可以存酒的银行自台湾地区兴起，在内地亦跟随者众。投资门槛低、升值可期及便利性兼具，是“酒银行”的吸引力所在。借助原酒质押新模式，“酒银行”更为中小酒企缓解融资困境提供了参考路径。

Can save wine bank since the rise of the Taiwan region,Also in the mainland of the followers.Investment threshold low/Appreciation can period and concurrently convenience,is"Wine bank"Appeal in.With the aid of base liquor pledge new mode,"Wine bank"More small and medium-sized wine to alleviate the financing difficulties provides reference path.

　　近年来，知名品牌收藏级酒的拍卖价格屡创新高，2011年4月在贵阳召开的首届陈年茅台酒拍卖会上，汉帝茅台(600519,股吧)拍出了890万元的天价。酒类已不再局限于消费品，高端酒收藏、投资潮流渐热。伴随着市场的繁荣，酒类金融衍生品陆续出现，酒企与银行合作推出了关于期酒的另类理财产品，而针对高端投资者和收藏者客户的需求，“酒银行”更是应运而生。

In recent years,Famous brand collection class wine auction price reached record high,In April 2011 guiyang held the first test of maotai auction,Han emperor maotai(600519,guba)Take out the high price of 8.9 million yuan.Wine is no longer limited to consumer goods,High-end wine collection/Investment trend gradually hot.With the prosperity of the market,Alcohol derivatives have appeared,Wine enterprises and bank cooperation launched about period wine alternative financial products,And aimed at high-end investors and collectors customer needs,"Wine bank"But also arises at the historic moment.

　　相较于私人酒庄高昂的投资门槛，将酒存进“酒银行”门槛要低得多。客户既不用担心酒类保值、储存等问题，还能享受酒类导购指引、评估咨询、真伪及质量鉴别、转让、拍卖等一系列服务。“酒银行”更是改变了原有酒企生产加营销的旧模式。2011年9月，汉口银行与泸州老窖(000568,股吧)集团合作推出“国窖1573”高端白酒收益权理财产品，此后酒企与银行合作方式不断创新，如将储存的成品酒或期酒二次循环，进行“原酒质押贷款”，以满足融资需求、解决货物存储过程中的大量资金占用问题等。

Compared with private wineries high investment threshold,Will wine is put into"Wine bank"Threshold are much lower.Customers need not worry about wine value/Store and other problems,Still can enjoy wine promotions specialist guidance/Evaluation consultation/Authenticity and quality identification/transfer/The auction and a series of services."Wine bank"But also changed the original wine enterprises production and marketing of the old mode.In September of 2011,Hankou bank and luzhou old cellar(000568,guba)Group cooperation launched"In 1573 countries"High-end liquor usufruct financial products,Since then the wine enterprises and bank cooperation method innovation,If stored product wine or period wine secondary circulation,for"Bulk pledge loan",In order to meet the financing needs/Solve the storage process of a large number of capital takes up problem and so on.

　　投资与便利衍生“酒银行” Investment and convenient derived"Wine bank"

　　“酒银行”，顾名思义，就是可以存酒的银行，从台湾地区兴起，目前贵州、新疆、青岛、北京等地亦纷纷上马。酒类投资者、收藏者可以将酒像金钱一样开户储存，且能取得预期收益甚至超高收益，这就是“酒银行”的独到之处。客户除了存酒，还能享受酒类导购指引、酒类估值咨询、名酒真伪及质量鉴别等服务。“酒银行”提供特殊的保存办法让酒保持品质，葡萄酒有葡萄酒的存法，白酒有白酒的存法，酒存得越好越值钱，增值的部分犹如利息；“酒银行”还提供珍稀酒拍卖服务,以增强“酒价值”的流通性。

"Wine bank",Just as its name implies,Is can save wine of the bank,Rise from Taiwan,At present guizhou/xinjiang/Qingdao/Beijing also are mounting.Wine investors/Collectors can be like money wine store to open an account,And can obtain expected earning even ultra high income,This is"Wine bank"unique.Customers in addition to save wine,Still can enjoy wine promotions specialist guidance/Wine valuation counseling/The famous authenticity and quality identification and other services."Wine bank"Provide special save to make wine keep quality,Wine have a wine CunFa,Liquor has CunFa liquor,Wine the better save the more valuable,Part of the value as interest;"Wine bank"Also provide rare wine auction service,In order to enhance"Wine value"liquidity.

