市场上游学产品走俏，却无法让孩子们体验原汁原味的异国教育

Market upstream learning popular products，But can't let children experience the authentic foreign education

　　娃娃考察团：修学还是观光

Doll delegation：Or sightseeing tour

　　纽约市郊80里外，西点军校静卧于哈德逊河西岸。这座享誉全美的军校影响力不止战场，更在政界、商界，甚至波及好莱坞的制片人和编剧。如今，它又多了一群“跨国小粉丝”每年暑假，一批批中国孩子走进西点小镇，跟着“中国游学团”的导游旗，打量着“美国教育”。

New York suburb 80 miles，West point repose in the Hudson River west bank。The reputation of the United States military academy influence more than the battlefield，More in politics、business，Even sweep Hollywood producer and writers。now，It is a group“Multinational small fans”Every summer，A large number of Chinese children into the west town，follow“China study Tours”Guide flag，at“The United States education”。

　　这种“娃娃考察团”正以井喷的速度扩张着。“去年参观西点军校时，门前不过四五辆大巴，接待井然有序；但今年，学校门口停满了大巴，足有20多辆，都是中国的游学团！”这是上海华申留学中心总经理赵抗卫最近与员工交流最多的一个细节。

this“Doll delegation”The speed of the blowout is the expansion。“Last year when visiting west point，The door but four or five bus，Receive orderly；But this year，The bus stopped at the school gate is full，Foot have more than 20 vehicles，Are Chinese study Tours！”This is the Shanghai HuaShen study center general manager zhao resistance to health recently with staff communication most a detail。

　　“游学市场越来越大，但怎么做，是个大问题！”十多年的从业经历，让赵抗卫对“井喷”多了一份谨慎。

“Travel market is more and more big，But how to do，Is a big problem！”More than 10 years of experience，Let zhao wei resistance to“blowout”Much a cautious。

　　

“修学”渐少 “study”Gradually less

　　路线横跨美国东西海岸，囊括环球影城、迪士尼乐园、“赌城”拉斯韦加斯、大峡谷等老少皆宜的景点，这是一个典型的美国游学团线路说是旅游，也未尝不可。这就是而今市场上最普遍的游学产品。

Route across the United States east coast，Include universal studios、Disneyland、“Las Vegas”Las Vegas、Such as the grand canyon scenic spot for young and old，This is a typical American study Tours, travel route，Also have not cannot。This is now on the market the most common travel products。

　　赵抗卫对此忿忿，“没有教学体验的游学，和旅游有什么区别？”

Zhao wei fierce resistance of this，“No teaching experience of travel，And tourism have what differentiation？”

　　十年前，第一次带着中学生去澳大利亚游学，赵抗卫如同孩子般兴奋。“走进一间教室，只见一根巨大的钢条在机器上滑动，轰鸣不止。这是一节物理课，讲授波的传动原理，老师完全没有照本宣科。”

Ten years ago，The first time with a high school students studying to Australia，Zhao wei resistance as childish excitement。“Walk into a classroom，See a piece of huge steel bar in the machine sliding，Roar more than。This is a day physics class，Teach wave transmission principle，The teacher did not scripted。”

　　和许多早期游学团类似，那批中国孩子被编入当地课堂，接受两周原汁原味的澳洲中学教育。孩子们必修“木工课”，每个人要做沙发、桌子，要知道领几号钻子、多少刨子；“家政课”，学会使用洗衣机、修理下水管；也可以选修飞行课，在操场上跟着教练学习驾驶直升飞机。

And many of the early similar study Tours，The group of Chinese children were into the local class，Accept two weeks authentic Australian high school education。The children required“Carpenter's class”，Everyone to do sofa、The table，Want to know brought a few number drill、How many plane；“Home economics class”，Learn how to use the washing machine、Repair downcomer；Can also take flying lessons，In the playground with the coach learning to drive the helicopter。

　　“他们的目标很明确，让每个人拥有生存能力，并且接受人的发展方向应该不同这个现实。孩子们可以选择难易程度不同的数学课。”看着中国孩子从惴惴不安到满脸放光，赵抗卫觉得，游学会在若干年后成为一种时髦。

“"Their goal was very clear，Let each people have viability，And accept the direction of development should be different this reality。The children can choose to ease different math。”Look at Chinese children from on pins and needles to a full face of light，Zhao wei feel resistance，Learn to swim in a few years later became a kind of fashion。

　　赵抗卫的想法其实在欧洲早有实践。1965年，一个名叫贝蒂儿·豪特的瑞典人创办了一家私人教育机构。在简陋的工作环境下，它凭着一个简单的理念起步：在暑假里，将瑞典的中学生送去英国学习英语。没想到，这种修学式的游历反响热烈。

