“600元申请一所英国院校”、“拿到offer再付款”……近日，在网上出现了一些主打留学服务的网店。相比传统中介，这些网店开出的价格不到传统留学申请费用的三分之一，着实吸引眼球。低价格网络留学，是否由此掀开了留学行业盈利模式的冰山一角？

“$600 for a British universities”、“Offer to pay again”……recently，In some main appeared on the Internet in the online service。, compared with the traditional intermediary，The price of these online at less than a third of the traditional study abroad application fee，Really attract eyeball。Low price network study abroad，Whether which started study abroad industry profit model the tip of the iceberg？

　　

事件 events

　　

网上贩卖留学服务 Sold online education service

　　近日，一些提供留学申请服务的留学网店悄然兴起。网店以低价留学申请为宣传点，推出“拿到offer再付款”服务承诺，将网上购物货到付款的模式与留学服务结合在一起，吸引了不少学生和家长的关注。

recently，Some study abroad the service provided for online sadly arisen。At low prices for study abroad application shop booth，launched“Offer to pay again”Service commitment，Online shopping will have on the mode, and the service together，Attracted many students and parents' attention。

　　申请英国高校每所600元、5000元申请3所澳洲高校……这些低得难以置信的价格，在网店里全部明码标出。与网络购物一样，客户可在网店中选择自己中意的留学服务，网店指派专人提供留学定位、文书撰写、材料翻译等服务，在学生收到国外大学录取通知书后，网店再发货收款，学生根据其间的服务情况给予评价。

Apply for British university every 600 yuan、5000 yuan 3 universities for Australia……These low price of incredible，In the shop all clearly marked。And the network shopping，Customers can shop in the choose the kind of the service，Provide online appoint the study in positioning、Document writing、Material translation service，In the student received abroad after admission to the university，Again the shop delivery，According to the students in service circumstance to give evaluation。

　　留学网店的出现完全颠覆了留学中介“先交钱再服务”、“高价收费”等传统运营模式。以申请英国硕士为例，传统留学中介的收费标准一般在12000-15000元，而在网店，申请8-10所学校的全套花费仅4000元，不足传统中介收费的三分之一。

The study appears online completely changed study abroad intermediary“Pay money to service”、“Charge high prices”Such traditional operation mode。To apply for British master for example，The traditional study abroad intermediary fee standard is in commonly 12000-15000 yuan，And in the shop，Apply for 8-10 school full cost only 4000 yuan，A third of the traditional intermediary insufficient charge。

　　

调查 survey

　　

网络服务有待检验 Network services to be inspection

　　为何在网上办留学这么便宜？一家网店负责人表示，由于提供的是网络服务，省去了传统中介在一线城市黄金地段租用写字楼的昂贵租金，也没有雇用人工开展电话营销。仅办公场地成本一项每年就省下约60万元人民币。同时，还省去了明星代言、搞签约促销、广告宣传投入等支出，大大压缩了成本。但该负责人也同时坦言，网店没有留学中介资质。

Why in online for studying abroad so cheap？A head says shop，Because of the network service is provided，Tell the traditional intermediary in a city gold section of the expensive office rent rent，Also have not employed in telephone marketing)。Only the office space costs each year under a province of RMB 600000 yuan。At the same time，Also tell the stars themselves、Make signing promotion、Advertising investment spending，Greatly compressed the cost。But the official also said，No study abroad intermediary shop qualification。

　　尽管收费低廉，网店的生意并没有想象中火爆。在一家创立于2010年的留学网店中记者看到，截至目前，该网店的信用总记录不足200笔。在留学申请比较密集的今年上半年，信用评价仅有15笔。

Although collect fees cheap，Online business and not to imagine in hot。Founded in 2010 in a study in the reporter sees in the shop，So far，The online credit always record of less than 200 pen。In study abroad application is a dense in the first half of this year，Credit evaluation only 15 pen。

