2500年前由孔子周游列国治学的精神演绎成现代教育意义上的游学，并逐渐形成一种成熟的国际性跨文化体验式教育模式。近10年来，游学这一形式在中国逐渐兴起，每当寒暑假期到来，游学申请就进入旺季。伴随着留学低龄化趋势，在游学市场从引导期进入发展期的过程中，也正在暴露出一些行业问题。

2500 years ago by Confucius to travel around the spirit of doing scholarly research into modern education deduce the meaning of travel，And gradually formed a kind of mature international cross-cultural experience type education mode。Nearly 10 years，This study a form in China are rising，Whenever the continual holidays，Application study into the season。With DiLingHua study trend，In the travel from developing phase to guide the market process，Also are exposed some industry problem。

国内游学市场乱象丛生 Domestic travel market in a mess

　　近几年，学生国际游逐年升温。随着收入水平的增加，家长们对孩子的期望值也逐渐提高，不少家长希望孩子拥有“国际视野”，于是利用假期到国外增长见识成为很多家长的新选择。由新浪与英孚教育联手公布的一项最新调查显示，28岁以下的年轻人是海外游学的主力军，比例超过61%。但近日一则北京知名小学海外游学赴赌城参观游览的报道令公众震惊，我们不禁要问，海外游学到底是“游”还是“学”？

In recent years，International students swim heating up year by year。Along with the increase of income level，The parents of the children gradually improve expectations，Many parents hope that the child has“International vision”，Then use holiday abroad to increase our knowledge into many parents new choice。By sina and ef education to published a new survey，Under 28 years of young people is the main force of overseas study，Ratio of more than 61%。But recently a Beijing famous elementary school to study overseas to visit Las Vegas reports that shocked the public，We asked，What is travel overseas“swim”or“learn”？

　　记者了解到，将游学目的地设在赌城拉斯韦加斯的游学产品并非为孩子们准备，而是为随行的家长准备。据某游学机构的负责人介绍，该公司为参加寄宿学校游学项目的孩子提供服务同时，也为随行的家长们安排了在当地观光游览的行程。该负责人同时强调，由于在产品介绍手册上未明确标明该路线的实际情况，才会导致部分媒体的误解和质疑。

The reporter understands，Will travel in Las Vegas Las Vegas travel destination of the product is not for children to prepare，But for the delegates to the parents。According to some travel agency chief introduction，The company in a boarding school for children to provide service of the visit program at the same time，Also for the delegates parents arranged in local sightseeing trip。The official stressed，Because the product introduction is not clearly defined manual to the actual situation of the route，Is going to be a part of the media misunderstandings and questioned。

　　但这种“乌龙”事件并不能掩盖当前游学市场存在的一些问题。事实上，花费了一笔高昂费用之后，相当一部分出国“游学”最终只成就了“游”而漠视了“学”的例子屡见不鲜。

But this“oolong”Events and not hide the current study abroad in the market's problems。In fact，Spent a costly after fees，Quite a number of going abroad“travel”Finally only achievement“swim”And disregard for the“learn”Examples of creditors。

　　不少网站发布的游学信息显示，游学产品价格不菲。短短十几天的行程，报价基本在3万元以上。一位长期在国际游学组织工作的人士透露，国际游学的利润空间很大，以美国为例，如果能够拿到便宜的机票，组织机构从每个学员身上至少会赚到5000元。记者发现，有的游学项目产品收费甚至比一般的旅游项目高出50%-100%。

Many of the information on its web site study shows，Travel products the price does not poor。Short 10 days of travel，Offer basic is in 30000 yuan of above。A long-term study in the international organization of the people said，International study a big space to profits，In the United States, for example，If can get cheaper ticket，Organizations in the participants from each at least will earn 5000 dollars。Reporter discovery，Some products visit program than the average fee even tourism projects 50% higher-100%。

白领游学尚属起步阶段 White-collar travel is still in the initial stage

　　除了如火如荼地开展青少年游学之外，对职场人士而言，短期“游学”有诸多便利，比如时间一般为一两个月，最长不超过一年，有利其平衡学习和工作，不会因出国时间太长而影响工作；比长期留学的费用低；更贴合实际需求。然而记者了解到，由于现实情况受限，国内白领游学市场尚处在探索阶段。

In addition to teenagers like wildfire outside of study，For people on the workplace，short-term“travel”With so many convenient，For example, time for a general two months，The longest do not exceed one year，Favorable balance of the study and work，Won't go abroad for a long time to influence the work；The cost of long-term study abroad than low；More joint actual demand。But the reporter understands，Because the reality is limited to，Domestic travel market still in the white-collar exploration stage。

　　记者了解到，目前在北京等一线城市选择海外“游学”的职场白领主要分为两类，一类是工作经历不长，因为跳槽或工作需要急需在短期内突破外语关的年轻白领，他们多以语言学习为主；另一类则是工作多年后突然遭遇瓶颈的职场人士。无论是哪一种职场人士，都将海外“游学”作为一种“充电”方式来为自己的职场生涯添砖加瓦，同时也丰富自己的眼界和人生经历。

