面对大学生，通讯运营商打出各种优惠促销手段。 Facing the university student，Communication operators with all kinds of preferential promotion methods。

　　据新华社报道

According to xinhua news agency

　　浙江大学开学第一天，各大通信运营商就在校园安营扎寨，打响了一场商战。不少刚刚远离家门、步入高校的新生一入学就被上了一堂商战课。

Zhejiang university, the first day of school，Each big telecommunication operators in campus camp，Climaxing a commercial struggle。Many just far away from home、Stepping into the new one entrance was a lesson on commercial struggle class。

　　

大学弥漫用户争夺战 University diffuse user race

　　20日是浙江大学2012级新生报到的第一天。从校门口开始车队就排起了长龙，校园里沿路插满了中国电信和中国移动的彩旗，蜿蜒足有一两公里“沿着彩旗就能找到报到点。”一名负责指挥秩序的老师说。

20 is zhejiang university 2012 freshmen on the first day of report。From the entrance of the school team will start to line up the long dragon，The campus was stuck full of China telecom and China mobile's flags，Winding foot has one or two kilometers“Along the flags can find report point。”A command is responsible for the order of the teacher said。

　　上午十点，报到点人头攒动。紫荆港校区电子大屏显示已有3700余名新生报到，在电子大屏幕下方的广场上，最为醒目的是中国电信和中国移动搭起的“临时营业厅”。

Ten o 'clock in the morning，Report to point crowded at。Cercis port campus electronic baimiao display has more than 3700 new report，In the big electronic screens on the square，The most striking is the China telecom and China mobile take up“Temporary business hall”。

　　中国电信杭州分公司的宣传语是“校园网激活跟我走”，广播里反复播出：“不能上网的同学，赶紧办理校园网，不要等选不了课后悔。”

China telecom hangzhou branch publicity language is“Campus network activation with me”，The radio broadcast repeatedly：“The students have no access to the Internet，To deal with campus network，Don't wait to choose the class regret。”

　　一名生物系新生向记者出示了他收到的“中国电信告浙江大学2012级新生通信白皮书”和上网公告：“浙大的校园宽带由中国电信独家提供，而上网要通过动态密码认证，目前只有中国电信智能手机能接收动态密码。”

A new biology to journalists showed he received“China telecom against zhejiang university 2012 freshmen communication white paper”And Internet announcement：“Zhejiang university campus broadband by China telecom exclusive offers，And the Internet to through the dynamic password authentication，At present, only China telecom smart phones can receive dynamic password。”

　　中国移动杭州分公司的电子大屏幕针锋相对打出了“真正校园网，手机不捆绑”的标语，十多名统一着“动感地带”文化衫的学生每人举着一个字，连起来一念是“办宽带不着急，问问学长再决定”的标语。

Hangzhou branch of China mobile big electronic screens tit for tat hit“Real campus network，Mobile phone does not bind”slogan，More than 10 is unified“Dynamic zone”T-shirts students to each holding a word，Even up a reading is“Do not try so hard broadband，Ask senior and then make a decision”slogan。

　　除了新生报到点的明争，还有宿舍楼里的暗斗。“刚到宿舍，行李还没放下，学长就递上了一张手机卡，建议我入这家运营商。”一名学生说。

In addition to the new report point between Ming，And in the dormitory building the infighting。“Just to the dormitory，Baggage hasn't put down，Senior hands on a phone card，Suggested that I into the operators。”One student said。

　　事实上，针对新生市场的商战，早在开学前就已经拉开大幕。据了解，浙大在新生服务网上提供了移动、电信和联通三个选号链接，供学生网上选号。但是移动杭州分公司向通信管理局投诉说，8月8日，这一网上选号开通的当天下午两点多，其链接被电信杭州分公司中断，导致学生不能选号。

In fact，According to new market commercial struggle，As early as in before the start of the has opened。It is understood，Zhejiang university in new service available on the Internet mobile、Telecom and China unicom three this link，For the student large online。But mobile hangzhou branch to communication administration the complaint said，August 8,，This a large online Open Day more than at two o 'clock in the afternoon，The link was telecom hangzhou branch interrupt，Lead to a student is not large。

　　而大学新生左手收到录取通知书，右手就收到了运营商寄到家里的宣传册、手机卡和发到手机上的广告短信。“运营商是怎么会知道我们的地址电话？”一些学生家长十分纳闷。

Freshmen and left hand receiving admission notice，The right hand received operators sent to home brochure、A mobile phone and mobile phone to the advertising message。“Operator is how can know our address telephone？”Some parents very wonder。

　　

校园一再上演“三国杀” Again and again on the campus“Triple kill”

　　浙江大学有44000多名学生，每年新生近6000名，学生的通信和上网服务是一个稳定的优质市场。作为通信运营商，看重和竞争这个市场无可厚非。但无序的过度竞争，也把宁静的校园变成了喧嚣的商战战场！

Zhejiang university has more than 44000 students，New Year nearly 6000，Students' communication and Internet service is a stable quality market。As a communication operators，Value and competition for this market。But disorder excessive competition，The peaceful campus become the commercial war battlefield！

　　面对运营商越来越浓的火药味和来自学生家长、公众的质疑，浙大校方反复强调，新生的录取通知书和官方网站都清楚写明，学生可自由选择通讯运营商，学校从来没有任何限制。

In the face of the operators more and more strong strong and from the parents of the students、Public question，Zhejiang university officials repeatedly，The new admission notice and official website are clearly indicated，Students can choose communications operators，The school has never any restriction。