　　一位拿到澳洲学校录取通知书的买家表示，申请留学时并不知道澳洲一些学校不需要语言成绩就可以给有条件录取通知书。拿到了这种录取通知书后，自己的语言成绩并没有达到要求，学校仍不能录取，而店主却认为已兑现服务承诺而照常收费。

An Australian school admission notice to the buyers said，Apply for study abroad do not know Australia some schools don't need language result can give conditional admission notice。Get the admission notice，His language performance was not up to par，The school is still not accepted，And the owner is deemed to have cash service commitment and charge as usual。

　　也有买家表示，刚开始接触网上留学服务时以为是骗人的。下定决心试了试，发现网店提供的文书写作、材料翻译等服务做得很精细，比某些实体中介负责。

Also have buyers said，Just started online education service that is when a lie。Determined to tried，Find the writing instruments provide online shop、Material translation service do very fine，Some entities responsible than intermediary。

　　网店负责人认为，随着电子商务的普及和出国留学热不断升温，“服务+网络+后付款”这种新模式，将是未来留学行业发展的大势所趋。但从目前来看，这个模式还处在探索阶段。

Officials think the shop，With the popularity of electronic commerce and going abroad increase heat，“Service + network + of the payment”This new model，Will be the future study in the development of the industry the trend of The Times。But for now，This mode is still at the stage of exploration。

　　

揭秘 Reveal the

　　

盈利主要靠校方佣金 Earnings depend mainly on the commission

　　仅收传统中介费的三分之一甚至更少，还有可能赚钱吗？业内人士分析，低价申请并非不可能，其盈利点并非在学生，而是帮助学生申请成功后从校方拿到的佣金。英国作为教育产业大国，留学产业已成为该国经济的重要组成部分。为招收更多海外生源，大部分英国高校都会给招生代理一定的佣金，这笔钱与学生向中介支付的留学中介费不相上下。

Only a third of the traditional intermediary fee even less，And may make money？Analysis of the personage inside course of，Low price for not impossible，Its profit point is not in the student，But to help students to apply for success from the school to get after the commission。Britain as education industry superpower，Study abroad industry has become an important part of the country's economy。For recruiting more foreign business，Most British universities to recruit students agent of certain will commission，The money and students study abroad intermediary fee paid to intermediary of polls。

　　“传统中介是两头收钱，一方面给学生提供定制的留学服务，一方面向学校收取佣金。而低价留学申请则主要挣的是学校的佣金。”业内人士介绍，传统中介向客户收取的服务费主要用来承担资质购买及维护费用，包括员工工资、场地成本以及高额的广告费等。而非传统中介的盈利模式各异，有些主打英国和澳洲的低价中介靠的是海外院校的佣金收入和市场费用，或者委托招生费用；有些主打美国或一些非教育产业国家的留学类机构则是以前期扩大知名度为主，待人气高涨口碑响亮之后再向中介机构转型，并开始收取高额费用。

“Traditional intermediary is two head collecting the money，On the one hand to provide students with customization of the service，On the one hand to the school commission。Study abroad the main application and low earn is the school's commission。”The personage inside course of study introduces，Traditional intermediary for charging customers service charge is mainly used to undertake qualification to buy and maintenance costs，Including employee wages、The high cost and the advertisement, etc。And the profit pattern of non-traditional intermediary，Some main Britain and Australia low on the overseas is intermediary commission income of cost and market，Or entrust the enrollment fee；Some main American or some of the education industry of the national study institutions are in the prophase enlargement popularity primarily，Others high reputation after gas loud to intermediary organizations transformation，And began to charge high fees。

　　实际上，留学网店的低价服务并非首创，早年一些留学网站也曾推出过类似的DIY留学服务，以低收费甚至“零收费”来招揽客户，服务对象也主要为计划去英国、澳大利亚等热门留学国的学生，去这些国家留学的学生基数大，本着薄利多销的原则，低价申请仍是有利可图。

