本报记者 赵娜 北京报道

    Our reporter zhao na reports from Beijing

　　YY李学凌、56网周娟、雪球财经方三文、春雨掌上医生张锐、陌陌唐岩、云辰科技丁秀洪、团800胡琛……出身网易的创业者在各自的江湖厮杀。

YY li3 xue2 ling2/Com Zhou Juan/Snowball fang 3 article of finance and economics/Spring rain palm doctor/Stranger stranger Tang Yan/YunChen Ding Xiuhong science and technology/Group 800 Hu Chen……From netease entrepreneurs in their throats.

　　2012年年初，网易又一位重量级选手离职创业——网易门户事业部总裁李勇。在网易的“9级制”管理体系中，李勇的级别仅次于网易创始人、CEO丁磊和CFO蔡安活。

In early 2012,Netease is a heavyweight departure entrepreneurship -- netease portal division President li yong.On netease"9 system"In the management system,Li yong level after netease's founder/William ding, CEO and CFO Cai An live.

　　新的团队核心成员则都曾供职于网易，他们包括：联合创始人、副总裁李鑫，原网易门户事业部市场总经理；联合创始人、产品技术总监郭常圳，原网易有道高级研发经理；联合创始人、市场运营总监帅科，原网易科技频道主编。

The new core team members have worked for netease,They include:co-founder/Vice President of Li Xin,The original netease portal division, general manager of the market;co-founder/Product technical director guo often curriculum,Former netease youdao, senior manager of research and development;co-founder/Market ShuaiKe operations director,Netease science and technology channel editor.

　　李勇的新企业是面向教育行业的互联网社区“粉笔网”，该项目在尚未上线时便获得六家投资机构的青睐，其中，“动作最快”的IDG近千万元资金注入粉笔网。2012年8月27日上线至今，粉笔网积累了十几万用户。2013年2月末推出的公务员备考产品“猿题库”，则在一个星期的时间内积累了近6万用户，日在线答题量最多达到了80余万次。

Li yong of the new enterprise is an Internet community of education industry"Chalk network",When the project has not yet been launched to win the favour of six investment institutions,Among them,"Action is the fastest"IDG nearly ten million yuan of money to chalk.On August 27, 2012, launched today,Chalk net accumulated tens of users.In late February 2013 launch of the civil servant test products"Apes question bank",In a week's time has accumulated nearly 60000 users,, online answer the topic quantity up to 80 more than ten thousand times.

　　

网易“兄弟连”创业 netease"Band of brothers"venture

　　2012年4月，李勇正式告别网易，开始了自己的创业之旅。同时离职的，还有老部下李鑫。1983年出生的李鑫在网易主要负责市场工作，“少壮派”代表的他是网易历史上最年轻的主编、总监和总经理。

In April 2012,Li yong farewell to netease,Began his entrepreneurial journey.At the same time for leaving,There are old men to Li Xin.Born in 1983 Li Xin work in netease is mainly responsible for the market,"Young turks"He is representative of netease's youngest editor/Director and general manager.

　　李勇、李鑫二人找到两位前同事：与大学同学共同打理校园物流生意的帅科和创办婚恋网站“爱转角”不久的郭常圳。“校园物流的生意确实不错，但最打动我的还是互联网，想象空间很大。”帅科向同学开诚布公的表达了自己的意愿，随即加入粉笔网创业团队。

Lee courageously/Li Xin find two former colleagues:Jointly with the university students with campus ShuaiKe logistics business and started dating sites"Love around the corner"Guo often data soon."Campus logistics business is really good,But the most impressed me is the Internet,Imagine space is very big."ShuaiKe openly expressed their will to your classmates,Then add chalk net of entrepreneurial teams.

　　当月，李勇、李鑫、郭常圳、帅科四人，加上一位行政人员，成为粉笔网最早的五位员工，正式入驻位于朝外SOHO的办公室。“改变中国学生的复习备考方式、找到在线教育的切入口、在商业上取得更好的成功”。秉着这样的初衷，不到一年的时间，粉笔网的团队迅速扩张到超过30人。

month,Lee courageously/LiXin/Guo often curriculum/ShuaiKe four people,Combined with an administrative staff,Become a chalk network the earliest five workers,House is located in chaowai SOHO office officially."Change the way of study for Chinese students/Find the introduction of online education/Achieve better success in the business".BMSC's purpose,Less than a year,Chalk network team rapidly expanding to more than 30 people.

