随着商业模式的发展变化，以及城市发展格局的调整，城市综合体已经成为一种满足城市人生活、工作、娱乐、休闲等诸多需求的多功能建筑形态。怎样投资城市综合体的商铺？这是投资者比较关心的话题。

With the development of the business model,And the adjustment of urban development pattern,The city synthesis has become a fulfill city people live/work/entertainment/Leisure, and many other needs of multi-function architectural forms.How to investment in urban complex of the shops?This is investors are more concerned with topic.

　　如今，不断兴起和发展的各类城市综合体已逐渐成为一线城市乃至二、三线城市的商业投资新宠，这其中，既有机遇也有风险。由于这种建筑形态集合了多种业态于一体，通过合理规划，便能够满足都市居民多元化生活的需要。城市综合体就犹如一个巨大的磁场，其所产生的效应，往往给投资者带来巨大的收益。因此投资这种物业，可谓是“大树底下好乘凉”，关键是要“盯紧”开发商。

now,Continuous rise and development of all kinds of urban complex has gradually become a line city and even two/Three line city business investment to be bestowed favor on newly,the,Both opportunities also has a risk.Because of this kind of architectural form set a variety of formats in a body,Through the reasonable planning,Can meet the needs of urban residents diversified life.Urban complex is a huge magnetic field,The effect,Often bring huge benefits to investors.So this property investment,It may be said is"A good tree is a good shelter",The key is to"Do gaze at the"developers.

　　关注整体开发 Focus on overall development

　　城市综合体建设近年来的发展异常迅速，当越来越多的城市综合体获得成功后，越来越多的开发商开始竞相模仿。这种类型的商业地产除了商铺之外，还包括酒店式公寓、写字楼、公寓、街铺等多种物业形式，开发商持有部分为主力店、酒店等，其余的还是会根据实际情况对外出售。因此，对于中小投资者来说，城市综合体同样提供了一定的投资机遇。

The construction of urban synthesis in recent years development anomaly quickly,When more and more urban complex after success,More and more developers began to imitate.This type of commercial real estate in addition to outside the shop,Also includes hotel apartment/office/apartment/Street shop and so on the many kinds of property form,Developers hold part is the main store/Hotel, etc,The rest will still according to actual condition for sale.therefore,For small and medium-sized investors,The city synthesis also provides certain investment opportunities.

　　投资此类商铺需要注意，首先就是不能以选社区商铺或者街铺的方式来选择。商铺的价值体现在经营上面，因此挑选商铺的要点就是从发现其经营价值出发。而对于城市综合体来说，则主要应从规划、开发企业、规模以及城市的经济发展水平等方面来考察。一个城市综合体是否值得投资需要看该项目的整体规划布局是否合理、项目所处的地理位置是否具有较大的发展潜力、项目的开发企业实力是否足够强大，以及是否拥有一套完整的产业链和战略规划等等。

Such shops investment need to pay attention to,The first is not to choose community shops or street paved way to choose.The value of shops in the business it,So choose the main points of the shop is found from the business value of.And for the city for synthesis,It should be mainly made planning/Development enterprise/The scale and level of economic development of the city from such aspects as the investigation.A city synthesis is worth the investment needs to see the project's overall planning layout is reasonable/Project in whether geographical position has great development potential/The development of the project enterprise strength is strong enough,And whether possess a complete industrial chain and strategic planning, etc.

　　目前，城市综合体主要分为两类。一类是城市核心区的综合性高端城市综合体，一类是轨道交通型城市综合体。轨道交通型城市综合体一般出现在城市核心区高端城市综合体之后，以商业、办公为主，位于城市现有或新兴的商业商务区，消费客源和客流能够得到保障，因此其未来发展空间也较大。

At present,The city synthesis is mainly divided into two classes.One kind is the urban core comprehensive high-end city synthesis,One kind is rail transit type city synthesis.Rail transit type city complex generally appear in the urban core high-end city after synthesis,commercial/Office is given priority to,Is located in the city of existing or new commercial business district,Consumption tourists and passenger flow can be guaranteed,Therefore the future development space is bigger also.

　　三步走盯牢开发商 Three steps to sit tight developers

　　投资者在关注这类城市综合体时，首先要做到的就是应选对投资品种。对于公寓、街铺、底商、写字楼等项目，都可以进行投资。但对于原本应该由开发商持有并经营的主力店和酒店等，则应该谨慎对待，如果被分割出售，则有可能对后期统一经营造成巨大影响，进而无法“反哺”投资者。

Investors are paying attention to this kind of city when complex,First of all to do is elected to investment varieties.For the apartment/Street shop/Base business/Office buildings and other projects,Can be carried out investment.But for originally should hold and operate by the developer of the main store and hotel, etc,It should be treated with caution,If is divided to sell,Are likely to cause great influence on later unified management,And then can't"feedback"investors.

　　其次，投资者要关心的就是经营管理机构。应该尽量选择品牌开发商，或者在城市综合体营运方面已经积累了诸多经验的开发商。考虑到城市综合体的大量出现可能带来的区域过剩风险，一般情况下，知名开发商开发的项目成功概率相对较大。同时，应该尽可能购买开发商、投资商大量持有的项目，只有开发商自身大量持有，这样的物业也才可能被开发商自己经营好，产权如果全部出售了，开发商是没有动力来做好后期经营的。

secondly,Investors should be concerned with is the management office.Should try to choose brand developers,Or in the city synthesis operation has accumulated many experienced developers.Considering the city synthesis of a large number of possible bring area excess risk,generally,Well-known developers development project success probability is opposite bigger.At the same time,Should as far as possible buy developers/A large number of investors holding project,Only developers own a lot of holding,Such property also only then may be developers operate their own good,Property rights if all sold,Developers is no power to do business of late.

　　第三，对于交通条件、业态选择以及目标群体定位等方面，投资者也应该进行详尽了解，以做到心中有数。根据商业面积与服务人群数量之间关系，人均购物面积、区域收入水平以及城市综合体的建设规模和实际需求都有一定的联系。通常一个综合体项目及其所辐射区域商业氛围的形成需要3至5年，需要投资者自身有全面的规划和认识，才能分辩开发商的优劣。

The third,For the traffic conditions/Format selection as well as the target group positioning, etc,Investors should also understand in detail,To accomplish know fairly well.On the basis of commercial area and the relationship between the service quantity,Per capita shopping area/Regional income level and urban complex construction scale and the actual demand has certain contact.Usually a complex project and the radiation area commercial atmosphere formation need 3 to 5 years,Need to investors' own have a comprehensive planning and understanding,To protest the merits of the developers.