搜狐教育主持人： Sohu education host:其实我们媒体监督力也是在加强。刚才也说了行业里面面对洗牌的问题，其实也是对整个行业规范的发展有着促进作用，张总您怎么看待这样一个问题?行业的规范化发展。

In fact we media supervision and force is in strengthening.Just also said the industry reshuffle in face of the problem,In fact, it is the industry standard development has a role in promoting,Zhang: how do you such a problem?The standardization of the industry development.

张明【新华教育集团常务副总裁】： Zhang Ming[Xinhua education group executive vice President]:实际上这两个问题是有关联的，我们提供职业教育的话也是一种服务，服务就存在一个质量问题，另外消费者如果说不满意，他就要退费，要违约。我们首先要透明，我们每一个学生来这里报名的时候，我们有专门的职业规划师，对于我们课程有详细的讲解。对你培养的目标有一个明确的告知，我想如果说你能够准确的、真实的把这个信息反馈给消费者，然后学生再报名，发生退费的机率应该是很少的。这是一个方面。

In fact the two problems are linked,We provide professional education words is a kind of service,Service is a quality problem,In addition, if consumers are not satisfied,He will refund,To breach of contract.We are the first to be transparent,We each student signing up here,We have professional planners,For our course has detailed explanation.The goal of training for you have a clear told,I think if you can accurately/True to the feedback information to consumers,Then the students to sign up,The probability of happen refund should be few.This is an aspect.

　　第二个方面，我们也要和搜狐的网友们说，如果说你要参加职业培训，刚才黄博士说得非常好，一定要选择品牌的、大的、规范的培训机构，因为任何行业它都会有一些不规范的参与者。我们消费者要用自己的脚来投票，我们要让规范的、负责任的教育机构获得更好的发展，要让不规范的，对行业来说起来破坏作用的这些参与者要退出。实际上这个过程就是洗牌的过程，这个洗牌不是坐在牌桌上的人洗，是消费者在洗，是消费者用脚在投票在洗。你有了生源，有了很好的声誉，能提供很好的服务，你自然而然可以获得很好的发展，否则你就会销声匿迹，也是优胜劣汰，适者生存，让市场来检验你生命力。我觉得这就是一个洗牌的过程，这也是中国的职业教育不断的走向成熟和规范的过程。

The second aspect,We also want to and sohu's net friends said,If you want to participate in vocational training,Dr. Huang said just now is very good,Must choose brand/big/Standard training institutions,Because any industry it will have some of the participants.We consumers to use their own feet to vote,We want to make standard/Responsible for the development of better education institutions,Let not standard,For to the industry up destructive of these participants to exit.In fact this process is the process of shuffle,The shuffle is not sitting on the table, wash the people,Is the consumer in the wash,Is consumer with his feet under the vote in the wash.You have the students,Have a good reputation,Can provide good service,You just can get very good development,Otherwise you will be vanished,Is survival of the fittest,The survival of the fittest,Let the market to test your vitality.I think this is a shuffle process,This is China's vocational education constantly to mature and standard process.

刘朝晖 【水晶石数字教育学院院长】： LiuChaoHui [Crystal digital education dean of college]:我觉得也是大浪淘沙吧，市场是有能力调整这种情况的，做企业的话，我觉得有几点很关键，一个就是我们要设立目标、方向，另外一个我们要搞好自己的基础资源。还有一点很重要的我们要有一个发展原则。比如说我们设立的目标，我们就是要为这个行业培养合格的人才，推动这个行业的发展。我们的基础就是我们的师资，我们公司的资源，强大的技术背景。我们原则就是要以客户的利益为利益，以员工的利益为利益。客户的利益这一块是最重要的，刚才张总讲了，它就是检验你能不能走下去这样一个唯一的标准。包括我们国家在做ISO企业管理认证，那里面一句话特别明确，以顾客为焦点，所有的你要以顾客为焦点。我们的顾客就是学生，还有我们用人单位，我们觉得一切真的以他们需求为需求，一切都以他们需求来设置你后面的工作。我觉得这个行业如果大家都是这样做的话，这个行业就会做得非常好，也会得到更多人的认可。

I think also it ebb tide,The market is capable of adjusting the situation,Do enterprise words,I think there are some very key,One is that we want to set goals/direction,Another we will build their own basic resources.Still have a bit very important we must have a development principle.For example we set goals,We are for the industry to cultivate qualified talents,To promote the development of this industry.Our foundation is our teacher,Our company's resources,Strong technical background.Our principle is to the interests of its clients for interests,In the interests of the employees for interests.The interests of its clients this one is the most important,Just zhang told,It is a test you can go on such a only standard.Including our country enterprise management in ISO authentication,There a word specifically,Customer focus,All you have to customer focus.Our customers are students,And our unit of choose and employ persons,We feel really everything in their demand for the demand,All they need to set the work behind you.I think the industry if everyone is doing so,The industry will do very well,Also will get more recognition.

搜狐教育主持人： Sohu education host:在2012年上市公司也发生了一些变化，有一些事件，比如说新东方混水事件，还有双威退市，随着热钱涌入，职业教育也是被更多的投资者所关注的。随着这样一个热钱的涌入，会对企业带来什么样的利弊?

