沪江网：老牌教育社区模式突围 As a:Old education community pattern breakthrough

　　在上海松江高科技园区中，沪江网与微软、SAP、盛大、九城等大型公司一起，是吸引上海本地应届毕业生的明星公司之一。而大学生创业者出身的CEO伏彩瑞（阿诺），对教育领域的认识和见解颇为精深。

In Shanghai songjiang hi-tech park,As with Microsoft/SAP/grand/The9 and other large companies,Is one of the star company attract Shanghai local fresh graduates.And college students entrepreneurs from the CEO of FuCaiRui(Arnold),Of the knowledge and opinions in the field of education.

　　努力做"全国最大的互联网学习平台"，是沪江网一直以来的追求和定位。如今，沪江网已经打破了许多自己当初设定的目标成为一个提供外语互联网门户媒体、B2C电子商务、网络SNS学习社区、外语互联网学习工具的全套外语数字教育的网络服务商。阿诺对记者表示，沪江网现在有两亿用户，会员近两千万，移动用户下载近千万，每天新用户（注册+移动）将近十万。网校一百万付费学员，每天几万人在网校上"认真学习"。

Try to do"The nation's largest Internet learning platform",As always is the pursuit and positioning.now,As has broken many he had set the goal of become a Internet portal media provide a foreign language/B2C e-commerce/Network to learning community/Foreign language learning tool the Internet number of full set of foreign language education of network service provider.Arnold said to reporters,As there are two hundred million users,Nearly twenty million members,Nearly ten million mobile users to download,New users every day(Registered + mobile)Nearly one hundred thousand.Method one million pay students,Tens of thousands of people every day in college"Study hard".

　　这在早期，还是一个"不敢想象的事"。

In the early,Or a"Can't imagine".

　　2001年，尚在大三就读的阿诺创办了沪江网的前身——沪江语林网，实际上是一个典型的以英语学习为主要讨论话题垂直BBS。5年的"放养"其间，沪江网发展不温不火，但却积累了一批忠诚度极高的用户。而彼时研究生毕业的阿诺必须面临一个问题，是去工作，还是全身心投入这个在过去几年里一直靠自己做家教补贴的网站之中？阿诺本人在采访中对这段经历并不讳言，但也不过分强调，在他看来线上教育是一个足够大且值得敬畏的产业，投身其中是件幸福的事。

In 2001,,Is still in the junior school of Arnold started as a woman's predecessor - language forest tries,In fact is a typical English study as the main discussion topic vertical BBS.5 years"free"meanwhile,As a development not temperature is not fire,But it has accumulated a batch of high loyalty of users.And then graduate of Arnold must face a problem,Is to go to work,Still engaged in this in the past few years have been tutor subsidies on their own website?Arnold, I in the interview to this experience does not need,But too much stress,In his view the online education is a big enough and awesome,In them is a happy thing.

　　06年到09年的创业阶段，也是沪江最苦但发展最迅猛的时期。那时互联网与教育的融合还都停留在新东方在线等教育机构网校上，而沪江则把发展用户作为重中之重。阿诺表示，当年一个很重要的使命是，像淘宝早期一样教育全国的用户：在网上学习这件事情，已经触手可及了。沪江当时以我们每天发展用户的成长比为自己的衡量标准。"

6 years to 09 stages of business,Woman is the most bitter but the most rapid period of development.Then the integration of Internet and education were still stay in the new Oriental education institutions, such as online online schools,While as the development of the user as a top priority.Arnold said,That is a very important mission,Like taobao early education of users throughout the country:Online learning it,Already within reach.Woman at that time in our development of user growth every day than for their own measure."

　　09年之后，沪江再次获得数千万融资，发展进入稳步期。除了在论坛内容上从英语拓展到多语种外，商业模式上也开始进行革新，垂直SNS型的沪江部落、电商模式的B2C商城、线上课堂形式的沪江网校，以及一系列学习工具类产品。

09 year after,Anyone again for tens of millions of financing,Development into the steady stage.Besides in the BBS content from English to multilingual,Business model also started on innovation,Vertical to type as a tribe/The business model of B2C mall/As a method in the form of online classroom,And a series of learning tools.

　　电子商务模式是沪江多元化运营的一个成功尝试，主要是B2C商城，并开发出专业性的教育类团购频道。在移动终端，沪江的努力也非常用心。阿诺也表示："在我们的发展战略里，移动互联网和传统互联网是不分开的。"沪江专门的移动开发团队有30个人，也有其他产品部的团队共同做辅助工作。他们做过多项市场调研，并经过一年多的探索，在各个方向做尝试。"从2011 年开始，沪江网上线了自己的移动App教育平台，陆续推出超过20款不同产品，将移动学习的概念引入英语学习，涵盖单词，听力，语法，口语，应试等英语学习的各个环节，并覆盖iOS、Android以及WP、Symbian等多个平台，在移动互联网的下一场教育变革来临前做着不同的尝试，寻找着新的机会。

Electronic commerce is as a diversified operation mode of a successful attempt,Mainly is the B2C mall,And develop the professional education of channel customers.In the mobile terminal,Woman also is very hard efforts.Arnold said:"In our development strategy,Mobile Internet and traditional Internet is not separated."As a special mobile development team has 30 people,There are other products division of the team to do work together.They do too much market research,And after more than a year,Do try to in all directions."Starting in 2011,As the Internet line his own mobile App education platform,With more than 20 different products in succession,To introduce the concept of mobile learning into English learning,Cover the words,The hearing,grammar,Oral English,Test of English learning, such as each link,And cover the cisco iOS/Android and reference/Symbian platform, etc,In the mobile Internet doing different before the next education reform of the attempt,Looking for new opportunities.

　　沪江网校是另外一个重点。在沪江网校中，学院将组建线上班级，有自己的班主任，每天抽固定的时间来学习购买的课程，并像真正的课堂一样提问、回答问题和做作业。阿诺表示："现在的网上随便搜什么资料都一大堆，但你能让用户真正找到一种可以真正沉下心去的学习模式，是不容易的。沪江网校的模式就是让用户真正沉下去，每天花一两个小时以上课的模式真正去学习，这是真正有意义的，也是我们最重要的一个任务。"

As a college is another focus.In anyone online schools,School will set up online class,Have their own teacher in charge,Every day a fixed time for learning the lessons of the purchase,And like the real classroom questions/Answer the questions and do my homework.Arnold said:"Now just search on the net what a lot of material,But you can let users can truly find a really heavy to mode of learning,It is not easy to.As a method of the model is to let the user really sink,Spend one or two hours a day in class mode really to learn,This is really meaningful,Also we are one of the most important task."

　　此外，凭借在垂直领域的深耕和庞大用户的支持，沪江网已经成为一个强大的平台生态。很多机构在上面做营销推广，也受益于这个生态。为此沪江甚至还建立了一个基金，来发展这个生态。

In addition,With the support of the deep and large user in the field of vertical,As has become a powerful platform for ecology.Many organizations in the above to do marketing promotion,Also benefit from the ecology.Therefore anyone even established a fund,To develop the ecological.