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重塑金融城声誉--亲稳网络舆情监测室
2012-10-09

  当10个多月前,戴维?伍德接任第684任伦敦金融城市长的时候,就曾经在就职仪式上宣布:“伦敦金融城必须‘为未来而设’,伦敦金融城必须被信任和尊重。”

When more than 10 months ago,David?Wood take over 684 London financial city for a long time,Once in the inaugural ceremony announced:"City of London must‘For the future, and set’,City of London must be trust and respect."

  作为伦敦金融城市长,戴维?伍德管辖的不只是伦敦中心一平方英里(约2.5平方公里)的土地,还包括其中大量国际化的金融机构。

As the city of London mayor,David?Under the jurisdiction of the wood is not only a central London square miles(About 2.5 square kilometers)land,Also included a large number of international financial institutions.

  近几个月来,伦敦作为国际金融中心的声誉接连遭受打击。从6月份巴克莱银行卷入涉嫌操纵伦敦银行间同业拆借利率开始,一桩桩的“丑闻”让人们一再惊诧于身边金融巨兽的贪婪。

In recent months,London's reputation as an international financial centre for take a hit.From June barclays bank involved in the alleged manipulation London interbank loan interest rates began to,Murder after"scandal"Let people surprised again and again in side financial behemoths greed.

  当然,戴维?伍德并不认可外界使用的“丑闻”一词,甚至连“错误”这个词都觉得有些重。他认为,错误可以是蓄意的,也可以是意外的,而现在所发生的事并非空穴来风。

Of course,David?Wood is not recognized by the use of the outside world"scandal"A word,even"error"This word all feel some weight.He thinks,Error can be intentional,May also be accidental,And now what has happened reinforces.

  对于外界将错误完全归咎于伦敦,戴维?伍德颇为不满。“美国就最近发生的事批评伦敦是有些道理的,但我并不认为他们是对的。他们认为伦敦有着根本性的问题,但有证据显示,这些事情不只是伦敦的一部分人在做的孤立事件,其实大家都认为这么做是行得通的。”

For the outside world will be mistakes all the blame for London,David?Wood rather discontent."The United States recently happened criticism London is some reason,But I don't think they are right.They think that London has a fundamental problem,But there is evidence that,These things not only part of London in the isolated incident,In fact everyone think it is practicable."

  尽管如此,伦敦金融城还是要纠正这些做法,同时,戴维?伍德期待金融城能重新获得外界的认可。

Even so,City of London or to rectify these practices,At the same time,David?Wood are looking forward to the city can regain the outside world recognition.

  完善决策方式 Perfect decision way

  尽管戴维?伍德管辖的范围只有一平方英里,却是世界上金融机构最密集的地区之一。金融城是英国的经济心脏,也是全球领先的金融、商业和经济中心。那里有世界最大的外汇市场和国际保险市场,有最古老的证券交易所、黄金市场,而且这里的欧洲货币市场和商品市场在国际上也占有举足轻重的地位。

Although David?The scope of the jurisdiction of the wood is only one square miles,Is the financial institutions is one of the most densely populated region.The city is the economic heart,Is one of the world's leading financial/Commercial and economic center.There is the world's largest foreign exchange market and the international insurance market,Have the most ancient stock exchange/Gold market,And the European monetary market and commodity markets in the world also plays a significant role.

  作为金融城里大银行的代表,伍德认为,从目前看,巴克莱银行的问题并不具有代表性。

As a financial city big bank representative,Wood think,From the current see,The barclays bank's problem is not representative.

  “在伦敦同业拆借利率的问题上,大家都盯着巴克莱银行,巴克莱银行是与监管当局合作最多的金融机构之一。事实上,很多银行都由于涉嫌操纵同业拆借利率一事遭到调查,他们当中并不都是英国的银行。要等到这件事水落石出后,才能得出究竟是不是伦敦问题的结论。”

"In London interbank lending interest rates on,Everyone stared at barclays bank,The barclays bank is and regulatory authorities cooperation most one of the financial institutions.In fact,Many Banks are because of alleged manipulation interbank lending rates by the investigation,Among them are not British bank.Have to wait until after it come out in the wash,Whether can come to the conclusion of the London problem."

  就在银行操控伦敦同业拆借利率一波未平的时候,有银行中“新兴市场”之称的渣打银行又被美国纽约州金融服务局指控涉嫌通过隐藏交易代码等技术手段帮助伊朗银行和企业躲避美方监管,进行非法交易量约为6万笔,所涉交易金额达2500亿美元,渣打从中获益数亿美元。

In the bank handling London interbank lending rates when a wave of open,Have in the bank"Emerging markets"Said the standard chartered bank of New York of the United States and financial service charged with through the hidden transaction code and other technical means to help Iran's bank and enterprise from the United States regulatory,For illegal trading is about 60000 pen,Involved in the trade amounted to us $250 billion,Standard chartered benefit from hundreds of millions of dollars.

