金融业应充分发挥其资源配置功效，建立长效机制，以创新手段支持文化产业发展。

Financial industry should give full play to the resource allocation efficiency,Set up a long-term mechanism,To support the development of the cultural industry innovation measures.

　　金融支持文化产业发展应当建立长效机制，从以下几方面着手：

Financial support the development of cultural industry should set up a long-term mechanism,From the following several aspects:

　　发挥利率的导向作用，有选择地支持社会主义核心价值体系建设工程

Play a guiding role of interest rates,Selectively support socialist core value system construction

　　金融业应在“盈利性”和“社会性”两方面找到平衡点，在支持社会主义核心价值体系建设工程方面有所作为。

Financial industry should be"The for-profit"and"social"Two aspects of balance,In support of the socialist core value system construction engineering.

　　例如，金融业可积极主动参与，支持文明城市、文明村镇、文明单位的创建活动。金融业可将支持文明城市、文明村镇、文明单位创建活动，同“信用村镇”、“信用用户”等的评选活动有机地结合起来，针对文明村镇的村镇企业现状和文明单位的性质相应给予优惠利率支持，以利率的导向作用引导更多城市、企业和乡镇参与到创建活动中来，使社会公德、职业道德、家庭善德、个人品德教育在更大范围内得到推广。

Such as the,Finance can be actively involved in,Support the civilized city/Civilized villages and towns/Civilized unit creation activities.Financial support can be civilized city/Civilized villages and towns/Building civilized unit,with"The credit village"/"Credit customers"Such as the selection of activities organically,According to current situation of civilized villages and towns village and town enterprises and the nature of the civilized unit give preferential interest rates to support accordingly,Guide more cities with the guiding role of interest rates/Companies involved in the creation activities of villages and towns,Make the social morality/Professional ethics/Family is good,/Personal moral education promoted in a larger scope.

　　还可考虑以门票质押方式，在红色旅游基地开发方面给予信贷倾斜。

Also can consider to tickets to pledge,In regard to the development of red tourism base to give credit.

　　金融部门以“票据发行便利”的形式支持公共文化服务建设工程

The financial sector to"Note issuance facilities"Supporting the construction of public cultural services in the form of project

　　公共文化服务建设工程具有投资期限长、风险小、回报率低、涉及面广的特点，金融部门可以“票据发行便利”的形式，有针对性地同广播电视局或文化投资公司签订具有法律约束力的“票据发行便利”协议，由银行保证客户以自己的名义发行短期票据，并负责包销或提供没有销售出部分的等额贷款，这样，发债主体可获得较低成本的中长期资金，提高资金运用的灵活性，银行则可通过表内业务表外化，使风险进一步分散，并可向借款人收取一定比例的协助筹资报酬。

Construction of public cultural services engineering has a long investment horizon/Risk is small/Low rate of return/Wide range of characteristics,The financial sector can be"Note issuance facilities"In the form of,A targeted with the bureau of radio and television investment company sign a legally binding or culture"Note issuance facilities"agreement,By a bank guarantee issue short-term bills customers in its own name,And is responsible for the underwriting or provide didn't sell out of part of the reimbursement of loans,such,Issuance subject can obtain lower costs of medium - and long-term capital,Increasing the use of funds of flexibility,Bank can through the table of off-balance sheet business,Scatter risk further,And can charge borrowers a proportion of help raise pay.

　　以出口信贷或委托代理行贷款的形式，支持中华文化“走出去”工程

In the form of export credit or entrust loan correspondent bank,Support the Chinese culture"To go out"engineering

　　中华文化“走出去”工程主要包括国际文化产品交易平台建设、海外中国文化中心建设、孔子学院建设、中华文化对外翻译与传播和重点文化企业的海外发展。金融部门可根据项目的不同特点选择不同的贷款方式，如对于有贸易商品往来的项目，如重点文化企业海外发展和中华文化对外翻译与传播等，可采用出口信贷的方式加以扶持。对于孔子学院、海外中国文化中心建设和国际文化产品交易平台建设等，可采用委托代理行贷款的方式加以扶持。

The Chinese culture"To go out"Construction engineering mainly include international cultural products trading platform/Overseas Chinese cultural center construction/The Confucius institute to build/Translation and dissemination of Chinese culture and focus on the overseas development of the enterprise culture.The financial sector can choose different according to different characteristics of the project loan,As for a project with trade goods,As a key cultural enterprises overseas development, translation and dissemination of Chinese culture and so on,The way of export credit can be used to support.For the Confucius institute/Overseas Chinese cultural center construction and international cultural products trading platform construction, etc,The agent entrusted loans can be used to support.

　　以版权质押的方式，支持文化精品创作生产工程和文化人才队伍建设工程

In the form of copyright pledge,Support culture high-quality goods production engineering and engineering cultural talent team construction

　　金融部门以企业或个人的自主著作权为质押，面向文化创意企业发放贷款，用于满足融资项目的创作、后期制作、生产销售、衍生品开发、商业推广等整个生产经营过程中的正常资金需求。

The financial sector for enterprise or individual independent copyright pledge,For cultural creative enterprises loans,Used to satisfy the financing project creation/post-production/Production and sales/Derivatives development/Commercial promotion, etc. The whole process of normal production and operation needs.

　　货币政策的制定、调整应与有关文化发展的政策相配合

Monetary policy/Adjustment should be made to match the policy of cultural development

　　中央银行在制定和调整货币政策时，应充分考虑文化产业的发展状况，不搞“一刀切”。2010年4月，中国人民银行会同中宣部等9个部委联合发布了《关于金融支持文化产业振兴和发展繁荣的指导意见》，从宏观层面为金融支持文化产业发展指出了方向，为此各金融部门应结合实际，出台支持文化产业发展的信贷政策，支持鼓励多领域开发适应文化产业发展的金融产品。

When the central bank in setting and adjustment of monetary policy,Should give full consideration to the development of cultural industry,Don't do"One size fits all".In April 2010,The people's bank of China in conjunction with nine ministries and commissions jointly issued the central propaganda department, etc[About the financial support the development of the cultural industry revitalization and prosperity of the guidance],For the financial support from the macroscopic level of cultural industry development direction are pointed out,For the financial sector should be combined with the actual,Support the development of cultural industry credit policy,Support to encourage multidisciplinary development to adapt to the development of cultural industry financial products.

　　（作者单位为武汉大学）

(The author unit of wuhan university)