张邦鑫觉得自己是一个有贪念的人，做不到很超然的不去看股价。“我这人又愿意教学生，又不能完全做公益，最后就做了个教育企业。第一不伟大，第二不无私，第三还有贪念。” ZhangBangXin feel I am a greed person,Can't do is transcendental don't go to see the price."I this person and willing to teach students,And can't do public welfare,Finally made a education enterprise.The first is not great,The second not selfless,The third and greed."

　　不过他也认为，自己的这种贪念只停留在想把企业做大的层次上。“从我个人的角度，其实并不希望学而思上市，至少不希望那么快，我希望什么东西都准备足够充分再上。但是总有一些力量推动企业及早上市，我不能挡着大家的财路。其实对教育企业来说上市并非是一个最好的选择。”

But he also thought,His this kind of greed is only stay on to the level of the enterprise bigger."From my personal point of view,In fact do not want to learn and think,At least don't want to so fast,I hope that everything is ready to enough again.But there are always some power to promote enterprise listed as early as possible,I can't block the everyone's fortunes.In fact for education enterprise listed is not a best choice."

　　2010年10月学而思上市的时候，管理团队是纽交所最年轻的，第一个80后团队，一时风头无二，非常引人瞩目。

Learning and thinking in October 2010 when the listed,Management team is the youngest nyse,The first team after 80,At that time the situation is,Very spectacular.

　　但按他的设想，最理想的就是将学而思做成一个小而美的企业，收入和利润都不错，有适度的生长，很健康。这一点和俞敏洪的想法不谋而合。

But according to his ideas,The ideal is to learn and think to make a small and beautiful,Revenues and profits are good,A moderate growth,Very healthy.Mr Yu and the same view on this point.

　　俞敏洪跟张邦鑫说过：我们走过的弯路，犯的错误，吃的亏，你们成长过程中也会一一经历。

Mr Yu told ZhangBangXin:We passed the pains,The mistake,Eat a deficit,You will be one by one during the growing process of experience.

奥数之痛 It is the pain...

　　在北京市教委下文件严禁奥数成绩与小升初挂钩之后，学而思的股价应声而跌。众所周知的是，学而思是靠奥数起家。有人回顾当年历史，发现正是学而思通过奥数网成功对奥数模式进行推广，才让这家企业在诸多民办培训机构中异军突起。

Under the Beijing municipal education commission documents are strictly forbidden to Olympic math grades and after after the hook,Learning and thinking and share prices fall.Is known as the,Learning and thinking is to rely on it.Someone review in history,Found that it is to learn and think through AoShuWang successful marketing is to promote the Olympic math model,Makes the enterprise stands out in many private training institutions.

　　单纯从营销的角度分析，学而思无疑是成功的，但在社会公众看来，对靠奥数起家的培训公司总是带着那么一点复杂的情绪：一方面这样的培训班确实能够帮助学生进入重点中学，但学奥数让许多孩子和家长苦不堪言。

Only from the point of view of marketing analysis,Learning and thinking is successful,But in the social public opinion,To rely on mathematical olympiad started training company always with a little complicated emotions:On the one hand, this kind of training are able to help students into the key middle school,But learning aoshu let many children and parents worried.

　　如果没有北京市就近入学与重点中学自行择优录取相结合的现行小升初模式，不可能有对奥数考试的旺盛需求。业内人士透露，即使在今天教委已经明令取缔奥数的时候，仍有一些培训机构将奥数培训换个名字继续做下去。择校机制改革的不明确也让家长们对此持观望态度。

If there is no Beijing near the entrance and key middle school by the combination of the best current after mode,There can be no strong demand of Olympic math exam.The personage inside course of study revealed that,Even in today's education already public proclamation banning it,There are still some training institutions will continue to do Olympic math training we change the name.Select mechanism is not clear in the reform of school also let the parents hold the wait-and-see attitude about it.

　　叫停奥数的事件可能比较突然，但张邦鑫声明学而思在三年前就启动了去奥数化的进程。

Stop mathematical olympiad events may be suddenly,But ZhangBangXin statement learn to start thinking in three years ago to mathematical olympiad of the process.

