In the field of Internet and education combined,More and more become the focus of concern since the second half of this year the Internet field.

　　在9月5日刊中，《互联网力量撬动教育金矿：国外模式难复制》一文介绍了国外在线教育的变革，并剖析了国外几种流行的模式，指出其模式并不太合适中国。同时文章也从苹果iTunes等角度阐述了"技术撬动政策"的可能性。

On September 5 issue,[The Internet forces move education gold mine:Foreign mode is difficult to copy]Are introduced of online education,And analyzes the model of several popular abroad,Pointed out that the pattern is not very suitable to China.The article also from the apple iTunes, etc. This paper expatiates the"Technology policy move"的可能性.

　　值得注意的是，这篇文章之后的两个月时间里，该领域的热度竟再度升温，与之相关的线下论坛开始涌现，科技媒体的探讨文章也层出不穷，一批在这个领域深耕的创业者也逐渐显露头角，在不同场合发出自己的声音。

It is important to note that,This article after the two months time,In the field of the heat that warms up again,与之相关的线下论坛开始涌现,科技媒体的探讨文章也层出不穷,A group of Taiwanese entrepreneurs in this field also gradually revealed tau kok,Their sound in different occasions.

　　在接下来的了解和接触中，我们更加深入的发现了中国互联网教育领域已经发生了一些很好的实践，并在技术、产品和理念等方面探索颇深。如在线技能分享平台的"第九课堂"、以在线直播公开课为中心的知识分享社区"多贝网"、类淘宝模式的英语培训教学且融合众包元素的"在聊网"、预先付费等"契约健身"模式的"益趣课堂"、主打优质师资力量的ESNS学习社交网"微课网"、自主研发视频教学大片的混合式教育模式"超级课堂"，以技术推动变革的AbleSky、由原始BBS转型为在线教育生态社区的沪江网加上专为移动应用而生的云词、拓词、课堂外词场等创业团队摩拳擦掌，整个互联网教育体系已经在中国的互联网土壤上逐渐生长出自己的枝干和新芽，呈现出一片欣欣向荣的面貌。

In the接下来的了解和接触中,We found China's Internet more in-depth education field have occurred some good practice,And in technology/Products and concepts, etc to explore quite deep.Such as online skills of sharing platform"第九课堂"/To live online public class for knowledge sharing in the center of the community"More than bei nets"/Fusion of taobao training mode of English teaching and elements of the package"In the network chat"/预先付费等"Contract fitness"Model of the"Beneficial interest class"/Main high quality teachers of ESNS learning social network"Micro lesson nets"/Independent research and development of video teaching hybrid education mode"Super class",With technology to promote the transformation of AbleSky/By the original BBS transformation for online education of ecological community as a combined with specially designed for mobile application of cloud/Rio word/Outside word class and entrepreneurial teams fight,The entire Internet education system has gradually on the soil of China's Internet grows out own branches and buds,Presents a prosperous face.

　　而据信息产业部中国电子信息产业发展研究院（CCID）研究认为，中国网络教育市场在未来将以 150% 的速度增长，每年增加的市场容量为 42 亿元，此前更有专业机构预计在 2012 年市场规模将达到 723 亿元。这里面除了新东方在线、学而思等传统大型培训机构的份额，留给"纯互联网企业"的空间依然很大，且不断在增加。

And according to the ministry of information industry research institute China's electronic information industry development(CCID)Studies suggest that,China network education market will grow by 150% in the future,Increase the market capacity for 4.2 billion yuan a year,After more professional organizations in 2012 is expected to market scale will reach 72.3 billion yuan.Inside this in addition to the new Oriental school online/Learning and thinking, such as traditional large share of training institutions,Left to"Pure Internet enterprise"The space is still very big,And constantly on the rise.

　　但正如我在之前文章提到的，在海外屡获巨额投资的2tor等模式其实很难适应中国的互联网和教育环境。那么，中国互联网土壤下的互联网教育模式应该是什么？有哪些不同的特质和模式创新？哪些共性问题是后进从业者必须注意的？在连续走访了北京、上海等地多家互联网教育领域的公司后，我们发现在教育这个庞大而抽象的概念下，在与之相关的各个环节上，层出不穷的各种创新形式令人眼花缭乱。本文中我们分别从线上C2C、线上线下结合C2C、B2B、B2C四个领域各选一家网站，并尝试以此进行一个中国互联网教育实践样本的剖析。

But as I mentioned before in the article,In overseas has won huge investment mode of 2 tor, actually it is difficult to adapt to China's Internet and education environment.so,China's Internet of soil under the Internet education mode should be?What are the different characteristics and mode of innovation?What are the common problems are junior practitioners must pay attention to?In continuous visited Beijing/Shanghai after many Internet companies in the field of education,We found that the large and abstract concepts in education,On the various aspects of the related,Emerge in endlessly innovative forms of dazzling.In this paper, we respectively from the online C2C/C2C online offline/B2B/B2C four areas each choose a website,And try to carry out a sample of China's Internet education practice.

