导语： Guide language:年末与年初相遇，由搜狐网、搜狐教育频道联合主办的"向教育提问"搜狐教育年度盛典将于2013年1月22日北京光华路五号会展中心5号大厅盛大举行，我们将发起一场属于教育的跨年思考。盘点全年，我们抛出了六大问题："问策-教育公平"从最原始的起点发问，关注上学累、上学难、上学贵；"问计-异地高考"讲述普通人的故事，解读概念中的深意；"问道-创新的逻各斯"带着发现的心，将教育改革先行者的勇气和成果传播扩散；"问鼎-金砖之智"在喧嚣时代以一份难得的执著虔诚守望，付诸行动用榜样案例照亮来时的路；"问君-高朋满座"对话行业掌门人，探知产业命脉；"问卷-白皮书"延续对行业的深入观察，提供专业的调查报告…… The end of the year and meet at the beginning,The sohu net/Sohu education channel co-hosted"Education question to"Sohu education annual festival will be on January 22, 2013 Beijing GuangHuaLu 5th exhibition center 5 hall held grand,We will launch a belongs to the education across the years thinking.Inventory throughout the year,We raise the six big problem:"Ask policy - education fair"From the most primitive start asking questions,Attention to school tired/School difficult/School your;"Advice - different college entrance examination"Tells the story of ordinary people,Interpretation of the concept of depth;"Asked - innovative logos"With found heart,The education reform pioneer courage and achievements spread diffusion;"Shot - nuggets of wisdom"In The Times with a rare rigid religious watch,Action with an example case light up the passage back;"Ask jun - honour"Dialogue palm industry,Discovery industry lifeblood;"Questionnaire - white paper"Continue to look deeply into the industry,Provide professional report……

　　过去十年，长江商学院取中国经济崛起之势，明管理教育之道，优商学院竞合之术。凭借差异化战略和一系列具有原创性和颠覆性的“大风流”创新，成功地打造了一个源自中国的、在全球管理教育界与商界具有重大影响力的高端管理教育品牌。

Over the past ten years,The Yangtze river business school take China's economic rise trend,Clear the way of management education,Optimal business school of arts competition.With differentiation strategy and a series of original and overturning"Big romantic"innovation,Successfully created a derived from China/In the global business management education and has great influence in the high-end brand management education.

　　新十年已然展开，未来的长江，将继续为中国企业打造一个全球学习与全球资源整合的平台，为中国商业社会培养更多兼具全球竞争力和人文关爱精神的优秀企业家，同时，也为实现全球的包容性与可持续发展贡献自己的知识与洞见。

The new decade has spread,The future of the Yangtze river,For Chinese enterprises will continue to build a global learning and global resource integration platform,For China's business community culture with more global competitiveness and humanistic care of outstanding entrepreneur spirit,At the same time,Also to achieve global inclusiveness and sustainable development to contribute their knowledge and insight.

　　他就是长江商学院院长项兵 一个来自月球的人

He is the Yangtze river, dean of school of business XiangBing one from the moon

　　2008年7月28日，在美国加利福尼亚莫哈韦沙漠中的航空航天机场，理查德·布兰森终于向世人展示了自己长久以来的雄心—一艘用来运营的太空旅游飞船“白骑士二号”。再有两年，它将搭载第一批游客前往太空。也许有个中国人的名字更适合排在这份不长的旅客名单中，他是中国—这个迅速崛起的超级经济体—最成功的商学院院长，其门徒囊括了牛根生、马云、江南村、郭广昌、傅成玉等中国顶尖企业家。

In July 2008 and day,In the United States in the mojave desert of California aviation airport,Richard branson finally managed to show his long ambition - a ship used to operating space tourism spacecraft"White knight 2".Another two years,It will launch the first batch of visitors to the space.Maybe there is a Chinese name is more suitable for row in the no long passenger list,He is China - the rapid rise of the super economies - the most successful, dean of school of business,The disciples include cow/ma/Jiangnan village/guo/FuChengYu etc top Chinese entrepreneurs.