　　从2009年开始，学而思进行了三次课程改革，第一次是ICS系统从研发到上线的过程，学而思进行了教研课题改革；第二次是一年前对教育理念进行了改动；第三次就是在奥数被叫停之后，学而思将整个课程大纲进行了改动，把跟奥数相关的偏题，繁题，超难题，怪题，这一类超纲题全部去掉了。

Starting in 2009,Learning and thinking on the curriculum reform three times,The first is from sysu system research and development of the online process,Learning and thinking on the reform of the research topics;The second is to change the education idea a year ago;The third time is after the Olympic math is stop,Learning and thinking the whole syllabus on the changes,The trick question related to it,Numerous questions,Super difficult problem,Strange questions,This kind of super outline is removed.

　　“整体改革的方向是希望课程更生动有趣，长远来看课程要对培养孩子的学习能力有帮助，对孩子的未来有用。”张邦鑫说。在他看来，奥数属于这样一类题，知识点孤立，知识的积累对这类题不起作用，没学过的话大学教授也不会做。“这样的东西我们要把它去掉，因为会打击学生的自信心。”

"The direction of the overall reform is to classes more lively and interesting,Long term course to cultivate children's ability to learn,Useful in the future of our children."ZhangBangXin said.In his opinion,It belongs to the kind of problem,Knowledge isolated,The accumulation of knowledge for this kind of problem,Have not learned professor at the university won't do."Such a thing we have to remove it,Because the impact on the students' self-confidence."

　　“禁奥这件事对我们有没有冲击？我实话讲，是有一定程度冲击的，但是这种冲击是我们的课程改革带来的，不是因为去奥数化，我们遭受了一定的损失。课程改革之后，不能接受的家长走了，能接受的还是留下了。”

"Ban, if there is any impact to us in this matter?I speak the truth,Have a certain degree of impact,But the impact is our curriculum reform,Not because to mathematical olympiad,We suffered some loss.After the curriculum reform,Can't accept the parents away,To accept or leave."

　　虽然北京市教委隔几年就会进行一次叫停奥数的尝试，但从历年效果来看，奥数培训呈愈演愈烈之势。不过此次博弈中，京城久负盛名的奥数培训机构仁华学校被注销，这让所有的培训机构都心有余悸。

Although the Beijing municipal education commission once every few years would stop it,But from the perspective of effect,It is training showed the trend of becoming increasingly fierce.But the game,City's famed aoshu training institutions RenHua school was cancelled,This scares all training institutions.

　　“学而思早期奥数做得还不错，但是做得好之后我们被扣上了个奥数的帽子。奥数只占我们整个业务的百分之十几，学而思的定位是中小学培优，特色是中小学理科培优。只因为历史上奥数做得很成功就叫我们奥数机构，搞得我们很郁闷。”

"Early learning and thinking it is doing pretty well,But after doing well we have been buckle on the hat of a mathematical olympiad.It is only our whole business per dozen,Learning and thinking is the location of primary and secondary schools the pew,Feature is primary and secondary school science the pew.Just because it do very successful in history is that we aoshu institutions,Make us very depressed."

　　伴随着课程改革的，是学而思教育理念的改变。

Along with the curriculum reform,Change is the concept of learning and thought education.

使命变革 Mission to change

　　早期阶段，学而思提出的使命非常简单：成就学生梦想。“说得比较委婉，其实就是帮助孩子考重点中学。”张邦鑫说，“后来我们改了一次，觉得只是帮孩子考重点中学这点太俗了，于是从升学上升到了学习本身，就是让学习的过程更简单、更轻松、更快乐、更高效。”

An early stage,Learning and thinking of mission is very simple:Student achievement dream."Say more,In fact is to help children key middle school."ZhangBangXin said,"Then we change it again,Think is help my child to test key middle school is too common,And increased from entrance to learning itself,Is to make the process of learning easier/More easily/More happy/More efficient."

　　去年学而思提出，把使命修改为“激发兴趣，培养习惯，塑造品格”，不只对升学有用，还要给孩子受益一生的教育。

Last year to learn and think,The mission is amended as"Stimulate the interest,habit,Build character",Not only useful for study,To benefit from the education of the life of children.