　　投资收藏高端酒主要有三类人：第一类是真正的收藏家，他们了解丰富的酒文化并有专业的储存知识；第二类是投资者，他们看重高端酒的唯一性、稀缺性和升值潜力；第三类是富裕人士。后两者在投资高端酒时，时常会遇到各种麻烦，在目前酒行业普遍存在的制假贩假、价格虚高、流通环节混乱等问题前如履薄冰。即便是懂行人，由于转手渠道不畅通，也会遭遇藏酒不能及时变现的尴尬。虽然藏酒大多从正规酒类专卖店购入，但由于收藏者不具备卖酒资格，二次销售并不容易。而市面上诸多“回收烟酒”的收购点，往往回收价格只在5折左右，且未必合法，甚至有被“调包”的风险。通过正规的“酒银行”，则可避免这些麻烦。

Investment collection high-end wine mainly has three categories of people:The first kind is the real collectors,They understand the rich wine culture and have professional knowledge storage;The second type is investors,They regard the uniqueness of high-end wine/Scarcity and appreciation potential;The third class is wealthy individuals.Both in the investment after the high-end wine,Often will encounter all sorts of trouble,In the present common wine industry producing fake or shoddy goods/Price virtual high/Circulation link problems such as chaos before on thin ice.Even understand pedestrian,Due to the switch channels not clear,Will encounter Tibetan wine can't timely liquidation awkward.Although most Tibetan wine from regular wine store buying,But as a result of collectors do not have to sell wine qualification,Secondary sales is not easy.And many on the market"Recovery wine and tobacco"收购点 of,Often the price recovery in only five fold the left and right sides,And not legal,There was even"Attune to wrap"risk.Through formal"Wine bank",It can avoid the trouble.

　　此外，酒类如果储存不当，会有酒质变化、蒸发等风险。众所周知，酒最好储藏在酒窖里，通过专业的技术与设备，降低酒精的辛辣，催化酒的醇度，才越陈越香。因此，酒存放时间越长，越香醇顺口，酒的饮用口感更适合消费者的口味，饮用价值更突出。早在20世纪90年代，红酒投资就已成为欧美国家的一种时尚，高端客户将自己的红酒存进私家酒窖，这些被储藏起来的红酒会因年份的差异，出现不同程度的增值。

In addition,Wine if improper storage,Will have the change/Evaporation and risk.As is known to all,The best wine storage in the wine cellar,Through the professional technology and equipment,Reduce alcohol spicy,Catalytic wine alcohol degree,Just jumps over Chen yue sweet.therefore,The longer the wine storage time,More smooth mellow,Drinking wine taste more suitable for consumer tastes,Drinking more outstanding value.In the early 1990 s,Red wine investment has become a kind of fashion of the European and American countries,High-end customer will own red wine is put into private cellar,These are stored up red wine for the difference of the year,Appear different degree of appreciation.

　　相比投资法国酒窖所需高额的入场费，将酒存进“酒银行”门槛要低得多。在中国台湾“酒银行”开户，所需的金额也只有5000元新台币，这是欧美等国家无法给出的优惠。“酒银行”中的每一瓮酒，每年依酒龄不断增值。另外，投资、收藏者通过储酒获利的同时，也不耽误饮用，“酒银行”一般以1-3年为一个储存周期，客户可以续存也可以取走饮用。这种投资价值与便利性兼具的特点，也正是“酒银行”的吸引力所在。

Compared with French wine cellar investment required high entrance fee,Will wine is put into"Wine bank"Threshold are much lower.In Taiwan, China"Wine bank"Open an account,The amount of required only $5000 nt,This is the European and American countries cannot be given preferential."Wine bank"Each wine VAT,Every year in accordance with the wine age will rise in value unceasingly.In addition,investment/Collectors through the store wine profit at the same time,Don't hold up drinking,"Wine bank"General with 1-3 years as a storage period,Customers can survive can also take away drinking.This kind of investment value and the convenience the characteristics of both,is"Wine bank"Appeal in.

