文创遇上金融

Wen and meet financial

　　几个月里，舒立泽一直在宁波、北京等地之间飞来飞去。他是中国自控香港金融文化有限公司的总裁。正是他的公司投资建设了中国金融数字文化城。产业园通常是某一种产业的聚集区，中国金融数字文化城则试图把“金融”和“文化创业”以及与文化有关的科技企业等产业形态嫁接在一起。

A few months,ShuLiZe has been in ningbo/Beijing flying between.He is China's automatic control Hong Kong financial culture co., LTD. President.It is his company invest in the construction of the city of China's financial figures.Industrial park is usually a certain industry accumulation area,China's financial digital city is trying to"financial"and"Culture business"And the culture of science and technology enterprise industries form grafting together.

　　宁波商人舒立泽说：“产业园已动工，我还准备成立一只文化创意产业基金，投资将来入驻园区的文化创意产业。”

Ningbo businessman ShuLiZe said:"Industrial park has started,I was going to establish a cultural creative industry fund,Investment in the future of the cultural and creative industries."

　　中国金融数字文化城坐落在宁波北部商贸商务中心区，占地680亩，目前计划投资50亿元。

China's financial digital city is located in the north of ningbo commercial business district,Covers an area of 680 mu,Now plans to invest 5 billion yuan.

　　一方面是为了赶上国家着力发展文化产业的潮头，另一方面，舒立泽告诉《中国经济周刊》记者：“也是看中镇海号召浙商回归的计划。宁波是计划单列市，本身就聚集了大量浙商资源，同时政府服务意识好，还临近高等院校，便于吸引人才。”

On the one hand is to catch up with the national focus on the development of cultural industry of the indispensable,On the other hand,ShuLiZe tell[China economic weekly]reporter:"Also take a fancy to zhenhai called on zheshang regression plan.Ningbo is a city specifically designated in the state plan,Itself gathered a large number of zhejiang business resources,At the same time the government service consciousness is good,Also near the institutions of higher learning,Easy to attract talents."

　　宁波当地，一家成立不久的私募投资机构已经对这个园区有了初步意向。

Ningbo local,A private equity investment institutions founded soon for the park has a preliminary intent.

　　这家投资机构正在与一家数字动画技术公司和一家文化创意公司谈判，目标是成立一家合资企业。根据初步规划，合资公司将主要从事动漫等艺术形式的创作与研发，即由投资机构出钱，科技企业出技术，文化企业出创意，以期形成资源叠加效果，最终登陆资本市场。

The investment institutions are with a digital animation technology company and a cultural creative company negotiations,Goal is to set up a joint venture.According to preliminary planning,The joint venture company will mainly engaged in animation and other art forms of creation and development,That money by investment institutions,Science and technology enterprise out of the technology,The creative cultural enterprises,In order to form resources stack effect,Finally in the capital market.

　　宁波市镇海区区委书记薛维海在接受《中国经济周刊》记者采访时说，镇海区政府计划将这个园区打造成以科研基地、上市旗舰基地、文化产业基地、综合商业体基地、总部基地五大基地为主体的项目，并开发包括产业孵化、网游动漫、传媒影视及人才培育等众多项目板块。

Ningbo zhenhai district party committee secretary XueWeiHai in accepting[China economic weekly]reporters,Zhenhai government plans to play in the park by the scientific research base/Listed flagship base/Culture industry base/Comprehensive business body base/Headquarters five base as the main body of the project,And the development of including industry incubation/Online anime/Film and television media and talent cultivating many project plate.

　　招商还算顺利 Investment goes well

　　薛维海告诉记者：“镇海原本主要依靠工业发展，依托土地资源、电力资源及水力资源等。这已难满足长期可持续的发展。而在城市中发展文化创意产业是对产业结构调整的一个重要补充。我们很希望能在镇海打造一个文化创意产业园。不仅可以调整产业结构，还能创造就业岗位，培养人才、吸引人才。”

XueWeiHai told reporters:"Zhenhai originally relies mainly on the industrial development,Relying on the land resources/Power resources and water resources, etc.It has been difficult to meet the long-term sustainable development.And in the cities the development of cultural creative industry is to adjust the industrial structure is an important supplement.We very much hope that in zhenhai build a cultural creative industry park.Can not only adjust the industrial structure,Also can create jobs,Training talents/To attract talents."

