“莫言醉”、“莫言水饺”闹剧之后，近日，一则莫言将为烟草品牌“泰山佛光”代言的消息又在网络上传得沸沸扬扬。有网友爆料称，该品牌香烟将推出“莫言限量版”，每支烟均以《红高粱》、《檀香刑》、《生死疲劳》等10部莫言小说命名，并采用了极为奢华的紫檀木包装，限量销售100套，每套售价20120元。昨天，莫言女儿管笑笑在微博回应称：“我父亲莫言没有接受任何商业代言”。

"MoYanZui"/"Mo yan dumplings"After a farce,recently,A mo yan for tobacco brand"Mount tai is Buddha's light"Speak again at the news of the network to upload.Netizens blog says,The brand cigarette will launch"Mo yan limited edition",Each smoke in[Red sorghum]/[Sandalwood punishment]/[Fatigue life and death]Such as 10 novels named,And adopted very costly packaging saunders,Set limit to sell 100 sets,Each price 20120 yuan.yesterday,Mo yan daughter tube laughed in micro bo response said:"My father mo yan didn't accept any business".

三支烟文案热传 Three cigarettes copywriter heat transfer

是假新闻 Is a false news

　　“我其实只有三支烟，一支遥寄北国瑞典，一支珍藏故乡高密，最后一支，夹于指间，为自己点燃创作的佛光。”这条精彩的广告词出自于目前网络上曝光的4张《莫言三支烟》广告图片中的一幅。三句话，三支烟，精准地串起了“瑞典”、“高密”、“写作”这三个最能代表莫言的符号，而广告词的妙处在于，最后落脚在“佛光”二字。据了解，“泰山佛光”是目前山东顶级烟草品牌，产量极少，市面上一般买不到。

"I actually only three cigarettes,Send a remote northern Sweden,A collection hometown density,The last one,Clip in the fingers,For his light of Buddha's light."This wonderful message from on the network at present exposure of four[MoYanSan cigarettes]Advertising in a picture.Three words,Three cigarettes,Precisely string up"Sweden"/"High density"/"writing"The three most can represent the symbols of mo yan,And the beauty of that is that,Finally stay in"Buddha's light"The word.It is understood,"Mount tai is Buddha's light"Is the brand of top class tobacco in shandong province,Production is very few,Generally can't buy on the market.

　　记者看到，在这幅精美招贴画下方是奢华的紫檀木包装，顶盖上面刻有莫言的头像，并标明有“莫言限量版”等字样；而在每支烟的烟嘴下方，则以《红高粱》、《檀香刑》、《生死疲劳》等10部莫言小说命名。尤为值得一提的是，已曝光的部分“企划文案”也堪称精彩：“身边的每一个人，都是书中的人物。每一本书，都是一段文学人生。你渴望怎样的人生？生死疲劳，还是丰乳肥臀？”

The reporter sees,In this elegant poster below is costly packaging saunders,The head of that above with mo yan,And there are"Mo yan limited edition"Such words;And in the bottom of each smoke a cigarette holder,with[Red sorghum]/[Sandalwood punishment]/[Fatigue life and death]Such as 10 novels named.Particularly worth mentioning is the,Already part of exposure"Business planning"Is wonderful,:"Side every one,Are the characters in the book.Every book,Life is a DuanWenXue.What kind of life you desire?Fatigue life and death,- or?"

　　昨日就此传言，记者向陪同莫言赴瑞典领奖的北京精典博维图书公司董事长陈黎明求证，他说莫言本人对商业代言并不感兴趣，这应该是假新闻。目前，从瑞典领奖回到北京的莫言，正准备继续文学创作。

Yesterday at this point that,Accompanied by reporters to mo yan to Sweden prize of Beijing classical bo d book company chairman ChenLiMing verification,He said if I speak in business is not interested in it,It should be false news.At present,,Mo yan from Sweden to collect back to Beijing,Is going to continue to literary creation.

女儿为父亲辟谣 Daughter as father moved

没有代言 Don't speak

　　据爆料者称，山东烟草此举旨在纪念莫言成为中国首位诺贝尔文学奖得主，并计划重金表彰莫言为山东文化事业做出的巨大贡献。此帖经微博认证用户贾敬华在微博上转发，迅速引来众多网友拍砖和微博热议。有网友首先对文案大加赞赏认为，“三支烟”的文案写得不错，显然是受了莫言和马悦然三支烟交情的启发。但深感莫言代言烟草本身让人震惊，疑似被人恶搞或企业借势炒作，因此，部分网友坚信莫言不会因得诺奖而冲昏头脑，有媒体人发微博表示，“相信老莫，这段时间真不易。”

Say according to the story,Shandong tobacco to commemorate the mo yan has become China's first Nobel literature prize winner,And plan on recognition of mo yan shandong cultural undertakings made great contribution.This post by the micro bo the authentication user JiaJingHua forwarding on the micro bo,Quickly draws many net friend clap brick and micro bo hot debate.Netizens to copy with admiration,"Three cigarettes"Copy of the written well,Is obviously by mo yan and MaYueRan three cigarettes friendship of inspiration.But deeply mo yan as tobacco is shocking,Suspected to be stories or enterprises taking advantage,so,Some netizens believe that mo yan will not be carried away with noble prize,There are media FaWei bo said,"Believe that the old mo,This time is really not easy."

