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品味巴菲特——巴菲特成功铁三角之二--亲稳网络舆情监测室
2012-09-02

  [ 巴菲特“守旧”,可以几十年在同一家餐厅用餐,认为既然它不错,就没必要冒险去找新的饭店。这和他的投资特别有准则,有定力,不为市场所惑,不赶时髦,不追潮流,不心无旁骛一样…… ]

[buffett“conservative”,Can decades at the same restaurant,Think now that it is good,Adventure is not necessary to find new hotel。This and his investment has a special criterion,A concentration,Not to be confused by the market,Don't follow the fashion,Don't chase, trend,Not using the same... ]

  在巴菲特成功铁三角中,起核心作用的是他常人无法企及的品性,尤其在下列3个方面表现得尤为突出。

In the buffett success in the iron triangle,The core role of ordinary people is his feat not character,Especially in the following three aspects is particularly prominent。

  一、超强的赚钱欲望和乐在赚钱之中的天性。

a、Super make money in money and desire of nature。

  赚钱似乎人人都想,但赚钱也是有境界之分的。“知之者不如好之者,好之者不如乐之者”。为养家糊口而知道要努力赚钱的只是知之者,日子稍一好过,就会“松下”,很难成为富人。喜欢赚钱但更爱钱所带来东西的,只是好之者,在通向财富的道路上,不是成为“中国移动”,就是从“正大”变成“松下”,也难以成为大富之人。唯有真正把赚钱作为乐趣所在的,才是乐之者,才会在追求财富的道路上,成为真正的“日立”,再辛苦、再枯燥、有了再多的钱,也乐此不疲,全力以赴,把赚钱的事做到极致。

It seems that everybody wants to make money,But money is also a state of the points。“Know well the person the person,The good person as the joy of”。To support a family and know they have to work to make money is just the person know,A little better than a day,will“panasonic”,It is difficult to become rich。Like to make money but more love money brings things,Only those of,On the road to wealth,Not be“China mobile”,Is from“zhengda”into“panasonic”,Also cannot be dafu man。Only real fun to make money as the,Is the joy of,In pursuit of wealth will be on the road,Become true“Hitachi”,Then hard、Then boring、Have more than money,Also happy,Go all out,To make money things perfectly。

  上苍万物,芸芸众生,乐在赚钱之中是一种天性,有这种天性的人屈指可数,包括我们熟知的一些大师如彼得·林奇等,巴菲特却是一个登峰造极者。他富甲天下,却生活简朴;他生命不止赚钱不辍,却把99%的财富捐献给慈善事业。他对赚钱的热爱远远超过了对钱的热爱,更超过对富人生活的热爱。

God all things,Sentient beings,Music in the money in is a kind of nature,Have this kind of nature can be counted on one's fingers,Including we know some masters such as Peter lynch, etc,Buffett is a who reach the limit。He enjoys rich,But life simple;He continued to make money more than life,But 99% of the wealth given to charity。His love of money is far more than the love of money,For the rich more than a love of life。

  中国的公募和私募基金经理中不乏巴菲特的信徒和模仿者,他们说巴菲特从不研究股市,因此他们也不需要研究股市。但是,巴菲特研究公司夜以继日,每天目不停视,手不停挥,阅读大量财报,研究大量公司。巴菲特光研究一家公司,就至少要研究它10年以上的财务报告,一项一项指标梳理核对,检验其经营业绩的真实性、可靠性,在会计执行中是保守还是激进,以及经营状况的变动。他的投资法则,决定了他的投资过程是艰苦繁重的披沙阅金过程,没有乐在其中的精神难以为继。

China's public offering and private fund manager there is no lack of buffett's believers and ape,They say buffett never research the stock market,So they don't need to study the stock market。but,Buffett research company day in and day out,Every eye keep apparent,Write unceasingly,Reading a lot of earnings,Study a large number of companies。Buffett light research company,To study it at least 10 years of financial report,A an index card check,To test its performance of authenticity、reliability,In the execution of accounting is conservative or radical,And the change of operating conditions。His investment law,Determine his investment process is hard heavy with gold sand reading process,Not having a good time at this spirit unsustainable。

