一系列指定动作后，全国人大常委会原副委员长蒋正华按下启动按钮。按钮落下，礼花四溅，筹办了9个月的第15届海峡两岸纺织服装博览会正式拉开帷幕。

After a series of specified action，The National People's Congress standing committee, and the former vice chairman JiangZhengHua press the start button。Button down，Fireworks four splash，For nine months the 15 th cross-strait textile clothing exposition officially unveiled。

　　台下一民众在人群中伸长了脖子张望着，小声嘀咕道：“大老板都没有来耶。”

The people in the crowd a craned their necks to look around，Small voice muttered：“The big boss did not come "。”

　　“哪个大老板会起这么早。”旁边的人附和道。

“Which is bigger, the boss will be up so early。”Next to the person with way。

　　一边是官方的热情高涨，另一边则是民间的冷眼旁观。在石狮这座东南一隅的小城里，盛大之下的海博会显然还有很长一段路要走。

On one side is the official enthusiasm，The other side is folk look on coldly。In the southeast corner stone of the small city，Under the grand sea expo apparently still has a long way to go。

　

　三级跳 Triple jump

　　“卖！卖！卖！”

“sell！sell！sell！”

　　在爱登堡（中国）有限公司CEO、石狮市纺织服装商会会长田启明的记忆里，第一届海博会用一个“卖”字足以形容。

In love at up to（China）Limited company CEO、Shishi textile clothing chamber of commerce President TianQiMing memory，The first session of the sea with a fair“sell”Word enough to describe。

　　经过上世纪八、九十年代的“模仿”、“创牌”阶段，依托着蓬勃发展的服装产业，石狮自1992年起即连续举办了十几场以服装业为主的商品博览会。1995年，石狮著名企业家、野豹公司老总蔡东升联合迪娜、南方等8家企业发起石狮第一个服装订货会——福建侨乡商品（石狮）交易会。整场活动的举办经费由这8家发起企业共同承担，而后勤保障和接待官员等相关事宜则由政府负责。

After the last century eight、Of the ninety s“imitate”、“Gen brand”stage，Based on a vigorous development of the clothing industry，Shishi since 1992 that has held more than ten games to the clothing industry primarily goods expo。1995 years，Shishi entrepreneur、Wild leopard company manager du-ming tsai joint Tina、The south and other six enterprise launched the first stone lions-fujian overseas Chinese goods &equipment clothing（shishi）fair。The activities by the 8 home funds held by enterprise assumed jointly，And logistics and reception of officials and other correlative is responsible for by the government。

　　盖奇公司董事长王衍筑形容，这场在当时国内罕见的民间商品交易会“让石狮千万家小作坊脱离自由市场，向规模化、品牌化的经营迈出了第一步”。也就是在这场订货会上，王衍筑把“不是名牌的哈德利”变成了名牌。

Cover the chairman of the company's WangYan build description，At that time the domestic rare folk commodities fair“Let the stone lion thousands of family small mill from the free market，To scale、The brand management took the first step”。It is in this order meeting，Built WangYan the“Not the famous brand Hadley”Became famous brand。

　　三年后，交易会更名为“海峡两岸纺织服装博览会”，并升格为由福建省政府、中国纺织工业协会等主办的专业经贸盛会。

Three years later，Fair was renamed“Strait textile clothing exposition”，And upgrade the grounds in fujian province, the government、China's textile industry association of the professional trade event。

　　然而，不断升格的海博会却面临着名不副实的尴尬——仅有少数台商参与，其“海峡两岸”的名号多少有些牵强。1999年，石狮市政府决定向台湾纺织业唯一一个政府代表机构——台湾纺拓会伸出“橄榄枝”。

however，Constantly upgraded to the expo is facing the embarrassment of only a few-given the Taiwanese participation，the“strait”The names of how many are far-fetched。1999 years，Shishi government decided to Taiwan only a government representative textile industry organization- Taiwan extension will stretch out spinning“Olive branch”。

　　“石狮要打响知名度，必须有一个展览会来吸引全国、全省甚至全世界的纺织业。而国内到处都在办展览，若想使这个展览会有强而有力的吸引力，就必须要有一个‘诱因’。因为与台湾仅一水之隔，所以石狮政府就找台湾一起办，以‘师出有名’。”上海南德纺织科技有限公司总经理刘瑞图如是说。