　　但要真正实现这一点，何其困难。张邦鑫记得很清楚，2005年学而思开过两个班，升学考试班和素质班，考试班报了500人，所有的老师都排满了，而素质班只报了5个人。那5名学生毕业的时候，张邦鑫给他们每人发了一张获奖证书，以此鼓励学生。

But to truly achieve it,How difficult.ZhangBangXin remember very clear,Learned in 2005 and we had two classes,Entrance examination class quality and class,班报 the exam 500 people,All the teachers are full,Class and quality only 5 people.When the five students graduate,ZhangBangXin send each of them a certificate,To encourage students to.

　　“很多家长嘴上说要全面教育，但是做的时候要看到结果，他们确实很重视孩子的升学和考试。”张邦鑫对这一点认识得很明白。

"Many parents say to education in an all-round way,But do want to see the results,They really pay attention to children's study and test."ZhangBangXin know very clear on this point.

　　培训教育业内的人几乎都有一个特点，他们很少用“培训”这个词，而更愿意提“教育”。张邦鑫也是如此。

Training education industry almost has a characteristic,They rarely use"training"The word,And would like to mention"education".ZhangBangXin also is such.

　　“有人鄙视我们，你就是一个培训机构，你就是加重学生负担的。但是我们自己内心想我们干这个事是对的，接着干就好了。你看教研，全中国没多少培训机构像我们这样投入几千万做教学研发的。”

"Someone despise us,You are a training institution,You is to increase student's burden.But our own heart want us to do this is right,Then do it.You see the research,The whole of China didn't how much training institutions like us into millions to do the research and development of teaching."

　　张邦鑫觉得学而思是一家培训机构不假，但也是一家有教育梦想的培训机构。“即使给我定位成是做教育的，人家说你就是一个培训公司，说那么多干嘛。我们还是希望在教育上有所作为，希望引领这个方向。我们不是雷锋，不是不收钱的公益机构。但并不代表我们就不能有教育梦想。我们希望知识在人类之间的传播能够快速、高效、便捷，而不要让学生上课的时候痛苦。”

ZhangBangXin don't think learning and thought training institutions is a fake,But it is also a dream education training institutions."Even give me a position as do the education,They say you are a training company,Said so much why.We still hope to make a difference in the education,Hope to lead the direction.We are not lei feng,Don't take money to the charity.But doesn't mean we can't have education dream.We hope that the spread of knowledge between humans to fast/High efficiency/convenient,But don't let the student class."

　　学而思的一大特点是教师出身名校的多，其中有三百多人毕业于北大清华。“这些北大、清华的人还是有一点责任感和使命感的，在二、三十岁这么年轻的时候决定来做教育，而且很多人都是准备半辈子，一辈子干这个事的，他们一定有点理想，要追求点什么的。”

An important characteristic of learning and thinking is a teacher from school,There are more than three hundred people graduated from Peking University, tsinghua."The Peking University/Tsinghua people still have a little bit of sense of responsibility and mission,In the second/Thirty years old so decided to do education when he was young,And a lot of people are ready to rest,A lifetime do this thing,They must have a little dream,To the pursuit of something."

　　“团队里很多人想干一辈子，经常讨论虽然是补习学校，也不能把孩子教傻了。人家到时候说，十年前我还是孩子的时候在这里学，你们把我教傻了。”

"Team a lot of people want to do for a lifetime,Although often discussed is the tutorial schools,Can't teach the child be silly.The somebody else said when the time comes,Ten years ago when I was a child learn here,You teach me be silly."

　　学而思实行的是只要课程没过三分之二，无条件退款制度，每年要退掉将近两个亿。但他心里踏实，因为不愿意占人家的便宜。

Learning and thinking of is as long as the course didn't two-thirds,Unconditional refund system,She will return almost two a year.But his heart steadfast,Because don't want to take advantage of somebody else.

管理边际 Management of the marginal

　　相对于其他教育培训企业，学而思在扩张上保持了审慎的态度。

Relative to other education training,Learning and thinking on the expansion has maintained a prudent attitude.