  当巴菲特披沙阅金耕耘不辍时,那些巴菲特的信徒们在干什么?在五大洲、四大洋;在娱乐消费场所;在觥筹交错之中;在与上市公司董事长、总经理、董秘的勾兑中;在和同道互相传递某某公司的信息或是传播政治的、社会的、黄色、黑色、白色段子中……他们缺少巴菲特的品质,他们只是错把巴菲特当成了轻松赚钱的榜样,以为他就是买进“好公司”甚至低市盈率股票,然后等待时间玫瑰的绽放,甚至也不用再管股价高低,一夜欢愉,百年相守就行了。

When buffett with sand, when read gold ceaselessly,The buffett's followers doing?In the five continents、The four oceans;In the entertainment consumption place;Among the toast each other;The chairman of the board of directors and listed companies、The general manager、Dong the secret in the blending;In discussing and mutual transfer so-and-so company's information or spread political、social、yellow、black、White joke in...They lack of buffett's quality,They are just the wrong buffett as an example of making easy money,Thought he is buying“Good company”Even low p/e ratio stock,Then waiting time rose in bloom,Even don't have tube valuations,Night joy,In one hundred it together。

  不同的赚钱境界决定了不同的工作态度,也决定了你所能达到的高度。

Different money state determines different work attitude,Also determines what you can achieve high。

  二、无与伦比的认识自己、定位自己、把握自己能力。

two、Incomparable know themselves、Positioning themselves、Grasp your ability to。

  人生最难的事情有三:一是认识自己,知道我是谁,想做什么,能做什么,长在何处,短在何方。二是遵从自己,返璞归真,以一种最简单、最适合自己,又能取得最大效果的方式行事,将自己的天然禀赋、天生爱好、人性的优点和长处发挥到极致。三是把握自己,持之以恒,一以贯之地实行下去。

The most difficult thing in life there are three:One is to know yourself,Know who I am,What do you want to do,Can do,Long where,Where short。The second is follow their own,Return uncut jade to return true,In one of the most simple、The most suitable for their,And can achieve maximum effect way,Will his natural endowment、Natural hobby、Human advantages and strengths to acme。The third is grasp myself,perserve,The campaign of the down。

  这三件事巴菲特全都做到了。他的商业模式其实就是他天然禀赋与天生爱好的完美结合,是一种纯粹的内在驱动型,而非外部适应型模式。

These three things buffett all done。His business model is actually his natural endowments and the perfect combination of natural interest,Is a purely internal drive type,Rather than external adaptive model。

  巴菲特从小就有做生意和做股票的双重爱好与天赋。他5岁就在路边摆摊向人们兜售口香糖,后来又改到繁华市区卖柠檬汁。稍大后带领小伙伴捡拾大款们用过的高尔夫球,转手倒卖。中学时又将弹子球游戏机出租给理发店老板,捞取外快。7岁时,他对股票有了兴趣,课余时间常去图书馆翻阅股票资料,11岁买了人生第一只股票。他还对数字有浓厚的兴趣,认为数字是一种非常有趣的东西,有时会白天和小伙伴站在路边玩记汽车牌号游戏,晚上在灯下玩一人报城市名称,一人背城市人口游戏。

Buffett since I was a business and do stock double interest and talent。He is 5 years old in the roadside stall selling chewing gum to people,Then change to the noisy city sell lemonade。Larger lead after a pick up the big money in golf,From hand to hand in。High school and billiard ball game lease to barber's boss,Dredge side money。At the age of 7,He had the interest to the stock,After school time often go to the library through the stock material,11 bought life first stock。He also to digital is interested in,Think digital is a very interesting things,Sometimes a day and standing on the roadside play written car brand game,In the evening light play a people sign up for a city name,A person back urban population game。