In 2012 listed companies also has undergone some changes,There are some events,Such as new Oriental mix water event,There are double wei delisted,Along with the hot money inflow,Vocational education is being more and more investors concern.With such a hot money inflow,For enterprise to bring the pros and cons of what?

黄钢 【安博教育集团副总裁】 HuangGang [Ember education group vice President]：2012年有很多涌入吗?我是觉得资本肯定是对促进这个行业是有好处的，但是最根本的还是服务，还是为客户带来价值。你只要能带来价值的话，你的生意就好，同时也会更亲睐于你。未来我相信做得最好的人会活下来，我们在北京有一家亚威是做思科培训的，就是NO1，他的生意就不愁。只有做得最好才能在市场生存，资本才会青睐你。

:2012 there are many into?I do think capital affirmation is to promote the industry is good,But the most fundamental or service,Or to bring customers value.If you can bring value words,Your business is good,At the same time also will be more popular in you.The future I believe that the one who does best will survive,In Beijing, we have a and neville is cisco training,NO1 is,His business is not sorrow.Only do the best to survive in the market,Capital will favor you.

搜狐教育主持人： Sohu education host:安博是上市公司，新华，水晶石这边对这样的热钱怎么看待的?

Ember is a listed company,xinhua,This crystal to such hot money how to treat?

张明【新华教育集团常务副总裁】： Zhang Ming[Xinhua education group executive vice President]:新华教育集团被传上市已经有七八年了，甚至新东方英语之前就传新华教育集团要上市，而且老虎基金来的中国第一站找的是我们新华教育集团。对上市来说我们新华教育的管理层的意见非常的一致，无论是否引入资本，是否走向资本市场，我们最高原则是要有利于我们业务本身的发展，要有利于职业教育我们自身的核心业务的增长，要提高核心竞争力的原则。目前教育企业、在教育单位在国内的话还没有上市的，政策上说是有一些松动，但是现在还搞不清楚，情况不是很清楚。在美国上市的教育企业有八九上十家了，以新东方为首，像安博也是做得很成功的，在美国做得很好。但是也面临一些问题，我们作为一个旁观者，在2012年的话，中国概念股在美国受到一些冲击，受到一些做空机构的运作，包括混水公司，对于新东方一些质疑，包括SEC在调查新东方，俞老师跟我们也是好朋友，俞老师的应对非常的好，俞老师的确他说在美国首先让SEC相信你是一个好人，只要一心一意做教育，只要你真真正正愿意为职业教育的发展贡献自己的力量，我想资本市场是好事，什么时候资本市场是可以考虑的。但是有一点不管是否引入资本，我们都应该把自身业务做好，把自身这一块核心的竞争力提上来，只有这样，我们才能够得到投资者的青睐，那个时候就不是你去找投资者，可能投资者要找你。当然这一切有一个前提，就是我们要做好职业教育本身，这个对我们来说特别重要。

Xinhua education group was preached listed has 78 years,New Oriental English even before they preach xinhua education group to go public,And the tiger fund of China's first stood looking for is our xinhua education group.To the listed speaking we xinhua education management opinions are very consistent,Whether or not into capital,Whether to capital market,Our highest principle is to our business development of itself,Be helpful for the professional education of our own core business growth,To improve the core competitiveness of the principle.At present education enterprise/In the education unit in the domestic words haven't listed,Policy, there are some loose,But now also don't know,Situation is not very clear.In the United States education enterprise listed nine times out of ten home,Led by new Oriental,Like ember also do very successful,In the United States do very well.But also have some problems,We as a spectator,In 2012 words,China concept stock in the United States to have some impact,By some short mechanism operation,Including mix water company,For new Oriental some question,Including the SEC investigation in new Oriental,Shu teacher with we are good friends,Shu teacher response is very good,Shu teacher indeed he said in the United States first let SEC believe that you are a good person,As long as the undivided attention to education,As long as you really are willing to vocational education development to contribute their strength,I think the capital market is a good thing,When the capital market can be considered.But have a bit whether into capital,We all should have their own business well,Own a piece of core competitiveness to be brought,Only in this way,We can get the favour of investors,The time is not you go looking for investors,Investors may be for you.Of course all this has a premise,Is that we want to do professional education itself,This is of particular importance to us.

刘朝晖 【水晶石数字教育学院院长】： LiuChaoHui [Crystal digital education dean of college]:我们基本是这样的情况，上市肯定是公司整体战略，现在这个战略我们还没有定下来，资本的话，肯定是好的，可能有更多的钱去做研发，更多的钱投入到当中。但是我们现在基本上还不太缺吧，我们还是希望能够把我们基础的一些东西攒得更足，资源理得更清楚，让学生能力，包括在社会上得到尊重，把这些更加强吧。我觉得上市真的是水到渠成的事情，我们做实体一般都是这样考虑的。

Our basic it is the case,Listed must be the company whole strategy,Now the strategy we haven't decided,Capital words,Must be good,There may be more money to do research and development,More money into of.But we now basically is not too lack of it,We still hope to be able to put our basic something save more full,Daniel resources more clearly,Let the students' ability,Included in the society respected,The more to strengthen it.I think is really something to be listed,We do this entity are generally considered.