Helen，贵州师范大学毕业，复旦硕士，在英国七八年，拿到博士学位，现在曼彻斯特大学，教英国人如何去其他国家教英文。

CaiQiaoYun team has four teachers from all over the world,And all is compulsory.A name is Tony Blair,In the UK,Full-time is a fashion brand, the international promotion manager,Students to talk about the history of London.One is Amy,Was born in the United States grew up in guangzhou,On the micro bo with CaiQiaoYun.She works in the well-known accenture,Also tell students the culture of Chicago.There is also a Helen,Graduated from guizhou normal university,Master of fudan,In the UK in 78,To get the doctor's degree,Now at the university of Manchester,Teach the English how to teach English in other countries.