  长大后的巴菲特,完全遵从了这些天赋和天性。他先是攻读财务和管理,后转读经济学,取得学位后考入哥伦比亚大学商学院,拜师于格雷厄姆。成为职业投资人后,他没有像其他大师那样,做一个单纯的股票投资家,而是在股票投资获得丰硕成果后,就进入实体领域,收购了一家已在下坡路上的伯克希尔·哈撒韦公司,奠定了他实体与股票两栖作战的基础。

When he grew up buffett,Fully comply with the talent and nature。At first, he was a financial and management,Turn after read economics,After obtained the degree admitted to Columbia University business school,Master in graham。After becoming a professional investors,He didn't like any other as master,Do a simple stock investors,But in the stock investment after get fruitful results,Into the physical fields,Purchase a has set up a file in the decline of Berkshire hathaway,He laid a solid and shares the basis of amphibious operations。

  由此开始,巴菲特完成了一个最重要的人生定位:既不做单纯的股票金融投资家,也不做纯粹的实业家,而是做一个地地道道的资本家。他做股票金融投资,也做实业投资。他做实业投资,不是为了打造某个产业王国,像那些地地道道的实业家或工商业家那样,也不会像他们这样派出自己的团队,或对公司经营管理进行干预,而是“你干事,我赚钱”,将自己严格定义在一个投资人的角色上。

Start from,Buffett completed one of the most important life positioning:Neither do simple stock financial capitalists,Also don't do pure industrialist,But do a real capitalists。He do stock financial investment,Also do industrial investment。He did industrial investment,Not to build an industry kingdom,As the real industrialist or industry and commerce that house,Also won't like them sent his own team,Or to company management intervene,but“You behave,I make money”,Will his strict definition in a role of investors。

  也许,做一个单纯的股票投资家,巴菲特并不具备超一流水准——看看他的模仿者,我们就可知道,这样做只能取得二流结果。

maybe,Do a simple stock investors,Buffett does not have the world class level - see his imitators,We can know,Such doing can obtain second class results。

  做一个实业家巴菲特也不具备一流水准。因为将实业做到极致,需要产业理想和抱负,也要有执着与顺时应变相结合、理性与“魄性”(激情和必要时敢赌)相结合的个性。而巴菲特并没有产业理想和抱负,其个性也是理性、执着有余,应变与魄性不足——人性的优点和缺点总是体现在同一个方面,造物主给你这方面的优点太突出,他一定会让你在这方面的弱点也变得更突出,他念兹在兹的只是用最可靠的方式,稳当而持续地赚到钱。因此,做一个工商业家,他也很难取得洛克菲勒、杰克·韦尔奇等人取得过的成就。

Do a industrialist buffett is also does not have the first-class level。Because will industrial perfectly,Need industry ideal and ambition,Also want to have persistent and should be combined with the stuffs in disguised form、Rationality and“Spirit sex”(Passion and necessary bet)Combination of personality。But Mr Buffett and no industry ideal and ambition,Its character is rational、More persistent,Strain and barely lack of sex, the advantages and disadvantages of human nature always lies in the same aspects,Creator give you the advantages too,He will let you in this weakness have also become more prominent,He during just use the most reliable way,Be on the safe side and continue to earn money。therefore,Be a home industry and commerce,He also difficult to obtain the Rockefeller、Jack Welch, the achievements obtained。

  但是,巴菲特将两个非一流水准通过一个商业模式,完美结合起来,却成就了一个超一流大师的传奇。这是巴菲特最厉害的地方,也是世界上最伟大的成功——人的成功。世上能真正认识自己的人很少;认识又能遵从自己的人更少;成功之后还能始终把握好自己的人更是凤毛麟角。更多的倒是认为自己无所不能,尤其成功后就高人一筹,事事都要君临一下的人。多少聪明人、能人、成功人士,就是在这3个环节上先后倒下的。而能同时做到这3点的,无论在哪个领域,都堪称“天人”。

but,Buffett will be two FeiYiLiu level through a business model,Perfect combination of,But made a world class master legend。This is the most severe buffett place,Is the world's greatest success - man's success。The world can really know their own people rarely;Know and follow their own people less;After the success of still can always grasp their own people more rare。More is think their omnipotent,Especially after the success is superior,Everything should be reign the people。How much the wise、Homo habilis、Successful people,Even in the three links has fallen。And can also do this 3 point,No matter in which field,Is a“nature”。

