当下，已有一批中国企业在国际舞台上快速崛起，但随着国内市场放缓以及全球竞争日趋白热化等新的挑战，可以引用一句话为告诫：“挑战在即，积极应对”。汇丰中国工商金融服务部总经理何舜华表示：“现在中国企业走出去的趋势越来越明显。对企业而言，除了选择合适的国家和地区‘走出去’，还要‘能走出去’，在当地市场占有一席之地，同时‘走下去’，在当地持续经营、深根植入。汇丰银行调查发现，近年来，中国企业海外拓展的方向主要包括采购技术和品牌以增强竞争力，为产品建立海外分销网络等。这些发展方向将带来更多跨境兼并收购咨询、融资咨询,以及其他高附加值金融服务的需求。在此过程中，银行可以提供的服务不只限于海外融资，还包括如何帮助客户规避收款、外汇风险，以及海外买家的信用风险等金融咨询服务。”

the,Has a group of Chinese enterprises in the international arena rapid rise,But with the slowdown in domestic market and fierce global competition and new challenges,A word can be reference for the warning:"Challenge in,Coping with".HSBC China financial service industry HeShunHua general manager said:"Now Chinese enterprises go out of the trend is more and more obvious.Speaking of the enterprise,In addition to choose appropriate countries and regions‘Go out’,also‘Can go out’,In the local market place,At the same time‘Go on’,In the local continuous operation/Deep grounding in.HSBC bank survey found,In recent years,Chinese enterprises overseas development direction mainly includes purchasing technology and brand in order to enhance competitiveness,For the establishment of overseas products distribution network, etc.The direction of development will bring more cross-border merger and acquisition advisory/Financing consultation,And other high value-added financial service needs.In the process,The bank can provide services are not limited to overseas financing,Include how to help customers avoid collection/Foreign currency risk,Overseas buyers and the credit risk, and other financial advisory services."

　　为支持中国企业走出去，汇丰在全球17个国家和地区建立了“中国企业海外服务部”，由来自汇丰工商金融业务和环球银行及资本市场业务部的资深专家负责管理，致力于在海外协助中国的国企和民企拓展当地市场。这些人员既深入了解内地企业的业务需求、又熟悉海外市场的商贸环境，能提供及时、高效的金融服务和支持。

To support Chinese enterprises to go out,HSBC global in 17 countries and regions have established"Chinese enterprises overseas service",From HSBC financial business and commerce and universal banking and capital markets department senior experts responsible for management,To assist in the overseas Chinese state-owned enterprises and corporation develop the local market.These personnel is thorough understanding of the business needs of mainland companies/Familiar with the overseas market and business environment,Can provide timely/Efficient financial services and support.

　　（点击www.hsbc.com.cn/exchangingideas观看“The Ideas Exchange”视频。)

(Click www.hsbc.com.cn/exchangingideas to watch"The Ideas Exchange"video.)