由新华报业传媒集团《培训》杂志社发起并主办的“2012（第二届）中国企业培训精品课程评选”活动已于日前正式启动。此次评选将秉持公开、公平、公正的原则，持续推动中国企业培训行业精品课程的原创研发、产权保护和品牌推广。

The xinhua newspaper media group《training》Magazine sponsored by the launch and“2012（The second）China enterprise training course selection”The activity has officially launched on Monday。This poll will uphold the public、fair、The principle of fairness，Continue to promote China's enterprise training industry of the excellent course original research、Property rights protection and brand promotion。

　　2011年举办的首届精品课程评选活动在全国企业培训行业引起强烈反响。共有289家知名培训机构申报了435门课程，最终专业评比，共有16课程脱颖而出荣获 “最佳版权课程”称号，33门课程被评为“最佳品牌课程”，42门课程获得“百佳精品课程”称号。

In 2011 the first held exquisite course selection activities in the national enterprise training industry caused strong reaction。A total of 289 well-known training institutions to declare the 435 course，Final professional appraisal，There are 16 courses won out “Best copyright course”title，33 course is evaluated“Best brand course”，42 course obtain“Parknshop exquisite course”title。

　　挑战以讲师为中心的培训市场模式 Challenge to lecturer as the center of training market model

　　课程是知识的载体，是培训的灵魂，其质量直接决定培训效果。加强精品课程的开发与推广既有利于增强企业培训的专业效果，也有利于打造培训机构的品牌。

Course is the carrier of knowledge，Is the soul of the training，Its quality directly determine training effect。To strengthen the development and promotion of excellent courses is not only beneficial to the enhancement enterprise training professional effect，But also to create the brand of training institutions。

　　目前国内培训机构提供的服务仍然以讲师个体为中心，对课程的重要性缺乏足够的认识。然而，美英等发达国家的培训服务更强调课程开发的重要，讲师只是课程开发中的一个环节。未来的培训一定是需要考虑课程如何更好地结合企业实际情况，进行咨询式培训课程设计，让培训真正能为企业创造价值。

At present domestic training institutions to provide services to still lecturer individual as the center，The importance of the course lack of understanding。however，Developed countries such as America and Britain training services more emphasizes the important curriculum development，Lecturer just curriculum development process。The future training must be need to consider how the course better combined with the practical situation of businesses，For consulting type training curriculum design，Make training for enterprise to create real value。

　　为推动培训行业的健康、全面、可持续发展，《培训》杂志特此推出了以课程为中心的评选活动。此次评选以课程授权和认证讲师的数量、受训人数、课程研发和服务的完善度以及课程的市场声誉等多方面因素为标准，筛选出一批符合市场需求的高质量课程。

In order to promote the health of training industry、comprehensive、Sustainable development，《training》Magazine hereby launched to curriculum as the center of the year award。The selection to course authority and the number of authentication lecturer、Trained number、Curriculum development and service perfect degrees, and the course of the market reputation and so on various factors as the standard，Screen out a batch of conform to the market demand high quality courses。

　　推动培训课程的品牌化和产权化 Promote the training course of the brand and the property right turn

　　随着国际经济一体化的迅猛发展，品牌、产权这些概念在受众心里逐渐生根、发芽。在竞争日益激烈的培训行业，课程的品牌化和产权化已上升到了不可小觑的地步，直接影响到培训机构在培训市场上品牌影响力。

With the rapid development of international economic integration，brand、Property these concepts in the audience heart gradually rooting、germination。In the increasingly competitive training industry，The course of the brand and the property right change has increased to the point where cannot small gaze，Directly affect the training institutions in training market brand influence。

　　培训行业发展伊始，大多数机构处于业务探索阶段，对课程的品牌化、产权化认识度不高，以致丧失了许多潜在客户。近年来，随着培训业的理性发展，课程的品牌化、产权化已越来越受到重视，但并未得到普及。

Training at the beginning of the development of the industry，Most organizations in business exploration stage，Of course the brand、Property change know degree is not high，So that lost many potential customers。In recent years，With the rational development of training industry，Course brand、Property change already more and more be taken seriously，But has not gained popularity。

　　基于整个市场现状，《培训》杂志对课程的品牌化和产权化问题非常重视，此次评选中设置了2012中国企业培训行业最佳品牌课程、2012中国企业培训行业百佳精品课程等多类奖项，予以鼓励。具体指标也非常严格，旨在力争高质量课程入围。

Based on the present market situation，《training》Magazine course branding and property right change problem very seriously，In this poll, set up a 2012 Chinese enterprise training industry best brand course、2012 China enterprise training industry parknshop exquisite course and many kinds of awards，To encourage。Specific index also is very strict，To strive for high quality at course。

　　评选过程突显权威公正性 Selection process highlight authority impartiality

　　作为中国企业培训行业最具影响力的专业媒体，《培训》杂志对于此次评选抱着谨慎、负责的态度，确保评选活动的公开、公平、公正。活动将采取组织推荐和培训机构自荐两种方式开展，力争广揽群优，博采众长，选拔一批在课程设计、市场表现、客户评价方面等皆佳的课程。

As China's enterprise training industry's most influential professional media，《training》Magazine for this poll, holding the cautious、Responsible attitude，Ensure that the activities of the public、fair、justice。Activity will take organization recommended recommendation and training institutions in two ways，Strive to extensive talent group of optimal，Takes the best，Select a group of in the curriculum design、Market performance、The customer evaluation aspects are better course。

　　主办方力邀精品课程评选委员会专家，充分听取专家意见，评审团将严格依据国际奖项入围标准，筛选出候选课程。评选出候选课程后，主办方将进行网站公示，届时欢迎您随时登录官网，提出宝贵的意见和建议。专家委员会还将对入围课程进行客户抽样调查，并组织《培训》杂志全国企业读者投票，评选出获奖课程。

Host FangLi invited exquisite course selection committee experts，Fully listen to the expert advice，The jury will strictly according to the international awards finalists standard，Selected candidate course。After selected candidate course，The organizer will public web site，When you are welcome login's official website，Put forward valuable opinions and Suggestions。Committee of experts will also be selected course for customer sampling survey，And organize《training》Magazine national enterprise readers to vote，The course selected。

　　评选活动结束后，主办方对获奖了车就鞥进行专题报道，并通过其他一切可能方式进行大力宣传以提高市场效应，将优秀培训课程向更广范围传播。

The selection after completion of the activity，Organizers of the winning car Eng for special report，And through the other all possible ways to improve the publicity of market effect，Will good training courses to a wide range of communication。

　　如有疑问，欢迎咨询评选组委会：

If you have any questions，Please contact the organizing committee of the selection：

　　电话：025-81630597

telephone：025-81630597