　　张邦鑫总结，这是要以过程的不平衡来追求结果的平衡。他认为自己只能考虑一件事，在业绩增长和教学质量之间只能二选一。只重视增长，结果就得不到增长；而重视教学质量却能带来好口碑和好的业绩。

ZhangBangXin summary,This is in the process of imbalance to pursue the balance of the result.He thinks he can only consider one thing,Between the growth performance and the quality of teaching can only alternative.Only attach importance to the growth,The result is not growing;But pay attention to the quality of teaching can bring good reputation and good performance.

　　也许这样保守的态度源于学而思的决策机制，学而思的执行委员会由五人组成，每人一票决策所有重大事件。这会降低做事情的反应速度，但却防止了一个人拍脑袋，在若干次重大问题上不犯大错。

Perhaps such conservative attitude from learning and thought of the decision-making mechanism,Learning and thinking of the executive committee is made up of five people,One ticket per decision all major events.This will reduce the reaction speed of doing things,But to prevent a person take head,In several major issues not make a big mistake.

　　张邦鑫坦言，在向地方扩张上，并没有什么战略布局。只视自己的师资能力而定。不过根据樊保国的描述，扩张还是有一定技巧的。因为学而思较早地利用网站论坛做推广，到现在网站上积累了大量用户，e度教育网月度点击量高达3000多万次。学而思会派人盯着网站上用户的抱怨，一旦某一个地方抱怨和询问的声音特别多，那么学而思就准备团队，先杀入这个城市。

ZhangBangXin said,Where to the expansion,And there is no strategic layout.Only depends on their teaching ability.But according to the description of the FanBaoGuo,Expansion or have a certain skill.Because learning and thought early use website BBS do promotion,Up to now has accumulated a large number of users on the website,E monthly hits as high as 3000 degrees (or more than ten thousand times.To learn and think send people staring at the user complaints on the website,Once a certain local complain and ask the voice of much more special,So learn and think is ready to team,First into the city.

　　即使这样，学而思的扩张速度在业内也算很慢的。去年只扩了四个城市，今年还要关闭13个教学点。而同行业中有的企业甚至能扩张到100个城市。

Even if it,Learning and thinking the expansion of the speed is very slow in this industry.Last year only expand the four cities,This year also closed 13 tutorials.And some of the same enterprise even expands to 100 cities.

　　但张邦鑫只关心企业的健康指数，业内的数据叫“续报率”。不只是没有好老师不开点，如果报名人数都是满的，但学生在不停的换，那么就可以推断为依靠学而思品牌进行的不健康扩张。

But ZhangBangXin only care about the health index of the enterprise,Industry data"To the rate of".Don't just don't have good teacher doesn't open,If the registration number is full,But students are constantly change,Can be inferred to rely on learning and thought the unhealthy expansion of the brand.

　　“我们在郑州，一个班报了15个人，再报班的时候变成25个，还有10个报不进来，那么我们就考虑扩。但如果少了一个人，或者换了一批学生，就不扩。”樊保国说。

"We are in zhengzhou,A 班报 15 people,Quote again when the class into 25,There are 10 quote don't come in,Then we will consider expansion.But if a man less,Or in a group of students,Don't enlarge."FanBaoGuo said.

　　不过张邦鑫也承认，实际经营过程当中他还是会关心增长。“这代表我还有贪欲，有贪念，我并不能完全放下对增长的关注。”

But ZhangBangXin admits,The actual operation process he will care about growth."This means I have greed,Have a greed,I'm not completely put down on the growth of public concern."

