据中国之声报道，日前，为期3天的南京党政部门新闻发言人培训班在江苏句容黄梅镇开班，江苏省委常委、南京市委书记杨卫泽特意赶去慰问，当场痛斥新闻发言人“缺席”现象，并要求媒体次日“将所有缺席人员张榜公布”。

According to the sound of China reports,a,The three-day nanjing party and government department spokesman training class in jurong start HuangMeiZhen,Jiangsu provincial party committee standing committee/Nanjing municipal party committee secretary Mr Purposely to sympathy,The scourge news spokesman"absence"phenomenon,The next day and asked the media"Will all miss personnel were published in aggregate".

　　领导发火了!痛斥的是缺席者，但缺席者听不到。于是出现了富于戏剧性的一幕:台上领导话音刚落，台下就开始有人传播消息，一段时间后，就有神色慌张的缺席者赶到。这些急慌慌赶来的人，不是急着来学习如何与民众、媒体交流，而是因为“领导来了”。

Leadership was angry!Scourge is defaulter,But defaulter can't hear.Then appeared dramatic scene: on the stage leadership voice just fell,The audience began to someone spread news,After period of time,Have look flustered absentee arrived.These nasty helter to people,Not in a hurry to learn how to people/Media communication,But because"Leadership to the".

　　“对待媒体的态度，就是对待公众的态度”，新闻发言人的“逃学”，让我们看到，在某些时候，领导、发言人、媒体和公众，四者的立场和诉求，并不能轻易达成一致。尤其让杨卫泽“上火”的是，有一些新闻发言人及其单位，没有现代新闻的基本常识，也没有中央领导反复强调的“善待媒体”的理念，在信息公开、危机处理、保护政府公信力方面，新闻发言人制度虽已建立，但新闻发言人尤其是各机关单位的意识，跟不上来。

"With the attitude of the media,Is treatment the public's attitude",News spokesman"Play truant",Let us see,At some time,leadership/spokesman/The media and the public,Those four positions and appeals,And can not easily reach an agreement.Especially let Mr"fire"is,There are some news spokesman and its unit,There was no modern news basic common sense,Also does not have the central leadership repeatedly emphasized"Treat media"concept,In the information public/Crisis management/Protection in the credibility of our government,Though news spokesman system has been established,But the news spokesman especially the agency unit consciousness,Couldn't keep up with to.

　　如果政府部门的“一把手”缺乏媒介素养，或者对“新闻发言人”制度重视不够，各单位的新闻发言人也就很难真正重视这项制度和工作。不知道这些新闻发言人是否是兼职的。如是，没有单位领导及工作团队的支持，工作上分身乏术也是可能的。一项制度的发展和完善，需要一定的助力，市委书记的重视，同样是助力之一。

If the government department"a"Lack of media literacy,Or to"News spokesman"System do not pay enough attention,Each unit of news spokesman also difficult to really pay attention to this system and work.Don't know the news spokesman is part-time.if,No unit the leadership and working team support,Work member to make improvements is also possible.A system of development and perfection,Need some help,Secretary of municipal committee of the CPC attention,Is also one of the booster.

　　在满足公众的知情权、引导社会舆论、促进政务和信息公开、改善政府形象等方面，“发言人”制度有着不可替代的作用。这一项制度的落实，关键在人。对一个好的新闻发言人来说，发言的技巧、与媒体及公众打交道的能力、对政策及相关信息的掌握程度等，都很重要。但更重要的，是他要有一颗自视为公仆，把民众当主人的恭敬心、谦卑心。试问，在主仆之间，有哪一个仆人，站在正厅里向主人汇报工作时，是心驰他乡，目飞华檐的?

To meet the public's right to know/Guide public opinion/Promote government affairs and public information/Improve the image of government, etc,"spokesman"System having the effect that cannot replace.The implementation of a system,The key.For a good news spokesman speaking,Speech skills/And the media and the public the ability to deal with/On the policy and related information of the master degree, etc,Are very important.But more important,He is to have a self as a public servant,When the people master devotion/Humble at heart.ask,In between master and servant,What a servant,Standing in the main hall to master when reporting the work,Is in a,Mesh fly China eaves of?

　　如何让新闻发言人不至于沦为摆设?如何让他们能主动发言，而不是碰到难事、急事、坏事才被迫发言?恐怕对新闻发言人来说，这都离不开新闻素养。新闻素养这种东西，可以通过短期的培训学习提高，但公仆意识、宗旨意识却很难通过3天的短训完全培养起来。没有公共意识和公仆意识，即使口才再好，即使有再多关于新闻的知识，也当不好新闻发言人。那些人之所以缺席，之所以对学习缺乏热情，正是因为他们脑海深处对公共事务的轻慢，对媒体的轻慢、对公众的轻慢。这种轻慢，极可能导致一种“负能量”的产生，毁坏政府公信力、打击民众对生活和社会的信心等等，甚至有可能演化为社会问题的导火索。由此，将缺席政府发言人及其单位的名姓张榜公布，就不能说是大惊小怪。对公众的轻慢，其害甚大，怎可言小?

How to let the news spokesman not into decoration?How to make them able to take the initiative to speak,Rather than meet is difficult/urgent/Bad thing was compelled to speak?I'm afraid the news spokesman speaking,This is inseparable from the news literacy.News literacy this kind of thing,Can through short-term training to improve learning,But public servant consciousness/Objective consciousness is difficult to through the three days of short training training up completely.No public consciousness and public servant consciousness,Even if the eloquence again good,Even with more knowledge about the news,Also when bad news spokesman.Those who are absent,To study the lack of enthusiasm,It is because their minds to public affairs deep contempt,The media's contempt/The public contempt.This kind of contempt,The likely result would be a"Negative energy"generation,Destroy the credibility of our government/Blow the populace to the life and society's confidence, etc,There is even might have evolved for social problems too.this,Will miss the government spokesman and its unit name were published in aggregate,Can't say a storm in a teacup.The public contempt,The great harm,How small is?