特约记者 赵晓悦 北京报道 Special correspondent Zhao Xiaoyue reports from Beijing

　　2011年末，龙宇的名字登上了《金融时报》（Financial Times）等多家欧美主流媒体报头。

At the end of 2011,Long yu's name up[The financial times](Financial Times)Many European and American mainstream media, such as the header.

　　作为贝塔斯曼中国总部的首席执行官和贝塔斯曼亚洲投资基金（BAI）的董事总经理，龙宇与其他三位女性高管一道，在贝塔斯曼集团新任CEO瀚韬（Thomas Rabe）的改革下，进入最高决策层集团管理委员会（GMC），改写了欧洲最大传媒集团接近180年由白人男性全盘主导的历史。

As bertelsmann bertelsmann, chief executive of China headquarters and investment funds in Asia(bai)The managing director,Long yu together with three other women executives,In the bertelsmann group CEO he towers(Thomas Rabe)Under the reform of,Enter the top decision-makers group management committee(GMC),Rewrote the Europe's largest media group, nearly 180 years history of completely dominated by white males.

　　在西方媒体的评论中，龙宇的入围，彰显着贝塔斯曼对女性实力的认可，以及对亚洲战略的重视。这位前电视女主播的手中，握着一把更为轻巧的新钥匙在书友会败走麦城后，贝塔斯曼正在通过风险投资在中国重新布局。五年内，易车网、正保远程教育、凤凰网三家上市案例，以及豆瓣、蘑菇街、春雨天下等被投项目，逐渐勾勒出贝塔斯曼在亚洲的投资脉络。从台前到幕后，龙宇亦走向了她媒体生涯的另一个维度。

In the western media's comments,Long yu's landing,Reveal the bertelsmann, recognition of women's power,As well as to the strategic attention to Asia.The former television anchorwoman's hand,Holding a lighter new key in the book club after flopped,Bertelsmann is through risk investment in China to layout.In five years,Easy to Shared/Are keeping distance education/In the three listed cases,And douban/Mushroom street/Spring rain the world, such as by project,Gradually draw the outline of the investment structure of bertelsmann in Asia.From the front to the behind the scenes,Long yu also went to another dimension of her media career.

　　传媒巨轮的中国转型及其女舵手 Media, the great ship of the transformation of China and its female pilot

　　三月第一周，两场被投企业董事会的间隙，龙宇返回SK大厦，在面朝建外大街的会议室内，接受了《21世纪经济报道》记者的采访。

The first week of march,Two games was for enterprise the clearance of the board of directors,Long yu back to SK tower,In the meeting room facing JianWai street,To accept the[The 21st century economic report]Reporter the interview.

　　她清晰地记得，2007年11月，就在这间开阔的房间里，她把中国市场计划书递给时任CFO的瀚韬。基于一年内对上百个项目的考察，龙宇直率地向瀚韬提出，成立一只专门投资中国成长企业的基金势在必行。瀚韬更为果敢，仅用了一小时就拍板通过了龙宇的申请。

She remember clearly,In November 2007,In the open room,She pass, then the Chinese market plan CFO he towers.Based on the investigation to the hundreds of projects in a year,Long yu bluntly asked his baby,Set up a special investment fund of China growth enterprise is imperative.He towers more bold,In just one hour got passed long yu's application.

　　这是贝塔斯曼集团第一次在中国大陆召开的董事会，也是其中国业务由书友会走向风投主导的一个分水岭。

This is the first time that bertelsmann group board meeting in China,As well as the China business dominated by book club to the vc of a watershed.

　　投资界新人龙宇在更早之前，已是传媒行业的老手。本科时，她尚在成都电子科技大学工程系学习造雷达，与电视台的偶然接触把她带入了一个全新的领域。“传媒对整个人的生活和思维产生了立竿见影的影响”，被媒体大行业所吸引，龙宇决定留下来，“那种职业满足感无与伦比”。

The investment community couple long yu in earlier,Have is a master of media industry.Bachelor degree in,She is studying in the department of chengdu university of electronic science and technology engineering build radar,Accidental contact with television put her into a brand-new field."Media for the whole of the immediate impact on people's life and thought",Attracted by big media industry,Long yu decided to stay,"That kind of job satisfaction is unparalleled".