  此外,刚刚在国际金融月刊《银行家》公布的2011年全球银行获利排行榜上,成为最赚钱欧洲银行的汇丰控股,也被美国参议院指责其开曼群岛岸外金融部门经手的资金被毒枭用来购买飞机,并为叙利亚、古巴以及伊朗等受到美国经济制裁的国家提供服务。

In addition,Just in the international financial issue[bankers]Published in 2011, the bank profit charts,Become the most lucrative European bank HSBC holdings,Also be the United States senate accused the cayman islands offshore financial departments turnover funds are drug used to buy the plane,For Syria and/Cuba and Iran by the United States economic sanctions countries to provide services.

  在短短两个多月的时间里,英国的大银行接二连三地遭受指控,对英国金融业的口碑造成了极大的负面影响,尤其在欧债危机背景下,给银行业重建信任带来了巨大挑战。

In a short span of more than two months,Britain's big Banks suffered from charges,The British financial industry reputation caused great negative impact,Especially in Europe under the background of the credit crisis,To rebuild trust banking industry has brought great challenges.

  为了挽救对于银行业来说至关重要的名声,巴克莱银行不仅付出了4.52亿美元的天价罚款,还经历了高层人事大震荡;渣打银行上交了3.4亿美元的罚金,汇丰也拿出7亿美元。但问题是,这一笔笔的巨额罚款,并不能换回银行清白的名声,类似“贪婪”、“虚伪”的标签被一张张贴在银行的名下。

In order to save is very important for the banking industry's reputation,Barclays bank not only pay a whopping $452 million fine,Also experienced senior personnel big shock;Standard chartered bank in a $340 million fine,HSBC also take out $700 million.But the problem is,This room with a huge fines,And can't change back to the bank clean reputation,similar"greed"/"false"Label is a posted on the bank's name.

  金融城银行事故频发,伍德认为主要有两方面的责任:“在银行内部,确实有一些过失,有人认为他们可以不被追究或者有这么做的文化氛围,或者他们认为自己被鼓励做某些事,因为这样做可以从中盈利;与此同时,监管方没有及时阻止这些事情的发生,而将监管的重点放在了别的事情上,因此,监管机构也需要反思其行为方式。监管机构必须和银行内部更多地结合起来,监管的目标是避免不好的情况发生,而不是为了监管方的利益而进行监管。”

The city bank frequent accident,Wood think there are two major aspects of the responsibility:"In the bank's internal,There are some faults,Some people think that they can not be subject to do so or cultural atmosphere,Or they think they are encouraged to do certain things,Because such doing can profit from;meanwhile,Regulators had failed to prevent the occurrence of these things,And the emphasis of supervision on the other things,therefore,Regulators also need to reflect on their behavior.Regulators and Banks must be more internal combination,Regulatory goal is to avoid bad happens,Not to the interests of the regulators had and supervision."

  戴维?伍德认为,伦敦银行的那些失误,不能仅凭卷入者的单方面证词就匆匆做出审判,要根据当时的商业操作和文化环境等做出全面评定;此外,决策方式也很重要,要看决策者是否通常会考虑到各方面的影响。“现在这方面还有很多工作要做。”

David?Wood think,London bank those mistakes,Not only by JuanRuZhe unilateral testimony to in a hurry to make judgment,According to the business operation and cultural environment to make comprehensive evaluation;In addition,Decision-making mode is also very important,To see whether the decision makers usually consider all aspects of influence."Now this aspect also has a lot of work to do."

  尽管戴维?伍德认为,有些错误并不是只有伦敦特有的,但在10个月前,他刚担任金融城市长的时候就提出,伦敦金融城必须“为未来而设”,伦敦金融城必须被信任和尊重。“只要我们发现任何地方出错,我们都会予以纠正,并让大众看到我们如何纠正。同时,我也希望看到金融城的地位和贡献得到认可和更新。”

Although David?Wood think,Some mistakes are not only London peculiar,But in 10 months ago,He's just a financial city long time is put forward,City of London must"For the future, and set",City of London must be trust and respect."As long as we find anything went wrong,We will be correct,And let the public see how we can correct.At the same time,I would also like to see the city status and contributions are recognized and update."

  现在,伦敦金融城到了真正纠正错误的时候。

now,City of London to real correct mistakes.

