⊙记者 朱文彬 ○编辑 枫林

Even though journalists Zhu Wenbin editor maple's woods

　　广东人在外界被称作是“老广”，在多数人眼中，是有钱的老板，靠做实业发家，相对于金融理财偏弱，商人色彩更浓。

Guangdong is known as the people in the outside world"Old to",In the eyes of most people,Is wealthy boss,By doing co,Relatively weaker financial wealth,Businessman color more strong.

　　而在北京上海，甚至是一些老头老太对银行理财产品的熟悉程度甚至超过一些专业人员。一位广东金融系统的工作人员对记者说，广东金融强省战略还要注重草根的金融文化培养。

In Beijing and Shanghai,Even some interesting on bank financial product familiarity with even more than some of the professionals.Guangdong financial system, a staff member told reporters,Guangdong financial notice grassroots financial culture strong province strategy training.

　　自改革开放以来，广东经济总量一直占据全国第一，市场经济活跃，金融思维也曾一度领跑于全国，股票、债券、期货、信托、理财等创新不断，民间积极程度高涨。但是1990年代大型的金融风险事件一直是其挥之不去的阴影，创新一度停滞，民间金融也是投鼠忌器，一朝被蛇咬，十年怕井绳。

Since reform and opening up,Guangdong economy always occupy the first in the country,Market economy is active,Financial thought was once the lead in the country,The stock/The bond/The futures/The trust/Financial management innovation constantly,Folk positive degree is high.But large financial risk events in the 1990 s has been a lingering shadow,The stagnation of innovation once,Civil finance is the boat,A burnt child dreads the fire,Once bitten, twice shy.

　　“草根的金融意识不强大起来，金融创新改革会失去基础。”上述人士说，金融改革有自上的“顶层设计”，但还要注重自下的金融氛围，一定要让更多的人参与进来。特别是广州提出建设区域财富管理中心，更离不开金融文化的建设。

"Grassroots financial consciousness is not strong,Financial innovation will lose in the reform."The people said,Financial reforms have since"The top design",But notice the financial environment,Must let more people to participate.Especially the proposed construction area of wealth management center in guangzhou,More inseparable from the financial and cultural construction.

　　值得一提的是，政府高层也注意到这一问题。据透露，广东省方面已经将金融文化建设、金融软环境建设和民间金融建设，与国际金融、产业金融、科技金融、农村金融和民生金融一道，纳入建设金融强省的八个方面共同推进。

It is worth mentioning,Senior government also noticed this problem.It was revealed,Has financial culture construction in guangdong province/Financial soft environment construction and civil construction,With the international financial/Industry finance/Science and technology financial/Rural finance and the people's livelihood finance,Included in the eight aspects of strong financial province jointly promote.

　　光大集团董事长唐双宁说过，中国金融业的“魂”是金融文化，从长远看，金融文化是最重要的金融软实力。

Everbright group chairman Tang Shuangning said,China's financial sector"The soul"Is financial culture,In the long run,Financial culture is one of the most important soft power.

　　在金融体量上广东已经具备了一定的硬实力基础，而对于其要建设金融强省的战略来说，金融文化的软实力建设不融小觑。

On the financial dimension already have certain hard power base in guangdong,And for the construction of a powerful province of financial strategy,Financial culture soft strength construction does not melt.