　　像存钱一样存酒 Like saving deposit as wine

　　酒企开设“酒银行”，利润主要来源于三个方面：一是酒企将储存原酒的费用由过去企业单独承担，转变为企业和投资人共同承担，盘活了酒企的流动资金，缩短了资金周转周期；二是酒企在发行酒时，对投资人投资收益按比例抽成；三是“酒银行”收取的保管费用。

Wine enterprises set up"Wine bank",Profit mainly comes from three aspects:One is the wine enterprises will be stored base liquor charge by the past enterprise bear alone,For enterprises and investors change assumed jointly,Activate the wine enterprises liquidity,Shorten the capital turnover cycle;The second is wine enterprises issued in the wine,For investors, investment income scale pumping into;The third is"Wine bank"Charge of storage cost.

　　在中国台湾，最早开办“酒银行”的是台湾烟酒股份有限公司嘉义酒厂。早在1994年，嘉义酒厂就已经开始试运营“酒银行”业务，直到2007年11月才正式对外运营。截至目前，嘉义酒厂已经有1000多个投资者投资该厂的“酒银行”。类似一般的金融银行，投资者买酒后，会获得一个存折，记载购买酒的瓮数，而“酒银行”也会挂上牌价，清楚载明该已售出的酒的名称、规格和零售价。“酒银行”中的每一瓮酒，都有自己的编号。一般情况下，前3年客户存放酒是免费的，但满3年后须收取管理费，每个月每瓮酒300元。满3年时，若顾客未办理提领，也未向酒厂申请继续存放，逾期每日将收取15元。嘉义酒厂除总行外已设立九大分行，消费者可以在各行开户，购买酒的顾客可自由选择将酒存放在哪一家分行，通存通兑，还可以通过网络看到自己在酒银行里的存酒。

In Taiwan, China,Offered the first"Wine bank"Is Taiwan tobacco co., LTD., chiayi brewery.As early as in 1994,Chiayi distillery began trial operation"Wine bank"business,Until November 2007 to officially operation.So far,Chiayi distillery has more than 1000 investors of the factory"Wine bank".Similar to the general financial bank,Investors buy drunk,Get a passbook,Records to buy wine VAT number,and"Wine bank"Also can hang list,Clearly state the already sold the name of the wine/Specifications and retail price."Wine bank"Each wine VAT,Have their own Numbers.generally,Before 3 years customer deposit wine is free,But full 3 years shall charge management fee,Each month every VAT wine of 300 yuan.Full 3 years,If the customer did not deal with to withdraw,Also fails to apply for to continue to winery store,Overdue daily will charge $15.Chiayi distillery in addition to the head office has set up nine branch,Consumers can open an account in all,Buy wine customers are free to choose to store wine where a branch,Different-areas automatic banking of,Can also through the network to see their wine in the bank deposit wine.

　　按照嘉义酒厂的规定，“酒银行”销售的瓮酒，每年价格增幅10%，例如2008年主推的27升瓮装戊子吉鼠，其2009年价格即调高10%-20%。如果遇到天灾或其他无法抗拒的因素而使酒品无法出售的，酒企至少按原价回收，一定程度上保障了投资者的利益。这使得在“酒银行”开户存酒有保本增值的双重利好，加上“酒银行”所卖皆是高端酒品，储存环境良好，从而形成新的营销卖点，对酒企品牌起到提升、拉动作用，尤其是对企业的定制酒、收藏酒，更增添了它的魅力和收藏价值。

In accordance with the provisions of the chiayi brewery,"Wine bank"Sales of VAT wine,Every year the price 10%,In 2008, for example, the main 27 rise urn pack wu-zi auspicious rat,Its 2009 price that is raised by 10% - 20%.If meet the natural disasters or other can't resist factors and make wine product can't sell,At least the wine enterprises according to the initial cost recovery,To a certain extent, safeguard the interests of the investors.the"Wine bank"Open an account deposit of wine has break-even value-added double bullish,plus"Wine bank"Has sold all is high-end wine to taste,Storage environment is good,Thus forming new marketing selling points,To wine enterprises brand have ascension/Pull function,Especially for enterprise custom wine/Wine collection,More added its charm and the collection value.