“Shishi began to fame，Must have an exhibition to attract the country、The province and even the world textile industry。And everywhere in exhibitions in China，If want to make the exhibition had powerful attraction，There must be a‘incentive’。Because only with Taiwan fujian，So the government will find Taiwan stone lions do together，to‘The famous teacher’。”Shanghai textile technology Co., LTD. She LiuRuiTu general manager said。

　　刘瑞图是当时的纺拓会秘书长。在他和时任石狮市常务副市长的游祖勇的共同推动下，1999年，台湾纺拓会开始参与筹办海博会。

LiuRuiTu was the extension will be spinning secretary general。And then in his executive vice mayor's swim better ZuYong to jointly promote the next，1999 years，Taiwan extension will start to participate in spinning for the expo。

　　“主打对台”自此成了海博会官方宣传的一大亮点。而经过十五年潜移默化的积淀，一步步蹒跚走来的海博会已经悄然发生质的改变。

“Advocate hit Taiwan”Since then became the expo official propaganda, the one large window。And after 15 years of subtle accumulation，Step by step the expo coming hobbled have quietly produce simple change。

　　在海博会移师号称“亚洲最大的专业服装商城”的石狮服装城后，石狮完整的服装产业链在总面积达4.5万平方米的展馆中得到了清晰的体现。田启明认为海博会的功能性正在凸显。

In the exposition is played“Asia's largest professional textile mall”After the stone lion costume city，Shishi complete apparel industry chain in the covers 45000 square meters in the exhibition hall got clear embodiment of。TianQiMing think sea the functional sex of the expo is prominent。

　　“以前参加海博会就像赶圩一样，但现在它更多是一个信息交流和思路集聚的平台。石狮企业成长、走出去，有相当一部分是依赖海博会。”他说。

“Before the expo in like GanWei，But now it is more a information exchange and thought the agglomeration of platform。Stone lion enterprise growth、Go out，There are quite a number of depend on the fair。”He said。

　　

60分的展会 60 points of exhibition

　　自去年7月履新后，石狮市委书记张永宁便召集相关组织，着手筹备第15届海博会，执行方案几经修改才最终敲定。而为了提升档次，石狮政府更是在展会的打造上下了重本。据知情人士透露，仅2012年海西国际时装周开幕式的花费就高达2千多万元。

Since July of last year after the office，Shishi party secretary ZhangYongNing will summon relevant organization，Preparations for the 15 th the sea to fair，The implementation of the solution was changed to finalise。And in order to enhance the grade，The government is in the stone exhibition build up and down the heavy this。According to people familiar with the situation，Only 2012 of the opening ceremony of the international fashion week hercynian cost as high as 2000 yuan。

　　“石狮只是一个县级市，但一个县级市的政府能为了带动、促进本地一个产业的发展而投入这样的人力、财力来办一个展览会，给予一个产业这么大的扶持，我在中国没有看到第二个，这很不简单。”刘瑞图说。

“Just a stone at county level，But one of the county government can in order to drive、To promote the development of a local industry investment in such human、Financial resources to do a exhibition，Give a industry so much support，I didn't see a second one in China，It is not easy。”LiuRui tew said。

　　在石狮服装产业欲求复兴之时，本届海博会肩负着“实现两岸深度对接”和“助推产业转型升级”两大使命，其重要性不言而喻。但与官方高涨的热情相比，民间对这一盛事的反应却相对冷淡。

In shishi clothing industry desire of the Renaissance，The sea expo shoulder“Realize the dock in depth on both sides of the Taiwan straits”and“Boost the industry transition to upgrade”Two big mission，Its importance is self-evident。But compared with the official enthusiasm，On the occasion of the folk reaction, but relatively cold。

　　石狮本地人施司机表示，不仅像他这样不从事服装生意的人不甚关心海博会，遍布石狮的家庭小作坊或者规模较小的企业也不大留意，只有上了一定规模的企业才会关注。“说是盛事，不过是政府的盛事罢了。”

Locals said the driver was stone lions，Not only like him so not engaged in the garment business people don't care about what the exposition，In the small mill or family stone smaller enterprise are not to pay attention to，Only on a large scale enterprise will concern。“Say event，But it is the government's event。”

