2013年2月7日15时，广州房地产交易中心将迎来国际金融城的第一次土地出让，标志着被广州市政府寄予厚望的“东方华尔街”正式进入开工阶段。“最低标准是要比珠江新城好。”市长陈建华言之凿凿，这将是广州商务中心区的又一“造城运动”。

On February 7, 2013, when 15,Guangzhou real estate trading center will have international city first land transfer,Marked by the municipal government of guangzhou's expectations"East Wall Street"Officially enters the stage of start."Minimum standards than pearl river new town is good."The mayor ChenJianHua say with certainty,It will be another business district of guangzhou"Constructing cities".

　　然而有数据显示，刚刚过去的2012年，包括广州在内的国内写字楼市场出现走低的趋势，空置率上升、租金下跌、吸纳量下降、竣工率延迟。此时在写字楼市场再注入一剂猛药，福兮？祸兮？

However, data shows,Just the past 2012 years,Including guangzhou, domestic office market appears the trend of decline,Vacancy rate rise/Rent down/XiNaLiang down/Completion rate delay.At this time in the office market reinject a dose of fierce medicine,No weal without?affictions?

　　国际金融城的冲击 The impact of the international city

　　由于不少原定于2012年落成的项目延迟交付，广州全市优质写字楼的空置率同比下降了0.9个百分点，随着国际金融城的浮现，珠江新城也许将受到更直接的冲击。

Because many was opened in 2012 project delay delivery,Guangzhou city of high quality office vacancy rate fell by 0.9% year-on-year,Along with the international leading to emerge,Pearl river new town maybe will be more direct impact.

　　“国际金融城已经有60个优质项目储备。”在官方的表态中，广州国际金融城进展良好。60个储备项目中包括“一行三局”（人民银行、银监局、证监局、保监局）在内的金融监管机构，广发银行在内的国内外金融机构，广州国际控股集团在内的总部企业，以及华润万象城在内的城市综合体等项目。

"International city has sixty quality project reserves."In the official statement of,Guangzhou international city good progress.Sixty reserve projects including"A line of three innings"(People's bank of/Silver inspect bureau/Securities regulatory bureau/bureau)In the financial regulators,Guangdong development bank, the domestic and foreign financial institutions,Guangzhou international holding group, the headquarters of the enterprise,And all the resources city, such as urban complex project.

　　对于2月7日出让的4宗金融城商务设施地块，市政府显得信心十足。公告显示，此次推出的四个项目楼面地价均为12000元/平方米，此前广州市国土房管局局长李俊夫表示，项目地价会采取低开高走的路线，而且“会根据市场情况分批推出，将对广州土地市场有积极影响”。

On feb. 7, 4 cases for city business facilities block,The municipal government is confident.announcement,The launch of the four projects are floor price for 12000 yuan/square meters,After the guangzhou bureau of land room canal LiJunFu said,The project will adopt low price open high route,and"According to the market situation will be partial launch,Will be in guangzhou land market have a positive impact".

　　数据显示，四宗土地用地面积达14.7万平方米，合计建筑面积为95.7万平方米。这会否如广州副市长陈桂如所言不会对广州商业地产造成大冲击呢？商业地产服务公司世邦魏理仕的数据显示，2012年广州全年优质写字楼供应量为50万平方米，同比下降42%。换言之，此次推出的四个项目已经相当于广州一至两年写字楼市场的供应。

Data display,Four land land area of 147000 square meters,Total building area of 957000 square meters.This will no such as guangzhou vice mayor ChenGuiRu said not to guangzhou commercial real estate cause huge impact on it?Commercial real estate service company cb Richard Ellis data display,In 2012, guangzhou office supply the high quality for 500000 square meters,42% year-on-year drop.In other words,The launch of the four projects have equivalent to guangzhou one to two years office market supply.

　　与此同时，受国内经济放缓以及外围经济继续疲软的影响，2012年广州优质写字楼的吸纳量同比下降了34%，外资企业最为谨慎，2012年广州66%的优质写字楼由国内企业消化。

meanwhile,The country's economic slowdown and the influence of the peripheral economy remains weak,In 2012, guangzhou office of high quality XiNaLiang fell 34% year-on-year,The foreign capital enterprise most carefully,In 2012, 66% of high quality office of guangzhou by domestic enterprises digestion.

　　出现这种现象并非仅为广州， 2012年全国写字楼需求持续放缓，净吸纳量按年下降超过40%。“长春等存量写字楼面积超过400万平方米的城市，未来市场压力将非常大。”世邦魏理仕研究部负责人表示。

Appear this kind of phenomenon is not only for guangzhou, In 2012 the slowdown in demand for office,Net XiNaLiang by the year fell more than 40%."Changchun and stock office building area more than 4 million square meters of the city,Future market pressure will be very big."Cb Richard Ellis research department person in charge said.

