北京“天价幼儿园”回应本刊 Beijing"Day the kindergarten"Respond to the publisher

　　

艾毅国际幼儿园：利润在5%，学费贵在外教 YiYi international kindergarten:Profit at 5%,Tuition is the foreign teacher

　　《中国经济周刊》记者 赵剑云 | 北京报道

[China economic weekly]The reporter ZhaoJianYun | Beijing

　　14.7万，这是北京艾毅国际幼儿园一学年的学费。

147000,This is Beijing YiYi international kindergarten school year's tuition.

　　2012年10月8日，本刊刊发《“天价幼儿园”：起跑线上的纠结》的报道，在记者统计的北京众多“天价幼儿园”当中，艾毅国际幼儿园（下称“艾毅幼儿园”）的收费是最高的。

On October eight, 2012,The magazine publish["Day the kindergarten":Tangle on the starting line]Reports of,At the press of Beijing's many statistics"Day the kindergarten"In the midst of the,YiYi international kindergarten(Hereinafter referred to as"YiYi kindergarten")The charge is the highest.

　　针对“天价幼儿园”背后存在暴利的说法，近日，艾毅幼儿园通过本刊回应，称其利润只在5%左右，学费主要贵在外教。

In view of the"Day the kindergarten"Behind the existence of profits,recently,YiYi kindergarten through this response,Says its profit only at about 5%,Tuition mainly lies in teachers.

　　

收入不是“14.7万×60” Income is not"147000 x 60"

　　坐落在使馆区的艾毅幼儿园，44%的学生来自欧洲国家，20%来自北美国家，11%来自澳大利亚和新西兰，25%来自亚洲国家。这些孩子的家长大多是来华工作的外国人。

Is located in the embassy district YiYi kindergarten,44% of the students from European countries,20% from North America countries,11% from Australia and New Zealand,25% from Asian countries.The children's parents are mostly foreigners working in China.

　　艾毅幼儿园有4个班：一个托班，两个中班，一个大班。托班招收2~3岁的孩子，中班招收3~5岁的孩子，大班招收的是5~6岁的孩子。基本上每个班的规模在15个人左右。总共60个学生。

There are four classes YiYi kindergarten:A "class,Two classes,A class."Class for 2 ~ 3 years old,Classes for 3 ~ 5 years old children,Class recruit is 5 ~ 6 years old children.Basically the size of each class in about 15 people.A total of 60 students.

　　目前，这4个班都已满员。“位置已经排到了两年后。”艾毅教育机构总裁许尚杰向《中国经济周刊》介绍说，“中国家长目前占15%左右，趋势在往上走。”据艾毅幼儿园园长Ryan Cardwell向《中国经济周刊》介绍，这些中国孩子，有北京当地的，也有来自外地的。

At present,,These four class is already full."Position has been to two years later."President xu Chris to YiYi education institutions[China economic weekly]said,"Chinese parents currently accounts for about 15%,Trends in go up."According to "YiYi kindergarten director Ryan Cardwell to[China economic weekly]To introduce,These Chinese children,Beijing local,Have also come from the field.

　　因为主要面向外国孩子，2004年刚成立时，艾毅幼儿园的收费是以美元定位的，学费为14000美元。许尚杰现在还清楚记得，那时候的汇率是8.26，14000美金兑换成人民币差不多是11.6万元人民币。

Because mainly for foreign children,Established in 2004,YiYi kindergarten fee is positioning in dollars,Tuition fee is $14000.Xu Chris now remember,At that time the exchange rate is eight.26,14000 dollars changed into RMB is almost 116000 yuan RMB.

　　2012年，艾毅幼儿园一年的学费是14.7万元。不过，许尚杰介绍说，“我们的收入不能简单地说是‘14.7万×60’。”周一至周五，8：30—15：30全天上课学费为14.7万；“如果你来半天的话，到12点是99900元”。托班的孩子可以一周来两到三天，两天的学费是5万元，三天是7.2万元。

In 2012,,YiYi kindergarten tuition is $147000 a year.but,Xu Chris said,"We cannot simply say that of income‘147000 x 60’."Monday to Friday,eight:30-15:30 day class tuition for 147000;"If you come to half a day,To 12 o 'clock is 99900 yuan"."The child can be a week of class two to three days,Two days of the tuition fee is RMB 50000,Three days is $72000.

　　不过，这个学费并不包括餐费、注册费和校车费。

but,The tuition fee is not include meals/The registration fee and school bus fare.