　　有研究报告指出，从1998年文化部文化产业司成立开始，中国的文化产业发展经过十余年的摸索，文化产业园也取得了一定成绩，目前全国大约有不下1300个文化产业园。2010年，国家级文化产业示范基地和园区总收入规模达到了2500亿元，总利润超过365亿元。

A research report,From 1998 the ministry of culture culture industry company set up,China's culture industry development after ten years of exploration,Cultural industrial park has also obtained the certain achievement,At present the national about not 1300 cultural industrial park.In 2010,,National demonstration base of the cultural industry and the scale of income reached 250 billion yuan,The gross profit of more than 36.5 billion yuan.

　　“2012年1—8月已经引进100多家文创企业，未来三年，镇海区政府希望通过各项举措引进500家文创企业。”据薛维海介绍，目前园区已经引进了宁波本土高科技企业东蓝数码集团等15家注册资金1000万元以上的软件企业。

"2012 1, August has introduced more than 100 home wen and enterprise,The next three years,Zhenhai government hopes through various measures introduced 500 wen and enterprise."According to XueWeiHai introduced,At present the park has introduced ningbo local high-tech enterprise east blue digital group and so on 15 registered capital of 10 million yuan of above of software enterprise.

　　“做文化创意产业的人虽有独特理念和创造性，却不知如何找资金。同时现在很多民间资本则找不到好的出路。特别是在宁波，有大量的民间资本没有好的项目对接。”舒立泽称，他还将花大力气引进风险投资和私募基金等机构入驻园区。“这样可以让他们更好地匹配。文化创意企业需要资金，金融机构则需要好的投资项目，同时完成一个好的创意项目还离不开科技企业的支撑。”

"Do cultural creative industry people although have unique ideas and creative,But don't know how to find funds.At the same time, now a lot of folk capital, find a good way.Especially in ningbo,There are a lot of folk capital did not have a good project butt."ShuLiZe says,He will also take great strength introduction of venture capital and private equity funds mechanism in the park."This can make them better matching.Culture creative enterprise need money,Financial institution will need a good investment projects,At the same time achieve a good creative project also cannot leave the support of science and technology enterprises."

　　薛维海说：“文化创意产业本身就需要金融资本以及科技力量的支撑。我们把项目引进来，集聚在我们的平台上。然后让他们借助身边的资本力量和科技支撑培育长大。这与诞生在硅谷旁边的创业创新基地是一样的。”

XueWeiHai said:"Culture creative industry itself need financial capital and technology support.We introduce the project,Gather in our platform.Then let them around by the capital strength and scientific support cultivation to grow up.This and was born in silicon valley next to the entrepreneurial innovation base is the same."

　　如何规避园区“空壳化”与“候鸟化”

How to avoid the"vacuumed"and"Migratory birds change"

　　南京大学国家文化产业研究中心教授周凯认为，让风险投资和私募基金等机构入驻可以吸引更多的文创企业，让他们更有信心。“毕竟这样的企业对资金十分渴求。而且园区也不会限制这些投资机构的投资范围。他们不用担心入园后只能投资园内企业。”

Nanjing university of national cultural industry research institute professor chu-kai think,Let the venture capital and private equity funds in institutions such as can attract more wen and enterprise,Let them have more confidence."After all this money for the enterprise to is.And park will not limit the scope of investment, investment institutions.They don't have to worry about the YuanHou only investment in enterprise."

　　但在其他专业人士看来，这种“搭配”的效果不一定靠谱：有人想喝牛奶，是否一定需要买一头奶牛放在身边？

But in other professionals looks,this"collocation"The effect may not depend on spectrum:Somebody wants to drink milk,You must need to buy a cow on the side?