　　由于教育行业产品具有“不标准化”的特点，这种出售人的服务的生意和麦当劳卖汉堡不一样，不可能无限扩张，因为人很难标准化，达到一定边界之后就会慢下来。至于边界能有多宽广，取决于公司的管理能力。

Due to the product has the education industry"Not standardized"The characteristics of the,The sale of services of the business and McDonald's hamburger is different,Can't unlimited expansion,Because it is hard to standardization,After they reach a certain boundary will slow down.As for the boundary can have more broad,Depends on the company's management ability.

　　i美股分析师钟日昕评价，在教育行业有两种扩张的类型，学大教育和学而思是两者的典型。学大倾向于在全国快速布点，先把业务做起来再慢慢改善师资条件，打磨品牌。而学而思则是无把握不出手，一定要教学条件完全满足才肯开点。这两种模式各有利弊，但学而思的模式显然风险更小。

I equities analyst clock, xin,There are two type of expansion in the education industry,Learning big education and learning and thinking is the typical.Learn big tend to rapidly putting in the country,First do business up slowly improve teachers' conditions,Grind the brand.To learn and think is dubious do not move,Must be teaching conditions satisfy will open completely.The two models have advantages and disadvantages,But learning and thinking mode of obviously less risky.

　　“我不能挡着别人的梦想，说这个行业不好做。但事实是，教育是一个看起来很美的行业，好像是暴利，但其实根本不是那么回事儿。”张邦鑫说。“资本高估了教育行业能够获取利益的能力，认为这个行业赚钱很容易。但实际这么多资本投进来，能够成功退出的并不多，大多数都亏了。”

"I can't block the dreams of others,Said that the industry is not good.But the truth is,Education is a looks very beautiful,Seems to be sudden huge profits,But in fact is not so."ZhangBangXin said."Capital overestimate the education industry to the ability of profit,Think the industry it is easy to make money.But the actual so much capital come in,Successfully quit is not much,Most of them are lost."

　　根据他的经验，行业看起来美好的一个原因是，小公司在初创时期成长很快，似乎有几个人就能做一个企业。但是很快，这类公司就会到达管理边界，再想长大就难了。

According to his experience,Industry looks good is one of the reasons,Small companies in early growing quickly,Seems to be a few people can do a business.But soon,This kind of company will be to reach the boundary of the management,Difficult to go to want to grow up.

标准化教学 Standardized teaching

　　在上市之后，学而思长期保持低调。之所以如此是因为张邦鑫认为企业的内功还没练到位。毕竟公司已经上市，不可能再做一家小而美的企业，资本也在驱动着学而思进行扩张。既要保证增长又要最大限度规避风险，就只有一条路可以走，标准化教学。

After the listing,To learn and think for a long time to keep a low profile.So because ZhangBangXin think enterprise internal strength haven't practice in place.After all, the company has listed,Impossible to do a small and beautiful,Capital are also driving the expansion of learning and thinking.Both to ensure growth and utmost avoid risk,There is only one way to go,Standardized teaching.

　　两年来，学而思在ICS系统上投入过千万，就是为了打造一个标准化教学的平台。不仅是教学平台要标准化，教师的培训也要标准化。樊保国表示到今天学而思大部分师资力量是自己培养的，已经不再外聘。新进的教师也要求211、985大学毕业，而且录取率只有3%。

In the past two years,Learning and thinking on the sysu system in ten million,Is to create a standardized teaching platform.Is not only a teaching platform should be standardized,Teachers' training will be standardized.FanBaoGuo said today to learn and think most of teachers are of their own culture,Is no longer participating.New teachers also requires 211/985 graduated from the university,And acceptance rate is only 3%.

　　张邦鑫和樊保国都喜欢去教室听课，既是对教学的检查也作为充实自己教育理念的实践。为了实现标准化教学，学而思的研发团队给教师配备统一的课件，甚至要求教师的课堂幽默都要标准化。

ZhangBangXin and FanBaoGuo are like to go to the classroom lectures,Is to examine the teaching also as enrich himself the concept of education practice.In order to realize the standardization of teaching,Learning and thinking of the r&d team to teachers with the unity of courseware,Even for teachers' classroom humor should be standardized.

　　“我们和新东方面对的学生群体不一样，新东方的出国教育面对的是成年的学生，可以分辨笑话里批判性的成分，但我们面对的是6到18岁的孩子，老师讲笑话也要讲积极向上的。”樊保国说。

"We and students facing the new Oriental group is different,The new Oriental education abroad in the face of the is the adult students,Can tell jokes in the critical components,But we face is 6 to 18 years old,The teacher speak a joke will be positive."FanBaoGuo said.

