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西贝餐饮:拟三年内登陆A股--亲民维稳网络舆情监测室
2012-08-10

  ⊙记者 王炯业 ○编辑 阮奇

Reporter WangJiong industry ○ ⊙ RuanJi editor

  日前,全国最大的西北菜连锁企业西贝餐饮在上海召开西贝黄馍馍上市发布会,推广公司的新产品黄馍馍。与此同时,公司表示将在三年内再开店150家门店冲刺A股上市

a,The country's largest food chain enterprise XiBei catering northwest held in Shanghai XiBei yellow MoMo listed conference,Promotion of the company's new products MoMo yellow。At the same time,The company said it will open again in three years 150 stores sprint A shares listed。

  众所周知,2009年上市的湘鄂情(002306,股吧)为迄今为止最后一家登陆A股的餐饮企业。此后,因食品安全、成长性等诸多因素,餐饮类企业的上市申请相继搁浅。

As is known to all,Listed in 2009 for the love(002306,Shares it)So far the last for A landing A shares of catering enterprises。Since then,For food safety、Growth, and many other factors,Catering class enterprise's application for listing have stalled。

  今年5月17日,证监会发布《关于餐饮等生活服务类公司首次公开发行股票并上市信息披露指引(试行)》(下称“指引”),指引一方面明确了支持餐饮类等企业上市,同时也对这些企业各方面的规范提出了严格要求。在此背景下,餐饮类企业上市之梦“蠢蠢欲动”。

In may this year, 17,,Securities issued《About catering service life of initial public offerings of shares and company listed information disclosure guidelines(trial)》(Said the“guidelines”),Guidelines on one hand made clear support such as catering enterprises are listed,At the same time also on the enterprise all aspects of standard raised strict requirement。In this context,Catering class enterprise listed dream“stirring”。

  西贝餐饮董事长贾国龙在接收记者专访时表示,西贝餐饮遍布上海、北京、天津、广州、深圳等大中城市,目前全国店数已经达45家。2011年营收突破10亿,净利润约为1亿。在高速发展的背景下,西贝餐饮现在已启动上市计划,争取在2015年上市。

XiBei catering the chairman JiaGuoLong in receiving reporter interview said,XiBei catering in Shanghai、Beijing、tianjin、guangzhou、Shenzhen and other provinces and cities,Now the country's shop has to 45 home number。2011 revenue exceeded 1 billion,Net profit of about 100 million。In the high-speed development of the background,XiBei catering has now start listing plan,For the listed in 2015。

  据介绍,西贝餐饮计划在A股的中小板上市,不过在此之前,该公司将发展到200家连锁店再启动上市,也就是说未来将再开出150家新店,长三角将成为其主攻市场。在此期间,西贝餐饮将启动一轮风投,计划融资3个亿,来应对这三年开店150家的资金需求。就目前接触情况来看,已与部分PE达成了共识,会选择国内PE来帮助公司未来冲刺A股,最快今年年底会有定论。

According to introducing,XiBei food plan in A shares of small and medium-sized board listed,But before this,The company will develop into 200 chain stores listed on it again,That is the future will open again 150 shops,Yangtze river delta will become its main market。In this period,XiBei food will launch a round of wind cast,Plan 3 financing,To deal with this three years set up shop at 150 financing needs。Current contact situation,Has reached an agreement with a part of PE,Will choose domestic PE to help the future sprint A shares,By the end of this year will be the fastest [3]。

  证监会发布的上述指引,透露出监管层将对餐饮企业在经营扩张风险、食品安全、商标,员工流失率等多方面进行严格考察。对于该指引,贾国龙表示,这是餐饮类企业必须做到的,只有这样才能发展成为大企业。比如商标问题,“西贝”已注册了十几年,不会存在纠纷。同时由于加盟店难以管理,所以西贝餐饮目前只开直营店。

The above guidelines issued by the CSRC,Reveal a regulatory catering enterprises in the management of risk expansion、Food safety、trademark,Many aspects such as writing staff strict inspection。The guidelines for,JiaGuoLong said,This is catering industry must do it,Only in this way can we develop to become a great enterprise。Such as trademark,“XiBei”Registered more than ten years,Not in dispute。At the same time because franchisees hard to manage,So XiBei catering currently only devoted open。

  不过,贾国龙也坦陈,经营性扩张风险需要考虑,3年内再开150家店是公司的一个挑战,尤其是快速开出新店后,是否是优质店,是否会拖累盈利值得重视。

but,JiaGuoLong also admitted,Business expansion risk to consider,3 years to open 150 stores is the company's a challenge,Especially after open new fast,Is high quality shop,Whether will drag the earnings worth paying attention to。

  而在大众关心的食品安全问题,西贝餐饮已采取两大措施来应对。其一、公司与美国的艺康集团合作,后者是食品安全整体解决方案商,以帮助公司整体提升食品安全。其二、在采购方面,公司会与西北区域的大企业进行合作采购粮油,由于它们多数为出口型企业,标准较高。

And in the public care about food safety problems,XiBei catering has taken two measures to deal with it。one、The company and the art of aokang group cooperation,The latter is a food safety overall solutions business,To help the company whole improve food security。The second、In the procurement of,The company will with northwest area large enterprises purchase grain and oil cooperation,Because many of them are for export-oriented enterprises,Standard higher。

  据贾国龙介绍,目前保荐人、律师事务所、会计师事务所都已进场对企业需要改善的问题提出了建议。

According to JiaGuoLong introduced,At present the recommender、Law firms、Public accounting firms are already approach to enterprise need improvement Suggestions。



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