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The following content is edit collected:

传课网：服务好B The class nets:Good service B

　　传课网的构架包括三部分：一款集成了IM、课件播放和在线支付功能的KK客户端软件，一个可进行直播或转播的网络教室，和一个C2C的课程交易系统。

The class of structure includes three parts:A integrated the IM/Courseware play and online payment function of KK client software,One can live or on the network classroom,And a course in C2C transaction system.

　　从这三个构件很明显看出来，传课一开始就全面拷贝淘宝C2C的平台模式，包括在交易系统里与快钱合作建担保交易平台、包括老师与学生之间的互评、协商退货等产品细节。"要做C2C的话，商业信誉是所有人的顾虑。"传课创始人王锋说。

From these three components is obvious,Copy the lesson begin comprehensive taobao C2C platform mode,Included in the trading system and the quick buck cooperation to build security trading platform/Including which between the teachers and students/Negotiation return products details."To do C2C words,Business reputation is the concern of all."The class founder WangFeng said.

　　不过传课上线没几个月，他们就决定在两个方向上进行调整。一是把本来针对K12（代表基础教育）的定位转向18岁以上用户，因为发现青少年的家长普遍对在线教育不感冒、看不到家长们可能的付费意愿，传课认为还是年轻成人用户的在线培训需求更"刚"一些。二是发现C2C平台太难做了，他们把自己定位改成服务B的服务商。尽管平台还是这个平台、产品设计与功能上没有大的改动，但传课的主要定位与运营重点变成服务各个教育机构，让它们及旗下老师能来这个平台、并且在这个平台上有好的授课体验、甚至商业收益。

But the class didn't online several months,They decided to adjust in both directions.One is the original in K12(On behalf of the foundation education)Turn the positioning of the users above the age of 18,Because found that parents of teenagers of online education generally don't catch a cold/See parents may's willingness to pay,The class think or young adult users of online training needs more"just"Some of the.2 it is found that C2C platform too difficult to do,Their position to service B's services.Although the platform or the platform/No big changes on product design and function,But the class is the main orientation and operation key into service all education institutions,Let them and under the teacher can come to this platform/And in this platform has good teaching experience/Even business income.

　　虽然传课平台上现在大部分课程是免费，但也有明确价格：零元。用户要想报名参课，必须完成零元购买的动作与流程。

Although the class platform now most of the course is free of charge,But also have clear price:Zero yuan.Users to sign up and class,Must finish zero yuan to buy the action and process.

　　传课不准备把自己定位于教育机构的营销平台，长远来看，是一个分发付费教育内容的平台。

The class is not prepared to put their position in the marketing platform of education institutions,In the long run,Is a distribution of paid education contents of the platform.

　　为了推动课程销售，传课还在站内做了一个简单的问答产品。据其称，该产品的功能主要是供机构与老师营销之用，老师可以通过它与学生互动、推销自己。

In order to push the sales courses,Standing in the class do a simple question and answer.According to the,The main functions of this product is for institutions and teachers marketing purposes,The teacher can through its interaction with students/To sell yourself.

　　目前，传课与知名教育机构合作最大的成果是：传课说服了新东方网校，后者同意把一两个付费课程同步到传课网站上，传课为其免费提供更好的直播互动体验，而传课的需求是借助新东方品牌，导入一些将来有可能留在传课平台上的用户。同时，传课还在努力让一些前期已进驻YY教育的机构从YY平台上迁移过来，包括著名的SEO培训机构利为汇。

At present,,The class cooperation with well-known education institution is the biggest achievement:The class persuaded new Oriental college,Who agreed to pay one or two courses synchronization to the class website,The lesson for the free provide better live interactive experience,And the needs of the class is with the aid of new Oriental brand,Import some in the future is likely to stay in the class on the platform of the user.At the same time,The class is still in trying to make some preliminary has entered YY education institutions from YY platform migration,Including the famous SEO training institutions for remit.

　　这肯定会跟YY教育产生直接竞争。

This will certainly with YY education produce direct competition.