　　李勇团队推出的第一个产品是“粉笔网”，其创意来自李勇为孩子寻找英语培训班的经历。2011年年底，李勇在一番查询后发现尚没有一个平台能用来查询教师的专业程度、授课风格、学生评价等信息。在创业之初对行业细分领域的选择时，这一经历让李勇的团队很快瞄准了教育社区的市场和教师评价、师生互动的市场机会。

Li yong team launched the first product is"Chalk network",The idea came from li yong for children English training experience.At the end of 2011,Li yong found after a query is not a platform can be used to query the teachers' professional level/The teaching style/Student assessment information, etc.In the beginning when the choice of industry sectors,This experience made li yong team soon took aim at the education market in the community and the teacher evaluation/The market opportunity of interaction between teachers and students.

　　教育培训机构缺乏低成本、可掌控、受众精准的推广渠道，而培训老师个人所能获得的推广和传播也受限于机构的推广资源。粉笔网要做的，就是教育领域的点评企业。美国的Yelp和中国的大众点评网是“慢公司”的典型代表，背后的原因是商业模式中对商户积累和用户数据的数量要求，同理，粉笔网在未来很长一段时间要做的，是培养市场、积累用户。

Education training institutions lack of low cost/Can be controlled/Audience precise marketing channels,The training teacher man can get promotion and dissemination of promotional resources are limited to institutions.Chalk network to do,Is the comment on enterprises in the field of education.America's public comments on Yelp and China network is"Slow company"A representative of the,The reason behind is the accumulation of the merchant business model and the number of user data requirements,In the same way,Chalk net for a long time to do in the future,Is to develop the market/Accumulation of user.

　　尽管在线教育领域已经有多家企业入驻，远程教育企业正保远程教育也早在2008年已经登陆美国纽交所。但与美国市场在线教育融资的风生水起相比，中国在线教育的井喷点依然没有到来。

Even though online education areas there have been several enterprises,Remote education companies are keeping distance education also have landed in the United States as early as 2008 the nyse.But with the U.S. market than the popular online education financing,Online education in China has still not arrived.

　　当前的在线教育市场主要有两类参与者，一类是传统教育企业的在线业务，另一类是互联网技术人士创办的在线教育企业。相比两者，前者缺乏互联网基因，后者缺乏教学和教研积累。

The current online education market basically has two kinds of participants,Category is the traditional education, online business,Another kind is the Internet technology founded online education companies.Compared to the,The lack of Internet,The lack of teaching and research accumulation.

　　看到市场发展的不成熟之处，创立之初，粉笔网就将自己的产品定位为“平台+内容”。粉笔网作为社区和平台，主要用于积累高质量教师资源，而题库产品，则是作为教育产品、获得盈利的“杀手锏”。

See the immaturity of the market development,Founded at the beginning of the,Chalk will own product positioning for the net"Platform + content".Chalk net as a community and platform,Mainly used for the high quality teacher resources accumulation,The question bank products,Is the education products/The profit"Ace in the hole".

　　粉笔网初步成型后，整个团队开始进入题库产品的研发。今年2月，题库产品的网页版、iOS版和安卓版题库产品“猿题库”同时上线。

After preliminary forming of chalk net,The whole team began to question the product research and development.In February this year,Web page version of the test products/Version of iOS and android version of question bank products"Apes question bank"At the same time online.

　　

以网游思路打造智能题库 An idea to build intelligent question bank

　　猿题库目前包括两个产品，分别针对公务员考试的“行政能力测验”和“申论”两个科目，其中，行政能力测验的应用收费为25元/月，申论应用为免费使用。到记者发稿时，猿题库的注册用户人数已接近6万，顶峰时的单日在线人数超过2万人次、单日答题数量超过80万次。尽管不愿透露具体付费用户数量和交易数量，但帅科表示：“就现在的状况来说（盈亏平衡）很容易，也就意味着今年。”

Apes question bank consists of two products at present,Respectively for the civil service exam"Administrative aptitude test"and"Write an essay"The two subjects,Among them,Administrative aptitude test of the application fee is RMB 25 / month,Essay application is free to use.To press time,Ape to the number of registered users in question has close to 60000,The peak of the daily online more than 20000 people/Answer the number more than 800000 times in a single day.Though reluctant to give specific number of paying subscribers and the number of deals,But ShuaiKe said:"As for the situation(Profit and loss balance)It is easy to,Which means this year."

　　互联网出身的团队对教育理解不深一直是劣势之一，为了弥补初始创业团队没有教育背景人才的不足，猿题库在推出公务员备考应用时，邀请了公务员考试数量资料专家沈栋加入了产品团队。沈栋此前任职于华图，曾参与国家公务员考试教材的编写。同时，猿题库还与中公、华图两家公务员培训机构达成合作，申论应用的所有题目均有两家培训机构的名师提供的解析。

Internet was born team understanding education has been one of disadvantage is not deep,In order to make up for the initial entrepreneurial teams have no education background of talent shortage,Ape to launch civil service exam question bank in application,Invited a number of civil service exam information experts Shen Dong joined the product team.Shen Dong previous figure in China,Participated in the national civil servant exam textbooks compiling.At the same time,Apes in the question bank is also working with male/China figure two civil servants training institutions to achieve cooperation,, all of the questions are essay application two training institutions to provide analytical teacher.