　　“餐费一年5152元。”艾毅幼儿园的工作人员介绍说，餐费按天收，是28元/天，包括午餐和点心。

"Meals 5152 yuan a year."YiYi kindergarten staff said,Meals according to the day to receive,It is 2eight yuan/day,Including lunch and refreshments.

　　新入学的学生，还会收1500元的注册费。据艾毅幼儿园方面介绍，“此费用用来帮助孩子购置他在校园中生活及学习的必需品的费用，比如被褥、小口琴等”。

The new admission of students,Will receive a registration fee of $1500.Introduce according to YiYi kindergarten,"The fees to help children to purchase his life on campus and the cost of the necessities of learning,Such as bedding/Little harmonica etc.".

　　如果孩子需要校车接送，则需要另交校车费用。校车接送费用按里程计算，“5公里以内（往返），880元/月；10公里以内（往返），1080元/月；15公里以内（往返），1300元/月”。此部分费用用来支付司机工资、校车等相关项目的费用，艾毅幼儿园方面表示，在校车方面，他们并没有盈利。

If the children need to buses,Requires another to pay school fees.School bus transportation cost according to the mileage calculation,"Within 5 km(Back and forth),eighteight0 yuan/month;Within 10 km(Back and forth),10eight0 yuan/month;Within 15 km(Back and forth),1300 yuan/month".This part of the cost to pay driver's salary/The cost of the school bus and other related projects,YiYi kindergarten said,In the school bus,They did not profit.

　　此外，艾毅幼儿园上课的时间是早上8:30到下午3:30。如果在下午3:30孩子放学以后，孩子家长因为没有时间接孩子，需要老师为其提供延时服务的，家长还需要额外支付60元/小时的延时服务费。“这部分费用相当于老师的加班费。”艾毅幼儿园的工作人员解释说。

In addition,YiYi kindergarten class time is at eight:30 in the morning to the afternoon at 3:30.If in the afternoon at 3:30 children after school,Children parents because there is no time to pick up children,Need the teacher to provide the service of the delay,Parents also need extra pay 60 yuan/hour delay service charge."This part of the cost is equivalent to the teacher's overtime."YiYi kindergarten staff explained.

　　

工资成本达64% Wage costs by 64%

　　最近几年，各地“天价幼儿园”频出。对此，有人猜测其背后隐藏着暴利。

In recent years,All over the"Day the kindergarten"confusion.this,Hidden behind the speculation about their profits.

　　对此，艾毅幼儿园CEO许尚杰向《中国经济周刊》表示，艾毅幼儿园的利润率大概在5%左右。14.7万元的学费，是在总成本的基础上加上5%左右的净利润算出来的。

this,CEO to make Chris YiYi kindergarten[China economic weekly]said,YiYi kindergarten rate is about 5%.The tuition fee of 147000 yuan,Is on the basis of the total cost plus 5% of the net profit is out.

　　据了解，艾毅幼儿园是一所在东城区教委注册的私立学校。“学费是要东城区教委备案通过才可以（收取）的。”Ryan Cardwell介绍。

It is understood,YiYi kindergarten is a registered private school in dongcheng district education commission."Tuition is to dongcheng district education commission for the record by can(charge)the."Ryan Cardwell introduced.

　　许尚杰透露，艾毅幼儿园的学费还得报物价局报批。“物价局方面会问得很细，如果幼儿园方面没提供信服的凭据，他会再跟你要一些数据。”这些凭据包括工资表、租赁合同等。“这个把控还是挺严格的，尤其是这几年，以前要的资料还不是太多。”

Xu said Chris,YiYi kindergarten tuition have to quote price bureau approval."Bureau of aspects will ask very fine,If didn't provide convincing proof of the kindergarten,He will be with you to some of the data."These credentials include salary list/Lease contract etc.."This control is very strict,Especially in recent years,The material is not too much in the past."

　　不存在乱收费，艾毅幼儿园的学费贵在哪里？对此，许尚杰解释称：“主要原因是外教。”

There is no collect fees in disorder,YiYi kindergarten tuition is where?this,Xu says Chris explanation:"The main reason is teacher."

　　一份艾毅幼儿园提供的资料显示，在艾毅幼儿园的成本构成中，工资成本最大，占到了总成本的64%。

A YiYi kindergarten provided data shows,In YiYi kindergarten in the cost structure,Most wage costs,Accounted for 64% of the total cost.

　　艾毅幼儿园官网上的信息显示，艾毅幼儿园共有22位老师。其中包括1位外籍园长、2位办公室人员、8位外教、6位中文助教、2位特色课老师和3位保育老师。

YiYi kindergarten website information display,A total of 22 teachers YiYi kindergarten.Including one foreign kindergarten/2 a the office personnel/Eight foreign teachers/Six Chinese teaching assistant/Two TeSeKe teacher and three conservation.