In fact，Study of the low price service is not the shop，Some websites also had early study released a similar DIY overseas service，Even with the low charge“Zero charge”To attract customers，The service object is mainly for the plan to go to England、Australia and other popular study abroad countries of the students，To these countries of students abroad big base，In line with the principle of small profits and quick turnover，Low price application is still profitable。

　　

各方观点 Parties view

　　

学生 students

　　

太廉价担心不可靠 Too cheap worry is not reliable

　　马晴是北京一所高校的大三学生，最近，她正在为去英国留学读硕士做准备。对于网上出现的提供低价留学申请的网店，马晴表示不会去轻易尝试。在她看来，这种服务模式还属于新鲜事物，存在一定风险，尽管承诺“货到付款”，但留学申请的周期毕竟很长，与其用半年的时间来检验这种服务的真伪，还不如选择成熟的中介服务机构更加牢靠。

MaQing is Beijing a college student，recent，She is to go to the UK to study abroad to read a master。For online in the study of cheap for online，MaQing says it will not go to easily to try。In her eyes，This kind of service mode also belong to new things，risks，Despite promises“cod”，But in the cycle of the application for a long after all，And with the time of half an year to test the service of authenticity，Choose a mature as intermediary service agencies more stable。

　　“再过一年我就毕业了，如果申请失败，这个时间成本我浪费不起。”马晴说，中介费的高低并不是自己选择机构的关键因素，既然已做了留学的打算，也就具备了一定的经济基础。在选择留学中介时，她更在意的是中介服务的真实性、成功率，能否针对自己的情况制订合理的留学规划，最终申请到理想的学校。马晴说，只要能申请到好学校，多花点钱也愿意。

“In another year I will graduate，If the application failed，I can't afford to waste the time cost。”MaQing said，The discretion of the intermediary fee and not their choice of the key factors in the organization，Now that has been doing a study plan，Also has the certain economic base。In choosing study abroad intermediary，She CARES more about the authenticity of the intermediary services、Success rate，Whether for establish the reasonable planning study abroad，Eventually apply to the ideal school。MaQing said，As long as can apply for to good schools，Spend some money also like to。

　　

留学专家 Study abroad experts

　　

环球雅思留学英国部经理杨朋达 Global ielts overseas British manager YangPeng reach

　　

拿到通知书不是最终目的 Get notice is not the ultimate goal

　　低价留学从费用上看可能学生更易接受，但现在商品社会，一分价格一分货，留学属于服务咨询行业，是根据服务水平、服务态度、申请质量和结果来定服务价格的，学生申请留学不仅仅是选专业和学校，还要结合自己的人生规划、职业规划来决定。同时，语言基础也非常重要，如果学生语言都没有过关就盲目出国，在倡导“宽进严出”的国外高校是不可能顺利毕业的，反而耽误了学生。

Low cost may see from abroad students are more likely to accept，But now merchandise society，A price points a points goods，Study abroad belong to the service consulting industries，Is according to the service level、Service attitude、Apply for quality and results to set the price of services，Students apply for study abroad is not only to choose major and school，Combine their life planning、Career planning to decide。At the same time，Language foundation is very important also，If the students' language are not pass is blind to go abroad，In advocate“Wide into severe out”The foreign universities graduate is impossible，But the delay students。

　　对于网店推出的“拿到offer再付款”的承诺，杨朋达认为这是在混淆留学的目的性。这样的承诺看似最大化尊重了客户的利益，但经不起推敲。拿到一纸录取通知书并不是最终目的，还要看这个通知书是不是真正合适自己的那所学校发来的。三流大学的offer与一流大学的offer不是一个概念。如果一个学生很优秀，却收到一个排名靠后的学校通知书，通知书是来了，但钱还是浪费了，这对学生来说也是不公平的。