Zhao resistance to the idea of who actually in Europe had a practice。In 1965,，A man named Betty son Howe's Swedish founded a private education institutions。In the simple working environment，It with a simple idea started：In the summer，Will the Swedish students to go to England to study English。Didn't expect，The study of type a warm response。

　　“游学的奇妙之处在于，通过短暂的间隔，从一个熟悉的环境抽身而出，进入陌生的文化，锻炼更好的沟通方式、文化理解，以及自我安排生活的能力。”英孚教育海外游学留学部中国区总经理姜楠说，贝蒂儿的实践是英孚教育的雏形，也是欧洲游学的起点。经历40多年发展，在欧洲，暑假送孩子去其他国家学习，成为再平常不过的事情。

“Travel is a wonderful thing in，Through the short interval，From a familiar environment afraidto get yourself out，Enter the new culture，Exercise better communication way、Cultural understanding，And arrange the ability of self life。”Ef education of oversea study abroad department general manager of China JiangNan said，Betty son of practice is the prototype of the ef education，Is also the starting point of the travel and study in Europe。For more than 40 years development experience，In Europe，Summer vacation send their children to study other countries，Become more commonplace things。

　　在这股游学潮中，游学绝不是简单的“将课堂搬到国外”。事实上，课堂教学和文化游历丝丝相扣。“在游学的课堂上，即便是英语学习，也绝不是人们刻板印象中的英语语法、句式学习。比方说，如果安排了莎士比亚故居参观，老师会先在课堂上分析莎士比亚的戏剧、朗诵十四行诗，把大家带回中世纪；在美国，如果安排了观看NBA球赛，老师则会先在课堂上教授篮球专业英语、篮球规则，甚至篮球运动员的小名、俚语，这都是美国文化的一部分。”姜楠告诉记者。

In the swim in the revolution，Travel is not simple“Classroom will move to foreign countries”。In fact，The classroom teaching and cultural travel daisy-chain。“Studies in the class，Even the English learning，Also is not people stereotype of English grammar、Sentence learning。For example，If arrange the former residence of Shakespeare's visit，The teacher will be first in class analysis of Shakespeare's plays、Recitation sonnet，Put you back to the middle ages；In the United States，If arranged to watch NBA games，The teacher will first in class professor basketball specialized English、Basketball rules，Even basketball athlete's childhood name、slang，This is part of the culture of the United States。”JiangNan told reporters。

　　有人说，周游列国的孔子是古代游学的先行者，而在现代意义上，游学承载的文化沟通作用更为深远。“游学伴随二战后的世界和平潮流、全球化进程而发展，希望在孩子们心中播下文化理解的种子，是国际跨文化体验的一种模式。”这是欧美国家对“游学”的普遍认识。

Some say，Travel around the ancient Confucius is the pioneer of travel，And in the modern sense，Studies the load bearing culture communication is more profound role。“After world war ii studies with the trend of world peace、Globalization and development，Hope that in the children heart sow the seeds of cultural understanding，Is the international cross-cultural experience a pattern。”This is the European and American countries for“travel”General recognition of the。

　　只是，这种“修学式游历”在眼下的国内市场上越来越少，或者说越来越不招人爱。赵抗卫直言，今年年初曾去本市一所著名中学推广游学项目，结果以景点参观为主的团爆满，课堂学习团没有一个人报名。

just，this“Study type travel”In the present domestic market less and less，Or more and more not loved。Zhao resistance to guard the truth，Earlier this year had to go to the city a famous school visit program promotion，Results to attractions to visit as full group，Classroom learning group no one application。

　　

“市场规律” “Market rules”

　　当游学日渐与课堂“告别”，远渡重洋的孩子们被拉到了大街上。

When studies increasingly and class“farewell”，The children of the ocean is pulled into the street。

　　前不久，烈日照耀的纽约街头，一群中国小孩在一家品牌直销店外席地而坐，大汗淋漓地啃着汉堡。路过的网友拍下照片，传上互联网。“这是北京一所小学的游学团，老师们正在名牌店里购物。”网友的考据瞬间把“游学”推至风口浪尖。

Not long ago，The hot sun shone the streets of New York，A group of Chinese children in a brand ZhiXiaoDian people.the outside，Kubla khah dripping wet land at Hamburg。Passing net friend take photos，And posted on the Internet。“This is a Beijing primary school study Tours，The teachers are famous brand shop shopping。”Net friend's textual research the moment“travel”Push to in the teeth of the storm。