The reporter understands，At present in Beijing first chosen overseas cities“travel”Workplace white-collar are divided into two classes，One kind is working experience is not long，Because jump or work need need in the short-term foreign language shut the young white-collar breakthrough，They mainly in language learning；The other is after many years of working in the workplace people suddenly bottleneck。Regardless of which a duty field personage，Will overseas“travel”As a“charging”Way to for his own career tomorrow，At the same time also rich his horizon and life experience。

　　一位国内游学机构工作人员告诉记者，以白领阶层为代表的职场游学群体，受到签证和出行时间的限制，尚未获得较好的游学产品建议。“目前国内相关机构针对职场人士开发的游学项目还非常少。无论是旅游机构还是教育机构，对于白领游学市场还处在探索当中。”

A domestic travel agency workers told reporters，White-collar workers in the workplace as a representative of the study group，By visa and travel time limit，Has not yet won good travel product Suggestions。“At present domestic related institutions according to the development of workplace people visit program also is very little。Whether travel agencies or education institutions，To study abroad in the market is still in exploring white-collar midst。”

问题多出在渠道营销 The problems in marketing channel

　　“赌城事件”只是众多游学负面新闻中的简单一例。网上最近疯传的一张游学照片上，小学生围坐在购物村外吃盒饭，而领队老师则在购物村里血拼购物。 这张照片同时触怒了为孩子付出高昂游学费用的家长们。

“Las Vegas event”The study is part of a simple negative news。Recently a mad the online travel photos，Pupils sit around the shopping village eat lunch box，And the teachers are in shopping village shopping shopping。 This photo and enraged the pay higher fees for children study of the parents。

　　为什么游学过程中会暴露这么多问题？带着疑问，记者采访了新东方国际游学推广管理中心主任刘婷。

Why study abroad in the process will expose so many questions？With doubt，The reporter interviewed new Oriental international travel promotion management LiuTing, director of the center。

　　据刘婷介绍，与国外成熟的游学市场相比，中国的游学市场还处在起步阶段。 根据中国出入境数据显示，2011年的出境人数7000万人次，其中22岁以下的出国人数占到30万左右。刘婷介绍，中国的游学市场还处在“导入期”，留学中介、教育机构等都开设了游学项目，但由于国家政策和相关部门并未给游学机构的资质做出任何公证，市场也缺少具体的执行细则，才会导致鱼龙混杂的情况。

According to LiuTing introduced，And abroad study compared the mature market，China's overseas market is still at the beginning。 According to China's entry and exit data shows，In 2011 the number of exit 70 million people，One 22 years old of the following number of going abroad to around 300000。LiuTing introduced，China's overseas market is still in“Its early”，Study abroad intermediary、Education institutions are opened the visit program，But because the state policies and related departments to study the qualifications of the agency did not make any notarized，The market also lack specific executive detailed rules，Is going to be a good and evil people mixed up。

　　据了解，现在游学产品的销售有两种模式：一种是散客模式，代表有新东方、环球雅思这样的大型教育培训集团，他们通过全国各地的培训分校来销售他们的游学产品；另一种是通过渠道销售，也就是各教育机构和留学中介的业务销售会与中小学的校方负责人建立联系，中小学会负责向这些机构输送生源，对于销售们来说，校方老师们的游学体验会比孩子们的游学体验更为重要，因为他们需要学校每年源源不断地向他们输送游学的学生。

According to understand，Now travel products sales has two modes：One is individual clients mode，Represents a new Oriental、Global ielts such large education training group，They through all over the country to sell their training, study abroad in the product；Another is by channel sales，Also the education institutions and study is the intermediary business sales will be the primary and secondary schools of the relationship building，Small and medium-sized learn to these institutions responsible for conveying matriculate，For the sales for，The school teacher's travel than children experience study experience is more important，Because they need to school every year to transport them continuously study students。

市场观察 Market observation

　　欧美国家有着80年以上的游学发展史，民众对游学的接受程度和观念意识都较为成熟。中国台湾地区的游学市场也通过30年的成功运作进入成熟发展期。该地区所推出的游学产品呈现学生和职场人兼顾的多元化状态。

The European and American countries with 80 years of history study，The people of the acceptance and study are more mature concept consciousness。The Chinese Taiwan area study also through 30 years of market success operation into mature development。The region of the present students study launched products and professional people of both diversified state。

　　据悉，国内业界正在呼吁国家旅游局和教育部能够为游学机构颁布相关的资质，届时，只有同时拥有出境旅游和游学教育培训两种资质的机构才能从事游学项目的开发和销售，这也将进一步规范该市场和肃清鱼龙混杂的现象提供帮助。

It is reported，The domestic industry is calling on national tourism administration and the ministry of education for travel agencies to enact qualification，when，Only with outbound tourism and study abroad in the education training two qualification to the institutions engaged in the development and sales visit program，This will also further standardize the market and eliminate the phenomenon of good and evil people mixed up to provide help。

　　商报记者 程铭劼 张慧敏/文

Business newspaper reporter ChengMing Jie ZhangHuiMin/text