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金融博物馆启示录--亲稳舆论引导监测室
2012-09-08

  2010年6月10日,我国第一家以全球化视野关注中国金融市场发展,以民间资本为主体运营的非营利性金融博物馆正式开馆。它有别于政府、企业或行业主办,也非个人主办,而是一家真正意义上的民营公益博物馆,这种靠理事单位支持、自筹经费的经营方式能否可持续发展从而为其他民营博物馆提供一个样本,大家拭目以待。

On June 10, 2010,Our country the first a global vision focus on China's financial market development,As the main body in the folk capital operation of nonprofit financial museum official opening.It is different from the government/The enterprise or industry,Is not the individual,But a real sense of private welfare museum,This by director unit support/Self-financing mode of operation to the sustainable development and other private museum provide a sample,You wait and see.

  2011年,自称是“随波逐流”的中国金融博物馆理事会理事长的王巍,又在苏州开办了中国基金博物馆,自此“金融扫盲教父”的新名号在圈内叫响。而王巍在接受《华夏时报》采访时自谦地说,“我们主要是把国外在概念、方式、技术、细节等方面的先进经验借鉴了过来,至今还没有成功的营运模式,一切只是率性而为。”

In 2011,,Claims to be"Drift with the current"Chinese financial museum of chairman of board of directors WangWei,And in the suzhou museum opened China fund,Since then"Financial literacy godfather"New name in the circle to ring.And WangWei in accepting[The Chinese times]Interview self-abasement to say,"We basically is the foreign in concept/way/technology/Details of advanced experience for reference to come over,So far no successful operating mode,Everything just whatever you please."

  不以赚钱为目的,更多的是把博物馆当做一种生活方式来经营的王巍,今年9月14日,他们的第三家博物馆国际金融博物馆将在北京开馆。

Not to make money for the purpose,More is the museum as a way of life to business WangWei,September 14,Their third museums international financial museum will opens in Beijing.

  王巍说:“哪里有需要就把博物馆开到哪里。”看似无心插柳是不是也可以透露出他的野心,他说如果不缺钱,他可以开一百家博物馆。事实上,金融博物馆自2010年开馆已在逐年扩张,并在展示、教育、金融文化消费和金融史研究活动等方面展现出他们的专业水准。

WangWei said:"Where there is need to put the museum open to where."Seemingly centerless plug region whether can also revealed his ambition,He said that if does not need the money,He can open a hundred museum.In fact,Financial museum since opened in 2010 has set up a file in the year after year expansion,And show in/education/Financial culture consumption and JinRongShi research activities have shown their professional level.

  尽管金融博物馆已得到了金融界人士的认可,但作为全年面向社会开放的博物馆模式,对博物馆来说依然是一个挑战。未来如何发展,如何在社会上找到自己的合适定位,如何在服务社会、服务民众的同时又要兼顾自己的权益,这些问题都需要经营者面对。

Although financial museum has been recognized in financial circles,But as the faces the society open museum mode,For the museum is still a challenge.The future how to develop,How to find in the society the right positioning,How to serve the society/The service of the people at the same time, we should give attention to two or morethings their own rights and interests,These problems need operator face.

  王巍并不避讳自己对博物馆“名人效应”的看重,这是获取社会关注的方式,也可以说是一条捷径。

WangWei is not afraid to museum"Celebrity effect"Value of,This is the way for the society to pay more attention to,Also can be said to be a shortcut.

  吴晓灵、夏斌、陈志武、许小年、张维迎等财经界知名人士,均在金融博物馆的顾问团队中,目前任志强加盟担任中国金融博物馆书院理事会主席,这些都是博物馆提升社会影响力的策略。

WuXiaoLing/XiaBin/ChenZhiWu/XuXiaoNian/Altogether and financial community famous people,All of the museum in the financial consultant team,At present RenZhiJiang join as the chairman of the council of China's financial museum academy,These are the museum ascending social influence strategy.

  中国金融博物馆馆长白丽华认为,“金融博物馆改变了许多博物馆历来采用的坐等观众的做法,而是去寻找观众,培养观众,营销市场,创造新的展示机会和主题,由被动变主动,由等、靠、要变自主创业发展,不断寻求和创造新机会,不断给自己施压。通过一系列的努力,金融博物馆为国内博物馆业的发展提供了新的思路。”

China's financial museum curator BaiLiHua think,"Financial museum has changed a lot in the museum the wait for the practice of the audience,But to find the audience,Culture audience,Marketing market,The creation of new show opportunities and theme,From passive become active,Such as the/by/Want to change own business development,Consistently seek and create new opportunities,Keep yourself pressure.Through a series of efforts,Financial museum for the development of domestic museum industry provides a new train of thought."

  鉴于此,《华夏时报》以“中国金融博物馆”作为典型个案,用四个版面全面呈现金融博物馆这种博物馆模式,它的前世今生,以期为中国其他民营博物馆以启示。也为中国民营博物馆如何与国际接轨提供路径。

In view of this,[The Chinese times]to"China's financial museum"As a typical case,With four layout comprehensive present financial museum this museum mode,It's all men are mortal,In order to China's other private museum to enlightenment.Also for China's private museum with international standards to provide path.

  中国金融博物馆坐落于天津法国俱乐部旧址,时隔100年之后的法国俱乐部焕发出新的活力,让观者自然融入金融的世界中,感受历史沉淀和中国金融的全新发展,这对于挖掘金融历史和金融文化起到了积极的桥梁作用。

China's financial museum is housed tianjin French club site,After 100 years after the French club coruscate gives new vitality,Let visitors natural into financial world,Feel historical precipitation and the new development of China's financial,This for mining financial history and financial culture plays a positive role of bridge.



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