多部门联手出台刺激政策 More on stimulus policy with the department

　　财政部贯彻国务院关于鼓励民间资本参与发展文化产业要求，通过设立文化产业发展专项资金和投资基金、实施税收优惠政策等手段引导和扶持民间资本投资文化产业，从事出版印刷发行、影视制作、网络文化、演艺、文化创意、文化会展、动漫游戏等活动。按《文化产业发展专项资金管理暂行办法》规定，符合条件的各类文化企业均可按程序申请文化产业专项资金，一批民营文化企业获得中央财政专项资金支持，有力地促进企业自身能力提高。

The Treasury to carry out the state council about encourage private capital participating in the development of cultural industry requirements，Through the establishment of cultural industry development special funds and investment funds、The implementation of the tax preferential policies means guiding and supporting the folk capital investment culture industry，Engaged in print issue issue、Film and television production、Network culture、acting、Culture creativity、Cultural exhibition、Anime games, etc。According to《The cultural industry development interim measures for the administration of special funds》provisions，To meet the conditions of cultural enterprise all can according to procedures apply for cultural industry special funds，A group of private enterprise culture for the central government support，Effectively promote the enterprise itself capability。

　　财政部会同国家税务总局制定《关于支持文化企业发展若干税收政策问题的通知》、《关于扶持动漫产业发展有关税收政策问题的通知》等文化产业税收优惠政策，打破所有制界限，使民营文化企业享受到国家财税优惠政策。除传统项目补助外，财政部还采取贷款贴息等方式支持文化产业与金融资本对接，对海外市场拓展成果突出的民营文化企业还采取以奖代补的方式予以支持，进一步鼓励民营文化企业走出去。

The ministry of finance and the state administration of taxation formulation《Support culture enterprise development about several issues of tax policy notice》、《About animation industry development support the tax policies of the notice》The cultural industry preferential tax policy，Break ownership limits，Make private culture enterprise enjoy preferential policies to the national finance and taxation。In addition to the traditional project subsidy，The Treasury has also taken discount loans and ways to support the cultural industry and financial capital docking，For overseas market development achievements of the private enterprise culture outstanding has also taken to award for generations the way of support，Further encourage private cultural enterprises to go out。

机构扎堆坚守影视行业 Institutions to adhere to the film and television industry cluster

　　影视传媒股上半年业绩逆势增长，吸引众多基金公司大举加仓影视传媒股。二季度博时精选进入光线传媒(300251,股吧)前十大股东名单，泰信先行策略(290002,基金吧)增持至152万股，中信证券(600030,股吧)股票精选集合资产管理计划买入129.03万股等。同期华谊兄弟(300027,股吧)获得基金增持更为明显，华安中小盘、华商动态灵活配置、银华和谐主题(180018,基金吧)、添富民营、华安核心等均持续买入，另外，银华、中海等基金二季度加仓乐视网(300104,股吧)，省广股份(002400,股吧)、华策影视(300133,股吧)也获得上投摩根、博时、国泰等基金公司加仓。

Film and television media strands of the first half performance into an asset growth，Attract many fund company aggressively scaling out of film and television media。In the second quarter of selected into the light when rich media(300251,Shares it)Of the top 10 list of shareholders，Thai letter first strategy(290002,Fund it)Increasing to 1.52 million shares，Citic securities(600030,Shares it)The stock selection set asset management plan to buy 1.2903 million shares, etc。Huayi brothers in the same period(300027,Shares it)For additional funds is more obvious，HuaAn small dish、Chinese businessman dynamic flexible configuration、Harmonious mechanism to theme(180018,Fund it)、Add rich private、HuaAn core all continue to buy，In addition，Mechanism to、The second quarter funds such as positions well joy fox(300104,Shares it)，Province wide shares(002400,Shares it)、China film and television for(300133,Shares it)Also get thrown Morgan、When rich、Cathay Pacific, fund company and warehouse。

　　中国人均收入超过3000美元，消费升级趋势非常明显，高层次文化享受成普遍性需求，影视传媒股存在较好机遇，随着一批影视传媒股上市，上市企业具有资金、品牌优势，除收购兼并外，还可吸引优秀人才加盟，行业集中度将提高。2012年1～6月，全国电影票房收入807185万元，其中国产影片票房收入达到280524万元。在众多行业面临业绩下滑、地雷股层出不穷之际，传媒娱乐上市公司近期中报业绩普遍显示出较强的稳定性，多家公司净利润同比增幅超30%，而8月国产片继续受保护，对国产影视产业是个较大利好。

China's per capita income more than $3000，Consumption trend is very clear upgrade，High-level cultural enjoy into universal demand，There are good film &tv shares opportunity，Along with a group of film and television media stock market，Listed enterprises with funds、Brand advantage，In addition to the acquisition，Still can attract outstanding talents to join in，Industry concentration will be improved。2012 1 ~ 6 months，The national ticket sales income is 8.07185 billion yuan，One domestic film earned income of 2.80524 billion yuan。In many industry will face performance to slide、Mines strands of endlessly，Medium entertainment listed company recently performance center daily news common show strong stability，Many companies over 30% year-on-year rate of increase net profit，In August GuoChanPian continue to be protected，Film and television industry is a larger on domestic positive news。

出版业转型倾向数字化 Digital publishing transformation tendency

　　未来几年中国传统出版市场仍将稳定增长，由于教材教辅业务比重仍大，拥有优质原创教材资源的公司将拥有更高业绩保障。目前中国出版市场仍以传统纸质出版为主，其占总体市场比重超过80%，随着行业基础不断完善，中国数字出版将实现快速增长。总体看，未来3～5年，传统纸质出版仍将占据市场主要份额，但数字出版比重将不断提升，同时政策对龙头企业的扶持将加大产业集中度，拥有较多政府资源倾斜的区域龙头有望率先突围。

The next few years China's traditional publishing market will remain stable growth，Because business is still large proportion of assistant teaching materials，Have high quality original teaching material resources of the company will have a higher performance security。At present Chinese publishing market still with the traditional paper published mainly，The overall market proportion of more than 80%，Along with the industry foundation improvement，China's digital publishing will achieve rapid growth。Overall see，The next three to five years，The traditional paper published will still account for the main market share，But the proportion of digital publishing will continue to ascend，And for the support of the policy leading enterprise will intensify industrial concentration，Have more government resources of the region is expected to take the lead in tilt leading Sally。

　　我国数字出版面临产品形态单一，核心技术相对落后，面临国外企业大举扩张挑战。在2012年7月份中国数字出版年会上，新闻出版总署表示，下半年将加快修订《出版管理条例》、《网络出版服务管理暂行规定》等法律法规，抓紧制定发布《手机媒体出版服务管理办法》、《互联网文学出版服务管理办法》等部门规章，为进入发展阶段的数字出版产业提供有力制度保障。

China's digital publishing face product form a single，The core technology relatively backward，Faced with foreign enterprise expanding aggressively in the challenge。In July 2012 China digital publishing annual meeting，Press and publication administration said，The second half will speed up to revise《Publication management regulations》、《Network publishing service management provisional regulations》And other laws and regulations，Issued by formulating《The handset media publishing service management approach》、《The Internet literature publishing service management approach》Department rules such as，For into the development stage of the digital publishing industry with strong institutions。