　　据许尚杰介绍，艾毅幼儿园的外教平均年薪在5万美元左右。艾毅教育机构旗下有三种幼儿园类型国际幼儿园、双语幼儿园、多元智能幼儿园。不同的幼儿园类型，外教的配比存在一定的差异。其中，国际幼儿园，即艾毅幼儿园，每个班配2个外教，双语幼儿园是一个班配1个外教，多元智能幼儿园是四个班共用1个外教。

According to xu Chris,YiYi kindergarten teachers at about $50000 a year on average.YiYi education institutions, there are three types of kindergarten international kindergarten/Bilingual kindergarten/Multiple intelligences kindergarten.The different types of kindergarten,Certain differences in the proportion of foreign teachers.Among them,International kindergarten,Namely YiYi kindergarten,Each BanPei two foreign teachers,Bilingual kindergarten is a BanPei 1 foreign teacher,Multiple intelligences kindergarten is four class share a foreign teacher.

　　不同的幼儿园，一个外教对应的学生的个数也不一样。艾毅幼儿园2个外教对应15个孩子，双语幼儿园1个外教则对应20~25个孩子。

Different kindergarten,A teacher of the number of students are different.YiYi kindergarten two foreign teachers for 15 children,Bilingual kindergarten 1 foreign teacher the corresponding 20 ~ 25 children.

　　如此计算，艾毅幼儿园一个班配备2个外教，一年需要为之支出10万美元。10万美元分摊到15个孩子，每个孩子就是6667美元（约合人民币4万余元）。

So calculation,YiYi kindergarten class is equipped with two foreign teachers,The expenditure of a need for 100000 dollars a year.$100000 allocation to 15 children,Every child is $6667(About more than 40000 yuan).

　　据艾毅幼儿园方面透露，在所有成本中，仅次于工资成本的就是房租成本。经艾毅幼儿园测算，租房成本占总成本的26%。

According to YiYi kindergarten aspects,At all costs,After wages cost is the cost of the rent.The YiYi kindergarten,Rent costs accounted for 26% of the total cost.

　　艾毅幼儿园租房租在位于北京东直门附近的东湖别墅里，别墅里有一个苏州公园。该别墅位于北京使馆区，实际上，艾毅幼儿园很多学生家长就住在使馆区附近。

YiYi kindergarten rent rent in Beijing dongzhimen near the east lake villa,Villa has a suzhou park.The villa is located in the embassy in Beijing,In fact,YiYi kindergarten many student's parents lived near the embassy.

　　这样的地段，一年的租房成本有多少？对这一问题，许尚杰并不愿意透露。对此，他解释说，因为自己当初跟租赁方签了协议，该数字不能对外透露。但可以说的是，租房价格每两年涨一次，涨幅大概在15%左右。

This section,How much the rent cost of a year?To this problem,Xu Chris is not willing to reveal.this,He explained that,Because he had signed the agreement with where tenants,This number can't foreign said.But it is,Rental prices rise once every two years,Increase about 15%.

　　记者通过东湖别墅租务部工作人员了解到，与艾毅幼儿园所租用的写字楼，目前的报价为8~9元//天。

Journalists from east lake villa rent department personnel to understand,With YiYi kindergarten to rent the office,The current quotation is eight ~ 9 yuan/per day.

　　据艾毅幼儿园有关负责人介绍，艾毅幼儿园的租房面积在600平米左右。如果按目前8元//天的报价计算，一年（以365天计算）下来，艾毅幼儿园的租房成本将在175万左右。不过，因为艾毅幼儿园的租期较长，租金会有一定优惠。

According to the relevant controller introduces YiYi kindergarten,YiYi kindergarten rent area of around 600 square meters.If according to the current price calculation of eight yuan/day,In a year(In 365 days)down,YiYi kindergarten cost of rent will be around 1.75 million.but,Because YiYi kindergarten a longer lease term,The rent will be favourable.

　　除了工资和房租，教、玩具成本占总成本的8%，其他成本占2%。

In addition to wages and rent,teach/Toys accounted for eight% of the total cost of the cost,Other costs accounted for 2%.

　　在吃的问题上，艾毅幼儿园分为餐费和点心两部分。正式用餐，主要是午餐，是从送餐公司送过来的，幼儿园没有利润。“在北京，给幼儿园送餐，只有非常少的几家送餐公司有这个资质。”

On the issue of food,YiYi kindergarten divided into two parts: meals and snacks.A formal dinner,Is mainly for lunch,From the delivery company to send,Kindergarten without profit."In Beijing,Send to the kindergarten,Only very few of several food companies have this certificate."