  能否成功定位自己,决定了一个人能否充分发挥自己的优点和优势,并将它们发挥到极致。就像俗话说的,驴学马拉屎,不管怎么学,拉出来的肯定是驴粪,不会是马屎。动物,只有在向同类学习中,才能获得觅食、生存、自我防卫本领。因此,学习巴菲特,首先要学的就是这一点,如果因为巴菲特的成功就去模仿巴菲特,这是找不到自己的表现,也是人生最大的愚蠢。

Success positioning themselves,Decide a man can give full play to their own advantages and advantage,And will they develops acme。As the old saying,Donkey learn horse shit,No matter how to learn,Pull out must be donkey dung,Is not horse shit。animals,Only in the similar study,To obtain foraging、survival、Ego defense power。therefore,Study buffett,The first is to learn this,If because of buffett's success is to imitate buffett,This is to find its performance,Also is the life the biggest stupid。

  三、一以贯之的品质。

three、The campaign of quality。

  “一致性法则”是最高的成功法则。从较低层次讲,是系统内部的各个环节是否具有一致性,比如股票投资方面的理念、方法、指标、标准、行为、策略是否具有一致性。从更高层次讲是这些理念和方法是否和你的品质具有一致性,能否一以贯之地体现在你做人做事的方方面面。

“Consistency rule”Is the highest law of success。From a low level speak,Is the system of internal every link have consistency,Such as the concept of stock investment、methods、index、standard、behavior、Strategy have consistency。From a higher level is about the concept and method and whether your quality has consistency,Whether the campaign of reflected in you all aspects of the person to work。

  在这一点上,巴菲特也是做到了极致的。

At this point,Buffett is also done to the extreme。

  他的商业模式和他的天然禀赋具有完整的一致性。

His business model and his natural endowment has complete consistency。

  构成这一模式的三大核心理念也具有完整的一致性,缺少任何一环,都不可能取得现在这样巨大的成就。

Constitute the model of the three core ideas also has the complete consistency,The lack of any a ring,All don't have made so great achievements。

  巴菲特的投资法则和他的商业模式具有严密的一致性,也是由现金流、私人价格、长期复合增长3个关键词组成。

Buffett's investment law and his business model has the strict consistency,Also by the cash flow、Private price、Long-term compound growth of three key words。

  他靠大量的财务数字,而非消息、新闻、宏观经济、主观判断来取舍公司,这和他从小就认为数字是一种有趣的东西具有一致性,尽管他的数学成绩并不优秀。

He depend on a large number of financial figures,Rather than news、news、macroeconomic、Subjective judgment to choose the company,This and he grew up think digital is a kind of interesting things with consistency,Although his mathematics result is not good。

  他对复利有超强的信念和执着的追求。贯穿在公司利润分配上,他坚持几十年不分红,目的就是充分利用长期复利,创造出更高的复合收益。贯穿在投资上,他将不亏钱作为第一戒律,因为今年赚100,明年亏30%,2年合计只赚40%;而今年赚20%,明年也赚20%,合计就是44%。4%的差距,40年累计下来就要多出3.8倍的投资收益!贯穿在公司选择上,他只投资能长期稳定盈利的公司,不喜欢连续几年大增长后就会来一个大幅下降和亏损的公司,因为长期累积下来,后者的复合增长率一定低于前者。贯穿在生活中,他一辆车可开上十来年,原因是花2万美元买一辆车,10年后将一钱不值,而投资在股票上或许会变成10万美元。一个拥有数百亿美元的富豪,连2万元的利滚利都要算一下,这与其说是一种理念,不如说是一种本能和天性!