　　由于不少原定于2012年落成的项目延迟交付，广州全市优质写字楼的空置率同比下降了0.9个百分点。但在供应量最大的珠江新城区域空置率上升至15%左右。另一地产研究机构仲量联行的研究报告显示，去年珠江新城租金跌幅达5%。

Because many was opened in 2012 project delay delivery,Guangzhou city of high quality office vacancy rate fell by 0.9% year-on-year.But in the supply of the largest pearl river new city area vacancy rate rose to 15%.Another real estate research institutions Jones lang lasalle research report,The pearl river new city rent last year fell 5%.

　　随着国际金融城的浮现，珠江新城也许将受到更直接的冲击。数据显示，金融行业是珠江新城写字楼最重要的客户群，2012年该区域25%的写字楼由金融企业消化，前两年该数据更是接近50%。当另一个定位为“金融城”的区域出现时，珠江新城所受影响似乎难以忽略。

Along with the international leading to emerge,Pearl river new town maybe will be more direct impact.Data display,Financial industry is the pearl river new city office of the most important customers,The area in 2012 25% of office buildings by the financial enterprise digestion,The first two years of the data is close to 50%.When another location for"city"Area appeared,Pearl river new town have affected seems hard to ignore.

　　但在世邦魏理仕华南区董事严思慧看来，珠江新城依然有着无可比拟的优势，一方面珠江新城位于城市中轴线，另一方面这里又有着包括博物馆、歌剧院、少年宫等前期政府大量投资的市政配套；“国际金融城能否成功，倚仗于政府可以提供多少政策支持。”

But all nations WeiLiShi south China area director YanSiHui looks,Pearl river new town still has incomparable advantages,On the one hand pearl river new town is located in the center of the city,On the other hand here have including museum/Opera house/The children's palace and the government a lot of investment municipal supporting;"City of international success,Relying on in the government can provide many policy support."

　　不过，亦有开发商认为国际金融城要超越珠江新城，尚缺乏一些标志性的配套或者建筑，这显示区域在城市中的作用会弱于珠江新城，进而影响开发商投资热情。

but,Also have developers believe that international city to transcend the pearl river new town,Lack of some landmark supporting or building,This display area in the city will be weak in the role of the pearl river new town,Affect developers investment enthusiasm.

　　一个月前，恒大地产董事长许家印就表示“金融城450米地标太矮，不足以称为地标，我们的地标应该建到600米以上。”但是他依然表示，恒大会积极参与国际金融城的建设。

A month ago,Evergrande real estate XuGuYin chairman said"The city of 450 meters landmark is too short,Not called landmark,Our landmark should be built to 600 meters."But he still said,Constant congress actively participate in the construction of international city.

　　开发商联手金融机构 Developers to financial institutions

　　此次金融城土地拍卖的主角是金融机构，但这并不表示开发商就退出竞争，由于银行、保险等金融机构并没有土地开发经验，因此开发商代建移交等模式很可能会出现。

The city land auction is the leading role of financial institutions,But that does not mean that developers will exit the competition,Due to the bank/Insurance and other financial institutions and no land development experience,Therefore the development of shang dynasty built over, as a model are likely to emerge.

　　这似乎也是不少金融企业的诉求，在广州国际金融城招商推介会上，中国银行(601988,股吧)的代表就明确表示，“政府是否能提供税收方面的优惠？”

This seems to be a lot of financial enterprise appeal,In guangzhou city of international investment promotion conference,The bank of China(601988,guba)The representatives of made clear,"Whether the government can provide tax concessions?"

　　同样，招商银行(600036,股吧)的负责人称，银行总部已经搬到珠江新城，乐意进驻金融城，但政府能否提供优惠政策、现有的办公大楼如何对接等问题如何解决？

The same,Merchants bank(600036,guba)Officials say,Bank headquarters has been moved to the pearl river new town,Willing to enter the city,But the government can provide preferential policies/The existing office building how to joint problems how to solve?

　　显然，寻求更多的政策支持已经成为金融企业的普遍认识，就连人民银行的代表也表示，希望可以以现有办公楼置换的方式进驻金融城。

obviously,Seek more policy support has become a financial enterprise general recognition,Even the people's bank representative said,The hope can with existing office building in the city of replacement way.

　　陈桂如对此的回复是，对有意入驻金融城的企业，针对不同机构的类型、针对投资规模的大小、针对建设方式政府已经制定了一系列支持政策，但他并没有透露更多的细节。

This is ChenGuiRu reply,To come to the city of the enterprise,According to different types of institutions/According to the size of the investment/According to the construction way the government has formulated a series of support policy,But he did not give more details.

　　事实上，早在2012年6月《珠三角金融改革创新综合试验区总体方案》就获得了国务院批准，广东获得建设金融强省的资格证。但直至今日，点名作为金融创新和开放平台的广州南沙依然没有获得具有可操作性的扶持政策，金融城能获得特殊政策的可能性则更小。

In fact,As early as in June 2012[The pearl river delta financial reform and innovation comprehensive test site overall scheme]Have the approval of the state council,Guangdong secure construction financial strong province certificate.But until this day,Call the roll as a financial innovation and open platform of guangzhou nansha is still not get practical support policy,The city can obtain the special policy, the possibility of more small.