　　点心是由艾毅幼儿园提供的牛奶、面包、水果、谷类奶制品等有机食品。这一部分计在“2%其他成本”里。

Snacks are provided by YiYi kindergarten of milk/bread/fruit/Cereal dairy products such as organic food.This part of the project"2% of the cost of the other"In the.

　　Ryan Cardwell告诉《中国经济周刊》，2008年前，艾毅幼儿园提供的牛奶还是国内品牌。2008年后，艾毅幼儿园对牛奶“更慎重了”，转而使用国外品牌wonder milk（万得妙）。

Ryan Cardwell tell[China economic weekly],200eight years ago,YiYi kindergarten milk or provided by the domestic brand.200eight years later,YiYi kindergarten for milk"The more careful",To use foreign brands wonder milk(All have wonderful).

　　除了上述成本以外的其他成本，许尚杰并不愿意透露。但他也承认，目前的价格“确实是非常昂贵，对于任何家庭来说（都是这样）。”

In addition to the above costs other than the costs,Xu Chris is not willing to reveal.But he also admitted that,The current price"It is very expensive,For any family(Is this)."

　　

许尚杰：“天价”乱象的根本原因是教育资源不公平 Xu Chris:"day"A mess is the root cause of unfair education resources

　　近年来，各地“天价幼儿园”越来越多，艾毅教育机构总裁许尚杰认为，究其原因还是随着很多人家庭收入的增多，家长表现出了更强的对子女教育投资的能力，也越来越关注“起跑线、素质培养、双语学习、升学压力、未来发展”等孩子成长过程中方方面面的问题。

In recent years,All over the"Day the kindergarten"More and more,President xu Chris think YiYi education institutions,Investigate its reason is along with the increase in many family income,Parents showed a stronger ability to investment in children education,Is becoming more and more attention"Starting line/Quality training/Bilingual education/Study the pressure/The future development"Children growing up Chinese aspects of problems.

　　但在各地“天价幼儿园”不断涌现的同时，“天价幼儿园”的乱象也值得注意。许尚杰认为，根本原因还是“（教育）资源的不公平”。

But in all"Day the kindergarten"Emerging at the same time,"Day the kindergarten"The mess also deserves attention.Xu Chris think,Root cause is"(education)The injustice of the resources".

　　此前，记者获悉，在北京一些“天价幼儿园”里边，有相当一部分外教是没有教师执照的。这一说法，也得到了许尚杰的证实。

The previous,Reporters learned that,Some in Beijing"Day the kindergarten"inside,There are quite a part of the teacher is no teacher's license.The claim,Also had made Chris's confirmation.

　　据许尚杰介绍，幼儿园招聘外教的渠道一般是通过中介。但在通过中介的时候，有的幼儿园没有把控外教的质量。

According to xu Chris,Kindergarten hiring foreign teachers is generally through the intermediary of channels.But when through the intermediary,Some kindergarten not control the quality of the teachers.

　　“我们也在用中介，所以我知道他们介绍过来的老师怎么样，（有的外教）是没有资质的。”许尚杰指出，“可能只是去华尔街英文拿了一个培训证书，那不是一个资质。有很多不是英文母语的（老师）在任教，所以大部分其实是误人子弟的”。

"We are in with the intermediary,So I know they are introduced to the teacher,(Some foreign teachers)There is no qualification."Xu Chris pointed out that,"May be go to Wall Street English took a training certificate,It is not a qualification.There are a lot of native language is not English(The teacher)In the teaching,So much is fraught".

　　此外，北京部分“天价幼儿园”在宣传上也下足了工夫，“不输在起跑线上”、“从小享受上流生活”成了部分“天价幼儿园”的宣传策略。

In addition,Beijing part"Day the kindergarten"Under the propaganda also sufficient time,"Don't lose at the starting line"/"Enjoy the upper-class life since childhood"Become a part of the"Day the kindergarten"The propaganda strategy.

　　对于此类宣传，许尚杰认为：“这也是在早教行业不容存在的一种事。”

For this kind of propaganda,Xu Chris think:"This is in the music industry is not the existence of a thing."

　　不过，“天价幼儿园”里边也有不同，天价的原因也不同，“高价里面也有含水分多的，也有真的是实实在在花在孩子上面的，如果都是暴利，我也会觉得太可恶了。”

but,"Day the kindergarten"It is also different,The cause of the day price is different also,"More than there is with high moisture,Also have really is real flowers at the top of the child,If is a windfall,I also feel too hateful."