　　中国台湾大多数“酒银行”的运作方式，是以酒窖储藏实物酒作为交易基础。还有一种用概念性债券代替实物酒进行储藏与交易的“酒银行”，它的代表性企业是台湾金门酒厂。金门酒厂并没有在各地开设“酒银行”，它只是在总部推出了高粱酒的储酒券。投资者买卖这种储酒券，实际上是买卖企业背后储备着的高粱酒，而大多数人购买储酒券，也并不是为了自饮或送人，而是为了等待高粱酒的升值。这类似于商业银行推出的理财产品，凸显了投资价值。

China Taiwan most"Wine bank"works,Wine cellar is stored as a real wine trading foundation.Still have a kind of use conceptual bond instead of physical liquor storage and trade"Wine bank",Its representative enterprise is Taiwan golden brewery.The golden gate distillery and not in the open all over"Wine bank",It is only in the headquarters launched kaoliang store wine voucher.Investors to buy or sell this store wine voucher,In fact is the sale enterprise behind the kaoliang reserves,While most people buy store wine voucher,And not to drink or send people since,But to wait for kaoliang appreciation.This is similar to commercial Banks to launch of the financial products,Highlights the investment value.

　　内地酒银行也逐渐兴起，从2009年开始，台湾地区酒银行先后在福建和广东开展业务，市民不仅可以存酒，还可以享受到24小时送酒、珍稀酒拍卖等服务。2012年3月，由江苏省“放心酒连锁管理总部”筹划的“酒银行”正式落户苏州，这是一个集酒类储藏、保存、转让、拍卖为一体的综合性服务体，并计划结合“千乡万村”工程，创建放心酒连锁网点100家。5月，山东青岛酒博物馆内的“中国葡萄酒银行”正式对外营业，该“银行”由青岛葡萄酒博物馆内的一个岩洞改造而成，内设用于储存葡萄酒的仓库。

The mainland wine bank also gradually rise,Begin from 2009,Taiwan wine bank successively in fujian and guangdong business,The public can not only save wine,Still can enjoy 24 hours a bottle of wine/Rare wine auction and other services.In march of 2012,In jiangsu province by"Rest assured wine chain management headquarters"planning"Wine bank"Formally settled in suzhou,This is a collection of wine storage/save/transfer/The auction is a body comprehensive service body,And plan combining"All village of thousands of villages and townships"engineering,Create trust wine chain outlets 100.may,Shandong Qingdao wine in the museum"Chinese wine bank"Officially business,this"The bank"The museum by Qingdao wine a cave is transformed and be become,Used to store wine inside the warehouse.

　　“原酒质押”拓展融资路径 "Bulk pledge"Expand financing path

　　“原酒质押贷款”是银行根据酒企的需求，专门为酒类企业量身定做的金融产品。酒企以自己拥有的库存酒为质押物申请授信的融资业务，授信额度可达原酒评估价值的50%-70%。

"Bulk pledge loan"Is a bank according to the demand of wine enterprises,Specifically for liquor enterprise tailored financial products.Wine enterprises with its own stock wine for pledge apply for credit financing business,Line of credit to bulk evaluation value of 50% - 70%.