　　他被誉为一个“从月球看地球”、“以全球应对全球”的战略家和鼓吹者，当这位胸怀“地球情结”的人站在太空俯瞰整个世界，呈现在他眼前的，不仅是一幅波澜壮阔的画面，更是一代中国商业学者和企业家征服世界的野心和梦想……

He was known as a"See the earth from the moon"/"To deal with the global world"Strategist and advocates,When the mind"The earth complex"The people standing in the space overlooking the whole world,Present in his eyes,Not only is a magnificent picture,Is a generation of China's commercial scholars and entrepreneurs to conquer the world ambitions and dreams……

　　透过项兵办公室巨大的落地窗，你会看到北京王府井历经百年熙熙攘攘喧嚣嘈杂的人流，对于这位开创了“从月球看地球”理论的校长来说，这景象或许还赶不上Google的电子地图。坐落在东方广场的长江商学院看起来并不像是一所学校，跟入驻在这里的松下、摩根斯坦利、通用汽车、思科一样，它看起来倒更像是一家公司—墙面装饰着红色木条，脚下是棕色羊毛地毯，助教在隔断夹出的空间里工作，而像杜维明、黄明、李乐德、周其仁这样的全球顶尖教授，则坐在像经理办公室一样的玻璃隔间里……

Through XiangBing office large French window,You will see Beijing wangfujing after one hundred years the hustle and bustle of the noisy people,For the opened"See the earth from the moon"For the theory of the principal,This picture may also catch up with Google's electronic map.Is located in the east of the square of the Yangtze river business school doesn't look like a school,Come here with the panasonic/Morgan Stanley/gm/Cisco as,But it looks more like a company - metope is decorated with red strip,Feet are brown wool carpet,Ta in separating clip out space work,And like du/HuangMing/LiLeDe/ZhouJiRen such global top professors,As the manager's office, sitting on the same glass compartment……

　　“是的，这就是中国第一家民办商学院的特色。”坐在玻璃隔间里的项兵熟练地撕开一包速溶咖啡倒进杯子里，显得从容而自信。他的身后，挂着一幅漂亮的中国书法：为天地立心、为生民立命、为往圣继绝学、为万世开太平。这段宋代名儒张载的话不知激励了多少代中国知识分子。

"yes,This is China's first a private business school characteristics."Sit in glass compartment of the XiangBing deftly tore a packet of instant coffee poured into the cup,Appear calm and confident.Behind him,Hang a picture of a beautiful Chinese calligraphy:For the world heart made/Being made for life/For wan shikai/For all ages open peace.This section of the song dynasty MingRu zhang contained words do not know how much incentive generation of Chinese intellectuals.

　　6年前，李嘉诚出资数十亿元创办长江商学院，并邀请项兵出任第一任院长，对于这四句箴言，两人可谓志同道合。

Six years ago,Li ka-shing investment billions of dollars to the Yangtze river business school was founded,And XiangBing invited as the first President,For the four other proverbs,Two people in it.

　　2001年冬天的一个早晨，在刚刚建成的北京君悦酒店，项兵受李嘉诚的邀请共进早餐。让项兵感到意外的是，在一代首富的餐桌上竟然只有米粥、馒头和4小碟咸菜。此时项兵的身份是北大光华商学院院长，他希望李嘉诚能够资助他在香港创办一所分院，就像美国著名导演詹姆斯·卡梅隆那样拿出数千万美元捐助芝加哥大学。那顿早餐，他一直不断地向李嘉诚描述了自己立志创办世界十强商学院的雄心和梦想，对方不置可否。因为李嘉诚相信面前这个男人的履历—加拿大阿尔伯塔大学博士、香港科技大学教授、北大光华商学院院长、世界顶级学术杂志的特约审稿人、多家香港及内地上市公司的独立董事和管理顾问—更因为他相信中国在改变，而且相信眼前这个人可以影响这种改变。

In 2001 a winter morning,In a just built Beijing grand hyatt,By the invitation of the li ka shing faculty of XiangBing breakfast.Let XiangBing's surprise,In the generation of the richest man on the table was only rice porridge/Steamed bread and 4 saucer pickled vegetables.At this time XiangBing is the identity of Peking University guanghua, dean of school of business,He hopes the li ka shing can help him to establish a branch in Hong Kong,As the famous American director James Cameron that tens of millions of dollars out of the university of Chicago donations.The breakfast,He always keeps to the li ka shing describes his founded the world to top business school ambition and dreams,Each other hedge.Because before the li ka shing believe the man's history -- the Canadian university of alberta doctor/Professor Hong Kong university of science and technology/Peking University guanghua, dean of school of business/The world's top academic journal special reader/Several of the listed company in Hong Kong and the Chinese mainland independent directors and management consultant - more because he believes that China's changing,And believe the present people can affect the change.