　　官方与民间对待海博会的态度大相径庭，这在台湾翰新实业股份有限公司总经理蔡锦芳看来，是海博会“偏官方”的必然结果。“官方的色彩远大于实际的商业行为，政府太多的心力放在官方工作上，如招待、宣传等等。这样外界看起来是很热闹，但一个展会真正吸引人的是它的特性。主办方应该多花一点心思明确展会的定位，这样才能吸引有效的客商，才能让参展商和客商都有收获。”他说。

The official and folk to the sea of the expo is the attitude，The John in Taiwan new industrial Co., LTD CaiJinFang seems to general manager，Is sea expo“Partial official”The inevitable result of the。“The official colour far outweigh the actual business practices，The government too much heart on the official work，Such as hosting、Publicity, etc。This is very much alive outside look，But a exhibition real attraction is its characteristics。The organizer should spend a little mind clear orientation of the exhibition，In order to attract customers effectively，To make the exhibitors and merchants have gain。”He said。

　　刘瑞图也表示：“一个展会最重要、最成功的，是要做到让业内企业‘非来不可’。如何才能使他们非来不可？你一定要在这个地方让他看到他想要的东西。只有这样，投入与产出才能均衡，才能达到良性循环。”

LiuRuiTu also said：“An exhibition is the most important、The most successful，Is to be let the enterprise‘Not to do not’。How to make them not to not？You must be in the place for him to see what he want。Only in this way，Input and output to equilibrium，To reach a benign cycle。”

　　海博会在专业性上的“短板”还有更致命的表现。

The expo in professionalism“Short board”And the more deadly performance。

　　海博会第三天，尾声渐近。隔壁兄弟市晋江的鞋博会正在如火如荼地上演着。但在这边厢，诺大的展馆却显得有些空落落，只剩一些市民携儿带女在馆中闲逛着。

The expo on the third day，End asymptotic。The next brother cities jinjiang shoes expo is underway be played。But in this box，Connaught large exhibition hall was some empty，There are only some people they wandered in XieEr mapped。

　　“这在全世界展会上是很少见的。”刘瑞图认为，让“非买家”的普通老百姓随意进入展会全然无益，反倒使展会变得不伦不类。“展览不能这样办，展览就是展览，来参加的应该是专业的、与纺织业有关的、想要找新材料的人，带着小孩子那是逛街，这样把展会的档次都降低了！”

“This exhibition in the world are rare。”LiuRuiTu think，let“The buyers”At the ordinary people into the exhibition not completely，But make the exhibition become neither fish nor fowl。“Exhibition can't do it，Exhibition is exhibition，Come to should be professional、And the textile industry、Want to find new material，With a child that's shopping，The drop in the class of the exhibition！”

　　在他看来，走过15年的海博会在专业表现上仅仅及格，“我打60分。石狮政府应该号召本地的业内企业来参加。这对于有着数千家工厂的石狮来说，并不难做到。”

In his view，Through 15 years of sea expo in professional performance just pass the exam，“I play 60 points。Shishi should call for the local government of the enterprise to attend。It has thousands of factories for the stone lion speaking，Is not hard to do。”

　　所谓“政府搭台，企业唱戏”。海博会上，有多少企业唱了戏，又有多少企业有戏唱，喧嚣过后这些似乎无人追问。“做生意也要吆喝嘛，海博会还是有点作用的。”施司机说。

The so-called“The government DaTai，Enterprise act in an opera”。The sea on the expo，How many enterprise to sing the play，How many enterprise on sing，These nobody seemed to be asking after the uproar。“Also want to do business at it，The sea is still a little bit in the role of the fair。”Was the driver said。

　　然而，对于石狮服装业来说，如果海博会仅仅是赚来了吆喝，恐怕难解燃眉之急。随着温州、大连、虎门、常熟等后起之秀的赶超，石狮逐渐被抛离已成事实。海博会之外，如何奋起直追、重塑辉煌，才是石狮政府亟需考量的命题。

however，Shishi clothing for it，If the sea is only fair to the Shouting to make，I'm afraid the difficult solution of financial difficulty。As wenzhou、dalian、enterprise、Changshu etc of promising young catch up，Shishi gradually is cast in the already。Beyond the sea expo，How to rush、Remodeling brilliant，Is the government urgently needs to consider the stone lion proposition。