　　鉴于此，地方性的措施正加快出台。广州天河区区长林道平曾透露，除了省市有关的优惠政策，天河区也制定了一些奖励办法和优惠措施，例如，企业总部落户奖200万元；提供100万元的购房租金补贴；提供医疗、子女教学、绿色通道等政策服务。

In view of this,Local measures are introduced to speed up.Guangzhou tianhe district LinDaoPing had revealed that the district,In addition to the preferential policies of provinces and cities,The tianhe district also established some incentive measures and preferential measures,Such as,Enterprise headquarters in prize is 2 million yuan;With 1 million yuan of the rent subsidies;Provide medical/Children teaching/The green channel and service policy.

　　“我个人非常看好国际金融城的前景。”戴德梁行房地产顾问广州公司总经理黎庆文表示，其认为珠江新城开发已经接近尾声，数据显示珠江新城可开发的写字楼面积只有168.8万平方米，稀缺性开始显现。“地价的急剧飙升”就是一个很好的例子。据悉，2003年珠江新城的楼面地价不过2300元/平方米，到了2012年已经升至超过32000元/平方米。预计到2017年珠江新城就完全成熟，不会再有新增供应。

"I personally very bullish on the prospect of international city."DaiDeLiang line of guangzhou real estate consultant company general manager LiQingWen said,The development of the pearl river new town that is coming to its close,Data showed that the pearl river new town development office area of only 1.688 million square meters,Scarcity began to appear."The land price rocketed"Is a good example.It is reported,In 2003, pearl river new town floor price but 2300 yuan/square metre,By 2012 rose to more than 32000 yuan/square meters.It is estimated that by 2017 the pearl river new town is mature,No more new supply.

　　黎庆文表示，如果国际金融城2015年出让土地，2018年形成供应，那就刚好补充市场所需。

LiQingWen said,If the city land in 2015,2018 form supply,That is just added the market need.

　　黎庆文告诉记者，“我接触的一些机构私下已经表示有意进驻金融城。”

LiQingWen told reporters,"I contact with some agencies to private has said in the city."

　　广州农商行行长王继康明确宣布：“我们对国际金融城是志在必得。”他声称，“8年前我们进驻珠江新城，当时地价是天价，但现在看来是升值了七八倍。”

Guangzhou agricultural firm king governor after KangMingQue announced:"Our international city is in the bag."He claimed that he,"Eight years ago we in the pearl river new town,When land is purchased,But now it seems to be the appreciation of the eight times."

　　显然，此次金融城土地拍卖的主角是金融机构，国土局发布的公告显示，在竞买条件中，竞买方必须为金融机构或投融资类企业。已经有金融机构表示将像开发商一样“举牌投地”。

obviously,The city land auction is the leading role of financial institutions,Land and resources bureau issued announcement,In the bidding conditions,The buyer must race for financial institutions or investment class enterprise.Financial institutions have said will be like as developers"For brand to throw".

　　但这并不表示开发商就退出竞争，由于银行、保险等金融机构并没有土地开发经验，因此开发商代建移交等模式很可能会出现。“已经有几家机构接触我们，希望可以共同开发。”合景泰富的一位负责人向记者表示。

But that does not mean that developers will exit the competition,Due to the bank/Insurance and other financial institutions and no land development experience,Therefore the development of shang dynasty built over, as a model are likely to emerge."There have been many agencies contact us,The hope can develop."Close JingTai rich a person in charge told reporters.

　　而一些本身就具有金融机构的地产集团更是跃跃欲试。越秀集团旗下有地产及金融两大类产业，符合竞拍条件，其地产公司高层就明确表示计划在金融城内兴建一栋“越秀金融大厦”；同样具有金融产业的绿地集团也表示，看好金融城的前景，“集团计划把南方的总部放在广州。”

And some of the financial institution itself has the real estate group is a try.Yuexiu group is consisted of two kinds of real estate and financial industry,Conform to the conditions of bidding,The real estate company top is made clear in the financial plan to build a house in the city"Yuexiu financial building";Also has the financial industry's green group also said,Has the prospect of the city,"The group plans to southern headquarters in guangzhou."

　　“国际金融城不能用以往的方式开发。”星河湾董事长黄文仔认为，这对开发商的资金压力较大。他建议，金融城应该配备人才公寓，拿出一些地块来建公寓。

"International city can't use the way it development."Chairman of the board of directors HuangWenZai think star river bend,The developer fund pressure great.He suggested that,The city should be equipped with talents apartment,Take out some block to build apartment.

　　“这样一方面可以缓解开发商的资金压力，另一方面金融城以后会有40万的人在这里办公。配备一些70～90平方米的人才公寓也有利于规划布局。”同时他认为，政府应该考虑在企业拿地方面提供支持。“比如说地价分2～3年缴纳，每年付30%，这样对于房地产企业不会造成太大的财务压力。”

"On the one hand, can alleviate developers capital pressure,On the other hand, the city will have 400000 people work here.Equipped with some 70 ~ 90 square meters of talents apartment also is helpful for planning layout."He also said,The government should consider in the enterprise and to provide support."Such as land price points 2 ~ 3 years to pay,Pay 30% each year,Thus, for the real estate enterprise won't cause too big financial pressure."