For the launch of the shop“Offer to pay again”commitment，YangPeng to think this is in the confusion, the purpose of study abroad。The promise to respect the seemingly the customer's benefit maximization，But untenable。Get a paper admission notice is not the ultimate goal，Also see this notice is really appropriate oneself from the school。The university of third-rate offer and first-class university offer is not a concept。If a student is very good，But received a ranking by the school after the notification，Notice is coming，But money or wasted，It is not fair to the students。

　　如何理性选择留学中介？杨朋达建议一定要选择有资质的中介。教育部明确规定，只有具备资质的中介才能办理留学。第二，看公司的专业度，包括能否为申请者提供语言培训、人生规划、专业规划，留学申请、文书等服务。第三，在选择中介时，要与老师多沟通，不要轻易做决定，经过多方咨询，对自己情况有了清晰判断后，再根据学生喜好程度做出最终选择。

How to study abroad intermediary rational choice？YangPeng of advice must choose qualified intermediary。The ministry of education explicitly，Only to have the qualification to deal with study abroad intermediary。The second，See the professional degrees，Including can offer language training、Life plan、Professional planning，Study abroad application、Documents and other services。The third，In the choice of intermediary，With more than a teacher to communication，Do not easily make the decision，After much consultation，His situation to have a clear after the judgment，Again according to be fond of degree student choice。

　　

业内看法 The view

　　

不足以冲击传统中介 Not enough to blow to the traditional intermediaries

　　

金吉列留学英国部经理郑宏涛 JinJiLie study in the UK ZhengHongTao manager

　　各大传统留学服务机构创立至今都是实行“先付费后操作”的服务模式。其间，申请费用可能会根据申请难度、签证的费用变化有所调整，但交款的模式基本没有变化。

The traditional education service agency establishment are executing“Payment operation”Service mode。meanwhile，Application fee may according to application difficulty、Visa fee changes be adjusted，But the basic pay no change pattern。

　　对于网上出现的600元申请一所英国院校，郑宏涛认为，既然是网店，肯定是要有盈利的，它的成本肯定不到600元。而在传统中介，帮助每名学生申请学校和签证过程都是由一个团队来操作，包括咨询师负责咨询、规划，文案团队负责申请材料制作，申请成功后还有项目团队负责后期的接机住宿的安排等，这些团队成员的付出成本远不是600元就能做好。

For online in the 600 yuan for a British universities，ZhengHongTao think，Since it is the shop，Affirmation be profitable，It costs must be less than 600 yuan。And in traditional intermediaries，Help each student, apply for the school and visa process is a team to operate，Including consultants is responsible for consultation、planning，Responsible for the application materials production team copywriter，Upon successful application project team responsible for the late and pick up the arrangement of accommodation，The team member's pay cost far more than 600 yuan, you can do it well。

　　金吉列一直提倡把适合的学生送到适合的院校中去。什么是适合？首先，要客观专业地评估学生情况，还要了解英国的大学想要什么类型的学生，才好在学生和院校间做一个匹配和平衡，把适合的学生送到适合的院校。一个负责任的留学中介，不会轻易向学生承诺“想申请什么学校就能申请到什么学校”。

JinJiLie has been advocated for students to the university for。What is the suitable for？first，Objective to evaluate students' professional，Also understand British university to want what types of students，To students and colleges that between a match and balance，The suitable for students to colleges。A responsible study abroad intermediary，Not easily to students' commitment“Want to apply for the school to what can apply for to what school”。

　　郑宏涛认为，从目前来看，留学网店的出现还不足以对传统中介行业造成冲击。在选择留学中介服务的时候，大部分家长还是愿意找信得过有保障的权威机构。对于留学网店的出现，建议学生和家长理性对待。（记者张灵）

ZhengHongTao think，For now，Study abroad the emergence of the shop are not enough to traditional intermediary industry impact。Study abroad intermediary services in the choice，Most parents or would like to seek a trustworthy guaranteed authoritative organization。The study appears in the shop，Suggested that students and parents rational treatment。（Reporter ZhangLing）

　　(来源:京华时报)

(Source: jinghua times)