10日，株洲县五中一名高一学生家长向本报反映，他带小孩去五中报名上学时，发现该校的班级标牌，除了用数字标明班级外，还植入了一句“XX眼镜”的广告语，他怀疑株洲县五中与该眼镜店之间存在商业行为，“不知道这样做合适不？”

10,ZhuZhouXian fifth a high student parents to reflect this,He took the child to fifth sign up at school,Find the school class sign,In addition to use digital marked outside the class,Also implant 1"XX glasses"Of AD,He suspected ZhuZhouXian fifth and the optical shop exist between commercial behavior,"Do not know do not appropriate?"

记者调查 Reporter investigation

班级标牌中确实植入了广告语 Class sign does implanted AD

学生称，这一现象已存在两年 Students say,This phenomenon exists for two years

　　10日下午，记者进入株洲县五中，向两三名正在上体育课的学生打听“你们的班级标牌上是否有广告语”，学生回称，班级标牌中确实包含一句广告语，且已存在两年之久。

On the afternoon of December 10,Reporters into the ZhuZhouXian fifth,To two or three was in physical education students to find out"Your class sign have AD",Students back to say,Class sign does contain a slogan,And already there are two years.

　　随后，记者现场看到，株洲县五中高中3个年级，30多个班级教室门口的班级标牌中，除了用红色数字标明班级外，还包含一句“XX眼镜，呵护眼睛健康”的广告语”，且广告语前，还标明了商家的LOGO。

then,Reporters saw on-site,ZhuZhouXian five high school three year,More than 30 class the door of the classroom class in the sign,In addition to use red digital marked outside the class,Also contains a"XX glasses,Eye health care"Of AD",And before the AD,Also indicate the merchant's LOGO.

校方回应 Response to the school

眼镜店每年为贫困生免费配镜 Optical shop each year for poor students free glasses

是公益行为 Is public welfare behavior

　　株洲县五中政教处主任钟炳亮对记者说，学校经费不够。为了补充学校经费开支，他们找了一家眼镜店免费赞助班级牌制作。另外，这家眼镜店还同意每年为学校一部分贫困生免费配镜，并免费为学校举办的一些活动，提供如笔记本之类的物品作为奖励，“可以说此举并非盈利性的植入广告，而是一种公益行为。”

ZhuZhouXian fifth ZhengJiaoChu ZhongBingLiang director told reporters,Not enough money for school.In order to complement the school funds expenditure,They find a optical shop free sponsorship class brand production.In addition,The optical shop also agreed to school each year for poor students free part with mirror,And free for school some of the activities held,Provide such as notebook such items as a reward,"Can say the move is not profitability implant advertising,But a public welfare behavior."

　　“我们在班级牌中植入广告前，对该眼镜店做了相关调查，该店信用度与老板的口碑都不错，并且还同意每学年为全校40多名贫困生免费配镜。我认为这样的互换，学校也可以节省经费开支，学生也可以受益，并不是一种商业广告。除此之外，学校没向对方要过其他赞助和金钱。”钟炳亮说。

"We are in class card inserted before advertising,The optical shop to do the relevant research,The store credit line and the boss's reputation is pretty good,And also agreed to every school year for the poor students more than 40 name free glasses.I think this interchange,The school can also save funds expenditure,Students can also benefit,And is not a commercial advertisement.In addition,The school not to the other party to any other sponsorship and money."ZhongBingLiang said.

　　眼镜店老板李蓬勃称，株洲县五中的班级标牌确实由他免费制作，广告语也是提醒学生在看书、上课时，要呵护眼睛。他和株洲县五中不存在商业利益关系。

Optical shop boss LiPengBo says,The ZhuZhouXian five class sign really free to produce by him,AD is also remind students in reading/class,To protect the eyes.He and ZhuZhouXian fifth does not exist commercial interests.

株洲县教育局： ZhuZhouXian education bureau:

不论是公益还是商业行为 Whether public or business behavior

都不应“植入”广告 Should not"implanted"advertising

　　株洲县教育局办公室主任胡靖称，他们对株洲县五中班级标牌中植入广告语进行了初步调查。从调查情况看，株洲县五中为了节省经费开支，找了一家眼镜店赞助班级标牌的制作，并提供笔记本作为获奖学生参加一些活动的物质奖励。

ZhuZhouXian education bureau chief of office HuJing says,They ZhuZhouXian fifth class sign inserted AD were investigated.From the survey case,ZhuZhouXian fifth in order to save funds expenditure,Find a optical shop sponsorship class plate production,And provide notebook as winning students to participate in some activities of the material rewards.

　　“我们已经与校方沟通，要求校方重新制作班级标牌，并不得植入广告语。我个人认为，学校是教书育人的场所，不应该将广告请进校园，株洲县五中的做法确实欠妥。”胡靖说，高中非义务教育阶段，一些日常经费是从学生学费中提取的，并非财政拨款。但是，不论是出于公益还是商业，学校都不应在班级标牌中植入广告。

"We have communication with the school,For the school to make class sign,And may not be implanted AD.Personally, I think,School is the place of imparting knowledge and educating people,We should not advertising come in campus,The ZhuZhouXian five practice is really not."HuJing said,High school is not compulsory education stage,Some daily funds from students tuition extracted,Not financial appropriation.but,Whether stemming from the public welfare, or business,Schools should not in class sign inserted ads.

探讨 To explore

学校能否接纳商家广告 The school will accept business advertising

市民各有看法 Citizens all have opinions

　　昨日，记者就株洲县五中班级标牌中植入广告一事，随机采访了市内一些市民。有人认为，校园植入广告，只要是公益性行为，不妨碍学生的成长，可以接受。媒体人郭先生说，他并不反感学校承接广告，但所接的广告必须是公益性的，能为学生带来帮助，并且又不影响学生的健康成长。

yesterday,Reporters were ZhuZhouXian fifth class in the advertisement sign implanted,Random interviewed some citizens in the city.Some people think that,Campus implant advertising,As long as it is a public welfare behavior,Don't interfere with the growth of the students,Can accept.The media people Mr Guo said,He did not dislike schools accept ads,But answered the advertisement must be the public welfare,For a student to bring help,And does not affect the healthy growth of the students.

　　但也有人认为，学校是孩子们求知的地方，不应掺杂广告。而当事学校受访的学生称，班级标牌中的植入广告，对他们并没有什么影响，他们也不知道广告的性质。(株洲晚报 记者 张东方)

But also some people thought,School is the place where children knowledge,Should not doping advertising.And party school students surveyed said,Class sign of implant advertising,For they have no effect on,They also don't know the nature of the advertisement.(Zhuzhou evening news reporter ZhangDongFang)