　　

多贝网：P2P线上知识分享社区 More than bei nets:P2P online knowledge sharing community

　　多贝网的办公地点在中关村鼎好大厦的创业工场孵化园中，与我们熟悉的知乎、豌豆荚等公司一样，是创新工场旗下的的创业公司之一。

Many bei net office in zhongguancun ding of good building workshop of business incubation garden,And we are familiar with the knowledge/Companies such as peas,Is one of the innovation workshop's start-up.

　　按照定位，多贝网是一家实时的在线教学平台，更具体的，就是给公开课搭建的C2C平台。它的服务对象是为广泛的教学者、培训者以及知识分享者，通过自身搭建的线上流媒体平台，提供实时在线教学平台服务。

According to the position,More than the online teaching platform of the network is a real-time,The more specific,The C2C platform is to give public class.It is the service object to a wide range of teaching/Trainers and the distributors of knowledge,Through their own line of high media platform,To provide real-time online teaching platform service.

　　在我们传统的印象中，一个线上教室，无非是音频、视频、白板、照片、互动等几个环节，从几年前开始市场上就已经有一些类似产品。但多贝网创始人陈广涛则表示，这些功能的技术实现其实是最基础的，能否把这些集成到自己的业务中，形成良好的业务模式和商务模式，是互联网切入教育领域的核心。

In the impression of our traditional,An online classroom,It is an audio/video/whiteboard/photos/Interaction between several aspects,Since a few years ago will have some similar products in the market.But more bei nets founder ChenGuangTao said,The realization of these functions is the most basic,If you could change these integrated into their own business,Form a good business model and business model,Is the Internet, cut to the core in the field of education.

　　按照陈广涛自己的说法，他属于"典型的生意人"——早年在惠普培训生项目受过系统商业训练，后来做过销售和技术相关职业，09开始又开始组建团队做网校，亲身经历了打广告、招生、招老师、写教程、排课等一系列流程，对这个行业的痛点很了解，最终选择了做自己的网络教室平台。

According to ChenGuangTao himself,He belongs to"Typical of the business"- early in HP trainee program system commercial trained,Later do a professional sales and technology,09 began to make online schools began to form a team,Experience the advertise/Recruit students/For the teacher/Write a tutorial/Curriculum arrangement and so on a series of processes,(very understanding of this industry,Finally chose to do your own network platform of the classroom.

　　多贝网核心技术上是利用实时流媒体技术，在互联网上构建了师生同步在线交流互动系统，老师和学生可以同时登陆虚拟教室，进行实时的授课和学习。目前，多贝网络教室支持音视频互动、课堂实时录像、群组语聊、文档演示、电子白板、举手发言、文字沟通等功能，而且这些服务都是基于网页服务，无需客户端下载安装。同时，多贝网是一个开放式体系架构，支持多种终端（PC、智能手机、电视、Pad 等）形式和第三方服务，在更多的情况下，除了是平台外，还是一种教育的新工具。

More bei nets on the core technology is to use real-time streaming media technology,Constructed on the Internet online synchronous communication between teachers and students interaction system,Teachers and students can log in the virtual classroom at the same time,Real-time teaching and learning.At present,,How the network classroom support audio & video interaction/Classroom real-time video/Group language chat/Documents presentation/The electronic whiteboard/Raise your hand if you speak/Written communication, and other functions,And these services are based on web service,No need to download and install the client.At the same time,More than the net is an open system architecture,Support for multiple terminal(PC/Intelligent mobile phone/TV/Pad, etc)Form and third party service,In the case of the more,In addition to the platform,Or a new tool of education.