　　作为学者，项兵的意识也在改变，或者说是扩展，从早期回国研究国企腐败问题，到今天开始思考中国企业参与全球化竞争的问题，项兵说他的意识一直随着时代在变。2000年，项兵第一次提出“从月球看地球”的理论，而之前他所秉持的则是“从中国看世界，从世界看中国”的视角。这寥寥6个字让他看起来像是比埃尔·布勒笔下来自月球的人。他说这句话总括了他在这20多年来逐步形成的商业世界观。全球化是个巨大的转型时代，充满着不确定性，整个社会都在思考变革之道。变革中最难丢掉的就是自身固有的思想与难以丢弃的传统思维方式。因此，新的时代需要新的思维，而新的思维来自于新的视野—从月球看地球的视野—从而积累和形成“以全球应对全球”的资本和优势。

As a scholar,XiangBing consciousness is changing,, or extended,From the early research corruption to state-owned enterprises,Today start to think about Chinese enterprises to participate in the global competition,XiangBing said his consciousness has been along with the time change.In 2000,,XiangBing put forward for the first time"See the earth from the moon"theory,Before and he grasps is"To see the world from China,From the world see China"perspective.This very six words let him look like than ayr · zebul works from the moon.He said that this sentence blanket him in this for more than twenty years gradually formed in the business world.Globalization is a huge transformation era,Full of uncertainty,The whole society is the way of change in thinking.The process of change is the most difficult of the lost inherent thoughts and difficult to discard the traditional way of thinking.so,The new era requires new thinking,And the new thinking comes from new vision - see the earth from the moon vision - thus accumulated and formed"To deal with the global world"Capital and advantage.

　　因此，李嘉诚在听完项兵的讲述之后，力邀他加入自己的团队，由李嘉诚基金出资，由项兵负责筹备建立长江商学院并担任院长。在经过一番考虑之后，项兵从李嘉诚的手里接过一纸聘书。事后，他这样解释自己接手长江的原因：“第一，作为中国第一所民办商学院，长江更容易培养形成自己的独立精神，而这对于高等学校来说，无疑是极为重要的;第二，李嘉诚基金雄厚的财力支持不仅能够保障长江的独立精神，还能营造优越、宽松、自由的学术氛围;第三，李嘉诚先生心怀祖国的情怀深深打动了我，我们都拥有着同样的梦想，那就是为祖国培养出一批批世界级的企业家。”

so,After listening to the li ka shing faculty of XiangBing after about,Invited him to join their team,The li ka shing faculty of fund investment,By XiangBing is responsible for the preparation of the Yangtze river and set up business as a director.After much consideration,XiangBing from the hands of the li ka shing received a paper letter of appointment.after,He so explain themselves over the cause of the Yangtze river:"The first,As China's first private business school,The Yangtze river is more easy to cultivate form his own independent spirit,The higher school for it,Is undoubtedly very important;The second,The li ka shing foundation strong financial support can not only ensure the independent spirit of the Yangtze river,Also can build is superior/loose/Free academic atmosphere,The third,Mr. Li ka shing faculty of hearts and feelings of the motherland moved me deeply,We all have the same dream,That is for the motherland cultivate a large number of world-class entrepreneurs."

　　2002年，长江商学院创立，而项兵也由此开始了自己“从月球看地球”的商业试验。

In 2002,,The Yangtze river business school was founded,And XiangBing has thus started his"See the earth from the moon"Commercial test.

　　是“东成西就”，还是“东邪西毒”?

is"concluding",or"The east evil west poison"?

　　项兵有一头天生的微微的卷发。在讲课时，一连串手势结束后，他总是下意识地用手将额头的头发向右捋到一侧。他不认为自己是个布道者，因为他无法忍受循规蹈矩，如果非要给他的传授风格下个定义，那就是他一直努力让这些枯燥乏味的理论和观点变得更有趣。他避免自己像学者那样讲话，他的口头语是“N多”，比如“拿破仑N多的毛病我们中国N多的企业家身上都有”。此外，他还愿意用“马步”、“一指禅”、“易筋经”这些武侠小说里的名词来套用自己的观点，这让他看起来有点像金庸笔下的黄老邪。甚至就连对女儿的教育，他也总表现得不拘一格。

