昨天是元旦，光大会展中心的农博会现场人头攒动，突然，一阵清脆的叫卖声吸引众人目光：“最新鲜的萝卜，1块钱一斤，有梨的味道啊。”抬头望去，只见一个萝卜摊位前一字排开十多名大学生，他们穿着统一的服装，帽子上印着“上海工程技术大学”的字样，有人吆喝，有人装袋，有人找零，分工明确；还有人专门削了萝卜，放在盘子里给顾客品尝。这支特殊的营销队伍立即引来了众人围观，生意一笔接着一笔。

Yesterday was New Year's day,Everbright exhibition center of agricultural thronged on site,All of a sudden,A sound of the crying attract all the eyes:"The most fresh radish,1 yuan a catty,The taste of a pear."Look up,See a radish booth before the line more than ten students,They wear uniform clothing,Hat with"Shanghai university of engineering technology"The words...,Someone shouted,Someone bagging,Some change,A clear division;Some special cutting the turnip,Put on a plate to the customer.This special marketing team immediately drew the onlookers,Business is a pen and a pen.

请来同学帮忙 Students, please help

　　摊主是一名看上去稚气未脱的大学生，他名叫黄琛培，是工程大机械工程学院的大三学生。可别小看这位摊主，他如今已是“上海萝卜哥生态农产品有限公司”的老板，并且，这家公司获得了市教委创新创业基金的资助，目前企业正式落户工程大仙霞路校区内。

The stall is a look of fuzzy - cheeked college students,His name was HuangChen,Is the mechanical engineering college of junior students.Don't look down upon the stall,He is now"Shanghai turnip and ecological agricultural products co., LTD"The boss,and,The company has won the municipal education committee innovation fund,At present the enterprise officially settled in project xianxia road campus.

　　“这些天，我请来16名同学来帮忙，他们是我的同学，也是我的‘员工’。”黄琛培笑着对记者说，“我走的是‘亲和路线’，刚才，我想切点萝卜给一位阿姨尝尝，阿姨连声说，不用尝，去年就来买过，大家都说好吃，今年给我来40斤，我拿去送人。”

"These days,16, please my classmates for help,They are my classmates,And it is my‘employees’."HuangChen buildup laughs and says to the reporter,"I walk is‘Affinity route’,Just now,,I want to tangent radish aunt to give a try,Aunt bother to say,Don't try,Last year to buy,Everybody said the delicious,This year I have 40 pounds,I take it away."

　　缘于一段经历

Due to an experience

　　学机械的上海籍大男孩，何以当上了“卖萝卜”的老板？这缘于2011年底黄琛培的一次志愿者经历。当时，也是在光大会展中心的农博会上，黄琛培遇到网络名人“萝卜哥”韩红刚。那一年，因河南萝卜滞销，韩红刚免费向郑州市民赠送萝卜而一炮走红。后来，他又带着家乡蔬菜闯荡上海，创下了3天售完34吨的奇迹。上一届农博会上，黄琛培就自告奋勇帮着“萝卜哥”卖萝卜，被韩红刚的热情憨厚所感染，两人成为无话不谈的朋友。3天销售34吨蔬菜的奇迹，更让黄琛培看到了农产品销售的市场前景。

Learning mechanical ShangHaiJi big boy,Why when the"Sell turnip"The boss?This due to the end of 2011 HuangChen of a volunteer experience.At that time,Also is in in everbright exhibition center,HuangChen culture meet web celebrities"Radish elder brother"HanGongGang.That year,Because of henan radish unsalable,HanGongGang free to zhengzhou people present's abdominals and radish.later,He took home vegetables make Shanghai,Set for three days running out 34 tons of miracle.The a in,HuangChen culture will volunteer to help"Radish elder brother"Sell turnip,By the enthusiasm of the HanGongGang hanhou infection,Two people become no words don't talk about friends.The miracle of 3 days sales 34 tons of vegetables,More let HuangChen culture to see the market prospect of agricultural products sales.