　　同时，也有赞同代言者出来说话，有网友认为，“谁规定诺贝尔奖获得者不能代言烟草了！”“代言未尝不可，只是要有底线。”更有位著名作家表示，“就是代言了又怎样，碍着谁了？”还有网友建议，莫言不如乘势做点公益事情，代言电子烟，宣传戒烟。

At the same time,Also have agree with the listener to speak,Netizens think,"Who rules the Nobel Prize winner cannot speak tobacco!""Speak not cannot,Just want to have the bottom line."A famous writer said more,"Is to speak what,Hinder the who?"Have net friend advice,Mo yan is started to do public welfare,As electronic smoke,Propaganda to give up smoking.

　　也有微博网友留言：作为中国首位诺贝尔文学奖获得者，莫言蕴藏的商业价值无疑是巨大的，但如何规划，怎样保护，也是一个值得思考的问题。

Also has a micro bo netizen message:As China's first Nobel literature prize winner,Mo yan of the commercial value is enormous,But how to plan,How to protect,Is a question.

　　莫言的女儿管笑笑昨天在微博回应称：“我父亲莫言没有接受任何商业代言”。

Mo yan's daughter tube laughed in micro bo response said yesterday:"My father mo yan didn't accept any business".

拍脑袋式拙劣炒作 Clap head type bad speculation

宣告失败 failed

　　大众网评论员韦国骞认为，这明显是一场借莫言之名推销商家产品的恶意炒作。别说是令国人敏感的“天价烟”，就是普通烟，也是被明令禁止做广告的。而“三支烟”广告词更不可能光明正大地见于世人。莫言当然明白其中利害，恐怕只有商业策划公司才能想到这样的招儿。他认为，这场“拍脑袋”式的拙劣炒作基本宣告失败。

The nets commentators WeiGuoQian think,This is clearly a borrow MoYanZhi promote business products in the name of the malicious speculation.Don't say that nationality are sensitive"Day smoke",Smoke is ordinary,Advertising is banned.and"Three cigarettes"That more could not light earth is in the world.Mo yan understand it interested of course,I'm afraid I can only think of this business planning company up.He thought that,the"On the head"Type of poor basic failed hype.

　　首先，韦国骞认为，这场炒作侵犯了莫言的名誉权。虽然莫言获诺奖蕴藏着巨大的商业价值，但莫言在开发自身商业价值的立场上，无疑是保守的。当前的名人，鲜有如此坚守原则者。这样的莫言，我们是热爱的。而烟草商家刻意放出的虚假新闻，让莫言受到了“莫言欠抽”之类的骂名。这无疑侵犯了莫言的名誉权。其次，这场炒作突破了商业策划的底线，借助“假新闻”这种恶劣手段，让烟草业内人士、企业策划人士、媒体以及网友等各类人不齿。“泰山佛光”的美名没有传出去，“骂名”倒是收获了不少。最后，此次恶意炒作，炒作的不是别的，正是在当今反腐热潮中，纪检机关极为关注的“天价烟”。此次炒作后，该商家恐怕将不知道给自己惹多少麻烦。（扬子晚报记者 蔡 震）

In the first place,WeiGuoQian think,The hype violated mo yan's reputation.Although mo yan won the noble prize containing the huge commercial value,But mo yan in the development of their commercial value,Is conservative.The current celebrity,Few so stick to principles.This kind of mo yan,We are love.And tobacco companies deliberately released the false news,Let mo yan was"Mo yan owe to smoke"The accusation of such.This undoubtedly infringe the mo yan's reputation.The second,The hype breakthrough the bottom line of any business plan,With the help of"False news"This kind of bad means,Let the personage inside course of tobacco/Enterprise planning people/The media and Internet, etc all kinds of contempt."Mount tai is Buddha's light"The name did not go out,"vivid"It is harvest a lot.At last,The malicious speculation,Speculation is not the other,It is in today's boom,Which was concerned by the discipline inspection organs"Day smoke".After the hype,The merchants will give yourself don't know how much trouble, I'm afraid.(Yangzi evening news reporter CAI)