XiangBing have a head of natural slightly curly hair.In the lecture,After a series of gestures,He is always with my hands subconsciously will forehead hair right raked to one side.He doesn't think he is a preachers,Because he can't stand routine work,If you don't want to give him a definition of teaching style,That is what he has been trying to make these boring theories and views become more interesting.He avoided myself like scholars speak like that,His pet phrase is"N many",Such as"Napoleon N much wrong with our Chinese N many entrepreneurs are on".In addition,He is willing to""Ma bu" or horse stance"/"A meditation refers to"/"Yi jin the"These martial arts novels of word to form their own point of view,This makes him look a bit like huang Lao jin yong's evil.Even to her daughter's education,He would always behave not stick to one pattern.

　　在女儿13岁时，项兵用一封信向她讲到了“恋爱八条”。第一，没有一个男人值得你去死;第二，女孩谈恋爱可以早一些，因为女孩谈恋爱的时间都比较短;第三，理论必须通过实践，谈恋爱靠得不是书本和电影，而是投入;第四，前5个男朋友想都不要想结婚;第五，谈恋爱的目的不是为了结婚，结婚的目的不是为了生孩子;第六，我喜欢不喜欢不重要，你喜欢就好……

In the daughter at the age of 13,XiangBing with a letter to her to speak"Love eight".The first,No man or woman is worth your to die,The second,The girl fall in love can be earlier,Because the girl fall in love of time is short,The third,Theory must be through the practice,Love is not in books and movies,But investment;The fourth,Top five boyfriend want to don't want to get married;The fifth,The purpose of love is not to get married,The purpose of marriage is not for children;The sixth,I like it or not is not important,Do you like it……

　　不按常理出牌，熟悉项兵的人对他都有这样的体会。在高尔夫球场上，项兵甚至自己开创了一套打法—项式球法。摆动、挥杆，一系列动作没有一个称得上规范，但球的落点却极为精准，在高尔夫已成风尚的长江，项兵鲜有对手，就连美国公开赛冠军坎贝尔对他的打法都百思不得其解。而他则有自己的一番解释：人杆合一的道教式打法。

Common sense does not press the brand,Familiar with XiangBing he have such experience.On the golf course,XiangBing even started a game - item type ball method.swing/swing,A series of action is not a standard it,But in front of the ball is very accurate,In golf has become a fashion of the Yangtze river,XiangBing few opponents,Even the United States open champion Campbell to his game are scratching their heads.And he will have his own explain:People bar one Taoist type game.

　　因此，我们不难理解项兵为什么会被人称为“逆向思维的洗脑教授”，我们也不难理解由他提出的诸如“四段论”、“新洋务”这些新名词为什么总能领一时风气之先。

so,It is easy to understand why XiangBing will be called"Reverse thinking professor brainwashed",We also easy to understand by he put forward such as"Four sections of theory"/"New westernization"These process why can always bring the fashion.

　　在项兵的思维里，一直有一个新的格式，用他自己的话说“在达·芬奇的世界里，毕加索永远不可能超越达·芬奇，毕加索只有开创一个属于自己的视野和空间，才能成就自己。”由此，他会向学生出一道作业题：为什么同样卖咖啡，中国人做不出星巴克?为什么同样做餐馆，中国人做不出麦当劳?为什么同样做网站，中国人却想不出web2.0的概念?这些问题，甚至被他拿到前几天在日本举行的“亚洲创新大会”上，在他眼里看来，不仅仅是中国，整个亚洲，整个东方在100多年的时间里都在追随西方的脚步，争论也仅仅是围绕着到底是“西学为体，中学为用”还是“中学为体，西学为用”的洋务运动的层面上。由此，项兵喊出了“新洋务运动”的口号。他认为，创新思维的匮乏来自于陈旧的视野与思维，而这一切的根源皆出自教育。

In the XiangBing thinking,Always have a new format,In his own words"In the world of leonardo Da Vinci,Picasso can never surpass leonardo Da Vinci,Picasso only create a to belong to own field of vision and space,To accomplish our."this,He will provide students a homework assignments:Why also sell coffee,The Chinese do not a starbucks?Why do the same restaurant,The Chinese do not out of McDonald's?Why do the same web site,Chinese but can't figure out the concept of web2.0?These problems,Even a few days before he got to be held in Japan's"Asia innovation conference"on,In his eyes looks,Is not only China,The whole of Asia,The whole east for more than 100 years are to follow the footsteps of the west,Debate is only what is around"Western for body,Middle school for"or"Middle school for body,For western"The westernization movement level.this,XiangBing Shouting with"New westernization movement"slogan.He thinks,The lack of creative thinking from the old view and thinking,And all of these are the root of education.

