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搜狐网发布2012教育行业白皮书--亲稳网络舆情监控室
2013-02-08
》》》进入“向教育提问”2012搜狐教育年度盛典专题 ]]]into"Education question to"2012 sohu education annual festival project
会议现场 The meeting
由搜狐教育频道主办的“向教育提问”搜狐教育年度盛典在北京召开,同时发布了《2012搜狐教育行业白皮书》(以下简称“白皮书”)。
The sohu education sponsored by the channel"Education question to"Sohu education annual ceremony was held in Beijing,At the same time issued a[2012 sohu education industry white paper](Hereinafter referred to as"White paper").
搜狐公司副总裁、搜狐网总编辑、兼搜狐视频COO刘春表示:“过去的一年对于中国教育而言是非常重要的一年,一方面教育改革出现很多新的气象,我们教育经费投入首次实现国民总收入4%的比例,大家广泛关注的异地高考方案纷纷出台,一些教育的先行者、探索者在各个领域用自己的实践为我们积累宝贵的经验;另一方面高等教育人文精神与科学精神的缺乏、大学的泡沫化与功力化、异地高考与教育公平等这些问题,引发社会各界对于教育广泛质疑、批评。”
Sohu company vice President/Sohu web editor in chief/And sohu video COO LiuChun said:"The past year for China's education is very important for a year,On the one hand education reform appear many new weather,Our education funds investment first realize gross national income 4% of proportion,Everyone's attention on the college entrance examination have different solutions,Some education pioneer/Explorer in various fields with their own practice we accumulate valuable experience;On the other hand, the higher education human spirit and the lack of scientific spirit/University frothy function and change/Different college entrance examination and education fairness, etc of these problems,Cause the social from all walks of life to education widely questioned/criticism."
搜狐还发布了《2012搜狐教育行业白皮书》。从白皮书可以发现,2012年中国消费者教育支出持续走高,而同时教育消费维权的呼声也渐高,可喜的一面是,行业参与者也在苦练内功,不断完善产业生态。
Sohu also released[2012 sohu education industry white paper].Can be found from the white paper,In 2012, the Chinese consumer education spending continues to go up,At the same time education consumer rights protection call also gradually tall,Good side is,Industry participants also trains hard the internal strength,Constantly improve the ecological industry.
“中国早教市场火爆,一节45分钟的早教课价值200多元,全套200节课要花掉近3万元,价格令人咋舌,但众多家长还是情愿把不会走路的孩子送去早教。”白皮书显示,约70%的孩子参加过英语及奥数辅导班,每月课外辅导班花销在2000元以上的家庭占参与投票总人数的50%以上。
"China's development the market popular,A quarter of the 45 minutes early class value 200 yuan,Full set of 200 class will spend nearly 30000 yuan,Price with a,But many parents or willing to put can't walk children sent to development."White paper shows,About 70% of the children in English and Olympic math class,Monthly spending outside class in 2000 yuan of above family vote of more than 50% of the total number.
早教市场之外,2012年的特别“新贵”当属商学院教育中的的创业课程,白皮书显示,随着中欧等商学院有关创业课程的开设,自主创业者报考商学院的人数较以往都有大幅增加,增长幅度超过26%,“尽管学费逐年增加,依然有着60%的人选择商学院教育,这一结果较去年有所上升。”
Outside market development,2012 years of special"priority"When the business school education in the course of business,White paper shows,As central Europe and other relevant business entrepreneurship course open,Independent entrepreneurs to enter oneself for an examination the number of business schools than ever before have greatly increased,Increase more than 26%,"Although tuition increases year by year,Still have 60% of people choose business school education,The result is increased last year."
“受到民间教育在细分领域的不断深耕,民间教育市场对资金的渴求也更加激烈,可以预期未来几年内将迎来一个巨大的融资潮。”搜狐教育负责人介绍,调查中可以发现很多公司都有融资需求,不过此前被套进圈子的VC/PE也有着巨大的退出压力,未来几年再次重启上市将是必然结果,但考虑到此前中国教育概念股在美国市场概念炒作泛滥、财务造假风险、VIE风险、审计问题等等因素影响,前景不容乐观。
"By folk education in segmentation field constantly subsoil,Private education market the thirst for funds also more intense,We can expect the next few years will have a huge financing tide."Sohu education chief introduction,Can be found in the investigation of many companies have financing needs,Although the previous bedding bag into the circle of VC/PE also has the huge exit pressure,In the coming years to restart again listed will be the inevitable result,But considering the education in the United States after China concept stock market concept profiteering flood/Financial fraud risk/VIE risk/Audit, etc factors,Prospect is not optimistic.
事实上,2012年中国在美上市的教育概念股经历了一轮不小的挫折。白皮书的调查显示,8家教育上市公司(不计已退至OTC市场公司)总市值46.32亿美元,相比2011年的54.93亿美元下降了18.58%。在46.32亿美元的总市值中,新东方仍处于绝对领先的地位,是其他7家公司市值总额(15.55亿美元)的两倍。与此相对应,新东方高达8.35亿美元的营收与2-5位四家公司营收总和持平。
In fact,In 2012 China listed in the United States education concept stock has enjoyed a lot of frustration.The white paper survey,Eight education listed companies(Regardless of the already back to OTC market company)The total market value of $4.632 billion,Compared with $2011 in 5.493 billion fell 18.58%.Of the $4.632 billion in total market value,New Oriental is still in the absolute leading position,Is the other seven companies total market value(1.555 billion dollars)Two times.accordingly,New Oriental $835 million revenue and 2-5 four companies in the same total revenue.
白皮书显示,加、美、澳三国占据投资移民74%,比例分别为27.9%、26.8%和20.3%。移民者当中,有近四分之一的人是因为不满于当前的国内教育环境,移民他国期望为子女谋求更好的未来,高居其他原因之首。
White paper shows,add/beauty/Macau triple occupy 74% of the investment immigrant,To 27.9%/26.8% and 20.3%.Of immigrants,Nearly a quarter of people because of dissatisfied with the current domestic education environment,Emigrated to expect for children looking for a better future,At the other reasons.
伴随市场高经济利润产出,行业乱象频出,《2012年上半年全国消协组织受理投诉情况分析》显示,2012年上半年,全国消协共受理教育培训服务投诉1644起,超过去年同期的1598起。
Along with market high economic profit output,Industry PinChu mess,[In the first half of 2012 the national disappear assist organization accept complaints situation analysis]display,In the first half of 2012,The national consumer advocates were accepted education training service complaints since 1644,More than the same period last year of 1598 cases.
而最让消费者难以接受的问题包括:办学机构虚假宣传,随意编造教师学历、培训内容等误导消费者;培训学校巧立名目乱收费,设置不平等条款;培训课程设置随意更改,开课后随意更改课时,随意合并班级,甚至取消课程,消费者得不到预期教育效果;主办方无办学资质,培训机构无照经营或超范围经营等。
And the most let consumers to accept problems including:False propaganda education institution,Optional made up teachers' education/The training content misdirect consumer;Ring the changes on training school fees,The setting is equal terms;Training curriculum change at will,After class and optional change class,Optional combination class,Or even cancel the course,The consumer is not expected education effect;Organizers without running qualification,Training institutions without according to manage or beyond management, etc.
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