今年秋季，佛山课辅市场首次出现报班的慢热，行内人士开始紧张：纷纷加快抢滩步伐是共同把蛋糕做大，还是加剧市场的竞争呢？不过很快，期末考试和寒假班的火热消除了业内的疑虑，市场给了课辅行业一个肯定的答案！

This fall,Foshan class auxiliary market first appeared to slow class,Industry insiders began to nervous:Have to speed up the pace of beaching is common to the cake,Or aggravate market competition here?But soon,The final exam and winter vacation class of hot eliminates the doubts,The market to the class auxiliary industry an affirmative answer!

　　关键词：品牌 Key words:brand

　　课辅市场进入品牌时代 Class auxiliary market entry brand era

　　今年，佛山的课外辅导行业出现许多新面孔，多了许多新校区，多了许多新学员。课外辅导的蛋糕在扩大，从业者在增多，整个行业以一种急速扩张的情形呈现在世人面前。面对着市场急速扩容，品牌效应成为课辅机构抢夺生源的利器。

This year,Foshan extracurricular counseling industry in many new faces,Many many new campus,Many a lot of new students.Extracurricular counselling in expanding the cake,Practitioners are increasing,The industry in a rapid expansion situation is presented in front of the world.Facing the rapid market expansion,Brand effect become class auxiliary institutions rob biogenic edge tool.

　　学习前线学校总部是广州知名的课辅品牌广州卓越教育，依托着总部的品牌优势，今年10月，学习前线学校率先在禅城商业中心季华路开了佛山课外培训辅导行业内首家旗舰店，以最全面的辅导模式与课程设置树立起课辅行业的标杆；佛山知名的老牌课辅机构青草地教育也在这一年跑马圈地，目前在大佛山地区总共布局了15个校区，招生人数比去年翻了一番；而从东莞新进入佛山市场的星火教育，急速在顺德、禅城的中心区域布点后，开始了新一轮进入社区的征程……

The learning school headquarters is guangzhou famous after-school brand guangzhou outstanding education,Based on a headquarters brand advantage,In October this year,The learning school took the lead in the zen city business center JiHua road opened foshan extracurricular training guidance in the industry to the first flagship store,With the most comprehensive guidance mode and curriculum set practise divination auxiliary industry benchmarking;Foshan famous old class auxiliary institutions grass education also in this year horse race turf,At present in the Buddha in a total of 15 campus layout,Recruit students number more than doubled last year;And from the dongguan new in foshan market spark education,Rapidly in shunde/Zen city center area after putting,Begin a new journey into the community……

　　“外来品牌机构在资金实力、经营理念、营销手法等方面确实有其独到之处。本地的品牌也有外来品牌所没有的人脉关系、教学资源方面的优势。”采访中，一位业内人士坦言，越来越多的品牌教育培训机构相继进入佛山市场，引发了佛山教育培训市场竞争的升级，也给佛山教育培训市场的发展带来了观念性的转变。

"Foreign brand agencies in financial strength/Management idea/Marketing skills really has its unique feature.The local brand also have foreign brands do not have connections/The advantages of teaching resources."interview,A personage inside course of study said,More and more brand education training institutions have entered foshan market,Cause the foshan education training market competition upgrade,Also to foshan education training market development has brought the conceptual change.

　　佛山学习前线市场部负责人认为，品牌课辅机构进入佛山，受到最大冲击的是原有的小作坊形式的微型补习班，这部分市场份额将进一步缩小，整个课辅市场经过优胜劣汰后将更为健康和规范。

Foshan learning the Marketing Department officials think,Brand class auxiliary mechanism in foshan,Hardest hit is the original small mill form of miniature cram school,This part of the market share will be further reduced,The whole class auxiliary market after the survival of the fittest will be more health and standard.

　　关键词：“钱”途 Key words:"money"way

　　三科文化课 一年课辅金额超亿元 Three literacy class a year class auxiliary amount over one hundred million yuan

　　课外辅导培训市场的蛋糕越做越大，总缺不了风投的身影。据记者调查，佛山本地不少正在全力扩容的培训机构背后，都有风投资金在支持。例如学习前线学校，其总部广州卓越教育集团获得红杉资本的融资，2011年全国的总营业额达到接近4个亿，预计到2013年全国门店将达200家左右，而仅仅在大佛山，2012年预计就有8~10家分校。

Extracurricular counselling training market cake bigger and bigger,Total lack of the wind is cast shadow.According to the reporter investigation,Foshan local many are full of the expansion behind training institutions,There are wind investment in support of gold.Such as learning to the school,Its headquarters in guangzhou outstanding education group get sequoia capital financing,In 2011 the total turnover of close to,It is estimated that by 2013 the national outlets will reach to 200 or so,But only in foshan,In 2012 is expected to have 8 ~ 10 branch.

　　无论是外地课辅大鳄还是本地品牌，如此看好佛山的课辅市场，究竟这个蛋糕有多大？

Whether foreign class auxiliary big alligator or local brands,So valued foshan class auxiliary market,What how this cake?

　　有资深教育专家指出，如果能从根本上制止在职教师从事课外辅导活动，学校禁止补课，佛山的教育培训市场是“钱景”一片大好。目前佛山小学和初中在读学生有60万左右，按其中有2%~3%学生会参加课外辅导来算，也有大约2万的学生，光语文、数学、英语三科文化课一年的课外辅导金额也已超过1亿元，如果加上舞蹈、书画、奥数、体育等项目，再加上职业技能方面的培训，佛山一年整个教育培训市场“蛋糕”价值之高难以估计。

A senior education experts say,If can fundamentally stop serving teachers engaged in extracurricular counselling,Schools banning make up a missed lesson,Foshan education training market is"QianJing"A piece of good.At present in foshan elementary school and junior high school students is about 600000,According to 2% ~ 3% students after-school tutoring to calculate,Also there are about 20000 students,Light language/mathematics/Three English literacy class a year of extracurricular counselling amount has more than 100 million yuan,If add dance/Painting and calligraphy/aoshu/Sports and other projects,Plus vocational skills training,Foshan one year the whole education training market"cake"The high value that it is difficult to estimate.

　　一家知名的课辅机构负责人告诉记者，虽然目前多个品牌课辅机构已经抢先进驻佛山，但其实只占中小学课外辅导市场的一半份额左右，另外一半的市场是被在职教师和“麻雀”课辅作坊所瓜分，随着各级教育部门对禁止在校教师从事有偿家教政策的进一步强化落实，专业的课外辅导机构将迎来更广阔的发展空间。

One of the top class auxiliary orgnaization controller told reporters,Although at present many brands class auxiliary institutions had beat in foshan,But it accounts for only of primary and middle school after-class tutoring market share of about half,The other half of the market is on-the-job teachers and"The sparrow"Class auxiliary workshop have carve up,Along with the education departments at all levels to prohibit the school teachers in paid tutor policy further strengthen implement,Professional extracurricular counselling organization will have wide development space.