　　开始的时候，学而思要求教师在备课的时候必须加入一些故事作为引子，课程还必须穿插一些笑话，这样的做法确实对教师要求很高。樊保国旁听的时候发现有的教师被逼得黔驴技穷，胡诌几句就想混过去了。

At the beginning,Learning and thinking requires teachers to at the time of preparing must add some stories as a reference,Courses must be with some jokes,This is really high requirement to the teacher.The FanBaoGuo audit found that some teachers are drove out,Cook up a few words to mix in the past.

　　团队发现，解决问题只能通过教研标准化。300人的研发团队为教师准备了多种解法的习题，甚至连笑话都准备3个以供教师选择。相当于团队写好剧本，教师只需要扮演好角色就行了。

The team found that,To solve the problem only through the research of standardization.Research and development team of 300 people for teachers prepared a variety of solutions of the problem,Even prepare 3 jokes for teachers to choose.Equivalent to team write a script,Teachers need to play a good role.

　　在针对3到6岁儿童的摩比思维馆上，这种标准化教学的优势体现得更明显。摩比负责人宁柏宇认为，在3到6岁儿童的教育方面，不像培优业务那样有地域差别，全国统一，可以做到高度标准化。

In children aged 3 to 6 of the hall than thinking,The standardized teaching embodies the advantages of more obvious.The head than NingBaiYu think,The education of children at the age of 3 to 6,Don't like the pew business there are regional differences,The unified national,Can be highly standardized.

　　与培优涉及的中学教育不同，摩比的教学并没有一个成功的系统可以借鉴。在培优的教研中，团队可以将大学以下的物理课程打散，重新制定一个24级的体系，供学生进行个性化选择。在摩比业务涉及的年龄段并没有类似的大纲性东西作为标准。

With the best of middle school education,The ratio of successful teaching is not a system can be for reference.In the research of the pew,Team under the university physics course can be scattered,Back to work on a 24 of the system,For the student to carry on the personalized choice.Than in the business of age didn't like the outline of the things as standard.

　　摩比花了两年多，投入大量资源建立了一个自己的数学思维体系。教学采用了很多动画、触摸屏，鼓励孩子动手触碰。按说市面上已经有很多早教课程，买过来不就行了？但在宁柏宇看来，那种早教课程就像各种软件、APP，他要建立的是一个操作系统。

The than spent more than two years,Input a large number of resources to establish a system of mathematical thinking.Teaching with a lot of animation/Touch screen,Encourage the children to touch.Supposed to have been on the market have a lot of early childhood curriculum,Buy don't come?But it seems to NingBaiYu,The development course is like all kinds of software/APP,He is to establish an operating system.

　　难点在于，幼儿教育的知识加起来也没多少，要让孩子坐在教室里上200个小时的课程而不觉得枯燥，每节课要独立又相互关联，需要一套知识体系作为支撑。

The difficulty,Knowledge of preschool education also did not add up to much,To let the child sitting in the classroom on 200 hours of course and don't feel boring,Each class should be independent and interrelated,Need a knowledge system as support.

　　“要建成体系，要研究这套体系怎么教，还要做相关的课件以及课程衍生品，这确实难度很大。”宁柏宇说。

"To build system,To study the system how to teach,To do the courseware and course derivatives,It's really very difficult."NingBaiYu said.

教育即公益 Education is public welfare

　　学而思副总裁樊保国曾经问过学而思创始人之一刘亚超，本来是想进实验室的，为什么选择做教育？这位力学博士回答，就是想看看在种子相同的情况下，为什么这个长得好那个就长得不好。

Learning and thinking, vice President FanBaoGuo asked to learn and think one of the founders of LiuYaChao,Is originally wanted to come into the lab,Why did you choose to do education?The mechanics, answer,Just want to see under the condition of the same seed,Why this long well that will grow.

