传播学当中有一个经典的传播效果理论叫做“第三人效应”：一是当人们接触到含有说服性的内容时，会认为这些信息对其他人的影响力大于对自己的影响；二是人们倾向于根据信息对他人的影响而采取行动。我们可以借用这个概念来理解投资者此时的反应与行动。

Communication is a classic of the communication effect theory is called"The third person effect":One is when people exposed to contain persuasive contents,Might say that these messages to other people's influence is greater than the influences;The second is people tend to according to the information on the influence of others and take action.We can use this concept to understand investors the reaction and action.

　　一些投资者也许会认为：“虽然出现了一次大涨，但这不能影响我的投资决策，这些只能影响那些容易因市场情绪而左右的普通人”。这是第一层面体现。另外一些投资者，当市场上出现一些状况的时候，则倾向于把自己的行为建立在预期或认为他人会产生反应之上，这是第二个层面体现。

Some investors might think:"Although there's been a rose,But this does not affect my investment decision,These can affect those easy for market sentiment and ordinary people around".This is the first level reflect.Other investors,When appeared on the market when some conditions,Is tend to put their own behavior based on expected or think others will respond above,This is the second level reflect.

　　如何减少这方面的干扰呢？一方面时刻提醒自己最初的投资依据是什么，另一方面又要对市场情绪保持高度的敏感，借势而为。而对于经验比较欠缺的普通投资者来说，坚持自己的基金定投也许更为妥当。

How to reduce the interference?On the one hand always remind ourselves the initial investment basis is what,On the other hand, to market sentiment to maintain a high level of sensitive,Taking advantage of and for.For the experience is lack of ordinary investors,Insist on his own fund to be cast surely may be more appropriate.

　　兴业全球(340006,基金吧)基金 田雨松

Industrial global(340006,Fund it)Fund TianYuSong