　　以往，融资难是酒企发展面临的共同难题。虽然金融机构都有针对酒企的优惠贷款政策，但需要有厂房、有价证券等实物做抵押，获得的贷款也有限。大多数酒企地处偏远，物业价值低，以不动产为质押物的传统贷款方式往往难以满足酒企需求。特别是中小酒企，大部分资金压在了固定资产、原料及库存原酒上，很难大量储存多年期原酒，只能快速生产和出售，缺乏可持续发展能力，面临被逐步整合兼并的风险。

In the past,Difficulty of financing is wine enterprises development face a common problem.Although financial institutions at wine enterprises of preferential loans policy,But need a workshop/Securities physical do mortgage,Get loans also limited.Most wine enterprises remote,Property value and low,In real estate for pledge traditional loan pattern is often difficult to meet the demand of wine enterprises.Especially small and medium-sized wine enterprises,Most of the funding pressure on the fixed assets/Raw materials and inventory on base liquor,It is difficult to the large amount of storage period of base liquor for many years,Only fast production and sale,The lack of capacity for sustainable development,Face is gradually integrate the risk of annexation.

　　“酒银行”为缓解酒企资金困境提供了参考路径。在“酒银行”概念进入内地后，基于市场对优质酒升值潜力的肯定，酒企与银行开展创新合作，使储存的成品酒或期酒可以二次循环，进行“原酒质押贷款”，即通过“质押”满足融资需求，解决货物存储过程中大量资金被占用的问题，助力酒企在不影响货物周转的情况下扩大融资，拓展经营规模。

"Wine bank"In order to alleviate wine enterprise fund predicament provides reference path.in"Wine bank"Concept after enter the mainland,Based on the market for high quality wine appreciation potential affirmation,Wine enterprises and Banks innovation cooperation,Make stored product wine or period wine can secondary circulation,for"Bulk pledge loan",Namely through the"pledge"Meet the financing needs,Solve the storage process a large amount of money to be tied up problem,Booster wine enterprises in does not affect turnover of goods under the condition of expand the financing,Expand business scale.

　　在部分地区，这种融资模式已经获得政策支持。2010年，四川省食品工业协会联合省酿酒协会、国家酒类质量检测中心等行业组织与科研机构，组建了四川原酒质量鉴评中心，由中心组织行业内专家对原酒质量进行鉴定，并出具权威评估报告。银行根据该中心出具的报告对企业进行授信，如果企业无法按期偿还贷款，该中心将以担保人身份回购原酒并替企业偿还贷款。实际上，通常原酒的增值幅度远高于融资成本，即使企业到期无法还贷，也可算是“稳赚不赔”的买卖。

In some areas,The financing pattern has won the policy support.In 2010,,Sichuan food industry association joint provincial brewing association/National wine quality inspection center and so on industry organization and scientific research institutions,Set up sichuan base liquor quality authentication center of evaluation,In the industry by the center organization experts on base liquor quality appraisal,And issue a authoritative evaluation report.Bank according to the center of the report of the enterprise issued by credit,If enterprise is unable to repay the loan on schedule,The center will be the guarantor identity and repurchase base liquor for enterprise to repay the loan.In fact,Usually base liquor value-added amplitude is much higher than the cost of financing,Even if the enterprise contracts can not be owing on the loan,Also can be"Stability earn not to compensate"business.

　　金融机构的参与也越发活跃。截至2012年3月末，华夏银行(600015,股吧)已与70多家四川中小酒类企业建立了合作关系，以原酒质押贷款方式累计为四川正兴酒业公司等中小酒企授信达11亿元，完成贷款投放近6亿元，帮助企业直接增效2.5亿元。6月，工商银行(601398,股吧)办理了首单黄酒原酒质押商品融资业务，发放人民币贷款6000万元，这也是其全行范围内首次以黄酒原酒质押为担保办理融资。■

The participation of financial institutions has become increasingly active.By the end of 2012 by the end of march,Huaxia bank(600015,guba)Already and than 70 sichuan small and medium-sized wine enterprises to establish a cooperative relationship,To base liquor pledge loan mode accumulated for sichuan zhengxing wine companies, such as small and medium-sized wine enterprises credit up to 1.1 billion yuan,Complete loan on the nearly 600 million yuan,Help enterprises to direct efficiency is 250 million yuan.June,Industrial and commercial bank of(601398,guba)To deal with the first single rice wine base liquor pledge goods financing business,Issue 60 million yuan RMB loans,This is also the son of yellow rice wine range for the first time in order to guarantee the pledge for financing.s