　　与其说我们正在经历全球化的变革时期，不如说是正在经历一场战争。跨国公司已经纷纷在全球布局，展开资源争夺战。比如IBM，其全球采购中心、人力资源中心分别设在深圳和广州，而在印度班加罗尔则设有全球最大的研发中心。以中国应对全球无异于螳臂当车。项兵的“新洋务”因此被他称为“一套中国企业应对全球竞争的颠覆性战法”。

Rather than we are going through global transformation period,Rather than is going through a war.Multinational companies have in succession in the global layout,On the resources.Such as IBM,Its global procurement center/Human resources center is located in shenzhen and guangzhou respectively,And in bangalore, India, also has the world's largest research and development center.With China's global mean overrating oneself is.XiangBing of"New westernization"So he called"A set of Chinese enterprise to deal with global competition disruptive in the art of war".

　　“本质而言，新洋务首要解决的是中国企业的思维与视野问题。一方面，中国企业要学会‘从月亮上看地球’的思维方式，避免陷入井底之蛙的困境。另一方面，要形成‘以全球应对全球’的战略视野，从全球范围内寻求中国企业的发展机遇以及应对全球化竞争的解决方案。”

"nature,New westernization top priority is to Chinese enterprises' thinking and vision problems.On the one hand,Chinese enterprises to learn‘See the earth from the moon’Way of thinking,Avoid falling into the plight of a frog in well.On the other hand,To form‘To deal with the global world’Strategic vision,From the global scope for the development of Chinese enterprises as well as the opportunity to deal with global competition solutions."

　　2006年，项兵带领自己的学员造访日本，一行人见到了索尼前任社长出井伸之，有位学员问道：你认为中国企业最大的问题是什么?出井先生的回答言简意赅：中国本土市场太大。“这是一句非常有哲理的话，”项兵说道，“庞大的本土市场是把双刃剑，它一方面可以满足中国企业的生存，另一方面也能让我们形成‘小富即安’的心态，以前我们总说赢中国才能赢世界，但在全球竞争的今天，赢世界才能赢中国。”

In 2006,,XiangBing lead their students to visit Japan,A line of people see the SONY former President Mr Idei,One student asked:What do you think of China enterprise the biggest problem is that???????Well Sir Answer concise and comprehensive:Chinese domestic market is too big."This is a word of philosophy,"XiangBing said,"The huge domestic market is double-edged sword,On the one hand it can satisfy the enterprise survival,On the other hand also can let we form‘XiaoFuJiAn’mentality,Before we always said win China to win the world,But in today's global competition,To win the world to win China."

　　很多人说我是个疯子，但中国缺的就是有底气的疯子

A lot of people said I was a madman,But China need is a madman bottom spirit

　　评价项兵的治校理念，用四个字就能形容—知行合一。从他管理学校的每个策略中，都能清晰地看到“新洋务”的思维和“从月球看地球”的视角。

XiangBing evaluation administer university,With four word can describe - unifying.From his management school in each strategy,Can see clearly"New westernization"Thinking and"See the earth from the moon"perspective.

　　从长江创办伊始，项兵就喊出要用10年的时间做到世界10强，而在这份10强名单中，哈佛、耶鲁、哥伦比亚、芝加哥……拎出哪一个都像是无法逾越的巨人。因此很多人把这个家伙的话当成疯子的呓语。

From the Yangtze river at the beginning of the established,XiangBing will shout with 10 years do world ten strong,In the ten top the list,harvard/Yale/Columbia/Chicago……Carry out which one is not like Chinese giant.So many people put this guy words as the madman gibberish.

　　为了实现10强的目标，项兵制订了一个名为“343”的计划。在第一个3年，建立一个世界级教授的团队;在接下来的4年，建立一个由印度、日本、韩国、东盟及俄罗斯等国家和地区组成的泛亚洲的商学院体系;在最后的3年，进行亚洲、欧洲，甚至美洲的洲际整合，联手世界最高端的全球商学院资源，从而进入全球顶尖商学院行列。

In order to achieve the goal of ten strong,XiangBing made a name"343"plan.In the first 3 years,To establish a world class the professor's team;In the next four years,Establish a by India/Japan/South Korea/Asean and Russia and other countries and regions of the Asian business system;In the last three years,Asian/The European,Even American intercontinental integration,To the world's highest global business school resources,To the world's leading business school ranks.