　　相比传统的视频教育，实时互动的模式更有效，因为视频教育提供的依然是教材。在陈广涛看来，教育远不只是提供教材那么简单。在采访中，陈广涛一直强调，真正的教育是老师，学生，教材三个元素之间存在信息流正向和逆向流动的过程，需要老师和学生之间存在交互的过程，而不是"粗暴的内容展示"，也称不上真正的教育。

Compared with the traditional video education,More effective real-time interactive mode,Because the video is still teaching materials provided by the education.It seems to ChenGuangTao,Education is not only provide materials so simple.In the interview,ChenGuangTao has been emphasized,The true education is a teacher,The students,Material flow between the three elements of forward and reverse flow process,To the process of interaction between teachers and students,Rather than"The content of the crude",Also do not say to go up the real education.

　　对于多贝网价值，陈广涛直言：阿里巴巴与淘宝的崛起在于为电子提供了一个交易平台，让买卖双方在这个平台上完成交易的过程。而对于网络教育来说，很多人愿意分享知识，但找不到授课地点，很多人愿意学习知识，但不知道在哪里上课。而多贝所提供的服务，正是这样一个网络教室，提供一个授课和上课的环境，为网络教育提供一个平台。

For more than the net value,ChenGuangTao truth:The rise of alibaba and taobao for electronic provides a trading platform,Let buyers and sellers in the process of complete the transaction on this platform.For network education,Many people are willing to share their knowledge,But can't find the venue,Many people are willing to learn knowledge,But I don't know where is the class.And more bei provided by the service,It is such a network classroom,Provide a lecture and class environment,Provide a platform for network education.

　　相比第九课堂，多贝网上的课程主要以公开课为主，涉及到各个领域，包括经久不衰的养生、美容，也有科技、创业等超过130个细分领域，还包含最新热点事件引发的专业人士分析。如此前京东商城副总裁"吴声事件"当天，多贝网上便出现了针对性的《浅谈职业经理人的"利益输出"》公开课，引起很多人的关注。具体形态是讲座式，以每节而不是以每门或每个月为课程单位，虽也有相互关联的系列课程，但每节都可以独立来听。

Compared with 9 class,More than the online course is given priority to with public class,Involved in various fields,Including the keeping in good health over a long period of time/beauty,There are science and technology/More than 130 subdivision fields of business,Also contains the latest hot events caused by the professionals.So before jingdong mall vice President"WuSheng events"On the day,Bei have appeared on the Internet more pertinence[Introduction of professional managers"The interests of the output"]Public class,Cause the attention of many people.The specific form is impartment,In each section rather than per unit or every month for the course,Though there are connected series of courses,But every day can be independent to listen.

　　从形态上看，多贝做到了真正的C2C，用户角色只剩讲师与学员两种，讲师入驻、课程发布、收费结算完全摆脱了机构限制。目前多贝网上的收费课程比例并不高，其分成比例也只定位在10%，目前仍以培育市场为运营重心。而且推广过程中主要以社会化网络兼用户口碑为主，很少大张旗鼓地与机构合作过，即使像创新工场、智联招聘、速途网、四海商舟等机构的人士受邀做过的一些主题讲座，形式上也更接近于个人分享。

Look from the form,Beth did more real C2C,Two kinds of user role with the instructor and students,Lecturer in/Course issued/Charge and clearing institution completely get rid of the restriction.At present more than bei online course of ratio is not high,The divided into proportion also positioned in only 10%,Is still to cultivate the market as a center of operations.And mainly in the process of promotion and social network users reputation,Few loudly and cooperate,Even if like innovation workshop/Zhilian zhaopin/Speed way nets/Four maritime boat etc are invited to do some of the topics,Form is more close to people to share.

　　陈广涛介绍，从今年5月平台上线以来，多贝网积累了二三十万分钟的内容，目前在多贝网上过课程的人数超过150万人。据了解，参与多贝网络直播课程需要用户注册并登陆，不过观看课程回播则和优酷等视频站点一样，可以匿名观看。"但我们不会允许用户上传，否则就和优酷没有区别了"，陈广涛表示："多贝是一个社区，更看重用户关系，力争做一个有价值的内容型的社交网络。用户可以通过内容找到人，也可以通过人找到内容。"

ChenGuangTao introduced,From this platform online since may,The content of the bei nets accumulated one more minute,At present more than bei online over the course of more than 1.5 million people.It is understood,Participate in more bei live online course need user registration and log in,But look back into the course and the optimal cool video site,Can be anonymous to watch."But we don't allow users to upload,Otherwise and optimal cool there is no difference",ChenGuangTao said:"Many bei is a community,More important customers,Strive to do a content of the value of social networks.The user can be found through the content,Also can be found by people."