　　2001年，龙宇离开电视制作人的岗位前往美国，四年后从斯坦福毕业，在纽约加入贝塔斯曼，兰登书屋的并购与风投部门成为龙宇的新起点。回想起来，龙宇与贝塔斯曼后商学院时代里唯一的东家，几乎是一拍即合。而趋向风投人的角色转化，在她看来更是顺理成章。

In 2001,,Long yu left the television producer of jobs to the United States,Four years after graduated from Stanford,Joined bertelsmann in New York,Random house of merger and acquisition and venture capital sector will become a new point of departure for long yu.In retrospect,,Long yu and bertelsmann, only the owner of school age,Is almost hit it off.And tends to the vc role conversion,In her view is logical.

　　从龙宇个人的跨界与转型，可以旁观贝塔斯曼的风格，“当公司达到一定体量时，策略里很大的部分是关于如何投资性地成长”，对擅长并购的贝塔斯曼来说，“工欲善其事必先利其器”，风投基金起到的正是“器”的作用。

From the long yu individual crossover and transformation,Can on the sidelines of bertelsmann's style,"When a company achieves a certain volume,Strategies in large part on how the investment to grow",To specialize in mergers and acquisitions of bertelsmann,"To do a good job must first sharpen his device",Vc funds as it is"device"The role of.

　　比如，老牌媒体业务模式转型的诉求，催生了贝塔斯曼全球化数字媒体投资基金，以早期投资进行专业“试水”。与此类似，面对鲜活的亚洲市场，一只地区性基金应运而生。

Such as the,Old media business model transformation,Bertelsmann has given rise to a global digital media investment funds,To early for professional investment"Test the waters".Similar to this,In the face of fresh Asian markets,A regional fund arises at the historic moment.

　　由于贝塔斯曼集团是BAI唯一的LP，龙宇的团队省去了所有募资的时间，腾出手来只做新媒体、教育和外包服务三个领域投资的“命题作文”。

Because of the bertelsmann group is the only bai LP,Long yu's team leave out all the time to raise,To do new media/Education investment and outsourcing services to three areas"Proposition composition".

　　2008年至今，BAI以每年1亿美元的额度投向中国市场，共投资了20个项目，包括联创策源、晨兴创投等4个早期风投基金。曾经受挫的大亨内敛了锋芒，“平均水平以上”、“进入媒体投资的主流”、“跟本地的投资圈、企业圈和创作生态圈进行积极正面的交往”，龙宇说，风投基金的目标需要设定得更加落地：有言必行，行必果的执行导向文化，要有策略价值，也要扎实的财务回报。

2008 to present,bai amount to $100 million a year in the Chinese market,Total investment in the 20 items,Including lianchuang source/Morningside venture four early vc funds, etc.Once frustrated the collect inside tycoon,"Above the average"/"Enter the mainstream of media investment"/"With the local investment circles/Business community and ecosystem to carry on the positive interaction",Long yu said,Vc funds need to set the target more fall to the ground:Words will do,In deed the execution of the oriented culture,Must have the strategy value,Solid financial returns.

　　而龙宇把投资核心团队的规模始终维持在十人以内，像是一个灵活机动的前哨塔与探路者。在投资的财务回报之外，她更多地观察诞生于中国的新模式，再把它们介绍到欧洲，比如豆瓣。

And long yu the investment scale of the core team has always maintained within ten people,And before like a flexible tower pathfinder.Outside the financial return on investment,She is more a new mode of observation, was born in China,And then introduced them to Europe,Such as douban.

　　在此前的采访中，龙宇曾对本报表示，希望与豆瓣成立一个合资企业，“把豆瓣的模式、思路、更具体到它的技术水准、操作形态，完全推广和结合在贝塔斯曼的欧洲资产上。在欧洲采用中国的技术，颠覆欧洲人的媒体消费习惯”。

In the previous interview,Long yu told this newspaper said,Hope and douban to set up a joint venture,"The pattern of douban/Train of thought/More specific to its technical level/Operation form,Full extension and combination on the bertelsmann's European assets.Using Chinese technology in Europe,Reversal of European people's media consumption habits".

　　创业者副驾座上的女投资人 Entrepreneurs to the passenger seat of investors

　　随着贝塔斯曼的回归，龙宇在风投舞台上频频亮相。当“美女投资人”一类的称号在圈内不胫而走时，龙宇却更愿意忘记性别这件“俗事”。她建议身边的女性同事，“这世上没有女性的专业人士，只有专业人士，既然出来混，就别用双重标准”。

With the return of bertelsmann,Long yu in vc has appeared on the stage.when"Beauty to investors"Type the title of spread in the circle,Long yu are more willing to forget the gender"Worldly matters".She suggested that female colleagues around,"This world no female professionals,Only professionals,Now that come out to mix,Don't use a double standard".