　　现在，第一个3年计划已经过去了，长江已经建立了一个由50多位全球顶尖教授组成的超豪华阵容。杜维明来自于哈佛大学商学院、黄明来自于斯坦福大学商学院、李乐德来自美国西北大学、郑渝生来自哥伦比亚大学商学院……这个团队被项兵骄傲地形容为皇马。“要做世界级的商学院必须要有世界级的教授，这是颠扑不破的真理，”项兵说道，“我们的教授几乎全部来自世界10强商学院，这就是整合全球的资源，以‘全球应对全球’的战法。”

now,The first 3 years plan has already been passed,The Yangtze river has established a global top professors from more than fifty of super luxury lineup.Du from harvard business school/HuangMing from Stanford university business school/LiLeDe from northwestern university/ZhengYuSheng from Columbia University business school……The team was XiangBing proudly described as real Madrid."To do a world-class business school must have a world class professor,This is incontrovertible truth,"XiangBing said,"Our professor almost entirely from the ten top business school,This is the integration of global resources,to‘The global response to a global’Warfighting doctrine."

　　但是说服这些顶尖教授辞掉自己体面而且待遇优厚的工作回国为长江效力谈何容易。比如李乐德，项兵说服了他5年才辞掉原来的工作，而郑渝生也花了项兵3年的时间。“我之所以能够说服他们回来，第一，因为他们都有爱国的情怀，愿意为国家培养人才;第二，中国经济的快速发展给了他们很有意思的研究方向;第三，我们都有10强的梦想，而且他们相信我制定的阶段性目标和发展规划是可行的;第四，我们采用了西方教授治校的理念，这是他们回来的先决条件。”

But persuade these top professor quit their dignity and well-paid job to return back to homeland for the Yangtze river effect easier said than done.Such as LiLeDe,XiangBing persuaded him five years to quit that job,And ZhengYuSheng also spent XiangBing three years."I was able to persuade them to come back,The first,Because they are patriotic feelings,For the country to cultivate talents;The second,The rapid development of China's economy gave them very interesting research direction;The third,We all have ten strong dream,And they believe that I've made progress goal and development planning is feasible;The fourth,We have adopted the western professor managing concept,This is the prerequisite for them back."

　　现在，长江在继续吸收顶尖教授的同时，也在着手建立“泛亚洲的商学院体系”。项兵把这个阶段称为“道”。在他看来，“取势、明道、优术”是一个成功企业不可或缺的必要条件，而西方的商学院几十年来过于注重对“术”的培养—比如技术、管理，而他们的“术”植根于西方的“道(传统文化及人文价值)”—而忽略了对其他国家“道”的研究，因此导致很多西方企业来到东方水土不服。因此，项兵提出了“差异化”竞争的策略，在全球的商学院中第一个将宗教文化和历史作为必修课，用项兵自己的话说，“要想让全世界的资源和市场为我所用，就必须知道除我之外他们是什么样的人!”为此，项兵请来杜维明这位国学大师作为长江人文委员会的主席，甚至还请来了韩国前任总统的智囊赵东成教授。“毫无疑问，谁拥有亚洲这块新兴市场，谁就能拥有未来。”对于“泛亚洲”的战略，项兵如此解释道。

now,The Yangtze river in the continue to absorb top professors at the same time,Also in the building"Pan Asian business school system".XiangBing put this phase is called"way".In his view,"Take potential/md/Optimal operation"Is a successful enterprise indispensable necessary condition,While the western business school for decades to focus too"operation"Training - such as technology/management,And their"operation"Rooted in western"way(Traditional culture and humanistic value)"- and ignore to other countries"way"research,Therefore lead to many western companies have come to Oriental endemic.so,XiangBing puts forward"differentiation"Competition strategy,In the global business school in the first to religious culture and history as a required course,With XiangBing own words,"If you want to make the world's resources and market our advantage,We must know besides me what they are!"therefore,XiangBing please du the master Chinese humanities as chairman of the board of the Yangtze river,Even the former President of South Korea, please think ZhaoDongCheng professor."There is no doubt that,Who owns the emerging markets of Asia,Who can have the future."for"Asian"strategy,XiangBing so explained.

