我省(山东)青岛、淄博、烟威等地部分国办高职生源惨淡引业界关注 Our province(shandong)Qingdao、zibo、Smoke and willy map of higher vocational college students from gloomy industry attention

　　近年来，在生源减少的大背景下，很多原来招生分数还不错的国办高职院校也跌入低谷，像青岛酒店管理职业技术学院、淄博职业学院、威海职业学院等一批院校在高职报考资格线附近投档录取，甚至有学校出现一志愿投档不满。与之相比，以山东商业职业技术学院、山东职业学院为代表的一批老牌国办高职院校不仅连年保持较高的投档分数，而且频频收获高分生。招生形势的冰火两重天，鲜明说明了国办院校的办学质量和品牌号召力也开始产生分化，单单一个国办招牌不再是高职招生的灵丹妙药。

In recent years，In the background of the decrease of the students，Many original score is good map of recruit students in higher vocational colleges are going down the toilet，Like Qingdao hotel management professional technology institute、Zibo vocational college、Weihai professional college, and a number of colleges and universities in higher vocational qualification near admitted what calm mark delivers file first line to enter oneself for an examination，Even with a school show a volunteer what calm mark delivers file first discontent。Compared with，In shandong commercial professional technology institute、Shandong vocational college as a representative of a group of higher vocational colleges in successive years old map not only keep higher what calm mark delivers file first grade，And frequently harvest born high marks。Recruit students of the situation between sultry，That map of the bright college school quality and brand appeal power also began to produce differentiation，A single map is no longer the higher vocational recruit students signs, "he said。

“国字号”高职分化明显 “GuoZiHao”Significantly higher vocational differentiation

　　记者在调查中发现，今年不少学院的招生咨询来电数量有了明显落差。一位驻济院校招办主任介绍说，前几年学校设置4部招考热线，在临近报考期间，往往要安排多位工作人员轮流值班接热线，很多家长要反复拨打才能打进来。而今年，来电咨询量明显减少，几个工作人员几乎派不上用场，一个上午也超不过十个电话。在这种招生压力下，不少国办院校开始走“市场”的路子招生，个别学校剑走偏锋，给老师甚至学生下达“招生指标”。一位国办高职院校的老师透露，学校除了正常的招生策略，不同的老师会有不同的招生指标，招生指标与奖惩制度挂钩，多招1名学生就奖励数百元，完不成指标，少1名学生就扣钱甚至取消教师评优资格，不少老师为此临时赶鸭子上架从教学岗位冲上了招生第一线。

Reporters in the survey found，Many college admissions counseling this year to clear divide the number。A has introduced in colleges and universities, director of action do said，A few years ago the school set up four of the recruitment hotline，In neighboring enter oneself for an examination period，Often want to arrange more staff on duty in turn by hotline，Many parents to call to come in again and again。And this year，Inquire quantity for significantly less，Several workers almost won't be used，A morning is more than ten a phone call。In this recruit students under pressure，Many colleges and universities map began to walk“market”Way to recruit students，Individual school sword go hail，To the teacher even give students“Recruit students index”。A map of the higher vocational college teacher said，In addition to the normal school admissions strategy，Different teacher will have different recruit students index，Recruit students index and the link rewards and punishment system，For more than a student will reward hundreds of yuan，Finished the index，One less students buckles money or even cancel the author teacher qualification，Many teachers for this temporary driving a duck shelves from teaching post up the recruit students first line。

　　投档及录取分数的高低，也从一个方面说明了国办高职的办学水平。像青岛酒店管理职业技术学院2011年专科二批一志愿文理投档最低分分别为185分和184分；淄博职业学院为180分和184分；2011年，威海职业学院专科二批一志愿文理均没完成计划，文理投档最低分分别为183分和182分。而与此同时，2011年山东商业职业技术学院专科二批一志愿投档文科最低分444分，理科431分，以轨道交通专业特色闻名的山东职业学院2011年专科二批一志愿投档文科最低分381分，理科最低分337分。