　　一位专业产业园区开发商高级管理者曹鹏（化名）对记者说：“文创企业在不在投资机构旁边办公，与投资机构是否给予其投资没有必然关系。在资本市场上，距离并不是关键问题。比如一家企业在银行旁边办公，并不意味着银行会优先给予其贷款。”

A professional industrial park developers senior manager cao peng(alias)Told reporters:"Wen and enterprise's in investment institutions side office,And investment institutions is to give its investment no inevitable relation.In the capital market,Distance is not the key problem.Such as a business in the bank next to the office,Does not mean that the bank will first give the loan."

　　曹鹏认为，与投资对象在同一园区内办公，对投资机构并不意味着就能规避风险：“投资者关注的是企业经营的状况，而不是坐落在哪里。”

Cao peng think,And investment in the same object in the office,For investment agency does not mean that can avoid risk:"Investors focused on the status of the enterprise management,Not located in where."

　　“全国有较好收益的产业园可能不到总体的10%。”周凯的调研显示，全国各地很多城市在做各种主题产业园，但各地产业园普遍都有盲目建设、重复建设、经营模式单一、招商运营困难等问题。

"The national has a good income may be less than 10% of the total industrial park."Chu-kai study,Many cities across the country in various theme park,But generally have blind around the industrial park construction/Repetitive construction/Business model of a single/Investment operation difficulty.

　　此外，文化创意产业园还伴有政府涉入太深、房地产商借机开发地产等问题。这让一些园区产生“空壳化”以及“候鸟化（企业为取得不同地区产业园的优惠政策，不断转移）”的现象。

In addition,Culture creative industry park is accompanied by the government's intervention in too deep/Real estate business looking to develop real estate problems.It makes some park produce"vacuumed"and"Migratory birds change(Enterprise to achieve different areas of industrial park preferential policies,Constantly shifting)"phenomenon.

　　宁波镇海能否跨越这些羁绊，迈出“浙商回归”的平稳步伐？中国金融数字文化城未来方向都尚待时间和实践检验。

Ningbo zhenhai can cross the fetter,take"Zheshang regression"Steady pace?China's financial digital city future direction is yet to be time and practice test.

　　更多孙维晨文章：http://www.ceweekly.cn/jizhe/sunweichen.html

More SunWeiChen articles:http://www.ceweekly.cn/jizhe/sunweichen.html

　　国内部分文化创意产业园模式 The domestic part of the cultural creative industry park mode

　　类型： type:

　　连锁品牌产业园 Chain brand industrial park

　　代表：尚8文化创意产业园 representative:It is the cultural creative industry park

　　特点：在同一城市或不同城市存在多个园区。尚8文化创意产业园目前在北京已打造9个项目，比如尚8国际广告园、尚8设计家广告园、尚8新媒体基地等一系列城市地标型“创意综合体”项目。

characteristics:In the same city or different city has more than one park.It is the cultural creative industry park at present in Beijing has make nine project,For instance is eight international advertising garden/It is eight designer advertising garden/It is eight new media base and so on a series of city landmark type"Creative synthesis"project.

　　类型： type:

　　地方特色产业园 Local characteristic industrial park

　　代表：梅州客家文化产业园 representative:Meizhou hakka culture industrial park

　　特点：以某一区域的特有文化为依托，生产各类文创产品。如梅州的客家文化产业园以客家文化为基调开发特色旅游产品，包括客家饮食与艺术产品等。

characteristics:In a certain area of a special culture to rely on,Production of various kinds of wen and products.Such as meizhou hakka culture industrial park is fundamental key with the hakka culture development feature tourism product,Including hakka food and art products, etc.

　　类型： type:

　　技术特色产业园 The technical characteristic industrial park

　　代表：3D创意产业园 representative:3 d creative industrial park

　　特点：一般以某一项创意辅助技术为主打，辅以其他相关领域企业形成产业聚集区。如北京的3D创意产业园。此类园区通常输出的产品以技术为主打，如3D广告、3D动画、3D电影等。

characteristics:General with a creative auxiliary technology is given priority to play,With other related field enterprises to form industry accumulation area.Such as Beijing 3 d creative industrial park.This park is usually output products to give priority to dozen of technology,Such as 3 d advertising/3 d animation/3 d movies.