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北大青鸟国际教育启动“区域市场深耕季”--亲稳网络舆情监控室
2013-01-16
进入今年第四季度,北大青鸟国际教育集中发力,将全国区域业务拓展推进入一个小高潮,在潜在区域的开发和重点区域的启动上加大力度。结合各区域管理部发展情况,因势利导,因地制宜,有针对性地开拓渠道资源,搭建可持续发展的营销架构。
In the fourth quarter of this year,Aptech international education focused hair force,The regional business development advance into a small high tide,In the potential region development and key regional start to increase strength.Based on the regional management development,Improve the occasion,Adjust measures to local conditions,Targeted to open up the channel resources,Build the sustainable development of the marketing structure.
在重点区域,如广东广州,以企业培训业务为突破口,大力带动区域主打业务的发展;在河北石家庄、安徽蚌埠等地,则通过现有资源,与当地教育部门建立良好的合作关系,从当前中小学校对国际教育的需求切入,重点以在当地铺展国际教育平台化运作项目,与当地学校合作建立美中国际班的模式来拓展业务渠道,实现对院校这个关键而特殊的营销渠道的深耕。
In key areas,Such as guangdong guangzhou,Enterprise training in business as a breakthrough,Vigorously promote the development of regional main business;In hebei shijiazhuang/Bengbu, etc,Is through the existing resources,With the local education department to establish good relations of cooperation,From the current primary and secondary school master international education needs cut,In order to focus on local spreading international education platform change operation project,With the local schools to establish the international class model to expand business channels,The key to realize to the colleges and universities, and the special marketing channel of subsoil.
推进国际教育平台化运作,建立美中国际班模式,是顺应国家扩大教育对外开放的教育发展规划的战略举措,北大青鸟国际教育总部利用得天独厚的资源优势和专业的教育服务优势,支持区域管理部开展中美国际班试点工程,加快推进当地教育国际化的步伐,将国际化的教育理念、先进的学校管理方式和课程建构方式提供给校方,输入一流的国际化课程体系及人才培养模式。此外,北大青鸟国际教育还将向合作学校提供中外学校师生的考察、交流、互访活动,以及国际师生互换项目,以加强学校师生国际交流能力的提升和国际视野的提升,将区域的市场拓展推升到新的高度。
Promoting international education platform change operation,To establish the international class mode,Is conform to the country to expand education open education development planning strategic measures,Aptech international education headquarters using the advantageous resources superiority and professional education service advantage,Support regional management department to carry out the international class pilot project,Accelerate the pace of the local education internationalization,The international education concept/Advanced school management mode and curriculum construction way provided to the university,Input a first-class international curriculum system and talent training mode.In addition,Aptech international education will also to cooperation schools provide both at home and abroad, the investigation of the teachers and students/communication/visits,Teachers and students and international interchange project,Teachers and students in order to strengthen international communication ability of ascension and the international field of vision of ascension,The regional market development well to a new level.
目前,业务渠道多元化的发展加大了对企业的考验,更要求企业总部与区域之间紧密联动,因地制宜,快速做出反应,拿出行之有效的市场运营方法。总部此季对于区域启动和渠道拓展的大力支持,无疑为各区域管理部今后的工作打开了思路,也必将为总部与区域的多赢开创全新局面。
At present,The development of diversified business channels to increase the enterprise test,More requests the enterprise headquarters and regional close linkage between,Adjust measures to local conditions,Quickly respond,Take effective market operation method.Headquarters this season for regional start and channel developing vigorously support,No doubt for the regional management department for the future work opened the thinking,Will as its headquarters and regional to win the create a new situation.
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