What calm mark delivers file first and admit the score height，Also from a aspects that the map of the higher vocational education level。Like Qingdao hotel management professional technology institute in 2011 a group of specialized subject two voluntary arts minimum points of what calm mark delivers file first are 185 points and 184 points；Zibo vocational college for 180 points and 184 points；2011 years，Weihai vocational colleges two group of a volunteer arts are not finish plan，What calm mark delivers file first arts minimum points are 183 points and 182 points。And at the same time，In 2011, shandong institute of technology of profession of the commercial college of liberal arts a volunteer what calm mark delivers file first minimum points of 444 points，Science 431 points，On rail traffic professional characteristics of shandong famous professional college in 2011 college of liberal arts what calm mark delivers file first, a volunteer the minimum points of 381 points，Science minimum points of 337 points。

　　据业内人士分析，2008年以前很多国办院校在生源大战未白热化时，各校之间的分数差别不算很大，大多数学校都能一次性录满，但是近年来生源数量的连续下降使得老牌国办院校的分化越来越明显，归根结底还是学校的办学水平、就业质量差距在不断扩大。不少网友也在网上发帖，批评一些招生不好的高职院校管理松散，课业少，专业设置更新慢，特色不够鲜明，单单一个国字招牌也不再是解决问题的灵丹妙药了。

According to industry analysts，2008 years ago a lot in colleges and universities of war map not enters，The schools of the difference between the score is not very big，Most schools are at record full，But in recent years the number of the continuous decline of old the differentiation of the colleges and universities that map is more and more obvious，In the final analysis or school of the managerial level、The quality of employment in the growing gap。Not a few net friend also post on the Internet，Some critics of the higher vocational colleges admissions bad management loose，Less academic，Professional Settings updated slowly，Insufficient characteristics，A single countries is no longer the word sign the solution to the problem is no panacea。

民校兴起和市场变革 MinJiao rise and market changes

改变国办高职竞争格局 Change the map higher vocational competition

　　那么高分的院校究竟胜在哪里？记者在采访中了解到，山东商业职业技术学院、山东职业学院等一批老牌国办院校在发展的关键时期，紧跟国内国际经济形势的发展需求，科学设置专业，教学质量逐年提高，就业渠道广阔，连年保持了较高的录取分数。

So high scores in colleges and universities on earth wins in where？Reporter in an interview to understand，Shandong commercial professional technology institute、Shandong professional college, and a number of veteran map colleges in critical period of development，With the development of domestic and international economic situation needs，The establishment of scientific professional，The teaching quality increased year by year，Employment channels broad，Years of keep a high admit a mark。

　　我省一批办学水平和社会声誉逐年提高的民校的兴起，也是一些国办高职受到巨大冲击的原因。“由于跟企业合作紧密，毕业生就业去向好，学院近年生源不仅没有萎缩，招生计划还在逐步扩大，目前生源压力不明显。”我省一民校负责人表示。据记者了解，我省一批民办本专科高校的办学理念水平和影响力，已经远远超过了为数不少的国办高职。山东英才学院、山东协和学院、山东凯文科技职业学院、山东杏林科技职业学院、山东现代职业学院等一批民办高校的崛起便是得到考生与家长极大认可的鲜明说明。

In a batch of education levels and reputation of the rise of the MinJiao increased year by year，Also some map by huge impact of higher vocational reasons。“Because enterprise cooperation with closely，Graduate employment to good，College student not only in recent years not shrinking，Recruit students to plan is still in gradually expand，Now matriculate pressure is not obvious。”In a MinJiao head says。According to the reporter understands，A number of private universities in our province this specialized subject of school concept level and influence，Has far more than a lot of higher vocational map。Shandong institute of talent、Shandong union college、Shandong Kevin technology professional college、Following shandong science and technology professional college、Shandong modern vocational college and a number of the rise of private universities is get examinee and parents recognized that great bright。

　　业内人士大胆预测说，投档一次不满或者低分生源只是一个开始，部分老牌高职院校如果再不大力创新改革，按照市场办事，寻找出路，那么最终将被市场所淘汰。

Industry insiders bold prediction said，What calm mark delivers file first, with a low grade students or is just the beginning，The old part of the higher vocational colleges if not strong innovation reform，According to market work，Looking for a way out，So will finally be out of the market。