　　在普通的学生眼里，对这位走路风风火火、语速极快、喝咖啡如同喝水的人是这样评价的：“他是一个充满激情的人，我记得第一次和他吃饭，他就不停地说着10强的梦想，而第二次第三次还是在不断地重复着。我后来才明白，只有充满激情，并坚信这个梦想能够成真的人才会表现得这样狂热甚至偏执。”

In ordinary students eyes,Walk to the USSR/Speed fast/Drink coffee like water is such evaluation:"He is a passionate man,I remember the first time to have dinner with him,He kept saying that the ten top dream,The second or the third time in constantly repeated.I later realized,Only passion,And believe that this dream can come true talent will behave such fanaticism and intolerance."

　　做商人不做罪人

Being a businessman don't do sinners

　　如今，长江商学院已经培养出2000多位毕业生，其中八成是企业老总，而且不乏像牛根生、马云、江南春这样的顶级企业家。

now,The Yangtze river business school has cultivated more than 2000 graduates,Eighty percent is the enterprise manager,And as there is no lack of lives/ma/JiangNaChun such top entrepreneurs.

　　但是，现在的项兵经常会反思这个社会疯狂求富所付出的代价。他在自己的博客里用羡慕的语气描写了新德里城市中大片的森林，在演讲中反复提到莫斯科在艺术领域所取得的成就和人民闲散的生活息息相关。而唯GDP马首是瞻的我们似乎进入了一个误区，环境被破坏，古城被拆建，甚至人的道德都在滑坡。近来发生在项兵身上的两个故事让他感触颇深，一次在上海哮喘发作，他来到一家医院求诊，结果医生为他开出了一个天价药方，“他甚至连检查都没给我做，就把整个医院最好的药开给我了。如果这个社会连医生都没有底线的话，那我只能说，我们的改革是失败的。”还有一个故事是关于他的女儿，在一次聚会上他认识了一位英国教育界的朋友，因为项兵的女儿一直想去英国的某所学校就读，而这个人恰好认识该校的校长，便答应帮忙引荐。项兵高兴地打电话告诉女儿这个消息，结果女儿说道：如果这样的话，我宁可选择不去这个学校，因为这对其他人是不公平的。挂了电话，项兵的心里很不平静，他在当天的日记里这样写道：“当一个人在取得小小的成功之后，有些东西就忘掉了，甚至连发自内心的对公平公正的认同也被忘掉了。”

but,Now the XiangBing often reflect the society crazy for rich and paid the price.In his own blog with envy tone describes new Delhi city large forests,In a speech to Moscow repeatedly in art achievements and people's leisure life.And only the GDP followed we seem to be entered an error,Environment is destroyed,Ancient city was built and,Even people's morality in landslide.Recently happened in XiangBing body two story let him think a lot,An asthma attack in Shanghai,He came to a hospital initially,Results the doctor to offer him a day price prescription,"He even didn't check for me to do,The whole hospital the best medicine open to me.If the society even the doctors are not the bottom line words,I can only say,Our reform was a failure."There is a story is about his daughter,At a party he met a British education friend,Because XiangBing daughter always wanted to go to England one school,And the people just know the President of this school,He promised to help introduce.XiangBing pleased to call to tell daughter this news,Results the daughter said:If so,I would rather choose not to go to this school,Because it is not fair to others.Hung up the phone,XiangBing heart is not calm,He on the day of the diary wrote:"When a person was obtained after small success,Some things just forget,Even from the heart to the fair and justice and identity have also been forgotten."

　　“兄弟姐妹们，交换罪恶不会有利润!永恒的生命不是靠买卖得来的。”在课堂上，项兵对台下的学生这样讲道。他希望从长江出去的人不仅具有全球的视野和新鲜的力量，更要具有社会责任感和人文关怀精神，这是长江育人的标准，伟大的企业和伟大的人一样，必须建立在这个亘古不变的标准之上。

"Brothers and sisters,Exchange sin will not have profit!Eternal life not by buying and selling it."In the classroom,XiangBing to the students so that says.He hope that from the Yangtze river out not only has the global vision and fresh strength,More must have the sense of social responsibility and the spirit of humanistic care,This is the Yangtze river educational standards,Great enterprise and great man,Must be based on the constant on the standard.