　　业内保守估计，过去3年，游学市场以每年20%-30%的速度扩张。但有人“刻薄”地说，这种增长大可纳入旅游市场。从游学主办方看，旅行社、留学机构、语言培训机构、国际学校、传媒机构等与游学相关或不相关的机构，竞相逐鹿。而“游大于学”、“走马观花”，成为游学难以摘掉的标签。

The conservative estimate，The past three years，Travel market to 20% a year - 30% of the speed expansion。But some“mean”To say，This growth can be incorporated into the tourist market。Studies from the organizers to see，Travel agency、Study abroad institutions、Language training institutions、International school、Media agencies and studies related or not related institutions，Race to the。and“Swim more than learning”、“typically”，Become travel difficult to pick off label。

　　是多头竞争，是价格战，还是别的什么，导致了游学产品的异化？

Is long competition，Is price war，Or anything else，Led to the alienation of travel products？

　　“游学几乎成了中小学奖励教师的福利。”一位资深游学领队抱怨，“学校老师就是我们的上帝，游学项目必须博得他们的欢心，他们才会向学生推荐。结果，旅游景点不断加入游学计划中，那是老师喜欢的。我们就跟旅行社销售似的。”

“Travel has become almost middle and primary school teachers' welfare reward。”A senior manager complain about travel，“School teacher is our god，Visit program must win their favor，They will recommend the student。The results，Tourist attractions constantly add travel plan，That is a teacher like。We would like to travel agency sales。”

　　根据记者调查，为保证稳定的消费群，游学项目多与中小学合作。校方对此态度积极，希冀着通过派出教员走进国外课堂，带回先进的教学理念。但现实并不如此。

According to the reporter investigation，In order to ensure stable consumer group，Visit program in the middle and primary schools more cooperation。The attitude toward positive，Hope through teacher walked into the classroom sent abroad，Back to the advanced teaching ideas。But the reality is not so。

　　“我们总想着孩子飞了十多小时到国外，得多看点，多学点，但当我们拼命设计好项目，却发现都是无用功。学校的随团教师只关注游学团是不是会路过Outlets(品牌折扣工厂)。”令这名领队气愤的是，她曾在纽约大都会博物馆前力劝老师和学生下车参观，未果。最终，她独自参观了4小时，老师和学生们则扎进了时代广场、第五大道、梅西百货……事实上，家长往往会布置孩子“代购任务”。

“We always want to keep the children fly more than ten hours to abroad，Have to read more，Learn more，But when we try very hard to design a good project，But found that futile。The school with the group teachers only pay attention to whether study Tours will pass by Outlets(Brand discount factory)。”Make a leader is angry，She told the New York metropolitan museum former urged the teachers and students to get off to visit，Not if really。finally，She was visited four hours，The teacher and the students is pierced into The Times square、Fifth avenue、Macy's……In fact，Parents often decorate children“Purchasing task”。

　　当游学领队聚在一起，带团的“奇闻异事”成了他们的共鸣。一名领队称，今年行至华尔街，3个孩子心血来潮比赛“摔手机”看谁家的手机最牢固。结果3分钟不到，摔坏两部苹果手机、一部三星手机。

When the travel together，Zone group“Anecdote facts”Become their resonance。A manager says，This step to Wall Street，Three children be seized by a whim game“Fell mobile phone”See whose phone the firm。Results 3 minutes less than，Broke two iphone、A samsung mobile phone。

　　“游学产品发展成这样，大家各执一词，但别忘了最简单的市场逻辑：消费者喜欢什么，市场往往会提供什么。游学的异化，何尝不能理解为物质对教育的侵蚀？个别教师与家长的短视与肤浅，对孩子物质上的纵容，实在令人泄气。”一名资深游学领队为“游学”背负的争议抱不平。

“Travel product development to become so，We argue，But don't forget the most simple market logic：Consumers like，The market often provide。Alienation of travel，How can't understand for substance in education of erosion？Individual teachers and parents of myopia and superficial，To the child material indulgence，Really frustrating。”A senior manager for travel“travel”All the dispute be outraged by an injustice。

　　

回归与洗牌 Regression and shuffle

　　赵抗卫一直有个强烈的感受，孩子们并不喜欢景点游历。

Zhao wei resistance has been a strong feelings，The children don't like travel scenic spot。

　　“记得前两年带加拿大游学团，我们安排了进入当地课堂学习一周，孩子们学习得很快乐，课程结束后甚至与老师难舍难分，一度情绪低落。本以为此后一周的城市游历与景点参观能让他们兴奋起来，谁知道他们更不快乐，有的孩子甚至嚷嚷着，‘老师，我们还是回去上课吧！’”这些奇怪的情况在美国团、欧洲团反复上演，赵抗卫和同事们开始找原因。