  挖掘新的金矿 Mining new gold mine

  中国一直是伦敦金融城眼中的财富之地,为了更好地和中国人打交道,戴维?伍德从担任金融城市长之初就给自己起了一个中文名字:吴达为。这个中文名字不久就派上了用场,在9月中旬,戴维?伍德开始了他的中国之旅。

China has been is city of London's eye of wealth,In order to better and Chinese people,David?The mayor of the city from wood as the beginning of the give yourself up a Chinese name:WuDa for.The Chinese name soon sent went up use,In mid-september,David?Wood began his trip to China.

  戴维?伍德的重要职责之一,就是一年中拿出50到80天的时间在海外出访,到处宣传伦敦金融城作为国际金融中心的重要地位。英国金融服务产业是最主要的就业提供来源,也是伦敦最大的财富制造产业。这一产业的运作高度国际化,有40%的雇员是由海外企业聘用的,因此,在海外宣讲推介金融城对于戴维?伍德颇有拜访和发展客户的意味。

David?An important part of the duties of wood,Is a year out of 50 to 80 days of time in overseas trip,Everywhere propaganda city of London as an international financial center of the important position.Britain's financial services industry is the main employment provide source,London is also the largest wealth manufacture industry.The industry's operating high degree of internationalization,40% of employees is by the overseas enterprise employment,therefore,In the overseas preaching to promote the city for David?Wood quite a visit and development customer means.

  对伦敦金融城中的机构来说,伍德本次访华的新亮点在于人民币交易。

In the city of London for institutions,Wood this visit to the new luminescent spot lies in the yuan trading.

  伦敦金融城对于人民币业务的布局已经有将近一年的时间。英国财政大臣乔治?奥斯本在今年初访华期间,重点推进了伦敦成为人民币离岸市场的有关事宜。这是继去年10月,中国副总理王岐山带领央行行长和财政部部长访问英国,中英双方就伦敦作为人民币交易中心的问题达成协议后的另一个重要动作。

City of London for the layout of the RMB business have nearly a year's time.Chancellor of the exchequer George?Osborne in earlier this year during the visit,Key into the London as an offshore RMB market related matters.This is the last October,Chinese vice premier wang qishan, a new vice-premier led the central bankers and finance minister to visit Britain,In the British London as the yuan trading center after reaching an agreement on the question of another important action.

  伦敦金融城今年发布了一份名为《伦敦:人民币业务中心》的报告称,人民币成为潜在的新型国际货币对于作为国际金融中心的伦敦大有裨益。如果人民币成为真正意义上的国际货币,它将在世界范围内得到使用。伦敦作为全球首屈一指的国际金融中心,可以为中国实现这一目的做出重要贡献。

City of London this year released a name[London:The RMB business center]Report says,RMB become potential new international currency as an international financial center in London is beneficial.If the yuan as a truly international currency,It will get worldwide use.London as the leading international financial centre,Can help China achieve this purpose made important contributions.

  除了政府推动外,伦敦发展人民币还吸引了业界的广泛参与,近年来伦敦的几家银行陆续发行了人民币计价的“点心债券”。在过去几年中,人民币持续升值,使得人民币业务对金融机构来说充满吸引力。尽管今年以来人民币升值势头减缓,但伍德认为这并不会影响到伦敦金融城对于人民币离岸交易的热情。

In addition to the government to promote external,London developed the yuan has also attracted the industry's extensive participation,In recent years the London several Banks have issued RMB valuation"Snacks bonds".In the past few years,RMB continue to rise,Make the RMB business to financial institutions is attractive.Although since this year the appreciation of the renminbi momentum slow,But wood think that this will not affect the city of London for an offshore RMB trading enthusiasm.

  伍德认为,从长远来说,人民币业务是一桩难得的好生意。“就金融城来讲,人们不只会盯着目前的数据,还会看到中国的经济规模、创新性和进取精神,看到中国的发展趋势。在他们眼中,中国是一个令人亢奋的市场,从长期看,人们对中国充满乐观。”

Wood think,In the long term,The RMB business is a rare good business."In terms of the city is,People not only will stare at the present data,You'll also see China's economic scale/Innovation and enterprising spirit,See the trend of the development of China.In their eyes,China is a a hyper market,In the long run,In China people full of optimism."

  伦敦金融城在人民币业务方面计划的基本内容之一是与中国政府和香港特区政府合作,把伦敦的优势最大化,希望将伦敦打造成人民币国际市场的“西方枢纽”,与香港和其他金融中心互为补充。

City of London in RMB business plan is one of the basic content and of the Chinese government and the Hong Kong SAR government cooperation,The advantage of the London maximization,Hope will London hit to cause the international market"The western hub",And Hong Kong and other financial center is complement each other.



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