萌发创业想法 Germination business idea

　　黄琛培是工程大机械工程学院的学生会主席，在媒体实习过，在居民社区开过科学商店，参加过多项社会活动。在外人看来，他不愁找不到一份好工作。他自己则表示，起初一直不明白，在河南萝卜7分钱1斤没人要，为什么到上海卖1元1斤却遭疯抢，34吨萝卜3天就销售一空，萝卜在上海成了价廉物美的“香饽饽”，这岂不是天大的商机？黄琛培由此萌发了创业想法。

HuangChen culture is a mechanical engineering student body President of the institute,Worked as an intern in the media,Residents in the community had science shop,To take part in many social activities.It seems to a stranger,He doesn't worry can't find a good job.He said,The beginning has been don't understand,In henan radish 7 cents a catty nobody will,Why go to Shanghai for 1 yuan a catty but was crazy rob,34 tons of radish 3 days is sold out,Carrot is cheap and fine in Shanghai"which",This is not the biggest business opportunities?HuangChen cultivates the germination of the business idea.

　　黄琛培说，希望靠自己的努力，实现河南蔬菜产地源头和上海销售终端对接，缓解菜贱伤农、菜贵伤民这一长期困扰农业发展的怪现象。在这个大学生创业农产品公司里，黄琛培和韩红刚各占50%股份，黄琛培负责销售，韩红刚负责种植，一个“萝卜弟”、一个“萝卜哥”，走了创业之路。

HuangChen pei said,Hope to rely on their own efforts,Henan vegetables origin source and Shanghai sales terminal,Ease food base hurt farmers/Dishes you hurt people a long plagued the strange phenomenon of agricultural development.In the college students' entrepreneurial agricultural products in the company,HuangChen culture and HanGongGang each accounted for 50% of shares,HuangChen buildup in charge of sales,HanGongGang is responsible for planting,a"Radish brother"/a"Radish elder brother",Walk the path of entrepreneurship.

一个宏大计划 A grand plan

　　2012年2月，公司正式注册。黄琛培坦言，创业其实并非易事。创业之初，他先做“功课”：市场调研、项目管理、经营管理……原本与一名学机械的学生毫无关系的课程，都成了黄琛培的必修课程。他还在校园内“招兵买马”，大学生销售人员上岗前都必须进行培训，怎么吆喝、装袋、称重、找零，都是实训的内容。他说：“外省市同学要学上海话，农博会上常用语‘几钿一斤？’、‘好勿好吃？’，学会、听懂了才能去做好销售。”

In February, 2012,The company formally registered.HuangChen pei said,Business is not easy.At the beginning of the business,He do first"My homework":Market research/The project management/Operation and management……Originally had nothing to do with a purpose mechanical student course,Have become HuangChen of compulsory courses.He is still in the campus"recruiting",College students sales personnel must be trained before Posting,How to call/bagging/weighing/The change,Is the content of the training.He said:"Students from other provinces to learn Shanghai dialect,In phrases‘A few twinkle a catty?’/‘Good don't delicious?’,Learn to/Understand the ability to make sales."

　　现在，黄琛培的团队每天在农博会上销售量达到2.5吨，经历了此番“真刀实枪”的体验，他认为，大学生创业并非一定是要高科技，有做生意的“叫买叫卖”经验也很重要。他的公司有一个宏大的计划：在上海各大菜场建设1000个“萝卜哥”生态农产品专柜。对于未来，黄琛培很清醒，要做大，需要引入资金，再好的项目，也有可能失败。创业失败无所谓，关键是这一段人生经历。他对记者说：“失败了，再去找工作呗！有了经验，就还有可能重整旗鼓。” 本报记者 张炯强

now,HuangChen cultivates team every day in sales in 2.5 tons,After this"Real sword gun"The experience of,He thought that,College students' entrepreneurship is not must be to high technology,There is of doing business"Call to buy -"Experience is also very important.His company had a grand plan:Each big market construction in Shanghai in 1000"Radish elder brother"Ecological farm shop.In the future,HuangChen culture sober,To do great,Need to introduce capital,It is a good project,It is also possible to fail.Business failure,The key is the period of life experiences.He told reporters:"failed,Go to find a job!Have the experience,Could have regrouped." Our reporter ZhangJiongJiang