　　不过，女性特质的确在不经意间塑造了龙宇的风险投资风格。

but,Femininity, indeed, the risk of inadvertently created long yu investment style.

　　在龙宇看来，做成长性的投资，特别是少数股权投资，必须首先明确投资人的“配角”身份，“公司不是机构买下的，不要自己扮演家长来领导他们”。

It seems to long yu,Growth of investment,Especially in the minority investments,Must first clear of investors"In a supporting role"identity,"Company is not agency to buy,Don't play parent to lead them".

　　借用创投关系的经典比喻，龙宇告诉记者，女性投资人会更自然地坐到副驾驶座上，而男性居多的创业者们会因此感到放松。

Use vc relationship classic metaphor,Long yu, told reporters,Investors will be more women naturally sit on location,While men in the majority of entrepreneurs will be feel relaxed.

　　龙宇强调，她不愿多加干涉，根本上是因为不相信投后的战略补救，可以给一个先天不足的创业者带来实质的变化，“就像很多女性期待嫁一个比自己强的男性，投资人也应该有一个出嫁，而不是招赘的心态”。她更愿意放慢速度，在投前慎重抉择；而到投后阶段，则按照严格的公司治理规则平衡创投关系，恰当地提出投资者的诉求。

Long yu stressed,She doesn't want to more interference,Basically strategic remedies after because don't believe that shot,Can give a congenitally deficient entrepreneurs bring substantial change,"Like many women expect men marry a better than they are,Investors also should have a marriage,Rather than ZhaoZhui mentality".She is more willing to slow down,Before the vote choice carefully;And to cast after the stage,According to strict corporate governance rules balance venture relationship,Properly investors' demands are put forward.

　　“配角”还能给创业者带来什么？除了直接的资金支持外，龙宇会适时地将贝塔斯曼平台上的资源对接给被投企业。以蘑菇街为例，这家利用社交为女性群体提供电商导购的公司，正在与贝塔斯曼全资控股的欧唯特开展客户资源分享，为“菇凉们”提供正品化妆品的特惠直销，后者掌握着国内80%海外化妆品牌的IT管理与客户服务后台。

"In a supporting role"Also can brings to the entrepreneurs?In addition to direct financial support,Long yu will in time will dock bertelsmann platform of resources to be enterprise.Mushroom street, for example,The use of social group of women provide guide electricity company,Is working with owned by bertelsmann's only to carry out the customer resources sharing,For the"The mushroom is cool"To provide quality goods preferential direct selling of cosmetics,The latter holds the domestic 80% overseas backstage makeup brand IT management and customer service.

　　而另一项业务合作的引入，可能让蘑菇街的生意走出女性的范畴。龙宇把BAI第一个被投公司YOHO！请了过来，让陈琪和梁超两位年轻的创业者同席而谈。她乐于见到，蘑菇街把一套从女性市场上摸索出的产品逻辑，嫁接于YOHO！的男性及中性风格的潮流社区体验。

But on the other the introduction of a business cooperation,Possible areas of mushroom street business out of the women.The bai long yu was the first firm YOHO!Please to come over,Let Chen Qi and Liang Chao two young entrepreneurs to talk together at the table.She is happy to see,Mushroom street a set off women's products on the market for logic,Grafting in YOHO!The tide of men and neutral style community experience.

　　做“配角”也意味着倾听，给创业者一个情绪舒缓的渠道。

do"In a supporting role"Also means listening to,An emotional soothing channels for entrepreneurs.

　　“他没办法跟竞争对手谈，也难以对下属说管理中碰到的瓶颈和障碍，但他需要倾诉，此时投资人扮演着一个很特殊的角色。”龙宇说道。

"He can't talk to competitors,Can also be difficult to say to subordinate management encountered bottlenecks and obstacles,But he needs to talk,When investors play a very special role."Long yu said.

　　在团队里，龙宇还特地引入了两位脾气温和的女性，专职做投后管理。“即便是很严肃的消息，她们也能柔和地传达”，龙宇表示，BAI确有一个倾向，“善用女性的智慧，春风化雨地管理我们的项目”。

In the team,Long yu also specially introduced the two women even-tempered,Full-time do after management."Even if is a serious message,They can also convey softly",Long yu said,bai, there is a tendency,"To make good use of the wisdom of women,In the rain to manage our project".