He has strong compound interest beliefs and the persistent pursuit。Throughout the company on the profit distribution,He insisted on decades not share out bonus,Purpose is to make full use of long-term compound interest,Create a higher composite income。Throughout the investment,He will not lost money as the first commandment,Because earned 100 this year,30% deficit next year,2 years of total earn only 40%;This year earn 20%,Earn 20% next year,Aggregate is 44%。4% of the gap,40 years accumulated down will be more than 3.8 times the investment income!Throughout the company choice,He only investment can be long-term profitability of the company,Don't like continuous years big growth will come a sharp decline and a loss of the company,Because long-term accumulated down,The latter compound growth rate must be less than the former。Throughout life,He can open a car in ten years,The reason is cost $20000 to buy a car,Ten years later will count for nothing,And invest in shares may become a $100000。With a of billions of dollars of rich,Even the 20000 yuan to calculate works by paying interest on interest,This is more of a concept,Rather than a kind of instinct and nature!

  巴菲特节俭,他的生活标准甚至比中产阶级还低,这和他以最低的成本管理一家庞大的资本王国如出一辙。

Buffett thrift,His standard of living than even the middle class is low,This and he at the lowest cost management a huge capital kingdom be exactly the same。

  巴菲特“吝啬”,这和他在投资与商业谈判中斤斤计较,总是力争以最低价格买进最合适的资产一样。

buffett“mean”,In this and his investment and business negotiations haggle over every ounce,Always strive to at the lowest price to buy the most appropriate as assets。

  巴菲特“守旧”,可以几十年在同一家餐厅用餐,认为既然它不错,就没必要冒险去找新的饭店。这和他的投资特别有准则,有定力,不为市场所惑,不赶时髦,不追潮流,不心无旁骛一样……

buffett“conservative”,Can decades at the same restaurant,Think now that it is good,Adventure is not necessary to find new hotel。This and his investment has a special criterion,A concentration,Not to be confused by the market,Don't follow the fashion,Don't chase, trend,Not using the same...

  这种一以贯之的行为和处事态度,说明有许多被我们称为理念或策略的东西,在巴菲特那里,其实并不是理念和策略,而是与生俱来的天性和从小养成的品质。没有这样的天性和品质,哪怕花一辈子去学习也未必学得像。没有这样的天性和品质,哪怕把巴菲特的模式原样搬过来,给予同样的条件,最多也只能取得比一般投资人稍多一点的优势,而无法成为巴菲特,甚至无法取得他1%的成就。

This one to the penetration behavior and attitude,There are many was that we called the idea or the strategy of things,Buffett there in,Is not the idea and strategy,But the inherent nature and the quality of childhood。There is no such nature and quality,Even if spend my whole life to learn also is not necessarily learn like。There is no such nature and quality,Even if the buffett's model the same move over,Give the same conditions,The most can only obtain than average investors a little more advantage,And can't be Mr Buffett,Can't even get 1% of his achievement。

  你的投资理念和方式是否与你的性格和品质具有一致性,决定你能在这条路上走多远。因为许多事只有“不这样做就难受”的人才会做得最好,走得最远。靠努力去做的,不是差之毫厘谬以千里,就是“既行之,亦不远”。

Your investment idea and the way is with your character and the quality has the consistency,Decided to you can walk along this road for so far。Because many things only“Don't do that is uncomfortable”People will do best,Travel furthest。By trying to do,Not a big difference,is“Do both of,Also not far”。

  巴菲特,信徒满天下,知者有几人?

buffett,Believers all over the country,Knower several people?

  (未完待续。作者为金证导航技术暨运营总监,邮箱:1392756984@qq.com)

(To be continued。The author for gold card navigation technology and director of operations,mailbox:1392756984 @qq.com)



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