　　但是记者注意到，在浙大报到点没有联通的新生临时营业点，校园里也没有联通的彩旗。记者询问怎么办联通手机卡时，找到了远离新生报到点、设立于宿舍区的联通营业厅，营业厅边上搭了几个小棚。

But the reporter noticed，Zhejiang university in report points not unicom new temporary business point，The campus also have no unicom flag。The reporter asks to do unicom mobile phone card，Find away from freshman report point、Established at the suburb of unicom business hall，On the edge of business hall built several possible。

　　中国联通内部一位知情人士告诉记者：“因为联通一直没有出钱。”“有的运营商给学校捐了钱，学校就把手机卡夹在通知书里，单独寄给学生，或者给一些其他的差异化待遇。”这位人士说。

China unicom internal a source told reporters：“Because unicom has not pay。”“Some operators to school donated money，School is the mobile phone card holder in the notice，Separate send students，Or some other differentiation treatment。”The people said。

　　据了解，浙江大学去年7月与中国电信浙江公司签署战略合作协议，具体合作内容包括合作共建浙江大学“智慧校园”、教职工与学生通信服务、浙江大学学生创业助学平台计划等。同日，浙江电信向浙大捐赠了1000万元。在接下来的浙江大学网络建设招投标中，电信以“零元”建设费的标的中标。中国电信浙江分公司相关负责人表示，浙大不出一分钱，电信将完成浙大五个校区的网络改造，成本在1000万元以上。

It is understood，Zhejiang university last July and China telecom signed a strategic cooperation agreement in zhejiang，Specific cooperation content includes cooperation build zhejiang university“Wisdom campus”、Faculty and students communication service、Zhejiang university students undertaking educational platform plan etc。On the same day，Zhejiang telecom donated 10 million yuan to zhejiang university。In the next zhejiang university network construction in bidding，Telecom to“Zero yuan”The subject matter of the construction cost。China telecom zhejiang branch of the relevant person in charge said，Zhejiang university not a penny，Telecom will finish five zhejiang university campus network transformation，Cost is in 10 million yuan of above。

　　据了解，学生访问内网免费，访问外网每人月费10元到50元不等。

It is understood，Students access to free the connection，Access to the network each monthly fee $10 to 50 dollars。

　　对此，中国电信浙江分公司相关负责人说：“电信向浙大捐赠是一码事，商业合作是一码事，两者没有关系。”但对于当前过度竞争局面，这位负责人也表示担忧。

this，China telecom zhejiang branch of the relevant person in charge said：“Telecom to zhejiang university endowment is the matter，Business cooperation is matter，No relationship between。”But for the current excessive competition situation，The person in charge also expressed concern。

　　中国移动浙江分公司相关负责人同样表示：“现在这种竞争局面不能再继续下去，运营商应该把重点放在加强产品优化和服务升级上来，应推动校园市场向公平、有序的方向发展。”

China mobile zhejiang branch of the relevant person in charge said the same：“Now this kind of competition situation cannot continue，Operators should focus on strengthening product optimization and upgrading service，Should be promote to the fair market on the campus、Orderly direction。”

　　

大学最好离商业远一点 From the best university business a bit further

　　一位运营商高管私下说：“哪家运营商出的价高，学校就会有意无意给这家开方便之门。总之，学校这个市场的利益，校方要分走一块。”

A private operators executives said：“The price which operators high，The school will be intentionally or unintentionally to the open door。In a word，The school the market interest，The school wants to go one block points。”

　　校园变成商场，不仅浙江大学，杭州下沙大学城的多所高校每年都会上演这样的商战，有的比浙大更为激烈。在南京、武汉等地，运营商对学生资源的争夺也到了白热化境地。

Campus into market，Not only zhejiang university，Hangzhou xiasha university city of many universities every year on such commercial struggle，Some of the more fierce than the zhejiang university。In nanjing、Wuhan, etc，Operators on students' resources for also in the white-hot situation。

　　21世纪教育研究院副院长熊丙奇认为，运营商是企业，利益驱动本来无可厚非，但是校园作为公共资源，应该是公平公开地允许各家运营商免费进入提供服务，学生自由选择。如果只允许一个或其中几个公司进入，或明着谁都有可以进入，实际上暗中在利益上达成其他默契，就会引发不正当竞争甚至是恶性竞争。

The 21st century education institute, vice President of the XiongBingJi think，Operators is the enterprise，Interest drive was understandable，But the campus as a public resources，Should be fair and open to allow each operator in free services，Students choose。If only allow one or several of the company to enter the，Or showed who have can enter，Actually secretly in the interests to meet other tacit understanding，Will cause unfair competition even malignant competition。

　　熊丙奇说，浙大当前的处境，其实是高校普遍面临的一个问题。“高校吸引社会化资金办学是大势所趋，但这个过程需要更加公开、透明、民主、规范的机制保障，比如事先征求师生意见，公开捐赠金额和用途等，总之应保证捐赠有利于师生，有利于学校声誉，避免出现猜测和杂音，也避免其中可能发生的权钱交易或变相交易，这才真正有利于吸引更多社会资金用于办教育。”

XiongBingJi said，The current situation of zhejiang university，It is the common face a problem。“The socialization of university to attract funds to run schools is the trend of The Times，But this process needs to be more open、transparent、democracy、Standard guarantee mechanism，Such as prior opinion for the teachers and students，Public donations and use, etc，In a word should guarantee the donation is beneficial to teachers and students，Help the school reputation，Avoid speculation and noise，Also avoid including the possibility of trading or in disguised form trading，This really is helpful to attract more social funds used to do education。”