“Remember the first two years study Tours with Canada，We arranged into local classroom learning a week，Children learn very happy，By the end of the course and even with the teacher inseparable，Once depressed mood。This thought after a week of city travel and attractions to visit can let them excited，Who knows them more unhappy，Some children even talking about，‘The teacher，We still go back to class it！’”These strange situation in the United States team、European group repeated stage，Zhao wei resistance and his colleagues started looking for reasons。

　　“随着家庭支付能力的提高，现在的孩子，尤其是生活在大城市的孩子，跟随父母出国拓宽眼界的机会越来越多，如果游学还仅仅只是景点游历，孩子们当然提不起兴致。”在赵抗卫看来，孩子们需要“差异化”。东西方课堂有极大的差异，孩子们好奇；而东西方城市之间实则没有太大差异，高架道路，钢筋丛林，光从硬件看，北京、上海、广州等城市甚至超过了纽约、东京、伦敦。

“With the improvement of family ability to pay，Now the children，Especially the children living in a big city，Follow the parents go abroad widen horizon, there are more and more opportunities，If studies are still only travel scenic spot，The children of course can not lift spirits。”In zhao resistance to guard it seems，Children need“differentiation”。East and west class have great difference，Children are curious about；Between east and west and urban really have no too big difference，Elevated road，Steel jungle，Light from hardware to see，Beijing、Shanghai、Guangzhou city even more than New York、Tokyo、London。

　　在业内看来，游学，应该更像是“微缩的留学”，有教学体验、有寄宿家庭，最重要的是，有与当地文化的交集。

In the industry seems to，travel，Should be more like“Miniature study abroad”，Have teaching experiences、A host family，The most important thing is，With the local culture of the intersection。

　　1999年，当英孚把游学项目引入中国，在把一批批孩子送出国游学的同时，姜楠陆续接到家长的电话，或质问，或投诉国外寄宿家庭做完早餐后会放入冰箱，以保证新鲜度，而他们对待孩子的方式几乎等同于成年人，强调独立性，“要吃就自己拿”。中国的孩子起初并不理解这一套，起床后发现厨房空空如也，又不太会沟通，以为“没早餐可吃”，忍。憋了两天后，饥饿难耐，揣着一肚子委屈拨通了越洋电话，“爸爸，妈妈，我都没有饭吃……”又比如，国内的孩子习惯了长时间泡澡，却被“洋爸妈”告知“洗澡时间过长”。孩子为此又是一肚子委屈，“怎么这么节约，澡都不让人好好洗？”孩子们并不清楚，在一部分西方人脑海中，洗澡也是贯彻环保理念的场所，超过15分钟的洗澡是“难以容忍的”。

In 1999,，When the ef visit program introduced to China，The children to a large number of study Tours and at the same time，JiangNan began receiving parents telephone，Or query，Or complaints foreign host family will finish after breakfast in the refrigerator，To ensure freshness，And they treat the child's way is almost equal to adults，Emphasize independence，“Want to eat it myself”。Chinese children first not understand this one，After getting up, found the kitchen empty，And not too will communicate，thought“Not to eat breakfast”，endure。Suppressed two days later，Hunger intolerability，Carrying a grievance dialed an overseas call，“dad，mother，I have no food to eat……”And such as，Domestic children used to a long time bubble bath，was“The parents”told“Bath time is too long”。This child is full of injustice，“How so save，Bath are not allowed to wash？”The children do not know，In the part of the western mind，Take a shower is also implement the concept of environmental protection places，More than 15 minutes of bath is“Difficult to tolerate”。

　　“文化本没有对错，碰撞之后互相理解，就是文化交流的奇妙过程。”姜楠坚信，以教学体验为主的游历，是需要坚持的游学方向。而在赵抗卫看来，游学行业未来很快会有洗牌，旅游的归旅游，游学的归游学。

“Culture have we no right or wrong，After the collision understand each other，Cultural exchange is the wonderful process。”JiangNan firmly believe that，Experience in teaching mainly travel，Is the need to adhere to the direction of travel。And in zhao resistance to guard it seems，Travel industry future will soon have a shuffle，Tourism to tourism，The study Tours to travel。

　　当然也有人说，游学只是一个反映我们教育现状的窗口，治病得治本。(唐闻佳)

Of course also someone says，Travel is a reflect our education of the present situation of the window，Cure have to effect a permanent cure。(Don WenJia)

　　(来源:文汇报)

(Sources: wen wei Po)