　　猿题库的研发基于传统教育学理论，运营则借鉴了网络游戏的模式。

Apes question research based on traditional pedagogy theory,Operations, draw lessons from the network game mode.

　　研发上，猿题库行测产品内含有过去10年公务员考试的几万道真题，产品研发团队通过对全部行测真题所涉156个考点的反向研究，将所有行测题目横向划分了考点类别、纵向划分了考试难度，参照项目反应理论（Item Response Theory）和等级反应模型（Graded Response Model），综合考点考频和考题难度，利用人工智能算法，实现针对个人的能力评估和智能出题。

On the research and development,Apes question bank line measurement products containing tens of thousands of way of civil service exam in the last decade,Product research and development team, through to the full line of test questions, 156 involved reverse research centre,All lines measuring subject horizontally for the examination site classification/Vertical division of the exam is difficult,With reference to item response theory(Item Response and found)And the reaction model(Graded Response Model),Comprehensive test frequency and the difficulty of examination questions,Using artificial intelligence algorithms,Achieve personal competency assessment and intelligent.

　　运营上，猿题库将网络游戏的运营思路整合到了产品研发中，从任务性、反馈评估和激励三方面提高用户的使用体验。猿题库设置了基于“任务”的功能，用户可以选择“快速智能练习”“专项智能练习”“真题模考”等练习形式，系统则依据用户的历史练习记录计算出最适合用户的题目组合，依照用户的测试结果总结出用户的知识点薄弱处，并同时对用户的成绩提升给予激励。

On the run,Apes question bank to network game operating train of thought in integrating product research and development,From the task properties/Feedback to assess and motivate the use of three aspects to improve the user experience.Apes set up based on the question"task"The function of the,The user can choose"Rapid intelligent practice""Special intelligent practice""Er die test"Practice forms such as,System is based on user records the history of the practice subject combination of calculate the most suitable for the user,According to the user test results concluded that the user's knowledge is weak,And ascension to give incentives to users at the same time.

　　猿题库的另一个巨大创新，则是通过技术手段实现对考试现场的还原。猿题库的所有试卷均可向用户提供与真实考试试卷形式相同的考试版本，考生涂写答题卡后，可以通过摄像头进行扫描，并由系统识别后给出考试成绩。“我们连续花了将近一个多月来研究和优化这个事”，郭常圳介绍，该扫描技术的准确率已经超过96%，而技术团队希望在不久后能够将准确率提高到99%以上。

Ape to another big innovation of question bank,By technical means to achieve reduction of test site.Ape to test all of the papers are to provide users with real examination papers form the same version,After examinee scribble sheet,Can through camera scan,And test results are given by the system identification."We spent nearly straight for more than a month to study and optimize it",Guo often introduce curriculum,The scanning accuracy is over 96%,And the technical team hope in the near future will increase to more than 99% accuracy.

　　目前可查的与猿题库答题卡扫描功能相近的产品是美国Quick Key，该产品已获得了投资。而猿题库也已经为其答题卡扫描技术申请了国家专利，该技术相对Quick Key而言，不仅能实现评分，还能显示对错项，以及呈现错题解析。

Currently available with apes question sheet of similar products is the Quick scan function Key,The product has received.The apes question bank has as its sheet scanning technology has applied for national patent,The technology is relatively Quick in terms of the Key,Not only can achieve the score,Can display right or wrong item,Analysis, and presents the wrong topic.

　　“不断地提升考生的做题效率和便利性，用互联网改变传统的备考模式，这就是我们猿题库的核心和目标。”李鑫对记者表示。

"Constantly improve the candidate's convenience and efficiency. To solve the problem,Using the Internet to change the traditional pattern of note,This is the core of our ape question bank and target."Li Xin told reporters.

　　从2013年1月开始，猿题库已经开始了对司法考试备考应用的考生调研，并将预计在5月正式推出。

Since January 2013,Apes question bank has already begun on the application of the judicial examination test research,And will be expected to launch in May.

　　“接下来我们肯定还会做更多的领域，司考、会计、留学、中小学等等。”帅科介绍，猿题库将在各个考试细分领域吸引教育人才，并希望做到每两个月都有新产品上线。

"Next, we will certainly do more for the field,judicial/accounting/Study abroad/Primary and secondary schools, etc.."ShuaiKe introduction,The ape will be test in every niche attract talent of education examination,And want to do. We have a new product every two months.