在网上“淘”零食，下单后59分钟内即可送达，如此神速的购物体验将在交大闵行校区变成现实。昨晚，上海市大学生科技创业基金会官方微博透露，来自上海交大的一支学生创业团队创办零食网站，闵行校区同学下单59分钟精确送达，欲打造“微区域化的购物体验”。目前，该项目已获得创业基金会的天使基金资助。

On the Internet"tao"snacks,59 minutes after the order can be delivered,So quickly shopping experience will be in jiaotong university minhang campus into reality.Last night,Shanghai students' science and technology business foundation official micro bo said,Shanghai jiaotong university students from a business team started snacks website,Minhang campus students order to 59 minutes accurate,To make"Micro regionalization of shopping experience".At present,The project has obtained the business foundation angel fund.

零食网站主打“神速”购物体验 Snacks website main"miracle"Shopping experience

　　昨天，这个名为“59food”网站正式上线，记者看到，美食标签上对零食做了细致的分类，有口味型，如“咸香”、“爽辣”、“酸甜”、“腌制”；有特产型，如 “舟山海鲜”、“福建名吃”、“巴蜀重味”；有个人偏好型，如“奶茶控”、“坚果迷”、“肉食控”等。

yesterday,This the name is"59 food"Website redesign revealed,The reporter sees,Food labels to snack did meticulous classification,Have taste type,if"Salty sweet"/"Great hot"/"Sweet and sour"/"curing";A special type,if "Zhoushan seafood"/"Fujian golden"/"Bashu heavy taste";A personal preference type,if"Milk tea control"/"Nuts fan"/"Meat control", etc.

　　“在我们网站销售的零食中，不少是在街边超市买不到的，例如进口食品和各地特产美食等。 ”该网站的负责人之一交大生命科学学院的研三学生金超慧告诉记者，除了配备专业的送货团队外，他们还在产品特色上下足了功夫，进行差异化营销。

"In our website in sales snacks,Many are in the street supermarket can't buy,Such as import food and local specialty food, etc. "The web site one of the leaders of the jiaotong university college of life science research of three students JinChaoHui told reporters,In addition to the team with professional delivery,They also in product characteristics and enough kung fu,For differentiation marketing.

　　除了送货速度快之外，该网站的另一卖点就是打造食品分享的文化。 “我们不是单纯做一个食品买卖，而是提倡分享式的零食购物。 ”网站CEO交大船建学院研三学生周坤鹏介绍说，他们主导用户看评论买零食，同时，用户还可以将评论轻松分享到社交网站上，如人人网、微博等。

In addition to delivery speed outside,The website of the another selling point is to make food sharing culture. "We are not simply be a food business,But advocate sharing type snacks shopping. "Website CEO jiaotong university ship built college research three students ZhouKunPeng said,They dominate the user see comments to buy snacks,At the same time,The user can also will review easily share the social networking sites,Such as renren/Micro bo, etc.

从校园网络超市到零食网站 Campus network from the supermarket to snacks website

　　谈到如何会创建这样一个零食网站，周坤鹏说，这还源于一年前他们开发的校内网络超市“欢笑网”。不少学生老师曾遇到过这样的问题：宿舍区的超市没有需要的商品或价格略高；下雨天大采购拎着大包小包行动不便；淘宝购物选择面广，收件等待时间却偏长；基于对市场的深入调研与分析，小周与创业学院的同学一起，开发出了这一校内网络超市，欢校网于去年10月正式上线，以“优质、低价、送得快”这一句广告语，迅速走红校园。

When it comes to how to create such a snacks website,ZhouKunPeng said,This also comes from a year ago they development of campus network supermarket"Laughter and".Quite a few students teacher once encountered such a problem:Suburb supermarket no need of commodities or slightly higher prices;Rainy days big purchase carry bale packet action inconvenience;Taobao shopping widely available,Receipt waiting time but partial long;Based on in-depth market research and analysis,Small weeks and business college classmates,Develop the campus network supermarket,Huan school net official CPT in October last year,to"quality/low/Send fast"This a AD,Rapid rise to the campus.

　　“通过对欢笑网的用户体验、销量、对送货时间要求等数据分析，我们找到了零食销售这个新的转型点。 ”小周告诉记者，他们以人群密度大、区域集中的高校作为市场切入点，以此控制物流成本。目前，该项目已获得了上海市大学生创业基金和华图大学生创业基金等多项资助。

"Through the laughter network user experience/sales/Delivery time for requirement of data analysis,We found the snacks sales this new transformation point. "Xiao zhou told reporters,They crowd density/Regional concentration of universities as a breakthrough point market,To control the logistics cost.At present,This project has won the Shanghai college students' venture funds and China map university student's pioneering work fund and so on many funding.

微区域化购物体验降低物流成本 Micro regional shopping experience reduce logistics cost

　　零食网站开通的消息在微博上传开后，“吃货们”自然拍手称好，但也有人给网站的创立“泼冷水”。有网友就认为，这样的零食网站没有利润又做不出规模，学校这点出货量，连人力成本都赚不回来。况且，学校一个小超市开通送货服务就是直接竞争对手，零食网站的优势不明显，如何解决物流成本是很大的挑战……

The news of snacks website opened in micro bo after spread on,"The ChiHuo"Natural clap hands say good,But also some people to the establishment of the website"Throw cold water on".Netizens think that,Such snacks website no profit and do a scale,The school that shipments,Even the human cost all earn not to come back.besides,The school a small supermarket opened delivery service is direct competitors,Snacks website advantage is not obvious,How to solve the logistics cost is a big challenge……

　　对此，金超慧告诉记者，物流成本也是他们之前重点考虑的问题，为此，他们核心创业团队还专程去了北京一趟，拜访西米网的CEO。西米网是北京一家定位于办公室零食的电子商务网站，去年网站倒闭，其中一个重要原因就是无法支撑其高昂的物流成本。

this,JinChaoHui told reporters,The logistics cost is the key consideration of problems before them,therefore,Their core business team also flew to Beijing a trip,Visit sago network CEO.Sago net is a Beijing positioning in the office snacks of e-commerce sites,Web site failed last year,One of the main reasons is unable to support its high logistics costs.

　　“我们希望从他们的创业经历中，吸取经验教训，找到应对策略。 ”小金说，鉴于多方调研和综合分析，他们推出了“微区域化的购物体验”，“目前，我们只在交大闵行校区这个区域内做配送，订单会非常集中，有效降低成本。 ”

"We hope that from their entrepreneurial experience,To learn lessons,Find strategies. "Xiao said,In view of many research and comprehensive analysis,They launched a"Micro regionalization of shopping experience","At present,We only in jiaotong university minhang campus in this area do distribution,Order will be very focused,Effectively reduce the cost. "

　　小金还透露，未来，如果交大试点成功的话，他们预计开发的站点还有华师大，紫竹园区，上师大，东华大学，视觉艺术等位于上海闵行和松江的高校，在各大高校推广这一“微区域化的购物体验”。

Little golden also revealed,The future,If jiaotong university pilot successful,They are expected to develop site and HuaShiDa,Purple bamboo park,On normal university,Donghua university,Visual arts, etc. Is located in Shanghai, minhang and songjiang university,In universities promotion this"Micro regionalization of shopping experience".