　　张邦鑫的原因更简单，他从农村出来，家境不好，当初曾经同时做着7份兼职。“我父母都是农民，没有五险一金，我一直担心他们生病没有钱治病。而且我听说美国人18岁之后都自立了，之后再让父母养活是可耻的事情，但是我大学四年还是靠父母养活的。买不起电脑也交不起女朋友。”

The cause of the ZhangBangXin more simple,He came out from the countryside,Family is not good,Once at the beginning and at the same time doing the part-time job."My parents are both farmers,No five risks a gold,I always worry about their sick no money.And I heard that people in the United States after 18 years of age are independent,Then let parents support is a shameful thing,But I the university four years with the help of their parents to support.Can't afford to buy a computer also not girlfriend."

　　今天，张邦鑫身上仍然背着沉重的负担。“我们的责任无限大，首先就是安全问题。我们一年接收几十万学员，就算制定再严格的制度、采取再严密的防范措施，有这么大的群体数量就有出安全事故的可能，概率摆在那呢。”

today,ZhangBangXin body still carry the heavy burden."We are the responsibility of the infinite,Is first security question.We receive a year hundreds of thousands of students,Even make more strict rules/To take strict measures to prevent again,There is such a big population there is the possibility of safety accident,Probability in that."

　　此外，压力还来源于家长对孩子学习效果的期盼。“我们和公立学校不一样，孩子就算不愿意学，但起码人家是义务教育不收钱。我们这不行，现在孩子班上90%的同学都在上补习班，大家都在学。家长只看班上排名，即使孩子自己跟自己比可能进步了，但大家都上补习班之后排名不一定前进。那家长就来找我，我们报了班，为什么没进步？”

In addition,Pressure also comes from parents to their children to study the effect of hope."We and public schools are not the same,Children even don't want to learn,But at least the somebody else is compulsory education don't accept money.We can't,90% of the students in the class, the child is now in the cram school,You are learning.Parents only look at the class ranking,Even though children with yourself than may progress,But everyone in the cram school after ranking does not forward.The parents will come to me,We quote this article at the class,Why didn't progress?"

　　学而思发展到今天，已经过了创业阶段，张邦鑫也在思考教育对他来说到底意味着什么。

Learning and thinking development today,Has been pioneering stage,ZhangBangXin also thinking about what education means for him.

　　“我们做系统，做互联网教育，就是为了降低未来孩子接受教育培训的门槛，虽然力量很小，但也希望为实现教育资源公平尽一份力。我们希望通过创新的方式来做公益。未来一个老师可能教上万个学生，而学生买一个网校课程只需要50元钱，这就是公益。教育本身就是最大的公益。”

"We do system,Do the Internet education,Is in order to reduce the threshold of the children accept education training in the future,Although the strength is very small,But also hope to achieve a fair education resources do.We hope that through innovative ways to do public welfare.A teacher may teach tens of thousands of students in the future,And students buy a college course need only 50 yuan,This is the public welfare.Education itself is the largest public welfare."

　　学而思上市之后，他们和新东方共同的投资人给张邦鑫发了封邮件，内容是一位韩国资深分析师做出的判断，他认为经历过出国热之后，在中国经济发展的下一个阶段中，中国人将更愿意在国内教育体系中获得成功。

Learning and thinking after listing,They and new Oriental common investors to send the mail ZhangBangXin,Content is a south Korean senior analysts make judgment,He thinks that experienced hot after going abroad,In the next stage of economic development in China,The Chinese will be more willing to achieve success in the education system in China.

　　徐小平在那封著名的写给俞敏洪的信中也称，学而思是21世纪的新东方。

XuXiaoPing in the sealing of the famous letter to Mr Yu also said,Learning and thinking is the 21 st century new Oriental.

　　但是放眼观世界，教育行业很可能成为下一个被互联网完全颠覆的行业。钟日昕认为，国内之所以没有培训行业愿意在互联网方面进行很大的投入，是因为还没能看到赚钱的模式。张邦鑫也认为，线上网校冲击线下业务还是将来的事情，属于未来“甜蜜的烦恼”。

But in view of the world,Education industry is likely to become the next is highly subversive to the Internet industry.Clock, xin think,Have not training industry in China willing to on the Internet a lot of investment,Because haven't been able to see the money.ZhangBangXin also think,Online method of impact offline business or in the future,Belongs to the future"Sweet trouble".

　　新的浪潮已经到来，就看谁能抓住机遇。

New wave has come,See who can seize the opportunity.